Analyzing the Scene 148Chapter Summary 149Key Terms and Concepts 150Questions and Problems 150Working with Numbers and Graphs 151Depression, and Scrabble 169 Reality Can Be Messy, and Co
Trang 38e
Trang 58e Roger A.Arnold
California State University San Marcos
Trang 6COPYRIGHT © 2005, 2008
Thomson South-Western, a part of
The Thomson Corporation.Thomson,
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Printed in the United States of America
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Trang 7To Sheila, Daniel, and David
Trang 9Preface xxxi
A N I NTR O D U CTI O N TO E C O N O M I C S
Part 1 Economics: The Science of Scarcity
Chapter 1 What Economics Is About 1
Appendix A Working with Diagrams 17
Appendix B Should You Major in Economics? 25
Chapter 2 Economic Activities: Producing and
Trading 31
Chapter 3 Supply and Demand: Theory 50
Chapter 4 Supply and Demand: Practice 82
M A C R O E C O N O M I C S
Part 2 Macroeconomic Fundamentals
Chapter 5 Macroeconomic Measurements, Part I:
Prices and Unemployment 111
Chapter 6 Macroeconomic Measurements, Part II:
GDP and Real GDP 131
Part 3 Macroeconomic Stability, Instability,
and Fiscal Policy
Chapter 7 Aggregate Demand and Aggregate
Supply 152
Chapter 8 The Self-Regulating Economy 177
Chapter 9 Economic Instability: A Critique of the
Chapter 11 Money and Banking 241
Chapter 12 The Federal Reserve System 260
Chapter 13 Money and the Economy 272
Chapter 14 Monetary Policy 298
Part 5 Expectations and Growth
Chapter 15 Expectations Theory and the
Chapter 18 Consumer Choice: Maximizing Utility
and Behavioral Economics 380
Appendix C: Budget Constraint Analysis and
Indifference Curve Analysis 396
Chapter 19 Production and Costs 405
Part 7 Product Markets and Policies
Chapter 20 Perfect Competition 435 Chapter 21 Monopoly 461
Chapter 22 Monopolistic Competition, Oligopoly,
and Game Theory 482
Chapter 23 Government and Product Markets:
Antitrust and Regulation 508
Part 8 Factor Markets and Related Issues
Chapter 24 Factor Markets: With Emphasis on the
Labor Market 531
Chapter 25 Wages, Unions, and Labor 554 Chapter 26 The Distribution of Income and
Poverty 572
Chapter 27 Interest, Rent, and Profit 592
Part 9 Market Failure and Public Choice
Chapter 28 Market Failure: Externalities, Public
Goods, and Asymmetric Information 609
Chapter 29 Public Choice: Economic Theory
Applied to Politics 636
TH E G L O B A L E C O N O MY
Part 10 International Economics and
Globalization Chapter 30 International Trade 657 Chapter 31 International Finance 674 Chapter 32 Globalization 702
P R A CTI C A L E C O N O M I C S
Part 11 Financial Matters
Chapter 33 Stocks, Bonds, Futures, and
Options 719
W E B C H A P TE R S
Part 12 Web Chapters
Chapter 34 Agriculture: Farmers’ Problems,
Government Policies, and Unintended Effects 741
Chapter 35 International Impacts on the
Economy 753
Self-Test Appendix 741 Glossary 765
Index 777
Brief Contents
Trang 11Preface xxxi
AN I NTRODUCTION TO ECONOM ICS
Part 1 Economics: The Science of Scarcity
What Economics Is About 1
A Definition of Economics 2
Goods and Bads 2 Resources 2 Scarcity and a Definition of Economics 2
Key Concepts in Economics 5
Opportunity Cost 5 Benefits and Costs 6 Decisions Made at the Margin 8 Efficiency 8
Economic Categories 12
Positive and Normative Economics 12 Microeconomics and Macroeconomics 13
A Reader Asks 13Analyzing the Scene 14Chapter Summary 15Key Terms and Concepts 16Questions and Problems 16
Appendix A: Working with Diagrams 17
Two-Variable Diagrams 17Slope of a Line 18Slope of a Line Is Constant 18Slope of a Curve 20
The 45° Line 20Pie Charts 21Bar Graphs 21Line Graphs 21Appendix Summary 24Questions and Problems 24
Appendix B: Should You Major in Economics? 25
Five Myths about Economics and an Economics Major 26What Awaits You as an Economics Major? 28
What Do Economists Do? 29Places to Find More Information 30Concluding Remarks 30
1
f e a t u r e s
economics24/7
24 3 Why LeBron James
Isn’t in College
6 The Costs and Benefits
of Attending Class
7 Why Did the British Soldiers
Wear Red Uniforms?
11
c h a p t e r
Contents
Trang 12Supply and Demand: Theory 50
A Note about Theories 51What Is Demand? 51
the Law of Demand 52 Two Prices: Absolute and Relative 53 Why Does Quantity
Factors Cause the Demand Curve to Shift? 57 Movement Factors and Shift Factors 59
Supply 60
Supply Mean Shifts in Supply Curves 62 What Factors Cause the Supply Curve
to Shift? 63 A Change in Supply Versus a Change in Quantity Supplied 64
The Market: Putting Supply and Demand Together 65
Supply and Demand at Work at an Auction 65 The Language of Supply and Demand: A Few Important Terms 66 Moving to Equilibrium: What Happens to Price When There Is a Surplus
or a Shortage? 67 Speed of Moving to Equilibrium 68 Moving to Equilibrium: Maximum and Minimum Prices 68 Equilibrium in Terms of Consumers’ and Producers’ Surplus 70 What Can Change Equilibrium Price and Quantity? 71
Can Technology on the Farm
Affect the Number of Lawyers
in the City?
37 Liberals, Conservatives,
and the PPF
39 Jerry Seinfeld, the Doorman,
and Adam Smith
69 Ticket Scalping
75
3
c h a p t e r
2
c h a p t e r Economic Activities: Producing and Trading 31
The Production Possibilities Frontier 32
The Straight-Line PPF: Constant Opportunity Costs 32 The Bowed-Outward Downward) PPF: Increasing Opportunity Costs 33 Law of Increasing Opportunity Costs 34 Economic Concepts within a PPF Framework 35
(Concave-Exchange or Trade 38
Periods Relevant to Trade 39 Trade and the Terms of Trade 40 Costs of Trades 40 Trades and Third-Party Effects 42
Production, Trade, and Specialization 42
Producing and Trading 42 Profit and a Lower Cost of Living 45 A Benevolent and All-Knowing Dictator Versus the Invisible Hand 45
A Reader Asks 46Analyzing the Scene 47Chapter Summary 47Key Terms and Concepts 48Questions and Problems 48Working with Numbers and Graphs 49
Trang 13Contents xi
4
c h a p t e r Supply and Demand: Practice 82
Application 1: Why Do Colleges Use GPAs, ACTs, and SATs for Purposes ofAdmission? 83
Application 2: What Will Happen to the Price of Marijuana If the Purchase and Sale
of Marijuana Are Legalized? 84Application 3: Where Did You Get That Music? 85Application 4: Television Shows During the Olympics 86Application 5: Who Feeds Cleveland? 86
Application 6: The Minimum Wage Law 87Application 7: Loud Talking at a Restaurant 88Application 8: Price Ceiling in the Kidney Market 89Application 9: Healthcare and the Right to Sue Your HMO 91Application 10: Being Late to Class 92
Application 11: If Gold Prices Are the Same Everywhere, Then Why Aren’t HousePrices? 93
Application 12: Do You Pay for Good Weather? 94Application 13: Paying All Professors the Same Salary 94Application 14: Price Floors and Winners and Losers 96Application 15: College Superathletes 97
Application 16: Supply and Demand on a Freeway 99Application 17: What Does Price Have to Do with Getting to Class on Time? 101Application 18: The Space Within Space 102
Application 19: 10 A.M Classes in College 102Application 20: Who Pays the Tax? 103
A Reader Asks 105Analyzing the Scene 105Chapter Summary 106Key Terms and Concepts 107Questions and Problems 108Working with Numbers and Graphs 109
Analyzing the Scene 78Chapter Summary 78Key Terms and Concepts 79Questions and Problems 80Working with Numbers and Graphs 80
Trang 14f e a t u r e s
economics24/7
Did President Kennedy Earn
More Than Today’s President?
118 What Was a Penny Worth?
120 Economics at the Movies
121 National Public Radio and
Unemployment Figures
124 What Explains the Increasing
Part 2 Macroeconomic Fundamentals
Macroeconomic Measurements, Part I: Prices and Unemployment 111
How to Approach the Study of Macroeconomics 112
Policies 113 Different Views of How the Economy Works 113
Three Macroeconomic Organizational Categories 113Macroeconomic Measures 115
Measuring Prices Using the CPI 115 Inflation and the CPI 117 The Substitution Bias
in Fixed-Weighted Measures 118 GDP Implicit Price Deflator 119 Converting Dollars from One Year to Another 119
Measuring Unemployment 120
Is Full Employment? 125 Cyclical Unemployment 125
A Reader Asks 127Analyzing the Scene 127Chapter Summary 128Key Terms and Concepts 129Questions and Problems 129Working with Numbers and Graphs 129
f e a t u r e s
economics24/7
Happiness and the Economist
135 GDP: Proceed with Caution
137 Per Capita GDP in 1820
140
6
c h a p t e r Macroeconomic Measurements, Part II: GDP and Real GDP 131
Gross Domestic Product 132
Generated in the Production of Goods 134 Per Capita GDP 134 Is Either GDP or Per Capita GDP a Measure of Happiness or Well-Being? 134
The Expenditure Approach to Computing GDP for a Real-World Economy 136
Expenditures in a Real-World Economy 136 Computing GDP Using the Expenditure Approach 137
The Income Approach to Computing GDP for a Real-World Economy 138
Computing National Income 141 From National Income to GDP: Making Some Adjustments 141
Other National Income Accounting Measurements 143
Real GDP 144
GDP 145 What Does It Mean If Real GDP Is Higher in One Year Than in Another Year?
A Reader Asks 148
Trang 15Analyzing the Scene 148Chapter Summary 149Key Terms and Concepts 150Questions and Problems 150Working with Numbers and Graphs 151
Depression, and Scrabble
169 Reality Can Be Messy,
and Correct Predictions
Can Be Difficult to Make
171
7
c h a p t e r
Part 3 Macroeconomic Stability, Instability, and Fiscal Policy
Aggregate Demand and Aggregate Supply 152
The Two Sides to an Economy 153Aggregate Demand 153
Why Does the Aggregate Demand Curve Slope Downward? 153 A Change in the Quantity
Demand: Shifts in the AD Curve 156 How Spending Components Affect Aggregate Demand
157 Factors That Can Change C, I, G, and NX (EX – IM) and Therefore Can Change AD
Short-Run Aggregate Supply 162
Short-Run Aggregate Supply Curve: What It Is and Why It Is Upward Sloping 162 What Puts the “Short Run” in SRAS? 163 Changes in Short-Run Aggregate Supply: Shifts in the SRAS Curve 163
Putting AD and SRAS Together: Short-Run Equilibrium 165
How Short-Run Equilibrium in the Economy Is Achieved 166 Thinking in Terms of Short-Run Equilibrium Changes in the Economy 167 An Important Exhibit 169
Long-Run Aggregate Supply 170
Going from the Short Run to the Long Run 170 Short-Run Equilibrium, Long-Run Equilibrium, and Disequilibrium 172
A Reader Asks 173Analyzing the Scene 173Chapter Summary 174Key Terms and Concepts 175Questions and Problems 175Working with Numbers and Graphs 176
8
c h a p t e r The Self-Regulating Economy 177
The Classical View 178
Classical Economists and Say’s Law 178 Classical Economists and Interest Rate Flexibility
178 Classical Economists on Prices and Wages 180
Three States of the Economy 181
Real GDP and Natural Real GDP: Three Possibilities 181 The Labor Market and the Three States of the Economy 182 One Nagging Question: How Can the Unemployment Rate Be Less Than the Natural Unemployment Rate? 184
Trang 16The Self-Regulating Economy 185
What Happens If the Economy Is in a Recessionary Gap? 185 What Happens If the Economy Is in an Inflationary Gap? 186 The Self-Regulating Economy: A Recap 188 Policy Implication of Believing the Economy Is Self-Regulating 189 Changes in a Self- Regulating Economy: Short Run and Long Run 189
A Reader Asks 191Analyzing the Scene 191Chapter Summary 192Key Terms and Concepts 193Questions and Problems 193Working with Numbers and Graphs 194
House Wealth
208
9
c h a p t e r Economic Instability: A Critique of the Self-Regulating Economy 195
Questioning the Classical Position 196
Keynes’s Criticism of Say’s Law in a Money Economy 196 Keynes on Wage Rates 198 New Keynesians and Wage Rates 198 Keynes on Prices 199 Is It a Question of the Time
It Takes for Wages and Prices to Adjust? 200
The Simple Keynesian Model 201
The Multiplier 203 The Multiplier and Reality 205
The Simple Keynesian Model in the AD-AS Framework 206
Shifts in the Aggregate Demand Curve 206 The Keynesian Aggregate Supply Curve 206
Theme of the Simple Keynesian Model 209
The Simple Keynesian Model in the TE-TP Framework 210
Deriving a Total Expenditures (TE) Curve 210 What Will Shift the TE Curve? 211 Comparing Total Expenditures (TE) and Total Production (TP) 212 Moving from Disequilibrium to Equilibrium 212 The Graphical Representation of the Three States of the Economy in the TE-TP Framework 213 The Economy in a Recessionary Gap and the Role
of Government 214 The Theme of the Simple Keynesian Model 216
A Reader Asks 216Analyzing the Scene 217Chapter Summary 218Key Terms and Concepts 219Questions and Problems 219Working with Numbers and Graphs 220
10
c h a p t e r The Federal Budget and Fiscal Policy 221
The Federal Budget 222
Government Expenditures 222 Government Tax Revenues 223 Budget Deficit, Surplus,
or Balance 225 Structural and Cyclical Deficits 226 The Public Debt 226
Fiscal Policy 226
Some Relevant Fiscal Policy Terms 227 Two Important Notes 227
Trang 17Demand-Side Fiscal Policy 227
Shifting the Aggregate Demand Curve 227 Fiscal Policy: A Keynesian Perspective 228 Crowding Out: Questioning Expansionary Fiscal Policy 229 Lags and Fiscal Policy 232 Crowding Out, Lags, and the Effectiveness of Fiscal Policy 233
Supply-Side Fiscal Policy 233
Marginal Tax Rates and Aggregate Supply 233 The Laffer Curve: Tax Rates and Tax Revenues 234
A Reader Asks 237Analyzing the Scene 238Chapter Summary 238Key Terms and Concepts 239Questions and Problems 240Working with Numbers and Graphs 240
f e a t u r e s
economics24/7
Two Plumbers, New Year’s
Eve, and Progressive Taxation
224 JFK and the 1964 Tax Cut
229 Star Wars: Episode III—
Revenge of the Sith
245 Economics on the Yellow
Brick Road 248 eBay and Match.com
250
11
c h a p t e r
Part 4 Money, the Economy, and Monetary Policy
Money and Banking 241
Money: What Is It and How Did It Come to Be? 242
Money: A Definition 242 Three Functions of Money 242 From a Barter to a Money
Leisure, and Output 244 What Gives Money Its Value? 245
Defining the Money Supply 246
How Banking Developed 249
The Early Bankers 249 The Federal Reserve System 249
The Money Creation Process 249
The Bank’s Reserves and More 250 The Banking System and the Money Expansion
Who Created What? 254 It Works in Reverse: The “Money Destruction” Process 255
We Change Our Example 256
A Reader Asks 257Analyzing the Scene 257Chapter Summary 258Key Terms and Concepts 258Questions and Problems 259Working with Numbers and Graphs 259
12
c h a p t e r The Federal Reserve System 260
The Structure and Functions of the Fed 261
The Structure of the Fed 261 The Functions of the Fed 262
Fed Tools for Controlling the Money Supply 264
Open Market Operations 264 The Required Reserve Ratio 267 The Discount Rate 267
Trang 18A Reader Asks 269Analyzing the Scene 270Chapter Summary 270Key Terms and Concepts 270Questions and Problems 271Working with Numbers and Graphs 271
f e a t u r e s
economics24/7
Some History of the Fed
262 Flying in with the Money
286
13
c h a p t e r Money and the Economy 272
Money and the Price Level 273
The Equation of Exchange 273 From the Equation of Exchange to the Simple Quantity Theory
of Money 274 The Simple Quantity Theory of Money in an AD-AS Framework 275 Dropping the Assumptions That V and Q Are Constant 277
Monetarism 278
Monetarist Views 278 Monetarism and AD-AS 279 The Monetarist View of the Economy 281
Inflation 281
One-Shot Inflation 282 Continued Inflation 284
Money and Interest Rates 287
What Economic Variables Are Affected by a Change in the Money Supply? 287 The Money Supply, the Loanable Funds Market, and Interest Rates 288 So What Happens to the Interest Rate as the Money Supply Changes? 292 The Nominal and Real Interest Rates 292
A Reader Asks 293Analyzing the Scene 294Chapter Summary 295Key Terms and Concepts 296Questions and Problems 296Working with Numbers and Graphs 297
14
c h a p t e r Monetary Policy 298
The Money Market 299
The Demand for Money 299 The Supply of Money 300 Equilibrium in the Money Market 300
Nonactivist Monetary Proposals 312
The Fed and the Taylor Rule 313 Inflation Targeting 314
Trang 19A Reader Asks 315Analyzing the Scene 316Chapter Summary 316Key Terms and Concepts 317Questions and Problems 317Working with Numbers and Graphs 318
Contents xvii
f e a t u r e s
economics24/7
If You’re So Smart, Then
Why Aren’t You Rich?
304 How Far Does Monetary
Policy Reach? Or Monetary
Policy and Blue Eyes
310 Asset-Price Inflation
(and the Townspeople with
Rational Expectations)
332
15
c h a p t e r
Part 5 Expectations and Growth
Expectations Theory and the Economy 319
Phillips Curve Analysis 320
The Phillips Curve 320 Samuelson and Solow: The Phillips Curve Is Americanized 320
The Controversy Begins: Are There Really Two Phillips Curves? 321
Things Aren’t Always as We Thought 321 Friedman and the Natural Rate Theory 321 How Do People Form Their Expectations? 324
Rational Expectations and New Classical Theory 326
Rational Expectations 326 Do People Anticipate Policy? 326 New Classical Theory: The Effects of Unanticipated and Anticipated Policy 327 Policy Ineffectiveness Proposition (PIP)
328 Rational Expectations and Incorrectly Anticipated Policy 329 How to Fall into a Recession Without Really Trying 330
New Keynesians and Rational Expectations 332Looking at Things from the Supply Side: Real Business Cycle Theorists 333
A Reader Asks 335Analyzing the Scene 335Chapter Summary 336Key Terms and Concepts 337Questions and Problems 337Working with Numbers and Graphs 338
16
c h a p t e r Economic Growth 339
A Few Basics About Economic Growth 340
Do Economic Growth Rates Matter? 340 Growth Rates in Selected Countries 340 Two Types of Economic Growth 342 Economic Growth and the Price Level 343
What Causes Economic Growth? 344
Trade as Technology 346 Property Rights Structure 346 Economic Freedom 347 Policies to Promote Economic Growth 348 Economic Growth and Special Interest Groups 349
New Growth Theory 350
What Was Wrong with the Old Theory? Or What’s New with New Growth Theory? 350 Discovery, Ideas, and Institutions 352 Expanding Our Horizons 352
Trang 20A Reader Asks 353Analyzing the Scene 353Chapter Summary 354Key Terms and Concepts 355Questions and Problems 355Working with Numbers and Graphs 355
f e a t u r e s
economics24/7
Growth and Morality
341 How Economizing on
Time Can Promote
Economic Growth
344 Religious Beliefs and
Economic Growth
347 Professors, Students,
and Ideas 351
f e a t u r e s
economics24/7
Drug Busts and Crime
365 Will High Taxes on Cigarettes
Reduce Smoking?
366 Why Do Companies
Hire Celebrities?
369 Are Children Substitutes
How to Approach the Study of Microeconomics 358
Elasticity: Part 1 359
Price Elasticity of Demand 359 Elasticity Is Not Slope 361 From Perfectly Elastic to Perfectly Inelastic Demand 361 Price Elasticity of Demand and Total Revenue (Total Expenditure) 363
Elasticity: Part 2 367
Price Elasticity of Demand Along a Straight-Line Demand Curve 367 Determinants of Price Elasticity of Demand 368
Other Elasticity Concepts 371
Cross Elasticity of Demand 371 Income Elasticity of Demand 373 Price Elasticity of Supply 373 Price Elasticity of Supply and Time 375
A Reader Asks 376Analyzing the Scene 376Chapter Summary 377Key Terms and Concepts 378Questions and Problems 378Working with Numbers and Graphs 379
Consumer Equilibrium and Demand 385
Equating Marginal Utilities per Dollar 385 Maximizing Utility and the Law of Demand 386 Should the Government Provide the Necessities of Life for Free? 386
Trang 21Behavioral Economics 388
Are People Willing to Reduce Others’ Incomes? 388 Is $1 Always $1? 389 Coffee Mugs and the Endowment Effect 390 Does the Endowment Effect Hold Only for New Traders? 391
A Reader Asks 392Analyzing the Scene 393Chapter Summary 393Key Terms and Concepts 394Questions and Problems 394Working with Numbers and Graphs 395
Appendix C: Budget Constraint and Indifference Curve Analysis 396
The Budget Constraint 396
Slope of the Budget Constraint 396 What Will Change the Budget Constraint? 397
Indifference Curves 397Constructing an Indifference Curve 398
Characteristics of Indifference Curves 398
The Indifference Map and the Budget Constraint Come Together 401From Indifference Curves to a Demand Curve 402
Appendix Summary 403Questions and Problems 404
for Good Weather
387
f e a t u r e s
economics24/7
Do Secretaries Who
Work for Investment Banks
Earn More Than Secretaries
Who Work for Hotels?
409 High School Students,
Staying Out Late, and More
417 What Matters to Global
c h a p t e r Production and Costs 405
Why Firms Exist 406
The Market and the Firm: Invisible Hand Versus Visible Hand 406 The Alchian and Demsetz
Outside and Inside the Firm 408
The Firm’s Objective: Maximizing Profit 408
Accounting Profit Versus Economic Profit 410 Zero Economic Profit Is Not as Bad as It Sounds 411
Production 411
Production in the Short Run 412 Marginal Physical Product and Marginal Cost 414 Average Productivity 416
Costs of Production: Total, Average, Marginal 417
The AVC and ATC Curves in Relation to the MC Curve 419 Tying Short-Run Production to
Production and Costs in the Long Run 426
Long-Run Average Total Cost Curve 426 Economies of Scale, Diseconomies of Scale, and
Scale? 428 Minimum Efficient Scale and Number of Firms in an Industry 428
Shifts in Cost Curves 429
Trang 22A Reader Asks 430Analyzing the Scene 430Chapter Summary 431Key Terms and Concepts 432Questions and Problems 432Working with Numbers and Graphs 433
f e a t u r e s
economics24/7
Amazon: There May Not Be
Any Cappuccino, but There
Are Millions of Books
437
Do Churches Compete?
439 What Do Audrey Hepburn,
Lucille Ball, and Bugs Bunny
A Perfectly Competitive Firm Is a Price Taker 437 The Demand Curve for a Perfectly Competitive Firm Is Horizontal 438 The Marginal Revenue Curve of a Perfectly Competitive Firm Is the Same as Its Demand Curve 439 Theory and Real-World Markets 440
Perfect Competition in the Short Run 441
What Level of Output Does the Profit-Maximizing Firm Produce? 441 The Perfectly Competitive Firm and Resource Allocative Efficiency 442 To Produce or Not to Produce: That Is the Question 443 The Perfectly Competitive Firm’s Short-Run Supply Curve 445 From Firm to Market (Industry) Supply Curve 445 Why Is the Market Supply Curve Upward Sloping? 446
Perfect Competition in the Long Run 448
The Conditions of Long-Run Competitive Equilibrium 448 The Perfectly Competitive Firm and Productive Efficiency 449 Industry Adjustment to an Increase in Demand 449 What Happens as Firms Enter an Industry in Search of Profits? 452 Industry Adjustment to a Decrease in Demand 453 Differences in Costs, Differences in Profits: Now You See It, Now You Don’t 453 Profit and Discrimination 454
Topics for Analysis Within the Theory of Perfect Competition 455
Do Higher Costs Mean Higher Prices? 455 Will the Perfectly Competitive Firm Advertise?
455 Supplier-Set Price Versus Market-Determined Price: Collusion or Competition? 456
A Reader Asks 456Analyzing the Scene 457Chapter Summary 458Key Terms and Concepts 459Questions and Problems 459Working with Numbers and Graphs 460
21
c h a p t e r Monopoly 461
The Theory of Monopoly 462
Barriers to Entry: A Key to Understanding Monopoly 462 What Is the Difference Between
a Government Monopoly and a Market Monopoly? 464
Monopoly Pricing and Output Decisions 464
The Monopolist’s Demand and Marginal Revenue 464 The Monopolist’s Demand and Marginal Revenue Curves Are Not the Same: Why Not? 465 Price and Output for a Profit-
Trang 23Maximizing Monopolist 466 If a Firm Maximizes Revenue, Does It Automatically Maximize Profit Too? 466
Perfect Competition and Monopoly 468
Price, Marginal Revenue, and Marginal Cost 468 Monopoly, Perfect Competition, and
The Case Against Monopoly 470
The Deadweight Loss of Monopoly 470 Rent Seeking 471 X-Inefficiency 472
Price Discrimination 472
Types of Price Discrimination 473 Why a Monopolist Wants to Price Discriminate 473 Conditions of Price Discrimination 473 Moving to P ⫽ MC Through Price Discrimination 474 You Can Have the Comics, Just Give Me the Coupons 475
A Reader Asks 478Analyzing the Scene 478Chapter Summary 480Key Terms and Concepts 480Questions and Problems 480Working with Numbers and Graphs 481
f e a t u r e s
economics24/7
Monopoly and the
Boston Tea Party
463 Amazon and Price
Discrimination
475 Why Do District Attorneys
Plea-Bargain?
476
f e a t u r e s
economics24/7
How Is a New Year’s
Resolution Like a Cartel
c h a p t e r Monopolistic Competition, Oligopoly, and Game Theory 482
The Theory of Monopolistic Competition 483
The Monopolistic Competitor’s Demand Curve 483 The Relationship Between Price and Marginal Revenue for a Monopolistic Competitor 483 Output, Price, and Marginal Cost for the Monopolistic Competitor 483 Will There Be Profits in the Long Run? 484 Excess Capacity: What Is It, and Is It “Good” or “Bad”? 485 The Monopolistic Competitor and Two Types of Efficiency 487 Advertising and Designer Labels 487
Oligopoly: Assumptions and Real-World Behavior 487Price and Output Under Three Oligopoly Theories 488
The Cartel Theory 488 The Kinked Demand Curve Theory 491 The Price Leadership Theory 493
Game Theory, Oligopoly, and Contestable Markets 494
Prisoner’s Dilemma 495 Oligopoly Firms’ Cartels and the Prisoner’s Dilemma 497 Are Markets Contestable? 499
A Review of Market Structures 500Applications of Game Theory 500
as an Enforcement Mechanism 503
A Reader Asks 504Analyzing the Scene 505Chapter Summary 505Key Terms and Concepts 506Questions and Problems 506Working with Numbers and Graphs 507
Trang 24and Expensive Mini-Bars
A Reader Asks 526Analyzing the Scene 527Chapter Summary 528Key Terms and Concepts 528Questions and Problems 528Working with Numbers and Graphs 529
f e a t u r e s
economics24/7
Why Jobs Don’t Always Move
to the Low-Wage Country
538 How May Crime, Outsourcing,
and Multitasking Be Related?
542 What Is the Wage Rate
for a Street-Level Pusher
in a Drug Gang?
546
24
c h a p t e r
Part 8 Factor Markets and Related Isues
Factor Markets: With Emphasis on the Labor Market 531
Factor Markets 532
The Demand for a Factor 532 Marginal Revenue Product: Two Ways to Calculate It 532 The MRP Curve Is the Firm’s Factor Demand Curve 533 Value Marginal Product 534 An Important Question: Is MRP ⫽ VMP? 534 Marginal Factor Cost: The Firm’s Factor Supply Curve 534 How Many Units of a Factor Should a Firm Buy? 535 When There Is More Than One Factor, How Much of Each Factor Should the Firm Buy? 536
The Labor Market 537
Shifts in a Firm’s MRP, or Factor Demand, Curve 537 Market Demand for Labor 539 The Elasticity of Demand for Labor 540 Market Supply of Labor 541 An Individual’s Supply of Labor 543 Shifts in the Labor Supply Curve 543 Putting Supply and Demand Together
543 Why Do Wage Rates Differ? 544 Why Demand and Supply Differ in Different Labor Markets 545 Why Did You Choose the Major That You Chose? 546 Marginal Productivity Theory 547
Labor Markets and Information 548
Screening Potential Employees 548 Promoting from Within 549 Is It Discrimination
or Is It an Information Problem? 549
A Reader Asks 550Analyzing the Scene 550Chapter Summary 551Key Terms and Concepts 552Questions and Problems 552Working with Numbers and Graphs 553
Trang 25Contents xxiii
f e a t u r e s
economics24/7
Technology, the Price of
Competing Factors, and
Displaced Workers
561 What Are College
Professors’ Objectives?
562
“Are You Ready
for Some Football?”
567
25
c h a p t e r Wages, Unions, and Labor 554
The Facts and Figures of Labor Unions 555
Types of Unions 555 Union Membership: The United States and Abroad 555
Objectives of Labor Unions 555
Employment for All Members 556 Maximizing the Total Wage Bill 556 Maximizing Income for a Limited Number of Union Members 556 Wage-Employment Tradeoff 556
Practices of Labor Unions 558
Affecting Elasticity of Demand for Union Labor 558 Affecting the Demand for Union Labor 558 Affecting the Supply of Union Labor 559 Affecting Wages Directly:
Collective Bargaining 559 Strikes 560
Effects of Labor Unions 561
The Case of Monopsony 561 Unions’ Effects on Wages 565 Unions’ Effects on Prices
566 Unions’ Effects on Productivity and Efficiency: Two Views 566
A Reader Asks 568Analyzing the Scene 569Chapter Summary 569Key Terms and Concepts 570Questions and Problems 570Working with Numbers and Graphs 571
f e a t u r e s
economics24/7
Winner-Take-All Markets
580 Monks, Blessings,
and Free Riders
588
26
c h a p t e r The Distribution of Income and Poverty 572
Some Facts About Income Distribution 573
Who Are the Rich and How Rich Are They? 573 The Effect of Age on the Income Distribution 575 A Simple Equation 575
Measuring Income Equality 576
The Lorenz Curve 576 The Gini Coefficient 577 A Limitation of the Gini Coefficient 578
Why Income Inequality Exists 579
Factors Contributing to Income Inequality 579 Income Differences: Some Are Voluntary, Some Are Not 582
Normative Standards of Income Distribution 583
The Marginal Productivity Normative Standard 583 The Absolute Income Equality Normative
Poverty 586
What Is Poverty? 586 Limitations of the Official Poverty Income Statistics 587 Who Are the Poor? 587 What Is the Justification for Government Redistributing Income? 587
A Reader Asks 589Analyzing the Scene 590Chapter Summary 590Key Terms and Concepts 591Questions and Problems 591Working with Numbers and Graphs 591
Trang 26f e a t u r e s
economics24/7
Is the Car Worth Buying?
597 Loans for the Poorest
of the Poor 600 Insuring Oneself Against
Terrorism 605
Rent 599
David Ricardo, the Price of Grain, and Land Rent 599 The Supply Curve of Land Can Be Upward Sloping 599 Economic Rent and Other Factors of Production 600 Economic Rent and Baseball Players: The Perspective from Which the Factor Is Viewed Matters 601 Competing for Artificial and Real Rents 601 Do People Overestimate Their Worth to Others,
or Are They Simply Seeking Economic Rent? 602
Profit 602
Theories of Profit 602 What Is Entrepreneurship? 603 What Do a Microwave Oven and
an Errand Runner Have in Common? 604 Profit and Loss as Signals 605
A Reader Asks 606Analyzing the Scene 607Chapter Summary 607Key Terms and Concepts 608Questions and Problems 608Working with Numbers and Graphs 608
f e a t u r e s
economics24/7
Software, Switching
Costs and Benefits,
and Market Failure
613 Telemarketers and Efficiency
620 The Right Quantity and
Quality of a Nonexcludable
Public Good
626 Finding Economics
in College Life
630
28
c h a p t e r
Part 9 Market Failure and Public Choice
Market Failure: Externalities, Public Goods, and Asymmetric Information 609
Market Failure 610Externalities 610
Costs and Benefits of Activities 610 Marginal Costs and Benefits of Activities 611 Social Optimality, or Efficiency, Conditions 611 Three Categories of Activities 611 Externalities in Consumption and in Production 612 Diagram of a Negative Externality 612 Diagram of a Positive Externality 614
Internalizing Externalities 616
Persuasion 616 Taxes and Subsidies 617 Assigning Property Rights 617 Voluntary Agreements 618 Combining Property Rights Assignments and Voluntary Agreements 618 Beyond Internalizing: Setting Regulations 620
Dealing with a Negative Externality in the Environment 621
Is No Pollution Worse Than Some Pollution? 621 Two Methods to Reduce Air Pollution 622
Public Goods: Excludable and Nonexcludable 624
Asymmetric Information 626
Asymmetric Information in a Product Market 627 Asymmetric Information in a Factor
Trang 27A Reader Asks 632Analyzing the Scene 633Chapter Summary 633Key Terms and Concepts 634Questions and Problems 634Working with Numbers and Graphs 635
f e a t u r e s
economics24/7
Simple Majority Voting Rule:
The Case of the Statue
in the Public Square
640 Are You Rationally Ignorant?
642 Inheritance, Heirs,
and Why the Firstborn
Became King or Queen
648
29
c h a p t e r Public Choice: Economic Theory Applied to Politics 636
Public Choice Theory 637The Political Market 637
Moving Toward the Middle: The Median Voter Model 637 What Does the Theory Predict? 638
Voters and Rational Ignorance 641
The Costs and Benefits of Voting 641 Rational Ignorance 642
More About Voting 643
Example 1: Voting for a Nonexcludable Public Good 643 Example 2: Voting and Efficiency 644
Special Interest Groups 645
Information and Lobbying Efforts 646 Congressional Districts as Special Interest Groups 646 Public Interest Talk, Special Interest Legislation 647 Special Interest Groups and Rent Seeking 647
Government Bureaucracy 650
A View of Government 651
A Reader Asks 652Analyzing the Scene 653Chapter Summary 653Key Terms and Concepts 654Questions and Problems 654Working with Numbers and Graphs 655
International Trade Theory 658
Comparative Advantage? 660
Trade Restrictions 662
The Distributional Effects of International Trade 662 Consumers’ and Producers’ Surplus 662 The Benefits and Costs of Trade Restrictions 663 If Free Trade Results in Net Gain, Why Do Nations Sometimes Restrict Trade? 666
Trang 28The World Trade Organization (WTO) 669
A Reader Asks 670Analyzing the Scene 670Chapter Summary 671Key Terms and Concepts 672Questions and Problems 672Working with Numbers and Graphs 673
f e a t u r e s
economics24/7
Dividing Up the Work
661 Offshore Outsourcing, or
Offshoring 667
f e a t u r e s
economics24/7
The Nobel Prize in
Economics and Foreign
Exchange Markets
683 Back to the Futures
685 Big Macs and Exchange Rates
691
31
c h a p t e r International Finance 674
The Balance of Payments 675
Current Account 676 Capital Account 679 Official Reserve Account 679 Statistical Discrepancy 679 What the Balance of Payments Equals 680
The Foreign Exchange Market 680
The Demand for Goods 681 The Demand for and Supply of Currencies 681
Flexible Exchange Rates 683
The Equilibrium Exchange Rate 683 Changes in the Equilibrium Exchange Rate 684 Factors That Affect the Equilibrium Exchange Rate 684
Fixed Exchange Rates 687
Fixed Exchange Rates and Overvalued/Undervalued Currency 688 What Is So Bad About
an Overvalued Dollar? 689 Government Involvement in a Fixed Exchange Rate System 690 Options Under a Fixed Exchange Rate System 690 The Gold Standard 692
Fixed Exchange Rates Versus Flexible Exchange Rates 694
Promoting International Trade 694 Optimal Currency Areas 695
The Current International Monetary System 696
A Reader Asks 698Analyzing the Scene 699Chapter Summary 699Key Terms and Concepts 700Questions and Problems 700Working with Numbers and Graphs 701
32
c h a p t e r Globalization 702
What Is Globalization? 703
Two Ways to “See” Globalization 704
No Barriers 704 A Union of States 704
Trang 29Globalization Facts 704
International Trade 705 Foreign Exchange Trading 705 Foreign Direct Investment 705 Personal Investments 707 The World Trade Organization 707 Business Practices 707
Movement Toward Globalization 707
Benefits and Costs of Globalization 710
The Continuing Globalization Debate 713More or Less Globalization: A Tug of War? 714
Less Globalization 714 More Globalization 715
A Reader Asks 716Analyzing the Scene 716Chapter Summary 717Key Terms and Concepts 717Questions and Problems 718
the Sound of Music?
709 Should You Leave a Tip?
712
f e a t u r e s
economics24/7
Is There Genius When It
Comes to Picking Stocks?
721 Are Some Economists
P RACTICAL ECONOM ICS
Part 11 Financial Matters
Stocks, Bonds, Futures, and Options 719
Financial Markets 720Stocks 720
Where Are Stocks Bought and Sold? 720 The Dow Jones Industrial Average (DJIA) 722
Sell Stock 726 Buying Stocks or Buying the Market 726 How to Read the Stock Market Page 728
Bonds 730
The Components of a Bond 730 Bond Ratings 730 Bond Prices and Yields (or Interest
Return 733
Futures and Options 734
A Reader Asks 738Analyzing the Scene 738Chapter Summary 739Key Terms and Concepts 739Questions and Problems 739Working with Numbers and Graphs 740
Trang 30Part 12 Web Chapters
Agriculture: Farmers’ Problems, Government Policies, and Unintended Effects 741
Agriculture: The Issues 742
A Few Facts 742 Agriculture and Income Inelasticity 743 Agriculture and Price Inelasticity 743 Price Variability and Futures Contracts 744 Can Bad Weather Be Good for Farmers? 745
f e a t u r e s
economics24/7
Proper Business Etiquette
Around the World
762
35
c h a p t e r International Impacts on the Economy 753
International Factors and Aggregate Demand 754
International Factors and Aggregate Supply 756
Foreign Input Prices 756 Why Do Foreign Input Prices Change? 757
Factors That Affect Both Aggregate Demand and Aggregate Supply 757
The Exchange Rate 757 What Role Do Interest Rates Play? 758
Trang 31Deficits: International Effects and Domestic Feedback 759
The Budget Deficit and Expansionary Fiscal Policy 759 The Budget Deficit and
Contractionary Fiscal Policy 760 The Effects of Monetary Policy 761
A Reader Asks 763
Analyzing the Scene 764
Chapter Summary 764
Key Terms and Concepts 765
Questions and Problems 765
Working with Numbers and Graphs 766
Self-Test Appendix 741
Glossary 765
Index 777
Contents xxix
Trang 32Arnold continues to set the standard for clear, balanced, and thorough coverage of principles of economics thattruly engages students.With four new chapters, easy customization, and fully integrated digital and course man-
agement options, Economics, 8e is the perfect solution for your classroom Packed with intriguing pop culture
examples to which students relate, the text bolsters student interest in economics by describing the pected places economics occurs, illustrating how economic forces link events around the world to their lives,and demonstrating how economics can be used as a tool in understanding the world In addition, the eighthedition is integrated with such powerful resources as ThomsonNOW™, Aplia™, and the Tomlinson Videos
unex-NEWMacro & Micro Themes: A new organizing feature in the 8th edition is the use ofMacro and Micro themes to help students understand the big questions that macro-and microeconomists seek to answer Framing the content through these major themeshelps readers to see how the themes and policies are interconnected Macroeconomics
is organized into understanding price level and GDP, economics stability vs instability, andpolicy efficacy Microeconomics themes are objectives of the individual or firm, con-straints on the individual or firm, and choices made given the objectives and constraints
NEW Chapters: Arnold continues to set the standard for clear, current, and topicaleconomic coverage All-new chapters on globalization and financial markets cover twoareas of increasing importance to readers as they try to understand the implications
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ThomsonNOW™ Teaching Tools: Part of the text’s fully integrated course managementsystem, this time-saving suite of online tools offers unrivaled course planning andmanagement tools, enabling instructors to pinpoint how well students master key con-cepts Instructors can assign personalized study plans (a pre- and post-assessment ofstudent knowledge with resources to reinforce concepts), view results in their gradebook,and then gear lectures around student needs With its proven ease of use and efficientpaths to success, it delivers the results instructors want—NOW ThomsonNOW™ can
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xxx
Trang 33Personalizing Your Economics, 8e… with Custom and Tomlinson
Thomson Custom Solutions develops personalized solutions to meetyour economics education needs Match your learning materials toyour syllabus and create the perfect learning solution Consider thefollowing when looking at your customization options for any Thomson Economics texts:
• Remove chapters you do not cover, or rearrange theirorder to create a streamlined and efficient text that stu-dents will appreciate
• Add your own material to cover new topics or tion, saving you time and providing students a fully inte-grated course resource
informa-• Include contemporary economic issues from ourEconomic Issues Collection, found on our custom web-site Many of these issues are brief and applied, ideallysuited for the introductory Principles of Economicscourse
Thomson Custom Solutions offers the fastest and easiest way
to create unique customized learning materials delivered theway you want Our custom solutions also include: accessing on-demand cases from
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Thomson South-Western isexcited to announce threenew video lecture productsfeaturing award-winning teacher and professional communicator Steven Tomlinson
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Visit www.thomsonedu.com/economics for more details
about this new video series!
Preface xxxi
Custom
Tomlinson Economics Videos
Trang 34xxxii
ThomsonNOW™ is the most reliable, flexible, andeasy-to-use online suite of services and resources.ThomsonNOW™for Economics, 8e takes the best of current technology tools including
online homework management; a fully customizable test bank; and course support rials such as online quizzing, videos, and tutorials to support your course goals and saveyou significant preparation and grading time!
mate-This powerful, fully integrated online teaching andlearning system provides you with the ultimate inflexibility, ease of use, and efficient paths to success
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• Plan student assignments with easy onlinehomework management
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We are confident that you will find that ThomsonNOW™ for Economics is themost reliable, easy-to-use, online suite of services and resources ever developed Formore information, visit www.thomsonedu.com/thomsonnow or contact your localThomson South-Western representative today!
ThomsonNOW
Trang 35Preface xxxiii
Thomson is proud to continue our partnership with Aplia™ Inc.!
Created by Paul Romer, one of the nation’s leading economists, Apliaenhances teaching and learning by providing online interactive toolsand experiments that help economics students become
“active learners.” Our partnership allows a tight content
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Students Come to Class Prepared
It is a proven fact that students do better in their course
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students to take an active role in the learning process
When assigned online homework, students are more apt to read the text, come to class
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Learning by doing helps studentsfeel involved, gain confidence inthe materials, and see importantconcepts come to life
Assign Homework in an Effective and Efficient WayNow you can assign homeworkwithout increasing your workload!
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Contact your local Thomson South-Western Representative to find out how you can
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Trang 36First Edition Reviewers
East Texas Baptist University
This book could not have been written and published without the generous expert assistance of many people.Adeep debt of gratitude is owed to the reviewers of the first through seventh editions and to the reviewers of thisedition, the eighth
Trang 38Second Edition Reviewers
Kansas State University
Charles Van Eaton
Hillsdale College
Mark Wheeler
Bowling Green State University
Thomas Wyrick
Southwest Missouri State University
Third Edition ReviewersCarlos Aguilar
University of Texas, El Paso
Rebecca Ann Benakis
New Mexico State University
Trang 39University of Hawaii at Manoa
Fourth Edition Reviewers
University of North Texas
Mary Ann Hendryson
Western Washington University
Southwest Missouri State University
Fifth Edition ReviewersKari Battaglia
University of North Texas
The University of Vermont
Mary Ann Hendryson
Western Washington University
Trang 40Sixth Edition Reviewers
Hendrikus J.E.M Brand
Lee Van Scyoc
University of Wisconsin, Oshkosh
Seventh Edition Reviewers