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Operation management 6e by russel and taylor ch14

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Lecture Outline The Sales and Operations Planning Process  Strategies for Adjusting Capacity  Strategies for Managing Demand  Quantitative Techniques for Aggregate Planning  Hiera

Trang 1

Sales and Operations Planning

Operations Management - 6th Edition

Operations Management - 6th Edition

Chapter 14

Roberta Russell & Bernard W Taylor, III

Trang 2

Lecture Outline

 The Sales and Operations Planning

Process

 Strategies for Adjusting Capacity

 Strategies for Managing Demand

 Quantitative Techniques for Aggregate

Planning

 Hierarchical Nature of Planning

 Aggregate Planning for Services

Trang 3

Sales and Operations Planning

 Determines the resource capacity needed to

meet demand over an intermediate time

horizon

Aggregate refers to sales and operations planning

for product lines or families

Sales and Operations planning (S&OP) matches

supply and demand

Trang 4

Sales and Operations Planning

Process

Trang 5

The Monthly S&OP Planning

Process

Trang 6

Meeting Demand Strategies

 Adjusting capacity

 Resources necessary to meet demand

are acquired and maintained over the time horizon of the plan

 Minor variations in demand are handled

with overtime or under-time

 Managing demand

 Proactive demand management

Trang 7

Strategies for Adjusting Capacity

 Level production

 Producing at a constant rate

and using inventory to

 Subcontracting

complete the work

Trang 10

Strategies for Managing Demand

 Shifting demand into

other time periods

 Incentives

 Sales promotions

 Advertising campaigns

 Offering products or

services with

counter-cyclical demand patterns

 Partnering with suppliers

to reduce information

distortion along the

supply chain

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Quantitative Techniques For AP

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Pure Strategies

Hiring cost = $100 per worker Firing cost = $500 per worker Inventory carrying cost = $0.50 pound per quarter

Regular production cost per pound = $2.00

Production per employee = 1,000 pounds per quarter Beginning work force = 100 workers

QUARTER SALES FORECAST (LB)

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Level Production Strategy

Trang 14

Chase Demand Strategy

Trang 15

Level Production with Excel

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Chase Demand with Excel

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Mixed Strategy

Chase Demand strategies

no more than x% of the workforce can be

laid off in one quarter

inventory levels cannot exceed x dollars

manufacturing during the low demand

season and schedule employee

vacations during that time

Trang 18

Mixed Strategies with Excel

Trang 19

Mixed Strategies with Excel

(cont.)

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General Linear Programming (LP) Model

and costs must be linear

Wt = workforce size for period t

It =units in inventory at the end of period t

Ft =number of workers fired for period t

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LP MODEL

Minimize Z = $100 (H1 + H2 + H3 + H4)

+ $500 (F1 + F2 + F3 + F4)

+ $0.50 (I1 + I2 + I3 + I4) + $2 (P1 + P2 + P3 + P4)

Subject to

P1 - I1 = 80,000 (1) Demand I1 + P2 - I2 = 50,000 (2) constraints I2 + P3 - I3 = 120,000 (3)

I3 + P4 - I4 = 150,000 (4) Production 1000 W1 = P1 (5) constraints 1000 W2 = P2 (6)

1000 W3 = P3 (7)

1000 W4 = P4 (8)

100 + H1 - F1 = W1 (9) Work force W1 + H2 - F2 = W2 (10)

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Setting up the Spreadsheet

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The LP Solution

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Regular production cost per unit $20

Overtime production cost per unit $25

Subcontracting cost per unit $28

Inventory holding cost per unit per period $3

Beginning inventory 300 units

EXPECTED REGULAR OVERTIME SUBCONTRACT QUARTER DEMAND CAPACITY CAPACITY CAPACITY

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Burruss’ Production Plan

Trang 27

Using Excel for the Transportation Method of Aggregate Planning

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Other Quantitative Techniques

 Linear decision rule (LDR)

 Search decision rule (SDR)

 Management coefficients model

Trang 29

Product lines

or families

Individual products

Components

Manufacturing

operations

Resource Level

Plants

Individual machines

Critical work centers

Production

Resource requirements plan

Rough-cut capacity plan

Capacity requirements plan

Input/

output control

Sales and Operations Plan

Master production schedule

Material requirements plan

Shop floor schedule

All work centers

Hierarchical Nature of Planning

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Collaborative Planning

 Sharing information and synchronizing production across supply chain

 Part of CPFR (collaborative planning,

forecasting, and replenishment)

 involves selecting products to be jointly

managed, creating a single forecast of

customer demand, and synchronizing

production across supply chain

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Available-to-Promise (ATP)

 Quantity of items that can be promised to customer

 Difference between planned production and customer orders already received

 Capable-to-promise

 quantity of items that can be produced and mad available at

AT in period 1 = (On-hand quantity + MPS in period 1) –

(CO until the next period of planned production)

ATP in period n = (MPS in period n) –

(CO until the next period of planned production)

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ATP: Example

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ATP: Example (cont.)

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ATP: Example (cont.)

Trang 35

Rule Based ATP

Product Request

Is the product available at this location?

Is an alternative product available

at an alternate location?

Is an alternative product available

at this location?

Is this product available at a different location?

Capable-to-Is the customer willing to wait for the product?

to-promise

Available-Allocate inventory

Revise master schedule

Trigger production Lose sale

Yes

No Yes

No Yes

Yes

No

Yes

No

Trang 36

Aggregate Planning for Services

1 Most services cannot be inventoried

2 Demand for services is difficult to predict

3 Capacity is also difficult to predict

4 Service capacity must be provided at the

appropriate place and time

5 Labor is usually the most constraining

resource for services

Trang 37

Yield Management

Trang 38

Yield Management (cont.)

Trang 39

Yield Management: Example

Trang 40

Copyright 2009 John Wiley & Sons, Inc 14-40

Copyright 2009 John Wiley & Sons, Inc.

All rights reserved Reproduction or translation

of this work beyond that permitted in section 117

of the 1976 United States Copyright Act without express permission of the copyright owner is

unlawful Request for further information should

be addressed to the Permission Department,

John Wiley & Sons, Inc The purchaser may

make back-up copies for his/her own use only

and not for distribution or resale The Publisher assumes no responsibility for errors, omissions,

or damages caused by the use of these

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