Human Needs and Job Design • Maslow described a hierarchy of needs topped by self-actualization • Alderfer’s ERG theory deals with existence, relatedness and growth needs • McClelland id
Trang 1Chapter 13
Motivation
EXPLORING MANAGEMENT
Trang 3Human Needs and Job Design
• Maslow described a hierarchy of needs topped by self-actualization
• Alderfer’s ERG theory deals with
existence, relatedness and growth needs
• McClelland identified acquired needs for achievement, power and affiliation
• Herzberg’s two-factor theory focuses on higher-order need satisfaction
• The core characteristics model integrates motivation and job design
Trang 4HUMAN NEEDS
Maslow’s Hierarchy
• Motivation – level, direction and
persistence of effort expended at work
• Maslow’s hierarchy
– Needs
• Unfulfilled desires that stimulate people to act
– Lower order needs
• Physiological, safety and social needs
– Higher order needs
• Esteem and self-actualization
Trang 5HUMAN NEEDS
Maslow’s Hierarchy
Trang 6HUMAN NEEDS
Alderfer’s ERG Theory
• Alderfer’s ERG Theory
Existence Needs
Existence Needs
are desires for physiological and material well-being Relatedness needs are desires for satisfying interpersonal relationships
Relatedness Needs
Relatedness Needs
are desires for satisfying interpersonal relationships
Growth Needs
Growth Needs
are desires for continued psychological growth and
development
Trang 7HUMAN NEEDS
McClelland’s Acquired Needs
• Three acquired needs that vary in strength among people
Need for Achievement
• is the desire
to do something better, to solve problems, or
to master complex tasks
Need for Power
• is the desire
to control, influence, or
be responsible for other people
Need for Affiliation
• Is the desire
to establish and maintain good
relations with other people.
Trang 8HUMAN NEEDS
McClelland’s Acquired Needs
• Two forms of need for power
– Need for personal power
– Need for social power
Trang 9HUMAN NEEDS
Herzberg Two-Factor Theory
Trang 10needs to a job by adding
opportunities for planning
and controlling work
Trang 11JOB DESIGN
Core Characteristics Model
Five Core Job Characteristics
Skill variety Task identity Task significance
Autonomy Feedback from the job itself
Trang 12JOB DESIGN
Core Characteristics Model
Trang 13Thought Processes and Decisions
• Equity theory explains how social
comparisons motivate individual behavior
• Expectancy theory considers
motivation = expectancy x instrumentality x valence
• Goal-setting theory shows that
well-chosen and well-set goals can be
motivating
Trang 14THOUGHT PROCESSES
Equity Theory
• Equity theory explains how social
comparisons can motivate individual behavior
– Perceived negative inequity
• Attempt to restore equity by working less or quitting
– Perceived positive inequity
• Attempt to restore equity
by extra effort
Trang 15THOUGHT PROCESSES
Expectancy Theory
• Expectancy theory considers
motivation = expectancy x instrumentality x valence
be received as
a result of the performance?”
Valence
• “How highly
do I value work outcomes?”
Trang 16THOUGHT PROCESSES
Expectancy Theory
Trang 17THOUGHT PROCESSES
Goal Setting Theory
• Goal-setting theory shows that chosen and well-set goals can be motivating
Trang 18Reinforcement
• Operant conditioning influences behavior
by controlling its consequences
• Positive reinforcement connects desirable behavior with pleasant consequences
• Punishment connects undesirable
behavior with unpleasant consequences
Trang 19Law of Effect
• The law of effect states that behavior
followed by a pleasant consequence is
likely to be repeated; behavior followed by
an unpleasant consequence is unlikely to
be repeated
Trang 20Operant Conditioning
• Operant Conditioning – B F Skinner
– Influences behavior by controlling its
Trang 22Negative Reinforcement
• Negative reinforcement
– Unpleasant consequence is avoided if
desirable behavior is exhibited
• Extinction
– Desired consequence is removed if
undesirable behavior is exhibited
• Punishment
– Discourages a behavior by making an
unpleasant consequence contingent on its occurrence
Trang 23Operant Conditioning
Trang 24Positive Reinforcement
• Positive reinforcement connects desirable behavior with pleasant consequences
– Law of contingent reinforcement
• Reward only when desirable behavior is demonstrated
– Law of immediate reinforcement
• Reward immediately after the desirable behavior is demonstrated
Trang 25Positive Reinforcement
• Shaping
– Creating a new behavior by positive
reinforcement of similar behaviors