Case Study - So Yumm Campaign - Aug 2016 (1)

Strictly Confidential | Copyright SuperAwesome Ltd 2016 | www.superawesome.tv STRICTLY CONFIDENTIAL So Yumm Campaign Aug 2016... Strictly Confidential | Copyright SuperAwesome Ltd 2015 |

Trang 1

Strictly Confidential | Copyright SuperAwesome Ltd 2016 | www.superawesome.tv

STRICTLY CONFIDENTIAL

So Yumm Campaign Aug 2016

Trang 2

So Yumm - Case Study 2016

Trang 3

So Yumm - Case Study 2016

Objectives:

• Keeping warm with user and drive more traffic to SoYumm website

• Building loyalty users

Target Audience:

• Kids 4-14

• Parents

Solution:

• High impact and exciting App integrated - Daily challenges and Incentivized Video on top Cut the Rope & Gameloft games (Asphalt 8, Dragon, Spiderman, …)

• Devices: Mobile and Tablet

Trang 4

Mobile / Tablet Preroll

Campaign Highlights:

Reach over 2mil impressions

VCR : 50%

CTR: 16%

Publishers:

ZeptoLabs, Outfit7, SoftGames, Tiny Labs, Dr.Panda, Cupcake Digital

Trang 5

Cut The Rope - Daily Challenges

Campaign Highlights:

Reach over 1mil impressions

50k unique users

CTR: 3.6%

Publishers: ZeptoLabs

Trang 6

enquiries@superawesome.tv | www.superawesome.tv |

THE LEADING MARKETING PLATFORM

FOR KIDS & TEENS

Định dạng
Số trang	6
Dung lượng	8,21 MB