CASE STUDY - NONG TRAI BAY - Happy Farm

Strictly Confidential | Copyright SuperAwesome Ltd 2015 | www.superawesome.tv ✓ Founded in 2013 to create a 100% kid-safe marketing platform for agencies and brands ✓ We have the largest

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DUTCH LADY - NONG TRAI BAY

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Strictly Confidential | Copyright SuperAwesome Ltd 2015 | www.superawesome.tv

✓ Founded in 2013 to create a 100% kid-safe marketing platform for agencies and brands

✓ We have the largest under-13 kids audience in the world: almost a quarter of a billion kids on mobile, desktop web, online video, virtual worlds in US, UK, APAC

✓ Offices in US, UK, Australia and Southeast Asia

✓ Team of 50+ engineers, business development and campaign production

SUPER AWESOME are founded in

2013 to create a kid-safe, compliant

marketing platform to help brands reach

today’s generation of kids across mobile,

web and online video with partners across

the globe

S A

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DutchLady - Nong Trai Bay / Happy Farm - Case Study 2015

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• Create a buzz around the Dutch Lady AR

application – Nong Trai Bay

• Allow kids to engage & interact with Dutch Lady

characters & products

• Increase sales with retailer based promotions

Target Audience:

• Kids 5-13

• Parents

Solution:

• Leverage the community of kids & parents who

are using Cut the Rope & Talking Tom to:

- Run Mobile & Tablet display ads to

increase campaign’s awareness

- Increase installs with a CPI campaign

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Campaign Highlights:

• Mobile display: 2.1% CTR

• Tablet display: 3.9% CTR

Even with a mobile app larger than 92 MB’s

• SuperAwesome Install Rate: 2.53%

• While overall campaign install rate: 1.02%

DutchLady - Nong Trai Bay / Happy Farm - Case Study 2015

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