Applying Excel immediately precedes the Exercises in eleven of the twelve chapters in the book and is also integrated with McGraw-Hill Connect ® Accounting, allowing students to prac
Trang 1Managerial Accounting for Managers
Brewer Garrison
ISBN 978-0-07-802542-6 MHID 0-07-802542-7
Edition
With Connect Plus® Accounting for Managerial Accounting for Managers, 3e you receive the most advanced study
tools as well as a fully integrated, media-rich E-book
What kind of study tools? You get things like
• Intelligent Response Technology Connect Accounting’s redesigned student interface for our end-of-chapter
assessment content that:
• Improves answer acceptance to reduce student frustration with formatting issues (such as rounding);
• Provides a general journal application that looks and feels more like what you would find in a general
ledger software package; and
• For select questions, provides an expanded table that guides students through the process of solving
the problem
• LearnSmart™ Adaptive learning system is designed to help students learn faster, study more efficiently, and retain
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• Guided Examples Narrated and animated, step-by-step walkthroughs of algorithmic versions of assigned
exer-cises, allowing the student to identify and review or reinforcement on what you covered in class, Guided Examples
provide immediate feedback and focus on the areas where students need it the most
• Interactive Presentations teach each chapter’s core learning objectives and concepts through a multimedia
presentation, bringing the text content to life Interactive Presentations harness the full power of technology to truly
engage and appeal to all learning styles Ideal in all class formats—online, face to-face or hybrid
• Media-Rich E-book allows students to highlight, take notes, and bookmark important spots in the text, making
reviewing for quizzes and tests easier than ever
Connect Plus Accounting gives you a complete digital solution that allows you to access your course materials from any
computer, any time
Studying anytime, anywhere online has never been easier
If Connect Plus Accounting sounds good to you,
start a three-week FREE TRIAL today!
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Trang 2The integrated solutions for Noreen’s Managerial Accounting
for Managers 3e have been proven to help you achieve your
course goals of improving student readiness, enhancing
student engagement, and increasing their comprehension of
content Known for its engaging style, the Noreen solution
employs the use of current companies, LearnSmart, and
instant feedback on practice problems to help students
engage with course materials, comprehend the content, and
achieve higher outcomes in the course
McGraw-Hill’s adaptive learning component, LearnSmart,
provides assignable modules that help students master core
concepts and come to class more prepared
In addition, Interactive Presentations deliver learning
objectives in an interactive environment, giving students
access to course-critical content anytime, anywhere
Finally, our new Intelligent Response Technology-based
content offers students an intelligent homework experience
that helps them stay focused on learning instead of
navigating the technology.
McGraw-Hill LearnSmart™
is an adaptive learning program that identifi es what an individual student knows and doesn’t know
LearnSmart’s adaptive learning path helps students learn faster, study more effi ciently, and retain more knowledge
Intelligent Response Technology (IRT)
is Connect Accounting’s new student interface for end-of-chapter assessment content Intelligent Response Technology provides a general journal application that looks and feels more like what you would fi nd in a general ledger software package, improves answer acceptance to reduce student frustration with formatting
issues (such as rounding), and, for select questions, provides an expanded table that guides students through the process of solving the problem
Connect Accounting’s Interactive
Presentations teach each chapter’s
core learning objectives and concepts through an engaging, hands-on presentation, bringing the text content to life Interactive Presentations harness the full power of technology to truly engage and appeal to all learning styles Interactive Presentations are ideal in all class formats—online, face-to-face, or hybrid.
Trang 3The integrated solutions for Noreen’s Managerial Accounting
for Managers 3e have been proven to help you achieve your
course goals of improving student readiness, enhancing
student engagement, and increasing their comprehension of
content Known for its engaging style, the Noreen solution
employs the use of current companies, LearnSmart, and
instant feedback on practice problems to help students
engage with course materials, comprehend the content, and
achieve higher outcomes in the course
McGraw-Hill’s adaptive learning component, LearnSmart,
provides assignable modules that help students master core
concepts and come to class more prepared
In addition, Interactive Presentations deliver learning
objectives in an interactive environment, giving students
access to course-critical content anytime, anywhere
Finally, our new Intelligent Response Technology-based
content offers students an intelligent homework experience
that helps them stay focused on learning instead of
navigating the technology.
McGraw-Hill LearnSmart™
is an adaptive learning program that identifi es what an individual student knows and doesn’t know
LearnSmart’s adaptive learning path helps students learn faster, study more effi ciently, and retain more knowledge
Intelligent Response Technology (IRT)
is Connect Accounting’s new student interface for end-of-chapter assessment content Intelligent Response Technology provides a general journal application that looks and feels more like what you would fi nd in a general ledger software package, improves answer acceptance to reduce student frustration with formatting
issues (such as rounding), and, for select questions, provides an expanded table that guides students through the process of solving the problem
Connect Accounting’s Interactive
Presentations teach each chapter’s
core learning objectives and concepts through an engaging, hands-on presentation, bringing the text content to life Interactive Presentations harness the full power of technology to truly engage and appeal to all learning styles Interactive Presentations are ideal in all class formats—online, face-to-face, or hybrid.
Trang 4Lecture Capture
eBooks
Connect Plus includes a
media-rich eBook that allows
you to share your notes with
your students Your students can
insert and review their own notes,
highlight the text, search for
specifi c information, and interact
with media resources Using an
eBook with Connect Plus gives your
students a complete digital solution
that allows them to access their
materials from any computer.
Make your classes available anytime, anywhere With simple, one-click recording, students can search for a word or phrase and be taken to the exact place in your lecture that they need to review
Trang 5Lecture Capture
eBooks
Connect Plus includes a
media-rich eBook that allows
you to share your notes with
your students Your students can
insert and review their own notes,
highlight the text, search for
specifi c information, and interact
with media resources Using an
eBook with Connect Plus gives your
students a complete digital solution
that allows them to access their
materials from any computer.
Make your classes available anytime, anywhere With simple, one-click recording, students can search for a word or phrase and be taken to the exact place in your lecture that they need to review
Trang 6Managerial Accounting for Managers
Trang 8Managerial Accounting for Managers
T h i r d E d i t i o n
Eric W Noreen, Ph.D., CMA
Professor Emeritus University of Washington
Peter C Brewer, Ph.D., CPA
Miami University—Oxford, Ohio
Ray H Garrison, D.B.A., CPA
Professor Emeritus Brigham Young University
Trang 9MANAGERIAL ACCOUNTING FOR MANAGERS
Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue
of the Americas, New York, NY, 10020 Copyright © 2014 by The McGraw-Hill Companies, Inc All
rights reserved Printed in the United States of America Previous editions © 2011 and 2008 No part of
this publication may be reproduced or distributed in any form or by any means, or stored in a database or
retrieval system, without the prior written consent The McGraw-Hill Companies, Inc., including, but not
limited to, in any network or other of electronic storage or transmission, or broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to customers outside
the United States.
This book is printed on acid-free paper.
1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 3
ISBN 978-0-07-802542-6
MHID 0-07-802542-7
Senior Vice President, Products & Markets: Kurt L Strand
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ISBN 978-0-07-802542-6 (alk paper) — ISBN 0-07-802542-7 (alk paper)
1 Managerial accounting I Brewer, Peter C II Garrison, Ray H III Title
HF5657.4.N668 2014
658.15’11 dc23
2012034089
The Internet addresses listed in the text were accurate at the time of publication The inclusion of a
website does not indicate an endorsement by the authors or McGraw-Hill, and McGraw-Hill does not
guarantee the accuracy of the information presented at these sites.
www.mhhe.com
Trang 10Dedication
To our families and to our many colleagues who use this book
— Eric W Noreen , Peter C Brewer ,
and Ray H Garrison
Trang 11About the Authors
Eric W Noreen has held ments at institutions in the United States, Europe, and Asia He is emer-itus professor of accounting at the University of Washington
His BA degree is from the versity of Washington and his MBA and PhD degrees are from Stanford University A Certified Management Accountant, he was awarded a Cer-tificate of Distinguished Performance
Uni-by the Institute of Certified Management Accountants
Professor Noreen has served as associate editor of The
jour-nals including: the Journal of Accounting Research; The
Accounting Review; the Journal of Accounting and
Econom-ics; Accounting Horizons; Accounting, Organizations and
Society; Contemporary Accounting Research; the Journal
of Management Accounting Research; and the Review of
Accounting Studies
Professor Noreen has won a number of awards from
stu-dents for his teaching ■
Ray H Garrison is emeritus fessor of accounting at Brigham Young University, Provo, Utah He received his BS and MS degrees from Brigham Young University and his DBA degree from Indiana University
As a certified public accountant, Professor Garrison has been involved
in management consulting work with both national and regional account-ing firms He has published articles in
The Accounting Review, Management Accounting, and other
professional journals Innovation in the classroom has earned
Professor Garrison the Karl G Maeser Distinguished
Teach-ing Award from Brigham Young University ■
Peter C Brewer is a professor in the Department of Accountancy at Miami University, Oxford, Ohio He holds a BS degree in accounting from Penn State University, an MS degree
in accounting from the University of Virginia, and a PhD from the Univer-sity of Tennessee He has published more than 35 articles in a variety
of journals including: Management Accounting Research; the Journal of Information Systems; Cost Management; Strategic Finance;
the Journal of Accountancy; Issues in Accounting
Educa-tion; and the Journal of Business Logistics
Professor Brewer is a member of the editorial board
of the Journal of Accounting Education and has served on the editorial board of Issues in Accounting Education His
article “Putting Strategy into the Balanced Scorecard” won the 2003 International Federation of Accountants’ Articles
of Merit competition and his articles “Using Six Sigma
to Improve the Finance Function” and “Lean Accounting:
What’s It All About?” were awarded the Institute of agement Accountants’ Lybrand Gold and Silver Medals in
Man-2005 and 2006 He has received Miami University’s Richard
T Farmer School of Business Teaching Excellence Award and has been recognized on two occasions by the Miami University Associated Student Government for “making a remarkable commitment to students and their educational development.” He is a leading thinker in undergraduate man-agement accounting curriculum innovation and is a frequent presenter at various professional and academic conferences
Prior to joining the faculty at Miami University, sor Brewer was employed as an auditor for Touche Ross in the firm’s Philadelphia office He also worked as an internal audit manager for the Board of Pensions of the Presbyterian Church (U.S.A.) ■
Trang 12Focus on the
with Noreen/Brewer/Garrison
crafted a streamlined managerial accounting book that is perfect for accounting majors who intend to move into managerial positions The traditional Process Costing, Statement of Cash Flows, and Financial Statement Analysis chapters have been dropped to enable instructors
accounting —planning, control, and decision making Noreen/Brewer/
Garrison focuses on the fundamentals, allowing students to develop the conceptual framework managers need to succeed.
In its third edition, Managerial Accounting for Managers continues to
adhere to three core standards:
FOCUS Noreen/Brewer/Garrison pinpoints the key managerial concepts students will need in their future careers With no journal entries or financial accounting topics to worry about, students can focus
on the fundamental principles of managerial accounting
RELEVANCE With its insightful Business Focus vignettes that begin each chapter, current In Business examples throughout the text, and tried-and-true end-of-chapter material, students will always see the real-world applicability of Noreen/Brewer/Garrison.
Noreen/Brewer/Garrison covers a variety of business models, including nonprofit, retail, service, wholesale, and manufacturing organizations
Service company examples are highlighted with icons in the margins of the text
“It’s a very clear book with a healthy focus on decision making and service businesses Great for non-majors.”
— Mark Holtzman , Seton Hall University
“Very well-written and compatible with
a user-based approach.”
— Kay Poston , University
of Indianapolis
“The best introductory management accounting book I have used It is complete, concise, and written at a level beginning students can understand.”
— Christine Haynes , University of West Georgia
Trang 13Managerial Accounting for Managers is full of pedagogy designed
to make studying productive and hassle-free
Opening Vignette
Each chapter opens with a Business Focus feature that provides a
real-world example for students, allowing them to see how the chapter’s information
and insights apply to the world outside the classroom Learning Objectives
alert students to what they should expect as they progress through the chapter.
“Many concepts in accounting are rather abstract if not given some type of context to understand them in The business focus features help to provide this context and can lead to discussions in class if the instructor wishes.”
— Jeffrey Wong, University of Nevada, Reno
Applying Excel
NEW to the third edition of Noreen!
This NEW and exciting end-of-chapter feature links the power of
Excel with managerial accounting concepts by illustrating
how Excel functionality can be used to better understand accounting data Applying Excel goes beyond plugging numbers into a template by providing students with an opportunity to build their own Excel worksheets and formulas Students are then asked “what if” questions
in which they analyze not only how related pieces of accounting data affect each other but why they do Applying Excel immediately precedes
the Exercises in eleven of the twelve chapters in the book and is also
integrated with McGraw-Hill Connect ® Accounting, allowing
students to practice their skills online with algorithmically generated datasets and to watch animated, narrated tutorials on how to use formulas in Excel.
“An excellent pedagogical feature that
helps further reinforce students’
knowledge of key concepts in the text
book, while strengthening students’
Excel skills that are so important in
the work place.”
— Marianne L James , California State
University, Los Angeles
“ [Applying Excel is] an excellent way for students to programmatically develop spreadsheet skills without having
to be taught spreadsheet techniques by the instructor A significant associated benefit is that students gain more exposure to the dynamics of accounting information by
working with what-if scenarios.”
— Earl Godfrey , Gardner–Webb University
21
In 1986, Women’s World of Fitness went rupt despite having 14 locations and 50,000 members The company’s owner, Gary Heavin, says the fitness centers contained too many costly amenities such as swimming pools, tan- ning beds, cardio machines, kid’s programs, clas ses As costs escalated, he attempted to men, which alienated his female members
bank-What did Heavin learn from his experience?
In 1992, Heavin founded a new brand of women’s fitness centers called Curves Rather than investing in every conceivable piece
of fitness equipment and amenity, Heavin focused on simplicity He created a simple
fitness circuit that uses minimal equipment and is quick and easy for members to
com-plete Instead of operating almost 24 hours a day, he decided to close his gyms early
that did not provide benefits in the eyes of his customers With dramatically lower costs,
he has been able to maintain his “women only” approach while building a billion dollar
company with nearly 10,000 locations worldwide ■
Source: Alison Stein Wellner, “Gary Heavin Is on a Mission from God,” Inc magazine, October 2006,
Understanding Costs Aids the Growth of a
Billion Dollar Company
LO 2–2 Distinguish between product cost and period costs and give examples of each
LO 2–3 Understand cost behavior costs, fixed costs, and mixed costs
LO 2–4 Analyze a mixed cost using high-low method
LO 2–5 Prepare income statements for a merchandising company using the traditional and contribution formats
LO 2–6 Understand the differences costs
LO 2–7 Understand cost classifications used in making decisions:
differential costs, opportunity costs, and sunk costs
LO 2–8 (Appendix 2A) Analyze a mixed cost using a scattergraph regression method.
nor25427_ch02_021-069.indd 21 24/08/12 12:57 PM
Trang 14In Business Boxes
These helpful boxed features offer a glimpse
into how real companies use the managerial
accounting concepts discussed within the
chapter Each chapter contains from three to
fourteen of these current examples.
Managerial Accounting in
Action Vignettes
These vignettes depict cross-functional
teams working together in real-life
settings, working with the products and
services that students recognize from
their own lives Students are shown
step-by-step how accounting concepts
are implemented in organizations and
how these concepts are applied to solve
everyday business problems First, “The
Issue” is introduced through a dialogue;
the student then walks through the
implementation process; finally, “The
Wrap-up” summarizes the big picture.
“I love these Again, a connection to the real world that adds credence to the course.”
— Larry N Bitner, Shippensburg University
“This element is exceptional The situations truly reflect real life issues business people would face—not just “textbook” manufactured examples that always have black-and-white answers.”
— Ann E Selk, University of Wisconsin–Green Bay
I N B U S I N E S S
THE CHALLENGES OF MANAGING CHARITABLE ORGANIZATIONS
Charitable organizations, such as Harlem Children’s Zone , Sports4Kids , and Citizen Schools , are facing a difficult situation Many donors—aware of stories involving charities that spent exces- sively on themselves while losing sight of their mission—have started prohibiting their charity of charitable organizations find it difficult to expand without making additions to their infrastructure
costs from 5.6% to 14.7% of its total budget The organization claims that this cost increase was scale of operations.
Many charitable organizations are starting to seek gifts explicitly to fund administrative expenses Their argument is simple—they cannot do good deeds for other people without incurring such costs.
Source: Rachel Emma Silverman and Sally Beatty, “Save the Children (But Pay the Bills, Too),” The Wall Street Journal, December 26, 2006, pp D1–D2.
Job-Order Costing—An Example
To introduce job-order costing, we will follow a specific job as it progresses through the manufacturing process This job consists of two experimental couplings that Yost Preci- sion Machining has agreed to produce for Loops Unlimited, a manufacturer of roller
in the performance and safety of the ride Before we begin our discussion, recall from a categories: (1) direct materials, (2) direct labor, and (3) manufacturing overhead As we study the operation of a job-order costing system, we will see how each of these three types of costs is recorded and accumulated
Yost Precision Machining is a small company in Michigan that specializes in sea exploration vehicles to the inertial triggers in automobile air bags The company’s top managers gather every morning at 8:00 a.m in the company’s conference room for the daily planning meeting Attending the meeting this morning are: Jean Yost, the com- pany’s president; David Cheung, the marketing manager; Debbie Turner, the production manager; and Marc White, the company controller The president opened the meeting:
Jean: The production schedule indicates we’ll be starting Job 2B47 today Isn’t that the
special order for experimental couplings, David?
David: That’s right That’s the order from Loops Unlimited for two couplings for their
new roller coaster ride for Magic Mountain
Debbie: Why only two couplings? Don’t they need a coupling for every car?
David: Yes But this is a completely new roller coaster The cars will go faster and will
be subjected to more twists, turns, drops, and loops than on any other existing roller coaster To hold up under these stresses, Loops Unlimited’s engineers completely redesigned the cars and couplings They want us to make just two of these new
MANAGERIAL ACCOUNTING IN ACTION
The Issue
Trang 15End-of-Chapter Material
Building on Garrison/Noreen/Brewer’s reputation for having the best end-of-chapter review and discussion material of any text on the market, Noreen’s problem and case material continues to conform to AACSB recommendations and makes a great starting point for class discussions and group projects.
In this edition, the authors have added a NEW
end-of-chapter feature called Applying Excel Applying Excel integrates key course concepts and Excel—a software students will encounter in the workplace, whether they go into accounting or any other business major With Applying Excel, students not only gain practice working with Excel software, they also learn how Excel can be used to present accounting data and how that data is interrelated For more information on this exciting new feature, please see page viii
Applying Excel
The Excel worksheet form that appears on the next page is to be used to recreate Exhibit 2–12
on page 39 Download the workbook containing this form from the Online Learning Center at
www.mhhe.com/noreen3e On the website you will also receive instructions about how to use this
worksheet form
LEARNING OBJECTIVE 2–5
accounting Available with McGraw-Hill’s Connect™ Accounting.
EXERCISE 2–1 Classifying Manufacturing Costs [ LO 2–1 ]
Your Boat, Inc., assembles custom sailboats from components supplied by various manufacturers
The company is very small and its assembly shop and retail sales store are housed in a Gig Harbor, Washington, boathouse Below are listed some of the costs that are incurred at the company
Required:
Exercises accounting All applicable exercises are available with McGraw-Hill’s Connect™ Accounting.
PROBLEM 2–14 Contribution Format versus Traditional Income Statement [ LO 2–5 ]
House of Organs, Inc., purchases organs from a well-known manufacturer and sells them at the retail
level The organs sell, on the average, for $2,500 each The average cost of an organ from the
manu-facturer is $1,500 The costs that the company incurs in a typical month are presented below:
Problems
accounting
All applicable problems are available with McGraw-Hill’s Connect™ Accounting.
CASE 2–25 Scattergraph Analysis; Selection of an Activity Base [ LO 2–4 ]
Mapleleaf Sweepers of Toronto manufactures replacement rotary sweeper brooms for the large sweeper trucks that clear leaves and snow from city streets The business is seasonal, with the largest demand during and just preceding the fall and winter months Because there are so many different kinds of sweeper brooms used by its customers, Mapleleaf Sweepers makes all of its
Cases All applicable cases are available with McGraw-Hill’s Connect™ Accounting.
— Terence Pitre , University of St Thomas
Author-Written Supplements
Unlike other managerial accounting texts, the book’s authors write all of the major supplements, ensuring a perfect fit between text and supplements For more
Managers’ supplements package, see page xviii
• Instructor’s Resource Guide
• Test Bank
• Solutions Manual
• Workbook/Study Guide
Trang 16“I strongly recommend this book
to colleagues [for the]
introductory course in managerial accounting It fits students without a background in managerial accounting It is the best textbook in managerial
accounting.”
— Yousef Jahmani , Savannah State
University
“Excellent, comprehensive book
Easy for students to read and
understand.”
— Sandy Copa , North Hennepin College
“Students can easily understand the book [Noreen] covers all the pertinent topics needed in Managerial Accounting in a concise, easy to understand
format.”
— Linda Malgeri , Kennesaw State
University
Utilizing the Icons
To reflect our service-based economy, the text is replete with examples from service-based businesses A helpful icon distinguishes service-related examples in the text
Ethics assignments and examples serve
as a reminder that good conduct is vital
in business Icons call out content that relates to ethical behavior for students
The writing icon denotes problems that require students to use critical thinking
as well as writing skills to explain their decisions
An Excel © icon alerts students that spreadsheet templates are available for use with select problems and cases
The IFRS icon highlights content that may be affected by the impending change to IFRS and possible convergence between U.S GAAP and IFRS
Trang 18New to the
Third Edition
suggestions the authors have made the following changes:
A NEW Applying Excel feature has been added to Chapters 2–12 Applying Excel gives students the opportunity to
practice using Excel formulas to build their own worksheets They are then asked a series of “what if” questions, all of which
illustrate the relationship among various pieces of accounting data The Applying Excel feature links directly to the concepts
introduced in the chapter, providing students with an invaluable opportunity to apply what they have learned using a software
they will use throughout their careers, whether they become accountants or not, and is integrated into Connect Accounting
The Differential Analysis and Capital Budgeting chapters have been moved up to Chapters 7 and 8, in order to put a stronger
emphasis on decision making, a critical skill for managers.
The In Business boxes have been updated throughout to provide relevant and updated real-world examples for use in
classroom discussion and to support student understanding of key concepts as they read through the chapter
The end-of-chapter practice material has been updated throughout
Chapter 1
This introductory chapter has been completely
overhauled to help all business students better
understand why managerial accounting is relevant to
their future careers
Chapter 2
This chapter has been extensively rewritten to include
coverage of mixed costs and contribution format
income statements The redundant coverage of the
schedule of cost of goods manufactured has been
eliminated so that it is now only covered in Chapter 3
The comparison of financial and managerial accounting
has been moved to Chapter 1
Chapter 4
This chapter has added a cost formula approach to
computing predetermined overhead rates A new
learning objective related to computing job costs was
added An exhibit that provides a conceptual overview
of manufacturing cost flows has been moved to this
chapter from Chapter 2
Chapter 5
The segmented income statements have been moved
to this chapter The coverage of variable and absorption costing has been extensively reorganized to improve the flow of discussion
Chapter 12
This chapter has been reorganized, moving the segmented statements to an earlier chapter and adding nonfinancial performance measures to the chapter
Trang 19McGraw-Hill Connect ® Accounting
McGraw-Hill Connect Accounting is an online assignment and assessment solution that connects you with the
tools and resources necessary to achieve success through faster learning, more efficient studying, and higher tion of knowledge
Online Assignments
McGraw-Hill Connect Accounting helps students learn more efficiently by providing
feed-back and practice material when and where they need it Connect Accounting grades
homework automatically and students benefit from the immediate feedback that they receive, particularly on any questions they may have missed Furthermore, algorithmic questions provide students with unlimited opportunities for practice
Intelligent Response Technology (IRT)
IRT is a redesigned student interface for our end-of-chapter assessment content The benefits include improved answer acceptance to reduce students’ frustration with formatting issues (such as rounding), expanded tables that look and feel more like what you would find in an accounting software package, and select questions redesigned to test students’ knowledge more fully
LearnSmart
LearnSmart, adaptive self-study technology within Connect Accounting, ensures your
stu-dents are learning faster, studying more efficiently, and retaining more knowledge by pointing the concepts that each individual student does not understand and mapping out a personalized study plan for his or her success Based on students’ self- diagnoses of their proficiency, LearnSmart intelligently delivers a series of adaptive questions, providing stu-dents with a personalized one-on-one tutor experience
NEW Interactive Presentations
Interactive Presentations, assignable by individual learning objective within Connect Accounting, teach the core concepts of the text in an animated, narrated, and interactive mul-
timedia format, bringing the key concepts of the course to life—particularly helpful for online courses and for those audio and visual learners who struggle reading the textbook page by page
NEW Guided Examples
Guided Examples, available as hints within Connect Accounting when enabled by the
instruc-tor , provide a narrated, animated, step-by-step walkthrough of select exercises similar to those assigned These short presentations provide reinforcement when students need it most
Student Resource Library
The Connect Accounting Student Library gives students access to additional resources
such as recorded lectures, online practice materials, an eBook, and more
A Market-Leading Book Deserves
Trang 20Market-Leading Technology
Less Managing More Teaching Greater Learning
McGraw-Hill Connect Accounting offers a number of powerful tools and features to make managing assignments easier, so faculty can spend more time teaching With Connect Accounting, students can engage with their course-
work anytime, anywhere, making the learning process more accessible and efficient Please see the previous page for
a description of the student tools available within Connect Accounting
McGraw-Hill Connect ® Accounting for Instructors Simple Assignment Management and Smart Grading With McGraw-Hill Connect Accounting, creating
assignments is easier than ever, so you can spend more time teaching and less time managing Connect Accounting
enables you to:
• Create and deliver assignments and assessments easily with selectable static and algorithmic end-of-chapter tions and test bank items
• Go paperless with online submission and grading of student assignments and by sharing notes through the rich eBook
• Have assignments scored automatically, giving students immediate feedback on their work and comparisons with correct answers and explanations
• Reinforce classroom concepts by assigning Guided Examples, LearnSmart modules, and Interactive Presentations
Instructor Library
The Connect Accounting Instructor Library is your repository for additional resources to
improve student engagement in and out of class You can select and use any asset that
enhances your lecture The Connect Accounting Instructor Library includes access to the
textbook’s: Solutions Manual , Test Bank , Instructor PowerPoint ® Slides , Instructor’s Resource Guide , Excel Template Solutions , Applying Excel Solutions , Sample Syllabus , Media-rich eBook
Student Reports
McGraw-Hill Connect Accounting keeps instructors informed about how each student,
sec-tion, and class is performing, allowing for more productive use of lecture and office hours
The Reports tab enables you to view scored work immediately and track individual or group performance with assignment and grade reports, access an instant view of student or class performance relative to learning objectives, and collect data and generate reports required by many accreditation organizations, such as AACSB and AICPA
Trang 21McGraw-Hill Connect ® Plus Accounting
McGraw-Hill reinvents the textbook learning experience for the modern student with Connect
Plus Accounting, which provides a seamless integration of the eBook and Connect ing Connect Plus Accounting provides all of the Connect Accounting features, as well as:
• An integrated eBook, allowing for anytime, anywhere access to the textbook
• Dynamic links between the problems or questions you assign to your students and the tion in the eBook where the concept related to that problem or question is covered
• A powerful search function to pinpoint and connect key concepts in a snap
• Highlighting, note-taking and sharing, and other media-rich capabilities
For more information about Connect Accounting, go to www.mcgrawhillconnect.com , or contact your local McGraw-Hill sales representative
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Trang 22McGraw-Hill Customer Experience
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Trang 23Assurance of Learning Ready
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Trang 24Instructor’s Resource Guide
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Trang 25McGraw-Hill Connect ® Accounting
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Trang 26Acknowledgments
S uggestions have been received from many of our colleagues
through-out the world Each of those who have offered comments and suggestions has our thanks
The efforts of many people are needed to develop and improve a text
Among these people are the reviewers and consultants who point out areas of concern, cite areas of strength, and make recommendations for change In this regard, the follow-ing professors provided feedback that was enormously helpful in preparing the third edi-
tion of Managerial Accounting for Managers:
Third Edition Reviewers
Wagdy Abdallah, Seton Hall University Rick Andrews, Sinclair Community College Jane Austin, Oklahoma City University Linda Benz, Jefferson Technical College Jennifer Cainas, University of South Florida Dana Carpenter, MATC Truax
Chiaho Chang, Montlcair State University Sandy Copa, North Hennepin Community
College
Ron Lazer, University of Houston Candace Leuck, Clemson University Linda Malgeri, Kennesaw State University Steve Markoff, Montclair State University Melissa Martin, Arizona State
Dennis Mullen, City College of San Francisco
Michael Newman, University of
Houston–Houston
JoAnn Pinto, Montclair State University Terence Pitre, University of St Thomas Shirley Polejewski, University of St Thomas Kay Poston, University of Indianapolis Therese Rice, North Hennepin Community
College
Rex Schildhouse, Miramar College Daniel Sevall, Lincoln University Ken Snow, Florida State College–Jacksonville Dorothy Thompson, North Central Texas
Florida
James Yang, Montclair State University Marjorie Yuschak, Rutgers University Ronald Zhao, Monmouth University
Previous Edition Reviewers:
Linda Abernathy, Kirkwood Community
Carolina–Charlotte
Larry N Bitner, Shippensburg University Jorja Bradford, Alabama State University Janet Butler, Texas State University-San
Trang 27Darlene Coarts, University of Northern Iowa Elizabeth Connors, University of
J Marie Gibson, University of Nevada Reno Olen Greer, Missouri State University Richard O Hanson, Southern New Hampshire
Randy Johnston, Michigan State University Nancy Jones, California State University Carl Keller, Indiana Purdue University/Fort
Shirley Polejewski, University of St Thomas Kamala Raghavan, Robert Morris University Raul Ramos, Lorain County Community
College
John Reisch, East Carolina University Michelle Reisch, East Carolina University Luther L Ross, Sr., Central Piedmont
Community College
Pamela Rouse, Butler University Amy Santos, Manatee Community College Ann E Selk, University of Wisconsin–
Green Bay
Vic Stanton, University of California–Berkeley Ellen Sweatt, Georgia Perimeter College Rick Tabor, Auburn University
Diane Tanner, University of North Florida Samantha Ternes, Kirkwood Community
Marjorie E Yuschak, Rutgers University
We are grateful for the outstanding support from McGraw-Hill In particular, we would like to thank Tim Vertovec, Director; Donna Dillon, Brand Manager; Katie Jones, Devel-opment Editor; Pat Frederickson, Content Project Manager; Carol Bielski, Buyer; Matt Baldwin, Designer; and Joanne Mennemeier, Photo Research Coordinator
Thank you to the following individuals who helped prepare the supplements: Jon
A Booker and Charles W Caldwell of Tennessee Technological University, Cynthia J
Rooney of the University of New Mexico, and Susan C Galbreath of Lipscomb sity for crafting the Instructor and Student PowerPoint Slides; Ilene Persoff of CW Post Campus/Long Island University for updating the Quizzes and Exams; and Jack Terry of ComSource Associates, Inc., for creating the Excel templates
Thank you to our Digital Contributor, Margaret Shackell-Dowell (Cornell
Uni-versity), for her many contributions to Connect Accounting for Noreen 3e, including
Guided Example content, Interactive Presentation review, accuracy checking, and for her efforts as lead subject matter expert on Intelligent Response Technology Thanks also to Jeannie Folk (College of DuPage) for her reviews of Interactive Presentations and Guided
Trang 28Examples, and Patti Lopez (Valencia College) for her efforts as lead subject matter expert
on LearnSmart, and accuracy checker on Connect Accounting, and Donald Campbell (Brigham Young University-Idaho) for Connect Accounting accuracy checking Finally,
we would like to thank Ilene Persoff and Helen Roybark for working so hard to ensure an error-free third edition
We are grateful to the Institute of Certified Management Accountants for sion to use questions and/or unofficial answers from past Certificate in Management Accounting (CMA) examinations Likewise, we thank the American Institute of Certified Public Accountants, the Society of Management Accountants of Canada, and the Char-tered Institute of Management Accountants (United Kingdom) for permission to use (or
permis-to adapt) selected problems from their examinations These problems bear the notations CPA, SMA, and CIMA respectively
Eric W Noreen • Peter C Brewer • Ray H Garrison
Trang 29Photo Credits 583Index 585
Brief Contents
Trang 30Why Does Managerial Accounting Matter to Your Career? 5
Business Majors 5Accounting Majors 7
Professional Certification—A Smart Investment 7
What Skills Do Managers Need to Succeed? 8
Strategic Management Skills 8Enterprise Risk Management Skills 9Process Management Skills 11
Lean Production 11 The Theory of Constraints (TOC) 12
Measurement Skills 13Leadership Skills 13
The Importance of Ethics in Business 14
Code of Conduct for Management Accountants 15
Corporate Social Responsibility 17
Summary 19 Glossary 19 Questions 19
1
C h a p t e r
Managerial Accounting and Cost Concepts 21
General Cost Classifications 22
Manufacturing Costs 22
Direct Materials 22 Direct Labor 22
Cost Classifications for Predicting Cost Behavior 25
Variable Cost 26Fixed Cost 27The Linearity Assumption and the Relevant Range 28
Mixed Costs 30
The Analysis of Mixed Costs 31
Diagnosing Cost Behavior with a Scattergraph Plot 32
The High-Low Method 35The Least-Squares Regression Method 37
Traditional and Contribution Format Income Statements 39
The Traditional Format Income Statement 39The Contribution Format Income Statement 40
Cost Classifications for Assigning Costs to Cost Objects 40
Direct Cost 41Indirect Cost 41
Cost Classifications for Decision Making 41
Differential Cost and Revenue 41Opportunity Cost 42
Sunk Cost 43
Summary 44 Review Problem 1: Cost Terms 44 Review Problem 2: High-Low Method 45 Glossary 46
Questions 48 Applying Excel 48
Trang 314 3
CVP Relationships in Equation Form 74
CVP Relationships in Graphic Form 75
Preparing the CVP Graph 75
Contribution Margin Ratio (CM Ratio) 77
Some Applications of CVP Concepts 79
Change in Fixed Cost and Sales Volume 79
Change in Variable Costs and Sales Volume 80
Change in Fixed Cost, Sales Price, and Sales
Volume 81
Change in Variable Cost, Fixed Cost, and Sales
Volume 82
Change in Selling Price 82
Target Profit and Break-Even Analysis 83
Target Profit Analysis 83
The Equation Method 83
The Formula Method 84
Target Profit Analysis in Terms of Sales Dollars 84
Break-Even Analysis 85
Break-Even in Unit Sales 85
Break-Even in Sales Dollars 85
The Margin of Safety 86
CVP Considerations in Choosing a Cost Structure 87
Cost Structure and Profit Stability 87
Operating Leverage 88
Structuring Sales Commissions 90
Sales Mix 91
The Definition of Sales Mix 91
Sales Mix and Break-Even Analysis 91
Assumptions of CVP Analysis 93
Summary 94
Review Problem: CVP Relationships 94
Glossary 97 Questions 97 Applying Excel 98 Exercises 99 Problems 105 Cases 113
Job-Order Costing—The Flow of Costs 126
Direct and Indirect Materials 127Labor Cost 128
Manufacturing Overhead Cost 129Applying Manufacturing Overhead 129
Underapplied or Overapplied Overhead 130
Disposition of Underapplied or Overapplied Overhead 131
Prepare an Income Statement 132
Cost of Goods Sold 132
The Direct Method of Determining Cost of Goods Sold 132
The Indirect Method of Determining Cost of Goods Sold 133
Income Statement 134Multiple Predetermined Overhead Rates 135
Job-Order Costing in Service Companies 135
Summary 135 Review Problem: Job-Order Costing 136 Glossary 137
Trang 325
Questions 138 Applying Excel 139 Exercises 140 Problems 145 Cases 150
Appendix 4A: The Predetermined Overhead Rate and Capacity 153
Absorption Costing Income Statement 166
Reconciliation of Variable Costing with Absorption Costing Income 167
Advantages of Variable Costing and the Contribution Approach 170
Enabling CVP Analysis 170Explaining Changes in Net Operating Income 170Supporting Decision Making 171
Adapting to the Theory of Constraints 171
Segmented Income Statements and the Contribution Approach 172
Traceable and Common Fixed Costs and the Segment Margin 172
Identifying Traceable Fixed Costs 173Traceable Costs Can Become Common Costs 173
Segmented Income Statements—An Example 174
Levels of Segmented Income Statements 174Segmented Income Statements and Decision Making 177
Segmented Income Statements—Common Mistakes 177
Omission of Costs 177Inappropriate Methods for Assigning Traceable Costs among Segments 178
Failure to Trace Costs Directly 178 Inappropriate Allocation Base 178
Arbitrarily Dividing Common Costs among Segments 178
Income Statements—An External Reporting Perspective 179
Companywide Income Statements 179Segmented Financial Information 179
Summary 180 Review Problem 1: Contrasting Variable and Absorption Costing 181
Review Problem 2: Segmented Income Statements 183 Glossary 184
Questions 184 Applying Excel 185 Exercises 186 Problems 192 Cases 200
C h a p t e r
Activity-Based Costing: A Tool to Aid Decision Making 203
Activity-Based Costing: An Overview 204
Nonmanufacturing Costs and Activity-Based Costing 204
Manufacturing Costs and Activity-Based Costing 205Cost Pools, Allocation Bases, and Activity-Based Costing 205
Designing an Activity-Based Costing (ABC) System 208
Steps for Implementing Activity-Based Costing: 210Step 1: Define Activities, Activity Cost Pools,
and Activity Measures 210
The Mechanics of Activity-Based Costing 211
Step 2: Assign Overhead Costs to Activity Cost Pools 211
Step 3: Calculate Activity Rates 213Step 4: Assign Overhead Costs to Cost Objects 216Step 5: Prepare Management Reports 218
Trang 338 7
Comparison of Traditional and ABC Product Costs 221
Product Margins Computed Using the Traditional Cost
System 221
The Differences between ABC and Traditional Product
Costs 222
Targeting Process Improvements 226
Activity-Based Costing and External Reports 227
The Limitations of Activity-Based Costing 227
Cost Concepts for Decision Making 259
Identifying Relevant Costs and Benefits 259
Different Costs for Different Purposes 260
An Example of Identifying Relevant Costs
and Benefits 260
Reconciling the Total and Differential Approaches 263
Why Isolate Relevant Costs? 265
Adding and Dropping Product Lines and Other
Segments 265
An Illustration of Cost Analysis 265
A Comparative Format 267
Beware of Allocated Fixed Costs 267
The Make or Buy Decision 269
Strategic Aspects of the Make or Buy Decision 269
An Example of Make or Buy 270
Opportunity Cost 272
Special Orders 272
Utilization of a Constrained Resource 273
Contribution Margin per Unit of the Constrained Resource 273
Managing Constraints 275The Problem of Multiple Constraints 277
Joint Product Costs and the Contribution Approach 278
The Pitfalls of Allocation 279Sell or Process Further Decisions 279
Activity-Based Costing and Relevant Costs 281
Summary 281 Review Problem: Relevant Costs 282 Glossary 283
Questions 283 Applying Excel 284 Exercises 285 Problems 293 Cases 301
C h a p t e r
Capital Budgeting Decisions 309
Capital Budgeting—Planning Investments 310
Typical Capital Budgeting Decisions 310 The Time Value of Money 310
Discounted Cash Flows—The Net Present Value Method 311
The Net Present Value Method Illustrated 311Emphasis on Cash Flows 312
Typical Cash Outflows 312 Typical Cash Inflows 312
Recovery of the Original Investment 313 Simplifying Assumptions 314
Choosing a Discount Rate 314
An Extended Example of the Net Present Value Method 315
Discounted Cash Flows—The Internal Rate of Return Method 317
The Internal Rate of Return Method Illustrated 317 Salvage Value and Other Cash Flows 318
Using the Internal Rate of Return 318 The Cost of Capital as a Screening Tool 318
Trang 3410 9
Comparison of the Net Present Value and Internal Rate of Return Methods 318
Expanding the Net Present Value Method 319
The Total-Cost Approach 319 The Incremental-Cost Approach 321Least-Cost Decisions 321
Uncertain Cash Flows 323
An Example 323Real Options 324
Preference Decisions—The Ranking of Investment Projects 324
Internal Rate of Return Method 325Net Present Value Method 325
Other Approaches to Capital Budgeting Decisions 326
The Payback Method 326Evaluation of the Payback Method 327
An Extended Example of Payback 328Payback and Uneven Cash Flows 329 The Simple Rate of Return Method 330Criticisms of the Simple Rate of Return 331
Postaudit of Investment Projects 331
Summary 332 Review Problem: Comparison of Capital Budgeting Methods 332
Glossary 334 Questions 334 Applying Excel 335 Exercises 336 Problems 340 Cases 349
Appendix 8A: The Concept of Present Value 352 Appendix 8B: Present Value Tables 358
Appendix 8C: Income Taxes in Capital Budgeting Decisions 360
C h a p t e r
Profit Planning 368
The Basic Framework of Budgeting 369
Advantages of Budgeting 369Responsibility Accounting 370
Choosing a Budget Period 370The Self-Imposed Budget 371Human Factors in Budgeting 372The Budget Committee 373The Master Budget: An Overview 374
Preparing the Master Budget 375
The Sales Budget 376The Production Budget 377Inventory Purchases—Merchandising Company 379The Direct Materials Budget 379
The Direct Labor Budget 381The Manufacturing Overhead Budget 382The Ending Finished Goods Inventory Budget 383The Selling and Administrative Expense Budget 384The Cash Budget 385
The Budgeted Income Statement 389The Budgeted Balance Sheet 390
Summary 392 Review Problem: Budget Schedules 392 Glossary 394
Questions 395 Applying Excel 395 Exercises 397 Problems 403 Cases 414
Flexible Budget Variances 422
Activity Variances 422Revenue and Spending Variances 423
A Performance Report Combining Activity and Revenue and Spending Variances 425Performance Reports in Nonprofit Organizations 427Performance Reports in Cost Centers 427
Trang 3512 11
Flexible Budgets with Multiple Cost Drivers 428
Some Common Errors 429
Standard Costs—Setting the Stage 452
Who Uses Standard Costs? 453
Setting Standard Costs 453
Setting Direct Materials Standards 454
Setting Direct Labor Standards 455
Setting Variable Manufacturing Overhead
Standards 455
Using Standards in Flexible Budgets 456
A General Model for Standard Cost Variance
Analysis 457
Using Standard Costs—Direct Materials
Variances 458
The Materials Quantity Variance 459
The Materials Price Variance 459
Materials Quantity Variance—A Closer Look 460
Materials Price Variance—A Closer Look 461
Isolation of Variances 462
Responsibility for the Variance 462
Using Standard Costs—Direct Labor Variances 462
Labor Efficiency Variance—A Closer Look 463
Labor Rate Variance—A Closer Look 464
Using Standard Costs—Variable Manufacturing
Evaluation of Controls Based on Standard Costs 471
Advantages of Standard Costs 471Potential Problems with the Use of Standard Costs 471
Summary 472 Review Problem: Standard Costs 473 Glossary 475
Questions 476 Applying Excel 476 Exercises 478 Problems 480 Case 486
Appendix 11A: Predetermined Overhead Rates and Overhead Analysis in a Standard Costing System 486
Evaluating Investment Center Performance—Return
on Investment 501
The Return on Investment (ROI) Formula 501Net Operating Income and Operating Assets Defined 502Understanding ROI 502
Criticisms of ROI 505
Residual Income 505
Motivation and Residual Income 507Divisional Comparison and Residual Income 508
Operating Performance Measures 508
Delivery Cycle Time 508
Trang 36Throughput (Manufacturing Cycle) Time 509Manufacturing Cycle Efficiency (MCE) 509
Balanced Scorecard 511
Common Characteristics of Balanced Scorecards 511
A Company’s Strategy and the Balanced Scorecard 513Tying Compensation to the Balanced Scorecard 516Advantages of Timely and Graphic Feedback 517
Summary 517 Review Problem: Return on Investment (ROI) and Residual Income 518
Glossary 518 Questions 519 Applying Excel 519 Exercises 520 Problems 526 Case 532
Appendix 12A: Transfer Pricing 533 Appendix 12B: Service Department Charges 546
A p p e n d i x
Pricing Products and Services 553
Introduction 554 The Economists’ Approach to Pricing 555
Elasticity of Demand 555The Profit-Maximizing Price 556
The Absorption Costing Approach to Cost-Plus Pricing 558
Setting a Target Selling Price Using the Absorption Costing Approach 558
Determining the Markup Percentage 559Problems with the Absorption Costing Approach 560
Target Costing 561
Reasons for Using Target Costing 562
An Example of Target Costing 562
Summary 563 Glossary 563 Questions 563 Exercises 564 Problems 565
A p p e n d i x
Profitability Analysis 569
Introduction 570 Absolute Profitability 570 Relative Profitability 571 Volume Trade-Off Decisions 574 Managerial Implications 576
Summary 577 Glossary 578 Questions 578 Exercises 578 Problems 579 Case 582
Photo Credits 583
B
Trang 38“Creating value through values”
is the credo of today’s ment accountant It means that man agement accountants should maintain an unwavering commit- ment to ethi cal values while using their knowledge and skills to influ- ence decisions that create value for organizational stakeholders
manage-These skills include managing risks and implementing strategy through planning, budgeting and forecasting, and decision sup- port Management accountants are strategic business partners who understand the financial and operational sides of the business
They not only report and analyze financial measures, but also nonfinancial measures of process performance and corporate social performance Think of these responsibilities as profits (financial statements), pro- cess (customer focus and satisfaction), people (employee learning and satisfaction), and planet (environmental stewardship) ■
Source: Conversation with Jeff Thomson, president and CEO of the Institute of Management Accountants
Trang 39T his chapter explains why managerial accounting is important to the
future careers of all business students It begins by answering three questions:
(1) What is managerial accounting? (2) Why does managerial accounting ter to your career? and (3) What skills do managers need to succeed? It con-cludes by discussing two topics important to all managers—the role of ethics in business and corporate social responsibility
mat-What Is Managerial Accounting?
Many students enrolled in this course will have recently completed an introductory financial
accounting course Financial accounting is concerned with reporting financial
infor-mation to external parties, such as stockholders, creditors, and regulators Managerial
accounting is concerned with providing information to managers for use within the
organization Exhibit 1–1 summarizes seven key differences between financial and managerial accounting It recognizes that the fundamental difference between finan-cial and managerial accounting is that financial accounting serves the needs of those
E X H I B I T 1–1
Comparison of Financial
and Managerial Accounting
• Reports to managers inside the organization for:
Planning Controlling Decision making
• Emphasizes decisions affecting the future.
• Emphasizes relevance.
• Emphasizes timeliness
• Emphasizes segment reports.
• Need not follow GAAP/IFRS.
• Not mandatory.
Accounting
Financial and Operational Data
Managerial Accounting
• Reports to those outside the organization:
Owners Creditors Tax authorities Regulators
• Emphasizes financial consequences of past activities.
• Emphasizes objectivity and verifiability.
• Emphasizes precision.
• Emphasizes companywide reports.
• Must follow GAAP/IFRS.
• Mandatory for external reports.
Financial Accounting
• Recording
• Estimating
• Organizing
• Summarizing
Trang 40outside the organization, whereas managerial accounting serves the needs of ers employed inside the organization Because of this fundamental difference in users,
manag-financial accounting emphasizes the manag-financial consequences of past activities, tivity and verifiability, preci sion, and companywide performance, whereas managerial
objec-accounting emphasizes decisions affecting the future, relevance, timeliness, and segment
performance A segment is a part or activity of an organization about which managers
would like cost, revenue, or profit data Examples of business segments include product lines, customer groups (segmented by age, ethnicity, gender, volume of purchases, etc.), geographic territories, divisions, plants, and departments Finally, financial accounting
is mandatory for external reports and it needs to comply with rules, such as generally accepted accounting principles (GAAP) and international financial reporting standards (IFRS), whereas managerial accounting is not mandatory and it does not need to comply with externally imposed rules
As mentioned in Exhibit 1–1 , managerial accounting helps managers perform three
vital activities— planning, controlling, and decision making Planning involves
establish-ing goals and specifyestablish-ing how to achieve them Controllestablish-ing involves gatherestablish-ing feedback
to ensure that the plan is being properly executed or modified as circumstances change
Decision making involves selecting a course of action from competing alternatives Now
let’s take a closer look at these three pillars of managerial accounting
Planning
Assume that you work for Procter & Gamble (P&G) and that you are in charge of the company’s campus recruiting for all undergraduate business majors In this exam-ple, your planning process would begin by establishing a goal such as: our goal is
to recruit the “best and brightest” college graduates The next stage of the planning process would require specifying how to achieve this goal by answering numerous questions such as:
• How many students do we need to hire in total and from each major?
• What schools do we plan to include in our recruiting efforts?
• Which of our employees will be involved in each school’s recruiting activities?
• When will we conduct our interviews?
• How will we compare students to one another to decide who will be extended job offers?
• What salary will we offer our new hires? Will the salaries differ by major?
• How much money can we spend on our recruiting efforts?
As you can see, there are many questions that need to be answered as part of the
planning process Plans are often accompanied by a budget A budget is a detailed
plan for the future that is usually expressed in formal quantitative terms As the head
of recruiting at P&G, your budget would include two key components First, you would have to work with other senior managers inside the company to establish a bud-geted amount of total salaries that can be offered to all new hires Second, you would have to create a budget that quantifies how much you intend to spend on your campus recruiting activities
Controlling
Once you established and started implementing P&G’s recruiting plan, you would sition to the control process This process would involve gathering, evaluating, and responding to feedback to ensure that this year’s recruiting process meets expectations
tran-It would also include evaluating the feedback in search of ways to run a more effective recruiting campaign next year The control process would involve answering questions such as:
• Did we succeed in hiring the planned number of students within each major and at each school?
• Did we lose too many exceptional candidates to competitors?