Good morning every body... To develop a productTo analyze life cycle product New product development... • Get away from risk • Production costs and low capital investment... 2.The produ
Trang 1Good morning every body
Trang 2Ki u Th Ng c Ánh ề ị ọ
Đ Th Kim Nga ỗ ị
Ki u Th Ng c Thanh ề ị ọ
Nguy n Th Kim H ng ễ ị ồ
The member of groups 5
Trang 3To develop a product
To analyze life cycle
product
New product development
Trang 41.The develop of products
Strateg
y Example Advantages Disavantage s
Me-toos Oppo • Quick and
easy access
• New product at low cost
• Late entry
• Strong competitors
Trang 5Oppo F1S Iphone 6S Plus
Trang 6Oppo F1S Iphone 6S Plus
Connect WIFI ,3G, support 4G WIFI , 3G
Style Monolithic Monolithic
CPU Mediatek MT6750 8 nhân,1.5GHz Apple A9 2 nhân 64 bit, 1.8 GHz Battery 3075mAh 2750mAh
Operate
system Android 5.1 iOS 9
Expandable Up to 128GB, micro SD
Price 9,990,000 đ 22,990,000 đ
Trang 7Oppo F1S
Beautiful design
Camera selife 16MP
Cheap price
Special, a machine with a figerprint
sensor system
monitors
Trang 8Why do you use me-toos
strategy ?
• Get away from risk
• Production costs and low capital investment
Trang 92.The product life cycle
VISION MOTORCYCLE
Trang 1020110 2012 2013 2014 2015 2016 50000
100000
150000
200000
250000
70000 80234
90653
123893
146743
195624
Sales(xe)
sales(xe)
Trang 1120110 2012 2013 2014 2015 2016 1000000000
2000000000
3000000000
4000000000
5000000000
6000000000
7000000000
1750000000 2000000000
2375000000
3221218000
3815318000
5868720000
Profit
Profit (VND)
Units:Thousands
Trang 12Maturity-(2011s to till date )
Maturity
Sales Slow growth
Profit Declining
Cash flow High
Customers Mass market
Competitors Many rivals