British photographic industry news – july august 2016

Established way back in 1847, most of us in the trade will know the present-day Tetenal by the brands it represents, supports and distributes in the UK; Epson and Kodak – in particular

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INSIDE THIS ISSUE: NEDIS UK, HASSELBLAD , PHOTOKINA 2016 + PHOTOXPORT/NORITSU

Main cover image photographed with the new Nikon D500 DSLR – shipping now

Fresh ideas for the photo industry

to boost trade and win custom!

BIG PICTURE

SUMMERTIME

…and the selling is easy!

Clever suggestions for seasonal sales

PLUS!

SUMMERTIME

…and the selling is easy!

Clever suggestions for seasonal sales

We visit based print specialist Tetenal & discover how its support could boost your business

Leicester-Olympus UK team takes

to the stage to promote new pro audio gear for photographers

& videographers

World in motion:

Brexit, the global market & what it means for photo retailers & manufacturers

BIG PICTURE

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April 2016 April 2016 May 2016

DMC-GX80NEW

selected cameras & camcorders

Promotional period: 16th June 2016 - 5th September 2016 (Claim Deadline: 31/10/2016) Claims accepted 28 days after purchase

Promotional terms apply, please see panasonic.co.uk/promotions

Limited to qualifying products within the maximum value stated in the terms and conditions

UNMISSABLE MOMENTS WITH 4K PHOTO

Keep up to date with Panasonic:

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BPI News: guiding

& supporting the trade

Please direct all editorial requests,

news and press releases to

info@bpinews.co.uk

ADVERTISING ENQUIRIES

Please direct all advertising enquiries

and sponsorship opportunities to

gavin@bpinews.co.uk.

Publisher’s Office:

31 New Road, Richmond, Surrey TW10 7HZ

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Insurance and carriage of products

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Content including advertising artwork

created by Legacy Media Ltd or its agents

ISSN: to be advised.

Tel: 01485 536 200 email: sales@swains.co.uk web: www.swains.co.uk

Passport Photo System

Be the first in your area to offer Biometric

Passport Photos

Contact your Swains Regional Sales Manager

or visit www.idstation.co.uk for more information.

ID Station is a very easy to use

solution for making passport photos

Pictures are automatically

processed into perfect ID

photos For any country.

As summer cash backs and

hands-on promotihands-onal sessihands-ons chands-ontinue throughout August, Hasselblad brings out a medium format camera for the masses

WITH THE GUYS FROM LEICESTER

BPI News pays a visit to trade supplier Tetenal’s smartly-refurbished Leicester HQ and showrooms to learn why you too should witness

PROFIT FROM NEDIS UK

The proactive distributor and supplier has undergone various evolutions

of late We catch up with Alastair Wilson to learn what’s doing well for trade customers

EPSON’S T-SHIRT PRINTER OFFER

We examine how installing a F2000 T-shirt printer from the print specialists can add a new profitable revenue stream and extend your customer base

THE ‘FIZZ’ OF FUJIFILM’S FDIS

Thanks in part to what it suggests

is a very supportive marketing program, the retailer is winning new converts to its Fujifilm Digital Imaging Service network

GLOBAL LOCAL

We examine the impact fluctuations

in the international currency market have on your photo business, plus the immediate effect of the EU referendum vote

Subscriptions, back issues & BPI News online

Overseas annual subscription £50 (Cheques payable to Legacy Media Ltd)

For details email info@bpinews.co.uk View current and back issues online at www.bpinews.co.uk

published monthly by

Logo based around Anders font

3 possible logo uses

Pocket for professional audio - see page 16

EDITORIAL | July / August 2016

went to press, in the wake of the

‘Brexit’ vote, the chatter in offices, stock rooms, boardrooms and on shop floors was inevitably the possible impact of the closely-won campaign As widely predicted

by the experts we were urged to ignore, the value of Sterling was immediately affected, rendering imported goods immediately more expensive, yet our exports suddenly more attractive Like many, our first question was ‘how does this affect us’, and with our BPI News head on, ‘how does this affect the photo trade’, given that the import and export of goods is intrinsically linked to the health of our industry? Business likes stability – and the financial markets at least an impression of such – so our advice feature this issue looks at how you can safeguard (and strengthen) your own against fluctuations in the value of global currencies

We also examine the immediate and possible future fall-out of a Brexit on retail, whilst acknowledging that this is a fluid and changing scenario and that much is conjecture

Whatever the mood at home and abroad,

the world continues to turn, the photo trade continues to trade – and innovative and exciting new products to give manufacturers, distributors, retailers and suppliers a fighting chance continue to be unveiled As ever, BPI News is your guide to the very latest profit-generating solutions, whether you’re a retailer of cameras and accessories, a minilab looking for the latest

in photofinishing innovations – or both We’ve advice on how to communicate the benefits of these to your staff and to your customers in the various features dotted throughout this edition, as well as presenting a snapshot of the industry at large in our news pages You’ll notice that this issue is our usual combined July and August ‘summer special’; the reason being that this is normally the peak holiday season, a wealth of new product is on hold until Photokina in September (see inner back page ad), and we’ll return with our special ‘preview’ edition in that very regard at the start of that month, which is already filling up One thing we are certain of is that interesting times between then and now are virtually guaranteed

ugust .

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THE NEXT ISSUE OF BPI NEWS

(Sept cover date) is our all-singing,

all dancing Photokina preview,

which can only mean one thing:

another biennial photo show –

Europe’s biggest – is on the way

very soon The dates for your

diary are September 20th to 25th

and once again the venue is the

cavernous Cologne Messe by the

banks of the Rhine All the biggest

(and many of the smallest) names

in our industry will once again be

showcasing their latest and greatest

product – arriving in time for those

2016 equally inspires pros, traders, hobby photographers and young smartphone users alike via countless show events and promotions Topics up for examination, focus and discussion are Augmented Reality, Virtual Reality, Cloud Services, Video, Audio, ‘Wearables’, the Smart Home and Astro Photography

There are 1,100 exhibitors from over 50 countries and five continents taking part this year

(68% from outside of Germany itself) – in short it is a who’s who

of the photography trade – with Photokina’s organisers saying that more than two thirds of exhibitors come away more than satisfied with the achievement of their goals Visitors include professional users, the retail trade and end consumers, so exhibitors are hitting lots of different yet invaluable

‘targets’ Around 185,000 people are expected to attend

With good train and road connections plus accessible airport, there is really no reason why any member of the UK photo trade shouldn’t be able to pay a visit to

swot up on what’s coming next in the various worlds of imaging

Keep up to date with the latest news about this year’s show at the below URL, and see our next issue for a comprehensive look at who

is showing what:

www.photokina.com

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PhotographicBritish

THE SWEDISH pro camera

manufacturer last month unveiled what it is pitching as the world’s first mirrorless digital medium format

camera: the X1D Said to weigh

less than half what a conventional digital medium format camera does, the 50 megapixel CMOS sensor incorporating behemoth is being touted as a ‘game changer’

Portability is the key here, with the unit fitting in the palm

of the hand and weighing just 725g It also features HD video, Wi-Fi connectivity and built-in GPS, suggesting that it could make for

an able travel camera It’s more affordable for anyone wanting to take the plunge too, at £5,990 SRP

“The X1D marks a pivotal point

HASSELBLAD ‘S MIRROR-LESS

‘GROUND BREAKER’

in Hasselblad’s rich 75-year history

This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits

of photography to new heights,”

promises Perry Oosting, Hasselblad CEO

Weather and dust sealed, the

X1D offers compatibility with 12 lenses and lens accessories from the Hasselblad professional H system, with the aid of an adapter There is also a new line of XCD lenses to go with the camera, with the 45mm and 90mm available on launch

www.hasselblad.com

Fuji smartphone printer upgraded

ADOBE UPDATES ITS CLOUD

THE PHOTO marque has announced a new Instax

branded printer capable of interacting with your customers’ smartphones – and compatible Fuji cameras – to produce a 320dpi credit card sized

print The Instax Share Smartphone Printer SP-2,

to give it its full model name, follows on from

2014’s SP-1, and is said to boast improved image

quality when compared with its predecessor, as well as a ‘sophisticated new exposure system’, according to Fuji Unsurprisingly the free Instax Share app has also been updated to coincide, with new filters and templates The printer

is capable of producing 100 prints before recharging is required UK availability is promised for the end of August, at £164.99 SRP, which includes 10 shots on Instax mini film

www.fujifilm.co.uk

AS THE TRADE will

be aware, Adobe’s image editor exemplar

Photoshop is now only

available as part of its

Creative Cloud package

– and on subscription at that We’re beyond the days of buying cereal boxes containing CDs and hard copy manuals With this in mind

‘new’ versions tend to arrive in the shape of a nip here and a tuck there, rather than a complete under-the-bonnet overhaul

Indeed at the London preview BPI News attended, the ‘new’ version

of its desktop and mobile apps for the latter half of 2016 had yet to

be given a specified name – shown only on the demo slides as ‘CC 2015.5’

The last time we wrote about Adobe’s Creative Cloud, the parallel introduction of the Adobe Stock service was the big news, and, unsurprisingly, the newest version offers an even deeper integration with Creative Cloud, according to the software giant’s Business Development Manager Neils Stevens A

Premium Collection has been introduced (a curated library of over 100,000 images that Adobe says will meeting the standards

of advertising agencies and print publications), alongside a number

of refinements There have also been performance enhancements, including Photoshop being three times faster at start up and when opening files Other tweaks include

a Content-Aware Crop feature which will look for the edges of the frame and expand that out, saving the need for photographers to

‘build’ that extra space themselves, plus ‘Face Aware Liquify’ This lets photographers tweak the edges of

a subject’s mouth to force a smile

on them For more on the latest update, head to the below URL:

www.adobe.com

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Distributed in the UK by Tetenal Ltd | TEL: 0116 289 3644 | www.tetenaluk.com

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KODAK G4XL Order Station Upgrade

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Swains gets ID’d

and witnesses the

Impossible

PANASONIC AIMS FOR ‘WIDE’ APPEAL FUJFILM INSTAX GETS ‘STAX’ OF COLOURS

LOOKING TO ADD a simple

ID photo service to your store?

Distributor Swains is asking you

consider its offering in the ‘ID

Station’, which it claims is the only

biometric passport system on

the market, and which will cover

most requirements and budgets

Offering free updates and dedicated

support, Swains is confident that it

will become a profitable part of your

business For more info

visit www.idstation.co.uk

In other Swains news, the distributor is insisting that ‘the Impossible is now possible’, thanks

to the fact that it now has stock

of a new instant camera Swains’

Stuart Boston says: “We are more than delighted to have received and distributed our first consignment

of the new Impossible I-1 cameras

Following on from the success of

impossible film manufactured for

the old Polaroid instant cameras, it was only a matter of time before we saw the first Impossible branded instant camera Stock is extremely tight at present, as the demand for this camera far outweighs availability” Contact the distributor now on 01485 536 200

www.swains.co.uk

THE PHOTO BRAND has added

two new colours to its popular

instax Mini 70 range of instant

print cameras in ‘Passion Red’ and

‘Midnight Black’ As the trade may be

aware, the Mini 70 features what’s

described as a ‘modern, stylish

design’, along with improved image

quality and a new selfie mode The

line up already features Canary

Yellow, Island Blue and Moon White

colour options

Fujifilm believes that the recent

trend for instant prints has sparked huge demand for instant cameras across the world, and this demand is coming from a younger generation that has not experienced the joy of instant prints before

Instant photography has long been associated with the fashion industry, and thanks to its contemporary design, the manufacturer believes the Mini 70 broadens its appeal to the fashion conscious market of both men

and women in their 20s and 30s

Whether at a wedding, party or any social occasion, precious memories can be

preserved and shared instantly

For an SRP of

£99.99, your customers also get a pack of film allowing for 10 shots

to be taken straight out of the box

www.fujifilm.co.uk

BPI News is your mouthpiece to the industry Send your news to info@bpinews.co.uk

THE ELECTRONICS GIANT has

not only debuted a summer

advertising campaign – see our

page 2 ad and various TV spots – it

is also launching a rugged, dust and splash-proof lens to go with

it: the Leica DG Summilux 12mm/

F1.4 ASPH offers the equivalent of

24mm in 35mm terms Panasonic says it has been designed to meet pro needs and is obviously compatible with its Lumix range

of interchangeable lens cameras

Furthermore the f/1.4 aperture suggests it could be adept at low light work and achieving shallow depth of field effects beloved of photographers AF performance

is said to be excellent for those looking to shoot 4K videos too Due

to appear this month (July), pricing

is a suggested £1,199.99, clearly marking it out as a high-end tool for image conscious users

The manufacturer has also shared some of the thinking behind its Lumix 4K ad campaign for this summer – promoting the brand into living rooms, with the end result hopefully being more footfall for its retail partners

Centered on a young lad, the advert follows how he confidently and cheekily springs off a diving board, and for a split second adopts a leisure dive Highlighting the 4K-photo feature, his mum is

filming the action on her Lumix GX80 and is able to flick through

the video footage, select the miraculous shot and save the image

The advert reveals how the image has become a masterpiece

in the family home, holding pride

of place in the centre of the wall

“In a fun and jovial manner, the advert highlights how the 4K photo allows users to capture the most unmissable opportunities with exact precision and accuracy, making memories to last a lifetime,” the brand’s Barnaby Sykes tells us.The advertising campaign was produced by creative agency Brave, debuted on 16th June and was designed to run for four weeks in the UK The integrated campaign includes Video On Demand (VoD), as well as an array of online advertising, comprehensive point

of sale and social media

Watch the full advert here:

https://www.youtube.com/ watch?v=_E3VBQa-nAU

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Hasselblad X1D_advert layout_240x333mm.indd 1 24/06/2016 14:27

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Established way back in 1847,

most of us in the trade will

know the present-day Tetenal

by the brands it represents, supports

and distributes in the UK; Epson and

Kodak – in particular its 120-strong

Kodak Express store network – spring

immediately to mind But probably

what most of us don’t appreciate

is that, as an organisation, Tetenal

has a global reach of its own, with a

large German base, complete with

25,000sq metre plant, and, closer

to home, headquarters in Leicester,

supplying Britain and Ireland Its

geographical position means that

it is ideally suited to service most of

the country – enabling it to offer a

fast turnaround on goods and a next

day delivery service Up to a million

pounds’ worth of stock is kept at its

warehouse to fulfill demand

BE A SMARTER TRADE INVESTOR

WITH THE GUYS FROM LEICESTER

BPI News visits leading print and photo solutions supplier Tetenal’s ever-expanding UK HQ in the city of Leicester, where it holds a million pounds’ worth of stock, ready to fuel and empower the photo trade…

“We’ve got 34 staff here and they’re all really hard working,”

enthuses Tetenal UK MD Mike Fawcett “So, as well as focusing on our products, we focus on our staff and that means training them and retaining them.”

The other big news is that, thanks to continual growth over the past five years, the company is investing in its workplace too: it has recently refreshed, re-furbished and enhanced its Leicester premises

It now sports a large, open-plan upstairs office and three swish downstairs demo rooms – two wholly dedicated to Tetenal’s key Epson and Kodak brands – plus swish boardroom proudly displaying Leicester’s cityscape in the manner

of New York’s Manhattan

“We’re proud of our heritage – Craig (Bird, Marketing Manager) and I are both Leicester lads,” notes Mike The doors of the different rooms display 7-inch vinyl records depicting the most significant of the Beatles’ albums, suggesting a fun, welcoming and moreover creative environment Naturally, Tetenal

is inviting its retail and minilab partners to drop in for a first hand tour and demonstrations, now that

it has got a lot more space to play in

For more info on Tetenal and its range of products – and to book a demo or a site visit

Customer service

at the core

“We’re adapting to the modern world and changing how we market ourselves, with customer service at the core,” outlines Mike

“Although we still have sales people out on the road, along with dedicated Product Managers, we have had to adapt to how people want to do business, which means our website is now an essential part of our business armoury Many

of our customers don’t have the additional in-store staff they used to

have, so they can be time starved

No longer can businesses dictate when their customers place their orders, we have to be available for orders 24 hours a day, and so the continual development of our website is crucial

in offering a modern customer experience.”

“Another part of that improved customer service is that we’re expanding our technical team

to eight We have a very technically knowledgeable team here, which allows us to take on warranty and support work on a large proportion

of the hardware we supply and offer

Epson’s SureLab D3000 is a key product for

Tetenal and its customers

Space to create: Tetenal’s recently refurbished Leicester office and showrooms display a wide range of products, from wide format printers to Gisella Graham picture frames The trade are invited to pay a visit and sample the goods first hand Book your appointment today!

BPI NEWS PRODUCT FOCUS

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– get in touch with the team on 0116 289 3644 or e-mail phil.barker@tetenal.uk.com

a much wider range of support

services No one could ever accuse

Tetenal of just being box shifters.”

The point being made here is

that a partnership with Tetenal is to

place your business in safe hands,

with the supplier keen to show that

it offers a ‘cradle to grave solution’

– looking after your kit for the

duration of its lifespan

Tetenal’s new Kodak demo

room / showroom in Leicester

is geared towards giving Kodak

Express owners an idea, or vision,

of what their shop could look like

should they choose to refresh their

premises

“So when you do walk into a

store you get inspired,” suggests

Craig Bird “We’ve worked with a few

stores to help them get painting and

give them a bit of a makeover – so

customers aren’t just faced with a

wall of frames We’ve also helped by

creating graphics – for, for example,

ID services (see pic, right) – to help

them create an identity of their own

in their local town and suggest their

Kodak Express is the first place to

go Subtlety doesn’t sell A lot of the time we’ve found store owners aren’t putting their high ticket items on the wall; they just fill it with all the same frames So our message is ‘be inspired’ and try to raise the value of each order over time There is still a lot of value in the Kodak brand and we’re managing to communicate that well.”

Upmarket offerings

As a pro-active partner, Tetenal continues to help its customers extend their product offerings and take their customer base upmarket

As another part of that, it is offering

a range of Gisella Graham branded

photo frames, as featured in BPI News May “We spoke to Gisella Graham about offering it to our Kodak Express stores and she was all for it It’s very much in its infancy, so watch this space.”

Tetenal Marketing Manager Craig Bird adds: “We continually try and help Kodak Express stores evolve and diversify in a changing market Photo

Left: Craig Bird and Mike Fawcett proudly show off their new Epson showroom and demo

room Above: Tetenal has a long and distinguished history stretching back longer than

you might think and involving many innovations in wet and dry chemistry

One of Tetenal’s key roles is in support to the nationwide Kodak Express network,

and its new showroom offers plenty of ideas for store owners

still remains the core and everything

we do is still all about print, but

it makes those stores become a destination for something slightly different.”

You may have noticed that Tetenal has also revamped its own logo and branding recently – complete with elegant gold lettering and German bear visual reference, on a crisp white background

As we mentioned in our new piece last issue, another premium product line that Tetenal is focusing on with the appointment of its newest recruit Dave Beck, is studio gear This

includes California Sunbounce light modifiers, SunSniper camera straps, Savage accessories and Tetenal Paper Background Rolls “We know

the dealers that we can work with, with regard to this,” says Craig, with Mike adding: “We want to give our retailers their own a studio offering and encourage them It’s worked particularly well for some high street photo retailers and we wanted to come up with a complete solution including lights and backgrounds, which will help them compete and drive traffic and add revenue.”

Craig adds: “There are two parts

to it, really, as we’re also offering Sunbounce, which is all the reflectors and light manipulation – obviously reliant on weather – and then another part is SunSniper straps

These products are all higher-end

The bottom end of the market is where all the piranhas are fighting for their slice These, by contrast, are good quality products that have an audience and a customer base

“It’s about buying into Tetenal and therefore also buying into the

brands we’ve got to offer We’re about support and advice; it’s not just ‘here’s

a box and we’ll move it from A to B’.”

In terms of Epson printers, Tetenal

is seeing its biggest growth area as inkjet mini lab or micro lab The jewel

in the crown here is the D3000, with

a micro lab comprising anything from

two up to eight Epson D700 printers

“And we’re selling huge amounts of these,” enthuses Mike “It prints up to A4 in size and 39 inches in width so you can do panoramic prints It’s an inkjet, so there are lots of different materials you can put through But both dye sub and inkjets have their benefits We’re a solutions provider and we want to invite as many customers to come over and see us

as possible, so we can tailor a solution that’s going to work for them.”

For more info on Tetenal and its range of products – and to book a demo now – get in touch with the team on 0116 289 3644 or e-mail phil.barker@tetenal.uk.com.

www.tetenaluk.com

TETENAL PROMOTION

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It was actually a chance viewing of

an ad Tetenal had placed in BPI for

the Epson D3000 SureLab that

started Ken Rourke and his son Steve

on the path of discovery towards his

new investment

"Steve was looking at a copy of BPI

over someone's shoulder when he

saw the Epson ad from Tetenal and it

was the words School Lab that caught

his attention

I'd been looking at the options to

go dry once we'd decided to move

on from our 3 Noritsu wet labs and

hadn't really given Epson any thought

Until seeing that ad that is"

CUSTOMER PERSPECTIVE

Making a note of the contact details,

Steve mentioned it to his Dad

Ken who then contacted Epson's

UK distributor Tetenal and quickly

arranged for a demonstration

Chris Castle, of Tetenal's Hardware Sales Team picks up the story

"We knew that Ken and Steve had been to see most of the other Dry Lab systems on the market so we had

a challenge on our hands

What we do differently though is that

we see things from the customers perspective and take time to identify the key features that are the most important factors for that specific customer

We offer a 'cradle to grave' service here so just shifting a box and washing our hands afterwards is not what Tetenal is about We want happy customers who know they can rely on

us for more than just the initial sale

PRINT QUALITY

One of the most surprising things for most customers appears to be the strides that have been made in photographic print quality from dry labs Epson's history and expertise in inkjet technology has been transferred into their SureLab photographic printer range and the results are favourably compared to that of traditional silver halide as Ken admits

"I grew up in the age of Silver Halide and was convinced that I'd never get that level of quality from a non-wet process but I have to say I was very pleasantly surprised when we did our test prints Our business is based around school photography and those images mean so much to the parents

who purchase them so quality is extremely important The prints from the Epson are little short of stunning"

PEACE OF MIND

Another factor in the choice of the Epson SureLab was the fact that the machines came with a 3 year warranty

"I know that Epson are reliable machines anyway" said Ken "but as a business we like to have a full understanding of our costs so we can budget without the worry of any unknown expenditure causing us issues

There are also savings to be made in switching over from wet chemistry

to dry anyway in terms of power, chemical waste removal and service agreements on wet labs are extremely expensive!

All in all, we're delighted with the decision to choose the Epson SureLab and Tetenal's support from the initial hardware demonstration through

to installation and training has been extremely professional."

Official Distributors Epson Photographic Print Solutions

TEL 0116 289 3644 phil.barker@tetenal.uk.com www.tetenaluk.com

EPSON CONTINUES TO ATTRACT SCHOOLS LAB PHOTOGRAPHERS

Schools Photographer K & S Rourke Photo Imaging choose the Epson D3000 SureLab

as the ideal replacement for their old Noritsu wet labs In fact they bought two!

MD Mike Fawcett (right) and Marketing Manager Craig Bird in Tetenal's new Epson Showroom

EPSON SHOWROOM

IS OPEN FOR BUSINESS!

As part of the recent changes at Tetenal

(which you'll read of elsewhere in this

issue) there is a newly refurbished

Epson Showroom at their centrally

located HQ in Leicester.

"We have an Open Door policy so

everyone is welcome to come and

see the Epson equipment working for

themselves.

Just drop us a line or give us a call to

arrange a visit, we'll be happy to see

you" says Tetenal MD Mike Fawcett.

Ken Rourke (left) with son Steve Rourke (centre) and Tetenal Equipment Product Manager Chris Castle (right)

SCHOOLS LABS NEWS

It was actually a chance viewing of

new investment

his attention

PRINT QUALITY

PEACE OF MIND

EPSON SHOWROOM

themselves.

new investment

his attention

PRINT QUALITY

PEACE OF MIND

EPSON SHOWROOM

themselves.

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The closing date to claim your cashback is midnight on Friday 30th September 2016.

The closing date for entry into the Prize Draw is midnight on Friday 30th September 2016.

Claims for cashback and the Prize Draw must be submitted fully and correctly (including specifying a valid EEA product serial number) via an online claim form In order to enter the Prize Draw, customers must sign up to receive email communications from Canon.

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£50/€70 EOS 750D

£50/€70 EOS 700D

£40/€55 EOS 100D

£30/€40

MIRRORLESS CAMERAS

EOS M3 £45/€60EOS M10 £35/€45

Speedlite 430EX III-RT £20/€30

To find out more about our promotion, how

to claim, the list of participating retailers

and full terms and conditions visit

canon.co.uk/summercashback16 or

canon.ie/summercashback16

If you have any questions about your

claim, please email us at

canon@promotion-support.com or

call us on 0800 044 325

retailers about cashback

offers they usually express

gratitude that the manufacturer is

giving them extra sales ammunition;

and now one major player is asking

the trade get behind its seasonal

deals once more Until 31st August –

the time period for which this copy

of BPI News is current – Canon is

supporting sales and, more broadly,

the photo retail trade itself, via

money saving deals on a broad

range of its products This is, in turn

supported by point-of-sale material,

banners and trade advertising

We spot-lit the current offers in

detail across our centre spread last

issue, but, in short, there is the carrot

of a cashback opportunity to tempt

every type of customer and each

photographic skill-set Covered by

the cashback scheme are multiple

Canon DSLRs, compact cameras,

video and print devices – so it will

literally pay to make sure your retail

staff are all aware of the fact, plus up

to speed with the products featured

In brief, the DSLRs covered by

the scheme are the EOS 760D,

750D, 700D and 100D, on which

the cashback ranged from £30 to

£50, whilst both Canon’s mirror-less

models in the M3 and M10 also

Canon is encouraging the trade to really push

its summer deals, adding the extra incentive of

a chance for your customers to win one of three

holiday packages to Dubai when submitting a

cashback claim and entering a Prize Draw…

and D30 compacts Five camcorders, two printers in the Pixma iP8750 and MG7750 series, 12 lenses and the Speedlite 430EX III-RT likewise

feature To discover the full list of participating models, head

to the dedicated URL at

canon.co.uk/summercashback16 or canon.ie/summercashback16

Get money back & fly away

On top of the chance for your customers to get money back when they spend, Canon has added the

opportunity for them to win one

of three trips to the breath-taking

desert city of Dubai in the United Arab Emirates All they need do is

purchase a cashback product, submit their claim and sign up to receive email communications from Canon

Lucky winners randomly drawn will enjoy what the manufacturer suggests will be a ‘fun filled’ three night break for two people, including

a desert safari, high tea at the Burj Khalifa, the world’s tallest building at

828 metres tall, plus a city tour – on which there will doubtless be plenty

of photo opportunities to try out their newly-purchased gear

But that’s not all As an

additional thank you, every customer who makes

a successful cashback claim will receive 100GB

of storage for their

digital images

on ‘irista’,

Canon’s cloud storage platform

Closing date for cashback claims and the Prize Draw is Friday 30th September 2016

So this summer make sure both your staff and customers are briefed

on the money saving offers to be had to give them that added push to respectively sell and to spend.

For any questions about claims there is a dedicated email address and phone number:

canon@promotion-support.com

or 0800 044 3251.

CANON SUMMER CASHBACK

Camcorder to go: Canon is offering a whopping £150 cashback on the Legria G40 this

summer, while there is £50 cashback on the 750D digital SLR and £45 to be had on the

EOS M3 along with a £30 saving on the Pixma iP8750 printer (shown right).

Banners, posters and ads are all pushing Canon’s cashback message at retail, in print and online this summer!

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THE ELECTRONICS GIANT has

been a past recipient of awards for

most trusted brand from consumer

champion Which? And has latterly

set its sights on a different kind

of trust: the National one As we

reported in our May edition, its

staff and photo ambassadors are

visiting National Trust properties

throughout the summer to get

cameras and lenses in hands and

really promote its Lumix camera line

up – with the ultimate aim of selling

more units

Pro photographer and

ambassador Esther Ling (shown with

photo walk group) tells BPI News:

“The roadshow is going incredibly well, with hugely positive feedback from both the venues and visitors

The common thread in all the comments we receive on stand is what an absolutely fantastic idea!

“People love that we are showcasing a range of cameras and lenses on which we can provide information However the ‘star of the show’ has to be the fact that visitors are able to take loan of a camera free of charge for the day, complete with an SD card that they get to keep The loan process is very

THOSE DEALERS looking to add

an accessory with good margin to their stock may like to check out the distributor’s Kaiser branded

‘Action Strap’, covered previously in

these pages and featured on recent carrier sheets The latest news here is that the device has recently won a ‘Test Bench Recommended’

badge from the esteemed Amateur Photographer magazine, who said

of the £39.99 SRP device: ‘the fundamental design elements are excellent, ticking all the right boxes.’

As if that wasn’t enough, the publication also rated the Kaiser

SmartCluster Midi LED with

four-and-a-half stars in second Test Bench review It recommended the

£99 SRP constant light for those who ‘want a compact, easy to carry LED light for video or photo use.’ Call Fotospeed on 01249 714555 for trade details of both products

www.fotospeed.com

PANASONIC WINS

PUBLIC ‘TRUST’

FOTOSPEED’S KAISER MARCHES ON

simple, we talk to them about what kind of camera would suit them – bridge, compact or interchangeable –they fill in a form, we kit them out, then they’re free to get hands on!”

On top of putting cameras in hands, Esther is also leading two inspirational photo walks each day, which she describes as ‘super popular’ “The majority of those taking out loan cameras join me on

a photo walk Everyone is welcome

The purpose is to try to get people really thinking about composition, seeing an image differently and

to make their photographs more interesting for the viewer

“What excites me is that we’ve had increasing numbers of younger visitors to the stand who in turn get excited about just what the Lumix cameras are capable of!

These youngsters are growing up

in a world of technology, yet when

we demo 4K photo, post focus and Wi-Fi remote control to them, their chins are on the floor, they then turn to Mum & Dad with those big puppy eyes…”

Working alongside Esther at these events is Panasonic UK’s trade-facing Mark Baber, who she notes “worked crazy hard on the idea, got it off the ground and got

me involved What people don’t see is all the work and effort going

on behind the scenes to make this huge project successful The early starts, long days, long journeys are all very worthwhile and it’s

a privilege to be able to work alongside Mark and the National Trust, visiting all these fabulous places.”

www.panasonic.com/uk/

National-Trust/Lumix-Event.html

Have Ansmann,

will travel

THE BATTERY SPECIALIST is

‘plugging’ its award winning

Powerline 4 Pro charger, which

it says has just got even better It

now comes with UK, European,

US and Australian input plugs

for true worldwide compatibility

It also comes backed with a

three-year warranty to give your

customers peace of mind Features

include fast charging, automatic

cut-off, back-lit LCD screen for clear display of charging levels, plus a USB outlet for powering sundry tech devices As you’ll be aware, Ansmann products are now available direct from Peak Development Ltd Peak can be contacted by prospective stockists

on 01489 796979 or via

sales@peak-uk.com.

www.peak-uk.com

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PHOTOXPORT SUMMER PROMO

volume of output and

generating you a high profit

margin – that’s the promise from

PhotoXport, exclusive UK distributor

for Noritsu drylabs such as its flagship

Green II As readers will be aware,

this marries the industrial build of

a traditional wet lab to a dry lab

engine, in order to produce prints

in their millions – over 3,000 can be

produced before new paper needs

loading Retailers who have migrated

from traditional silver halide Agx

wet printing to Noritsu dry labs are

impressed with the significant increase

in print quality And their consumers

have noticed too

“Noritsu, in my opinion, is the best

built, the best engineered drylab in

the word today – it’s an absolute fact

It completely floors everything else,

and the reason is that this is Noritsu’s

core business – they don’t do anything

else but make photo retailing

equipment,” enthuses PhotoXport MD

Derek Fieldhouse “They’re the no.1

supplier with the biggest number

of drylabs in the world today – no

wonder we’re going nuts in terms of

demand It’s good engineering, good

support and good workmanship – it

just runs!”

Naturally you don’t have to just

take Derek’s word for it Malcolm

McDonald of Sutherland’s Photo Lab,

based in Thurso, Scotland, is a very

satisfied owner of a Green II lab: “We

wanted to have something as close

to our old Noritsu QSS3212 wet lab as

Pride of the place in the Noritsu line up is the industrial built Green II dry lab - with its unique cassette loading capability and automatic sorting of prints saving you time - and money! E S T A B L I S H E D 1 9 9 0

For latest deals and offers on Noritsu Green II dry labs, call PhotoXport MD Derek Fieldhouse NOW on 0116 2675907

‘S STRONG APPEAL FOR

UK PHOTOFINISHERS

As exclusive UK distributor for Noritsu, PhotoXport is currently doing a roaring trade in its acclaimed

Green II dry labs You only have to ask its customer base to find out why, as BPI News discovers…

we could, so I shopped around, found Derek’s website, phoned him and asked what he had to offer – which turned out to be an ex-demo Green

II I watched the videos about it and saw that it was getting great reviews – which prompted me to go for it And the print quality is fantastic!”

From Malcolm’s initial discovery to having a machine installed took just three weeks This fast turnaround – and speed of output – was another reason for choosing this lab: “With the nearest alternative lab at Inverness

112 miles away, we have the whole

of Sutherland and a lot of the Highlands as our customers; a vast area Photo books are another service we wanted

to add, so that was another factor in

us choosing the Green II.”

Nothing ‘Rash’ about installing a Green II

A second satisfied customer is Dave Rasch of Phoenix Photographic, who

adds: “PhotoXport are a very fair and flexible company to deal with – they listen to what the customer wants, which is rare these days With Derek there’s no hard sell We’re given the information and it’s up to us to make our minds up I think there’s a lot to

be said for that because it shows confidence in the product being sold

“We’re so pleased with the Green

II that we’re looking at adding the standard Green lab to our set up We can do various sizes nice and quick and we can also do double sided for photobooks, cards and invitations It’s added to our business We didn’t want to give people the excuse to go somewhere else It was a very easy choice to be honest with you It was always going to be when the quality was right and when the price per print was correct And I believe that time

my problems out

“Our aim is to have the best support program – we’re evolving a cloud-based system so people can log

in and have a forum and see videos to

do with the machines It may not be the least expensive machine on the market, but by God it gives significant return for investment.” Investigate more at the URL below

www.photoxport.com

Phoenix Photographic’s Dave Rasch is so pleased with the performance of the Green

II dry lab that he is considering adding a second Noritsu printer to the business

Malcolm McDonald of Sutherland’s Photo Lab raves about the Green II’s “fantastic print quality” and the speed with which PhotoXport provided and installed his lab

“Noritsu, in my opinion, is the best built, engineered drylab in the word today – it’s an absolute fact It completely floors everything else, and the reason is that this is Noritsu’s core business – they don’t do anything else but make photo retailing equipment.”

best-– PhotoXport MD & Noritsu supplier Derek Fieldhouse

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Celebrating its 100th anniversary

in three years’ time, Olympus

has announced two versions

of its latest digital audio recorder

that can also be hooked up to your

customers’ digital cameras (including

Olympus’ own PEN and OM-D models)

to achieve more professional audio

when shooting video BPI News

attended the London launch – held

in the downstairs club venue of

Shoreditch’s trendy Ace Hotel – and

was able to get hands on and trial the

device when filming two live bands

on the OM-D E-M5 Mark II

As most of us (though perhaps

not all your customers) will be aware,

professional quality sound is a crucial

part of video capture Nothing

screams ‘amateur’ more – or jolts us

out of the narrative of what we’re

watching – than bad sound Good

sound, and preferably great sound,

is of key importance The best way to

achieve this is via external microphone

and/or recorder These not need not

cost the earth or be prohibitively

cumbersome: enter the new

Olympus LS Pocket, a high-res audio

microphone and recorder in one

In fact there are a pair of new models The stereo microphone

incorporating LS-P1 boasts 4GB capacity and the LS-P2 is 8GB Storage

can be supplemented and extended via removable microSD card The LS-P2 incorporates three microphones

“The reason being is that when you start to shrink a recorder, you start to lose the ability to capture sound with the range of frequencies that we all hear,” Olympus’ Product Manager Ben Ford reveals “The third microphone just captures bass.” Power for the LS Pocket comes courtesy of a single rechargeable cell, and handily the units feature an extendable USB port built into the base, negating the need

to carry extra cables

So which customers should you be pitching it to? As well as just about anyone wanting better sound from their camera, there are obviously photographers and videographers shooting live concerts and performances – and doubtless musicians wanting a handy, relatively inexpensive way of professionally recording their work Other applications and audiences for the LS Pocket include social media and video podcasts

Pocket rocket

“Our cameras are now featured heavily

on social media,” the company’s David Ivins, Director of Consumer Business for the UK, tells us “If you look at

in the heat of the action It’s also half the size of Olympus’ first digital audio recorder, launched way back

in 2008 Despite this, the battery is claimed to last for 39 hours and its zoom microphone facility ensures that it can record from a distance;

so arguably ideal for anyone not standing in the first few rows at a gig Wireless connectivity to speakers and headphones is also provided

“With the OM-D you will be able

to achieve broadcast quality video, especially with the 5 axis image stabilization built into the camera, and better than CD audio combined,” adds Olympus’ Ben It should be reiterated that users of the LS Pocket are not restricted to Olympus only cameras; this is a more versatile, flexible device But, as Ben notes: “We’re one of the only manufacturers who makes cameras and audio The device is small enough to sit on top of the camera and will deliver better quality audio than the microphones that feature not only in our cameras, but in £4,000 or

But the people shooting more the video content – the ‘vloggers’ as they call them – are finding that sound is becoming more important And what the ‘LS’ enables us to do is create high quality sound to go along with high quality pictures.”

Olympus is pitching this audio recorder as offering ‘better than CD quality’ audio “Which is typically four times better than the level of quality you’re getting when streaming

or downloading audio,” Olympus’

Product Manager Ben Ford promises

“High res audio is even better than that; what you’re getting is audio that,

in camera terms, is like a ‘Raw’ image

It’s uncompressed audio The sound you can capture, when you play it back, will seem as if you’re in the same room The market is really people using the product with their DSLRs and CSC cameras, journalists wanting

to record their interviews, and of course students ”

The LS Pocket features a lightweight yet sturdy aluminum construction – so it shouldn’t come a-cropper if accidentally knocked

“People shooting video content – ‘vloggers’ – are finding that sound is becoming more important And what the ‘LS’ enables us to do is create high quality sound to go along with high quality pictures.”

– David Ivins, Olympus UK

See advert opposite for how Olympus is pitching the new ‘LS Pocket’ to the photographer and videographer

BPI NEWS PRODUCT FOCUS

It’s only rock ‘n’ roll but they like it: Olympus UK’s Georgina Pavelin (bass), Mark Thackara (drums) & Dave Ivins (guitar) are asking retailers to make a sound choice in the LS-Pocket

OLYMPUS ROCKS!

Retailers are being offered a ‘sound’ choice when it comes to accessories to pump up your sales volume:

Olympus’ ‘LS Pocket’ arrives in either 4GB (LS-P1) or LS-P2 (8GB) versions, and is designed to be used

with its own PEN and OM-D cameras – plus more besides – for ‘better than CD quality’ audio capture

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