60 test bank for retailing 7th edition by

A retailer that carries such a large quantity of merchandise in a single category at such good prices that it makes it impossible for customers to walk out without purchasing what they n

60 Test Bank for Retailing 7th Edition by

Dunne Mutiple Choice Questions - Page 1

Walmart became the world’s largest retailer by:

1. a.offering better value in price and quality

2. b.cutting unnecessary costs

3. c.concentrating only on profits

4. d.selling products at low prices

5. e.becoming more service oriented

The best way to categorize retailers is:

1. a.by the U.S Bureau of Census’ three-digit North American Industrial

Classification Systems (NAICS)

2. b.by the retailers' locations

3. c.by the number of outlets the store maintains

4. d.by the retailers' margins and turnover

5. e.there is no single accepted method of classifying retail competitors

A convenience store that sells low-margin gasoline but makes its money selling higher-margin bread, milk, beer, cigarettes,

magazines, lottery tickets, and fast food is an example of:

1. a.automatic merchandising

2. b.product diversification

3. c.scrambled merchandising

4. d.piggybacking

5. e.cross-merchandising

A retailer that carries such a large quantity of merchandise in a single category at such good prices that it makes it impossible for customers to walk out without purchasing what they need, thus killing the competition, is known as a(n):

1. a.capital-based retailer

2. b.category killer

3. c.divertive competitor

4. d.killer bee

5. e.supercenter

In the text, when the authors refer to chain stores they are normally referring to operations having _ or more units

1. a.2

2. b.7

3. c.10

4. d.20

5. e.25

Scrambled merchandising is the:

1. a.name given to the current retailing trend of sharing costs in order to reduce operating expense

2. b.case where a retailer carries many different and unrelated items

3. c.recent trend whereby retailers discontinue having individual departments within a store and instead mix all the merchandise together

4. d.handling of a rather large number of related items, i.e., increasing product depth

5. e.expansion of the product selection, such as when McDonald's added

breakfast items to its menu

_ occurs when the customer gets needed information in the store and then orders it online for a lower price and to avoid paying state sales tax

1. a.Nonstore shopping

2. b.Same-store retailing

3. c.Bricks-and-mortar retailing

4. d.Social shopping

5. e.Outshopping

When Benetton, Toys “R” Us, Pizza Hut, and an IMAX Theater

opened for business in former communist countries, the companies became instant successes The joy and excitement exhibited by these customers illustrates which valuable lesson?

1. a.The value people of all cultures place on retailing that is responsive to their needs and wants

2. b.The weakened American dollar in these countries allowed consumers to take advantage of significant savings

3. c.Consumers in these countries were faced with too many choices, allowing this narrow grouping of American companies to be successful

4. d.Retailers that enter foreign markets and “under-price” local competitors will

be higher profit performers than those that do not

5. e.Retailers that enter foreign markets and operate their business based on the same procedures used in their home market will be higher profit performers

Identify the incorrect statement about e-tailing

1. a.It enables consumers to shop when they like and from where they like

2. b.It provides access to vast amounts of information, ranging from a product’s attributes to who has the lowest price

3. c.Many e-tailers offer personalized help online

4. d.With some Internet websites, individuals can band together for group

buying

5. e.Some e-tailers may have to discontinue some product categories as

consumers engage in outshopping

The North American Industrial Classification System (NAICS) code

is used to reflect the:

1. a.location of the retailer

2. b.industrial category of the retailer

3. c.type of merchandise the retailer sells

4. d.size of the retailer in terms of sales dollars

5. e.margin the retailer maintains in its industrial category

Retailing is defined as:

1. a.any exchange of cash and/or credit for goods or services between channel members

2. b.a fairly stable and unchanging industry that has a major impact on society

3. c.the final activities and steps needed to place merchandise made elsewhere into the hands of the consumer or to provide services to the consumer

4. d.the sale of any good or service by the producer to a channel member

5. e.the activities and steps needed to transfer goods and/or services between channel members

An operator of which of the following establishments is NOT a

retailer?

1. a.A catering service specializing in weddings

2. b.A computer firm selling software to households via the Internet

3. c.A student going door-to-door selling magazine subscriptions

4. d.A corporate property management firm

5. e.An ice cream shop in the student union

A _ is a combination of the more traditional general

merchandise store with a supermarket and an automotive service center

1. a.discount store

2. b.lifestyle center

3. c.bricks-and-mortar business

4. d.supercenter

5. e.specialty store

What are the five most popular methods of classifying retailers?

1. a.Census Bureau, inventory method, margin versus turnover, location, and size

2. b.Census Bureau, margin versus turnover, inventory method, channel system, and size

3. c.Census Bureau, number of outlets, margin versus turnover, location, and size

4. d.number of outlets, margin versus turnover, location, size, and inventory method

5. e.number of outlets, Census Bureau, inventory method, location, and size

Which of the following demographic factors have been significant sources of change over the last decade?

1. a.Fluctuating birth rate, the increasing number of immigrants, the growing importance of Generation-Y consumers, the fact that Generation-Xers are starting to reach middle age and that baby boomers are nearing retirement age

2. b.Aging of baby boomers, declining household incomes, decline in part-time workers, redistribution of income levels, and the rise in the number of college graduates

3. c.Increasing number of women in the workplace, declining household

incomes, rise in part-time workers, rise in teenage suicide, and redistribution of income levels

4. d.Fluctuating birth rate, the growing importance of Generation-X consumers, the fact that Generation-Yers are starting to reach middle age, and the

increasing number of women in the workforce

5. e.Fluctuating birth rate, the growing importance of Generation-X consumers, the fact that Generation-Yers are starting to reach middle age, and the decline

in household incomes

_ is a merchandising method in which all stores in a retail chain stock the same merchandise

1. a.An optional stock list

2. b.Scrambled merchandising

3. c.A standard stock list

4. d.Automatic merchandising

5. e.Cross-merchandising

Which of the following is NOT one of the ways by which retailers are categorized?

1. a.Location

2. b.Market share

3. c.Number of outlets

4. d.Size

5. e.Margin vs turnover

Which of the following is NOT a trend that is changing the face of retailing today?

1. a.Increased level of price competition

2. b.America's changing demographic composition

3. c.Changes in store sizes

4. d.The growth of e-tailing

5. e.The birth of the discount store in the early 1980s

Market share refers to:

1. a.the number of competitors a retailer must contend with

2. b.a retailer's total sales divided by total market sales

3. c.agreements whereby retailers attempt to "share" certain costs

4. d.the total sales a retailer has generated from the target market

5. e.the portion of a retailer's sales that represent profit

Large chains which recognize that consumer tastes vary by region often use a(n) _ to give each store the flexibility to adjust its merchandise mix

1. a.standard stock list

2. b.flexible merchandise planning center

3. c.private label branding strategy

4. d.localized merchandise planning center

5. e.optional stock list

Which of the following would NOT be considered a "category

killer?"

1. a.Office Depot

2. b.PetSmart

3. c.Toys "R" Us

4. d.Target

5. e.Best Buy

_ is the result of the pressure being placed on many retailers

to increase profits by carrying additional merchandise or services that will also increase store traffic

1. a.Cross-merchandising

2. b.Piggybacking

3. c.Automatic merchandising

4. d.Product diversification

5. e.Scrambled merchandising

Which of the following statements about NAICS codes is false?

1. a.Three-digit NAICS codes are very useful to the retail analyst

2. b.In almost all instances, the NAICS code reflects the type of merchandise the retailer sells

3. c.Four-digit NAICS codes provide much more information on the structure of retail competition than three-digit NAICS codes

4. d.The U.S Bureau of Census classifies all retailers using three-digit NAICS codes

5. e.The major portion of a retailer’s competition comes from other retailers in its NAICS category

During the recent recession, the number one reason most CEOs were replaced was for:

1. a.denying reality

2. b.ignoring customers

3. c.mismanaging change

4. d.tolerating low performers

5. e.too much talk but not enough action

Which of the following is an example of a retail transaction?

1. a.A firm pays a printer for printing business cards

2. b.A supermarket purchases eggs from a local farmer for resale

3. c.A student purchases a magazine subscription from a door-to-door

salesperson

4. d.A manager of a college bookstore purchases extra copies of your Retailing text from the publisher

5. e.A department store purchases cosmetics from a manufacturer for sale in its stores

Which type of retail establishment is least likely to adopt scrambled merchandising?

2. b.A drugstore

3. c.A supermarket

4. d.A specialty store

5. e.A convenience market

One of the most dramatic changes created by e-tailing is a shift in power between retailers and consumers This shift in power is

derived from:

1. a.the ability of consumers to purchase from retailers in other countries as a result of the Internet

2. b.the inability of Internet retailers to compete with more traditional bricks-and-mortar retailers

3. c.the loss of control of pricing information by retailers due to the information dissemination capabilities of the Internet

4. d.the lack of competition in e-tailing

5. e.the decreased power of consumers when transacting and negotiating with retailers

A product sold at or below cost is known as:

1. a.freebie marketing

2. b.a loss leader

3. c.product bundling

4. d.a bait and switch

5. e.product churning.

Which of the following statements is true about retailing today?

1. a.Retailing is the most staid and stable sector of American business

2. b.Retailing includes every living individual as a customer

3. c.Retailing accounts for just over 30 percent of the worldwide labor force

4. d.While the computer has improved the efficiency of service retailers, it has had less effect on the performance of bricks-and-mortar retailers

5. e.Retailing is the third largest industry in most nations

Since population growth is slowing, retailers must attempt to _

in order to attain their long-term profit or profit growth objectives

1. a.open new stores at faster rates

2. b.increase market share or reduce expenses

3. c.utilize more price promotions to attract more customers into the store

4. d.add more merchandise categories

5. e.wait until population growth increases

The dominance of Walmart can be attributed to Sam Walton's

realization that:

1. a.most of any product's cost gets added after the item is produced

2. b.consumers desire great selection and are willing to pay higher prices to obtain that selection

3. c.most consumers prefer to complete all of their shopping in one store to minimize their overall shopping time

4. d.most consumers would prefer to shop in large stores rather than small stores as they believe that larger stores offer higher customer service

5. e.the company’s primary focus should be on its profits

Same-store sales compare:

1. a.an individual store’s sales to its sales for the same month in the previous year

2. b.clearance efforts with holiday mark-downs

3. c.two stores in the same district to one another

4. d.advertising circulars with in-store promotions

5. e.revenue with expenses

55 Free Test Bank for Retailing 7th Edition by Dunne Mutiple Choice Questions - Page 2

A channel captain:

1. a.is a retailer that carries a large amount of merchandise in the marketing channel at good prices

2. b.helps the customer gets needed information in the store and then orders it online for a lower price and to avoid paying state sales tax

3. c.is the institution in the marketing channel that is able to plan for and get other channel institutions to engage in activities they might not otherwise engage in

4. d.provides information on the structure of retail competition

5. e.is a retailer that develops its own brand name and contracts with a

manufacturer to produce the product with the retailer’s brand

_ refers to the number of times per year, on average, that a retailer sells its inventory

1. a.Periodic inventory

2. b.Carrying cost of inventory

3. c.Inventory reserve

4. d.Perpetual inventory

5. e.Inventory turnover

Given the ever-changing needs of the retail environment, retail managers who possess _ are highly sought after as these managers have the ability to quickly alter plans to accommodate changes in trends, styles and attitudes

1. a.flexibility

2. b.leadership

3. c.initiative

4. d.enthusiasm

5. e.creativity

Retailers that practice both analytical and creative management should be consistently more:

1. a.profitable

2. b.vibrant

3. c.liquid

4. d.successful in terms of market share

5. e.stable

The retailing career path whereby one uses quantitative tools to develop appropriate buying plans for the store’s merchandise lines is:

1. a.logistics

2. b.assistant store management

3. c.store management

4. d.regional management

5. e.buying

If you choose the store-management path, which of the following statements would be true?

1. a.Selecting, training, evaluation, and all other aspects of personnel

management are your responsibility

2. b.You will have to use quantitative tools such as the merchandise budget in your work

3. c.You are responsible for selecting the merchandise

4. d.You must select the vendors and negotiate terms with them

5. e.Store managers, who usually work out of the retailer’s main office but do spend a great amount of time traveling have to develop appropriate buying plans for their merchandise lines

Due to increased corporate responsibilities, the manager of a

sporting goods store has asked the assistant manager to take

responsibility for screening and hiring new sales associates The manager is allowing the assistant to make the decisions

independently, but has scheduled weekly meetings for the two to discuss any issues of concern and to provide insight, if needed The manager is demonstrating which desirable retailing attribute?

1. a.Prioritizing

2. b.Leadership

3. c.Creativity

4. d.Laziness

5. e.Enthusiasm

Which of the following characteristics is NOT desirable for a retail manager to possess?

1. a.Enthusiasm

2. b.Creativity

3. c.Analytical skills

4. d.Indecisiveness

5. e.Initiative

If a retailer has a 25 percent gross-margin percentage, how much will be generated in gross-margin dollars for each $100 of sales?

1. a.$25.00

2. b.$75.00

3. c.$2.50

4. d.$4.50

5. e.$7.50

Which of the following is NOT an operating expense?

1. a.Rent

2. b.Cost of goods sold

3. c.Depreciation

4. d.Utilities

5. e.Wages

_ retailers are best able to withstand and counter competitive threats

1. a.Low-margin/high-turnover

2. b.High-margin/low-turnover

3. c.Low-margin/low-turnover

4. d.High-margin/high-turnover

5. e.Low-margin/moderate-turnover

If a retailer had an average inventory of $80,000 (retail) and annual sales of $480,000, how many times has that retailer turned over its inventory?

1. a.Four times a month

2. b.Six times a month

3. c.Four times a year

4. d.Six times a year

5. e.Eight times a year

Jewelry stores are generally categorized as:

1. a.low-margin/high-turnover

2. b.high-margin/low-turnover

3. c.low-margin/low-turnover

4. d.high-margin/high-turnover

5. e.low-margin/moderate-turnover

_ is the ability to generate and recognize novel ideas and

solutions

1. a.Flexibility

2. b.Leadership

3. c.Initiative

4. d.Enthusiasm

5. e.Creativity

Which of the following statements is correct?

1. a.Operating costs per sales dollar are usually lower for larger retailers than they are for small retailers

2. b.Larger retail firms generally have higher operating costs per sales dollar

3. c.Retailers cannot be classified by number of stores

4. d.Retailers are rarely classified by sales volume

5. e.The operating performance of retailers has no relationship to retailers' size

Due to the ever-changing retail marketplace, the store manager has initiated many novel ideas and solutions to increase overall store