74 test bank for consumer behavior building marketing strategy 11th edition

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74 Test Bank for Consumer Behavior Building Marketing Strategy 11th Edition

by Hawkins Multiple Choice Questions - Page 1

It is critical that a firm consider value from which perspective?

1 A the competition's

2 B the firm's

3 C the customer's

4 D the government's

5 E the industry's

The segment(s) within the larger market on which an organization will focus its marketing effort is referred to as the _

1 A need set

2 B target market

3 C customer set

4 D strategic market

5 E primary market

Which of the following is a key aspect regarding consumer

behavior?

1 A Organizations are applying theories and information about consumer behavior on a daily basis.

2 B It is often necessary to conduct research.

3 C Consumer behavior is a complex, multidimensional process.

4 D Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.

5 E all of the above

Which of the following is a component of a market analysis?

1 A market segmentation

2 B objectives

3 C conditions

4 D price

5 E all of the above

Which of the following is used by firms to influence consumers?

1 A ads

2 B packages

3 C store environments

4 D sales pitches

5 E all of the above

What is the first step in market segmentation?

1 A describe each group

2 B group customers with similar needs sets

3 C identify product-related need sets

4 D select an attractive segment to serve

5 E set objectives for segmenting

What is the LAST step in market segmentation?

1 A describing each group

2 B selecting an attractive segment(s) to serve

3 C identifying product-related need sets

4 D grouping customers with similar need sets

5 E deciding the segmenting scheme

Thomas wants to gain a usable understanding of consumer

behavior in order to help him become a more effective marketing manager Which application of consumer behavior does this

represent?

1 A marketing strategy

2 B regulatory policy

3 C social marketing

4 D informed consumers

5 E resource management

Jamie is developing a thorough understanding of his company's own capabilities, the capabilities of current and future competitors,

the consumption process of potential customers, and the economic, physical, and technological environment in which these elements interact Which step in the marketing strategy process is Jamie performing?

1 A setting objectives

2 B segmenting the market

3 C conducting a market analysis

4 D assessing the outcomes

5 E targeting the market

_ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society

1 A Marketing

2 B Consumer behavior

3 C Psychographics

4 D Demographics

5 E Psychology

Which of the following aspects is evaluated when determining a firm's ability to meet customer needs?

1 A financial condition

2 B general managerial skills

3 C production capabilities

4 D technological sophistication

5 E all of the above

_ are small, convenient, open-air retailing complexes laid out

to evoke the small-town shopping districts of previous generations

1 A Malls

2 B Kiosks

3 C Town centers

4 D Lifestyle centers

5 E Micro-malls

Most economically developed societies are legitimately referred to

as _ societies

1 A marketing

2 B proactive

3 C consumption

4 D competitive

5 E enhanced

Harold is tasked with developing the marketing strategy for his family's business What should he do first?

1 A segment the market

2 B conduct a market analysis

3 C decide on which segments to target

4 D develop the marketing mix

5 E set objectives

Carlos is attempting to segment the market for his company's products Where should he begin?

1 A set objectives

2 B identify product-related need sets

3 C group customers with similar need sets

4 D describe each group

5 E selecting an attractive segment(s) to serve

Which of the following is NOT a step in market segmentation?

1 A set budget

2 B identify product-related need sets

3 C group customers with similar need sets

4 D describe each group

5 E select an attractive segment(s) to serve

Why is China very attractive to marketers around the world?

1 A because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures

2 B Chinese consumers are very brand loyal

3 C they are the heaviest users of the Internet

4 D Chinese teens are easier to understand because they are less "trendy" than teenagers from other countries

5 E because of its massive population, rising income, and emerging youth market

One primary function of Harriet's job is to study individuals, groups,

or organizations and the processes they use to select, secure, use, and dispose of her company's products and services to satisfy

needs and the impacts that these processes have on the consumer and society Harriet works in the field of _

1 A social psychology

2 B cognitive psychology

3 C management

4 D consumer behavior

5 E organizational behavior

Which of the following is NOT evaluated when analyzing a

company's own ability to meet customer needs?

1 A competitors

2 B financial strengths

3 C general managerial skills

4 D production capabilities

5 E reputation

Tracking consumers' online activity and delivering specific banner ads based on that activity is known as _

1 A clickstream

2 B blogging

3 C spam

4 D behavioral targeting

5 E electronic targeting

Barry is looking for a car that is dependable yet stylish enough to let others know that he has achieved a respectable status in his life and career He also wants it to be a high-performance automobile Dependability, status, and performance represent Barry's _

1 A self-image

2 B need set

3 C alter ego

4 D unarticulated needs

5 E lifestyle

Which of the following is NOT an application of consumer

behavior?

1 A marketing strategy

2 B human resource management

3 C regulatory policy

4 D informed consumers

5 E social marketing

The difference between all the benefits derived from a total product and all the costs of acquiring those benefits is known as _

1 A price

2 B position

3 C consumer behavior

4 D customer value

5 E equity

Which term reflects the fact that most products in developed

economies satisfy more than one need?

1 A multiplicity

2 B duplicity

3 C need array

4 D need set

5 E value proposition

Which of the following is used to describe a group of consumers with similar needs sets?

1 A demographics

2 B lifestyles

3 C media usage

4 D a and b

5 E a, b, and c

Mia is concerned how her marketing activities will affect individual consumers as well as society at large Mia is implementing _

1 A conscientious marketing

2 B regulated marketing

3 C ethical marketing

4 D proactive marketing

5 E social marketing

To survive in a competitive environment, an organization must

provide its target customers more _ than is provided to them

by its competition

1 A product

2 B service

3 C value

4 D feedback

5 E attention

Smaller women like to purchase fashionable clothes just as much

as any women However, most clothes are not proportioned for their smaller size and do not fit well As a result, several manufacturers offer "petite" sizes of clothing for this group of consumers Women who comprise this group have needs that differ somewhat from the total market and represent a _

1 A demographic segment

2 B lifestyle segment

3 C market potential

4 D sub-market

5 E market segment

Marketing strategy begins with _

1 A market segmentation

2 B targeting

3 C conducting an outcomes assessment

4 D objective setting

5 E conducting a market analysis

_ is the application of marketing strategies and tactics to alter

or create behaviors that have a positive effect on the targeted

individuals or society as a whole

1 A Social marketing

2 B Consumer behavior

3 C Regulation

4 D Proactive marketing

5 E Ethical marketing

As part of developing your company's marketing strategy, you are tasked with analyzing the new-product capabilities, channel

strength, advertising abilities, service capabilities, marketing

research abilities, and market and consumer knowledge Which aspect of your company's capabilities are you assessing?

1 A financial strength

2 B marketing skills

3 C general managerial skills

4 D production capabilities

5 E reputation

A portion of a larger market whose needs differ somewhat from the larger market is referred to as a(n) _

1 A market segment

2 B niche

3 C subgroup

4 D ancillary market

5 E secondary market

Darren is conducting a market analysis for his business, and he has asked your advice on what he should be analyzing Which of the following should he consider at this step of marketing strategy

development?

1 A the company's own ability to meet customer needs

2 B competitors' capabilities and strategies

3 C consumers' needs

4 D conditions in the market

5 E all of the above

Which of the following is NOT true regarding consumer behavior?

1 A Organizations are applying theories and information about consumer behavior on a daily basis.

2 B It is often necessary to conduct research.

3 C Consumer behavior is a complex, multidimensional process.

4 D The overall model of consumer behavior presented in the text is accurate

in predicting consumer behavior.

5 E Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.

How can an organization provide superior customer value to

customers?

1 A by conducting market research

2 B by offering their products at the lowest price

3 C by offering extended warranty coverage on products

4 D by doing a better job of anticipating and reacting to customer needs than the competition does

5 E by offering more variations of a product

74 Free Test Bank for Consumer Behavior Building

Marketing Strategy 11th Edition by Hawkins Multiple Choice Questions - Page 2

Which of the following is an internal influence on consumer

behavior?

1 A culture

2 B family

3 C attitudes

4 D marketing activities

5 E reference groups

Which outcome of marketing strategy produces the revenue

necessary for the firm to continue in business?

1 A customer satisfaction

2 B product position

3 C consumption

4 D social welfare

5 E sales and profits

Which of the following statements is true regarding the overall model of consumer behavior?

1 A It is sufficiently detailed so as to predict particular behaviors.

2 B Family and culture are internal influences on consumer behavior.

3 C Personality, emotions, and attitudes represent external influences on consumer behavior.

4 D A consumer's self-concept and lifestyle influence his or her needs and desires.

5 E Experiences and acquisitions have little effect on the process.

Which of the following is part of the marketing mix?

1 A product

2 B price

3 C communications

4 D distribution

5 E all of the above

John purchases and is satisfied with his SUV because he believes that it provides greater crash safety than a sedan even though this

is not technically true John's satisfaction is based on the distinction between _

1 A primary need fulfillment and secondary need fulfillment

2 B actual need fulfillment and perceived need fulfillment

3 C initial need fulfillment and repeat need fulfillment

4 D articulated need fulfillment and unarticulated need fulfillment

5 E attribute fulfillment and benefit fulfillment

Which of the following is FALSE regarding the working poor?

1 A They are forced to spend a disproportionate percentage of their income on housing, utilities, and medical care.

2 B They generally rely on public transportation.

3 C They spend a larger portion of their relatively small incomes on meals away from home.

4 D They spend very little on their own financial security.

5 E They spend the same percent of their income as do higher income

consumers on apparel and accessories.

Which is NOT an external influence on consumer behavior?

1 A culture

2 B family

3 C social status

4 D perception

5 E marketing activities

What is the first step in the consumer decision process?

1 A problem recognition

2 B budget setting

3 C information search

4 D outlet selection

5 E alternative evaluation and selection

Which of the following is NOT a societal outcome of marketing strategy and consumer behavior?

1 A economic outcomes

2 B customer satisfaction

3 C physical environment outcomes

4 D social welfare

5 E all of the above are societal outcomes

Bob and his friends go out every weekend and drink until they get drunk Then they drive home in that condition Which type of

consumption does this represent?

1 A injurious consumption

2 B severe consumption

3 C conspicuous consumption

4 D unethical consumption

5 E anti-social consumption

_ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products

1 A Value promotions

2 B Brand equity

3 C Distribution

4 D Market segmentation

5 E Marketing communications

To be successful, a product must _

1 A meet the needs of the target market better than the competition does

2 B be lower priced than competitors' products

3 C be of higher quality than competitors' products

4 D be advertised more than competitors' products

5 E have greater distribution than the competition does

Which element of the marketing mix is concerned with having the product available where target customers can buy it?

1 A product

2 B price

3 C distribution

4 D communications

5 E placement

Liz Claiborne is a brand of clothing, accessories, and home

products Brand managers at this company are trying to learn which internal influences impact their customers' needs and desires most Which of the following is a possible internal influence these

managers should examine?

1 A culture

2 B personality

3 C demographics

4 D family

5 E social status

A(n) _ is anything a consumer acquires or might acquire to meet a perceived need

1 A satisfier

2 B end state

3 C product

4 D value proposition

5 E outcome

Juan has segmented the market for boats and is currently analyzing each with respect to several factors, such as size, growth rate, competitor strength, fit with company image, distribution available, cost to serve, and risk before deciding which segment to target Which step of market segmentation is Juan conducting?

1 A identifying product-related need sets

2 B grouping customer with similar need sets

3 C describing each group

4 D selecting an attractive segment(s) to serve

5 E profiling current customers

Which type of decisions involve very little effort or thought on the part of the consumer?