Big Media -Executive Summary

The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertiseme

Trang 1

Request for Proposal and Executive Summary (July 2006)

This document has been prepared for Informational and Request-for-Proposal purposes only.

No representations or warranties regarding claim interpretation, claim validity, or other legal advice or

conclusions are provided or implied herein.

Nate Cann

IP Mercantile

(312) 806-5522

ncann@ipmercantile

.com

*****IMPORTANT*****

Insolvency Services Group, Inc (“ISG”) in its capacity as Assignee for the Benefit of Creditors of Big Media, Inc will maintain the confidentiality of the identity of all participants in the process Participants are permitted to utilize representatives or special purpose entities to maintain anonymity

ISG has further agreed not to use participation in the sale process described herein as evidence or notice of infringement or willful infringement and that it will not use such participation as a basis for seeking an award of attorney’s fees or extraordinary damages in a infringement action

Patented Technology for Customized Advertising

Trang 2

The Opportunity

Insolvency Services Group (“ISG”) as assignee for the benefit of creditors of Big

Media, Inc has engaged

IP Mercantile as its exclusive agent in connection with marketing and sale of Big

Media Technology, a system and method for delivering customized advertisements within interactive communication systems and associated Linux, Apache, MySQL, PhP (LAMP) software implementation.

Big Media, Inc has made an assignment of its assets for the benefit of its creditors

As such, all of its assets have be assigned and transferred to an assignee, ISG An assignment for the benefit of creditors is a method of liquidation of the assets of insolvent companies similar to a Chapter 7 bankruptcy case, but there is no court involvement

ISG, as assignee, is responsible for the liquidation of the assets and will be the seller

of the intellectual property described herein The assignee has likewise provided the manner in which the intellectual property is to be sold which is to be by competitive bidding and a form of agreement to be entered into with the successful buyer."

Trang 3

Software Assets A Linux, Apache, MySQL, PhP (LAMP) implementation was created in the

1996-2001 timeframe.

Generally, the software functionality can be described as follows:

1 A user visits a website and triggers a script

2 The script causes the server to check for the existence of a cookie

3 If no cookie, the user is served a non-user registration ad

(Note that the above steps could be conducted on a thin server located at a website’s facility to reduce latency, load on the main server, costs, etc.)

1 If cookie, the user’s account is then queried in the user database

2 Users’ accounts are prepopulated with ads based on their registration info

3 Each ad has a counter which counts how many times it has been shown up

to a pre-determined maximum and counter which shows if it has been clicked

4 Every time a user triggers his/her account, the next ad in sequence is

shown

5 Every time an ad is shown, a record is generated with time, website id, ad

id, and action taken

6 User, advertiser, and website accounts are then updated from the records and billed or paid appropriately

Trang 4

The Big Media patent portfolio is comprised of two issued U.S patents and one pending patent application:

ISSUED U.S PATENT

Patent #: 5,933,811 App#:

08/700,032 Filed: 08-20-1996

Issued: 08-03-1999

Patent #: 6,385,592 App#:

09/345,822 Filed: 06-30-1999

Issued: 05-07-2002

U.S PENDING APPLICATION

App#:

10/107,523 Filed: 03-26-2002

Published: 06-01-2006

Continuati on

Continuatio n

System and Method for Delivering Customized Advertisements within Interactive

Communication Systems

1

2

1: Expired for non-payment of maintenance fee—need to petition for reinstatement

2: A non-final action reply period expired 3/21/2006 and the deadline for response is 9/21/2006

1) 5,933,811

2) 6,385,592

3) 10/107,523

Trang 5

Patent #: 5,933,811 App#:

08/700,032 Filed: 08-20-1996

Issued: 08-03-1999

Application Number:

08/700,032

Filed: 08-20-1996 Issued: 08-03-1999

Main U.S Class/Subclass:

705/014

Int’l Class: G06F 17/30

Number of Claims: 17 Number of Fwd Cites: 222

Inventors:

Paul D Angles (Los Angeles, CA) Douglas O Blattner (Redondo

Beach, CA)

Maintenance Status:

Patent Expired Due to Non-Payment of Maintenance

Fees Under 37 CFR 1.362

ABSTRACT

The present invention is a system and method for delivering customized

electronic advertisements in an interactive communication system The

customized advertisements are selected based on consumer profiles and

are then integrated with offerings maintained by different content

providers The preferred interactive communication system interconnects

multiple consumer computers, multiple content provider computers and

multiple Internet provider computers with an advertisement provider

computer Whenever a consumer directs one of the consumer computers

to access an offering existing in one of the content provider computers, an

advertising request is sent to the advertisement provider computer Upon

receiving the advertising request, the advertising provider computer

generates a custom advertisement based on the consumer's profile The

custom advertisement is then combined with the offering from the content

provider computer and displayed to the consumer The advertisement

provider computer also credits a consumer account, a content provider

account and an internet provider account each time a consumer views a

custom advertisement Furthermore, the advertisement provider computer

tracks consumer responses to the customized advertisements

NOVELTY

A registration module allows a consumer to register consumer

demographic information and content provider to register content provider

information Based on the consumer information, advertising module

selects an advertisement and transfers to consumer During transfer, an

accounting database unit access the database to bill the advertiser and

credit content provider

ADVANTAGE

Advertisements viewed by consumers are monitored, and relevant internet

providers are paid based on number of advertisements viewed, thereby

reducing consumers’ access fees If consumers wish to obtain additional

information about advertised products or services, consumers simply use a

mouse to select an embedded hyper-link in the custom advertisement and

are immediately directed to advertiser’s website

System and Method for Delivering Customized

Advertisements within Interactive Communication

Systems

Trang 6

6

Trang 7

Forward Cite Information, Top 30 Current Assignees:

Trang 8

Patent #: 6,385,592 App#:

09/345,822 Filed: 06-30-1999

Issued: 05-07-2002

(Continuation) System and Method for Delivering

Customized Advertisements within Interactive

Communication Systems

09/345,822

Filed: 06-30-1999 Issued: 05-07-2002

705/14

Int’l Class: G06F 17/60

Number of Claims: 33 Number of Fwd Cites: 12

Inventors:

Beach, CA)

8th year fee window opens:

05/07/2009

ABSTRACT

NOVELTY

An advertising module selects an advertisement corresponding to the

consumer and content provider demographic information and transfers

advertisement to the consumer in response to the consumer accessing

data offered by a content provider An accounting database calculates bill

and provides a credit to the content provider in response to transfer of

advertisement to the consumer

ADVANTAGE

On-line advertisement services are provided with reduced transmission

time by monitoring the advertisements consumers view Internet providers

can then use relevant advertising revenue to reduce consumer access

fees

Trang 9

9

Trang 10

Forward Cite Information:

Trang 11

10/107,523)

U.S PENDING APPLICATION

App#:

10/107,523 Filed: 03-26-2002

Published: 06-01-2006

10/107,523

Filed: 03-26-2002 Published: 06-01-2006

705/14

Int’l Class: G06Q 30/00 Number of Claims: 14

Inventors:

Beach, CA)

A non-final action reply period expired 3/21/2006 and the deadline for response is

9/21/2006

(Continuation) System and Method for Delivering

Customized Advertisements within Interactive

Communication Systems

ABSTRACT

NOVELTY

A register module allows a consumer to register consumer demographic

information An advertising module selects advertisement corresponding to

consumer demographic information and transfers advertisement to

consumer in response to consumer accessing data provided by content

provider An accounting database bills an advertiser and provides a credit

to content provider in response to transfer of advertisement to the

consumer

ADVANTAGE

Provides an on-line service which can custom tailor specific advertisements

to particular consumers and track consumer responses to the

Định dạng
Số trang	13
Dung lượng	359,5 KB