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Limited Reader Demographics & Market Reach Nation Newspapers... Our Newspaper Readership • Barbados has a very high level of newspaper readership – Based on total population, the island

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The Nation Publishing Co Limited

Reader Demographics

& Market Reach

Nation Newspapers

Trang 2

Barbados Population - By Age*

Under 15 29819 28828 58647

Over 64 13360 19577 32937

*Based on information from the Barbados Statistical Service

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Our Newspaper Readership

• Barbados has a very high level of newspaper readership

– Based on total population, the island has one of the highest adult literacy rates in the world* - 99.7%

– 93% of the population admit to reading a newspaper**

– Majority of newspaper readers are loyal to The Nation

• When you advertise with The Nation you reach all demographics of the market

* World Facts Now – Data-Maps and World Bank Group, statistical data

**Based on information from the Systematic Survey on Newspaper Readership November 2005

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Comparative Newspaper Readership Statistics*

*Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005

31,000

158,700

36,200

181,400

24,000

128,200

28,300

159,100

26,200

130,800

28,300

135,200

56,700

196,200

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Other Daily Nation

*Based on information from the Systematic Survey on Newspaper Readership November 2005

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% of Total Readership - Newspaper Comparison*

*Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005

93%

23%

71%

15%

71%

13%

79%

13%

69%

13%

88%

16%

78%

14%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

% of Readership

Sunday Mond

ay

Tuesd

ay

Wedn

esday

Thurs

day Friday

Satur day

Days of the Week

Comparison of Newspaper Readership

Other Daily Nation

*Based on information from the Systematic Survey on Newspaper Readership November 2005

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Market Share of Newspaper Readers in Barbados*

*Based on information from the Systematic Survey on Newspaper Readership November 2005

Nation Other Daily

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Competitive Analysis of Cost-Per-Thousand Ad Rates*

*Cost-per-thousand is based on the cost of a full-page ad, divided by the circulation number on any given day All figures are audited by KPMG for the six months ended June 30th 2005

Nation Newspaper

Nation - Gross Print Run

Other Newspaper

Other - Gross Print Run

Daily $55.24 33,000 $104.70 15,000

Midweek $53.32 38,600 $104.70 15,000

Weekend $61.83 44,700 $102.40 17,800

Saturday $49.26 37,000 $104.70 15,000

** Other newspaper information taken from circulated correspondence

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Nation Readers - By Income Level*

*Based on information from the Systematic Survey on Newspaper Readership November 2005

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Nation Readers - By Gender*

*Based on information from the Systematic Survey on Newspaper Readership November 2005

Male Female

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Nation Readers - By Age*

*Based on information from the Systematic Survey on Newspaper Readership November 2005

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Why Advertise with The Nation?

• Expand your reach in the local and regional market

– You expect results, we deliver everytime

• Online or in print, our Advertising Products and Services as well as our Community Outreach Initiatives offer you the perfect promotion vehicles to reach target audiences

• We are a reliable partner

• We truly know our audience

• We offer you more extensive brand exposure than any other medium in the market

• We have products geared for your business.

• We have the most competitive & cost effective

newspaper advertising rates in the market!

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Key Advertising Contacts

Wilfred Field Advertising Manager/ Director Tel: 246-430-5510

Email: wilfredfield@nationnews.com

Paulette Jones Assistant Advertising Manager Tel: 246-430-5412

Email: paulettejones@nationnews.com

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Key Advertising Contacts

Trevor Marshall Advertising Administration Manager Tel: 246-430-5512

Email: trevormarshall@nationnews.com

Valerie Hope Marketing Executive Tel: 246-430-5589 Email: valeriehope@nationnews.com

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Contact Us

The Nation Publishing Co Limited

P.O Box 1203 Fontabelle

St Michael Barbados, BB11000 West Indies

Website: www.nationnews.com

Tel: (246) 430-5400 Fax: (246) 430-9214

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