Limited Reader Demographics & Market Reach Nation Newspapers... Our Newspaper Readership • Barbados has a very high level of newspaper readership – Based on total population, the island
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Reader Demographics
& Market Reach
Nation Newspapers
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Barbados Population - By Age*
Under 15 29819 28828 58647
Over 64 13360 19577 32937
*Based on information from the Barbados Statistical Service
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Our Newspaper Readership
• Barbados has a very high level of newspaper readership
– Based on total population, the island has one of the highest adult literacy rates in the world* - 99.7%
– 93% of the population admit to reading a newspaper**
– Majority of newspaper readers are loyal to The Nation
• When you advertise with The Nation you reach all demographics of the market
* World Facts Now – Data-Maps and World Bank Group, statistical data
**Based on information from the Systematic Survey on Newspaper Readership November 2005
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Comparative Newspaper Readership Statistics*
*Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005
31,000
158,700
36,200
181,400
24,000
128,200
28,300
159,100
26,200
130,800
28,300
135,200
56,700
196,200
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Other Daily Nation
*Based on information from the Systematic Survey on Newspaper Readership November 2005
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% of Total Readership - Newspaper Comparison*
*Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005
93%
23%
71%
15%
71%
13%
79%
13%
69%
13%
88%
16%
78%
14%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
% of Readership
Sunday Mond
ay
Tuesd
ay
Wedn
esday
Thurs
day Friday
Satur day
Days of the Week
Comparison of Newspaper Readership
Other Daily Nation
*Based on information from the Systematic Survey on Newspaper Readership November 2005
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Market Share of Newspaper Readers in Barbados*
*Based on information from the Systematic Survey on Newspaper Readership November 2005
Nation Other Daily
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Competitive Analysis of Cost-Per-Thousand Ad Rates*
*Cost-per-thousand is based on the cost of a full-page ad, divided by the circulation number on any given day All figures are audited by KPMG for the six months ended June 30th 2005
Nation Newspaper
Nation - Gross Print Run
Other Newspaper
Other - Gross Print Run
Daily $55.24 33,000 $104.70 15,000
Midweek $53.32 38,600 $104.70 15,000
Weekend $61.83 44,700 $102.40 17,800
Saturday $49.26 37,000 $104.70 15,000
** Other newspaper information taken from circulated correspondence
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Nation Readers - By Income Level*
*Based on information from the Systematic Survey on Newspaper Readership November 2005
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Nation Readers - By Gender*
*Based on information from the Systematic Survey on Newspaper Readership November 2005
Male Female
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Nation Readers - By Age*
*Based on information from the Systematic Survey on Newspaper Readership November 2005
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Why Advertise with The Nation?
• Expand your reach in the local and regional market
– You expect results, we deliver everytime
• Online or in print, our Advertising Products and Services as well as our Community Outreach Initiatives offer you the perfect promotion vehicles to reach target audiences
• We are a reliable partner
• We truly know our audience
• We offer you more extensive brand exposure than any other medium in the market
• We have products geared for your business.
• We have the most competitive & cost effective
newspaper advertising rates in the market!
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Key Advertising Contacts
Wilfred Field Advertising Manager/ Director Tel: 246-430-5510
Email: wilfredfield@nationnews.com
Paulette Jones Assistant Advertising Manager Tel: 246-430-5412
Email: paulettejones@nationnews.com
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Key Advertising Contacts
Trevor Marshall Advertising Administration Manager Tel: 246-430-5512
Email: trevormarshall@nationnews.com
Valerie Hope Marketing Executive Tel: 246-430-5589 Email: valeriehope@nationnews.com
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Contact Us
The Nation Publishing Co Limited
P.O Box 1203 Fontabelle
St Michael Barbados, BB11000 West Indies
Website: www.nationnews.com
Tel: (246) 430-5400 Fax: (246) 430-9214