50 essential content marketing hacks (content marketing world)

@TwitterHandle • #CMWorld50 Essential Content Marketing Hacks New tools, tricks, shortcuts, best practices and more to convert readers into customers... Housekeeping Copy of this deck

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50 Essential Content

Marketing Hacks

New tools, tricks, shortcuts, best practices and more

to convert readers into customers

Housekeeping

Copy of this deck

FREEBIES:

• Full Funnel Marketing (my new book)

• Last year’s Content Marketing Hacks preso

• My award-winning* bacon recipe

Just bring me a business card or note what you want via matt@heinzmarketing.com

Everything the light touches…

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My content story…

What is content?

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My most powerful content marketing of 2015

Rich stories with long shelf life…

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#farmlife

Great content is emotive

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One slide to rule them all

Is this the modern funnel?

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Only two sales stages matter

Only two sales stages matter

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The buyer’s journey

A widening gap between investment & ROI

According to CEB:

• 45% of B2B marketing budgets go to content

• 84% of marketers expect to increase content spend

• Only 45% of marketers think content marketing is

working

• 66% of marketers can’t connect content metrics &

business metrics

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Measurement expectations

① The right metrics

② Can you buy a beer with it?

③ Operational vs Executive dashboards

④ External impact

⑤ Profit center vs cost center mentality

Great content is…

Personalized video (easier than you think…)

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Interactive content…

① What’s next?

② Are three steps faster than one?

The Q&A

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The Link Blog

Serial Content

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Guest Posts

Crowd

Sourcing

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10 sources of content inspiration

1 Customer questions

2 Stuff you read

3 People you disagree with

4 Your customer-facing teams

5 common content marketing mistakes

1 Not having a plan up front

2 Writing for the company instead of the customer

3 Not encouraging and participating in two-way

communication

4 Not promoting, aggregating and curating great

content from others

5 Only producing written content

Influencer engagement best practices

1 Build good lists (Little Bird)

Repurposing

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Getting sales to use your content

1 How does it help them make money?

2 Get sales leadership to buy-in first

3 Show examples of how it works

4 Teach, train, launch, reinforce, measure &

celebrate

5 Create systems that make it easy

7 Automation & Reminder Tools

The Seven Productivity Habits

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Project Lists

Task Management

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Email Management

Note Taking, Triage & Filing

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Time Management

Idea Capture

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Automation & Reminder Tools

Housekeeping

Copy of this deck

FREEBIES:

• Full Funnel Marketing (my new book)

• Last year’s Content Marketing Hacks preso

• My award-winning* bacon recipe

Just bring me a business card (or send email to

matt@heinzmarketing.com) noting what you want