GUILDELINE group assignment

1 GROUP ASSIGNMENT GUIDELINE © KS2015 DESCRIPTION The main purpose of this assignment is to help students discover and be familiar with some contemporary issues in marketing.. The assign

1

GROUP ASSIGNMENT GUIDELINE © KS2015

DESCRIPTION

The main purpose of this assignment is to help students discover and be familiar with some

contemporary issues in marketing The assignment evaluates students’ ability in recognising and identifying these marketing issues by analysing practical data and real-world cases of their choice Through this activity, the students are expected to increase information search skill and problem analysis skill

First, each student group is required to select a topic from the following list

1 Marketing in the economic downturn/ Marketing to the bottom of the pyramid

2 International marketing/ Global marketing

3 Electronic marketing (e-Marketing)

4 Sustainable marketing/ Ethical marketing/ Social marketing

5 Not-for-profit marketing

Your task is writing up a report to analyse your chosen topic, in which you can refer to any theories

or concepts studied in class accompanied by real-world examples The analysis can be either at a broad/general or narrow/detail level Then, you are required to present your result in front of class

EVALUATION CRITERIA

The assessment of this assignment includes two components: a written report (60%) and presentation (40%) Students will be marked in accordance with the following criteria and marking guide

Component 1: Report (60%)

Demonstrated understanding of marketing: shows strong understanding of the

marketing-related concepts and theories

20

Quality of argument/justification: formulation of a coherent, persuasive and logical

discussion, justified by appropriate data and/or practical cases and examples

40

Reflection and implication: provide significant recommendations and/or lessons

learnt from topic exploration

10

Expression and presentation: (1) clarity, concision; (2) structure, style, presentation,

grammar, (3) referencing

30

2

Format requirements:

 Font: Time New Roman

 Font size: 12

 Spacing: before 6pt, after 6pt, multiple 1.3 line

Component 2: Presentation (40%)

Each group has 20 minutes for presentation and 10 minutes for discussion session The presentation is based upon your written report However try to keep it concise and focused with major points and recommendations Creativity is highly recommended The presentation will be evaluated on three main criteria: Formality, Content and Criticism

Content  Presenting the salient points of the topic

 Production of persuasive arguments

 Navigation through arguments

20

Formality  Slide design: ease of readability and demonstrating creativity

 Use of graphics and multimedia

 Presentation style: confidence, voice, body language, eye contact

 Interaction with audience

 Ability to keep to time constraints

50

Criticism  Ability to effectively lead the overall class discussion

 Answering audience’s questions

 Critical thinking: asking questions (to other groups)

30

Requirements:

 All group members have to participate in the presentation

 The presentation is performed with a presentation software (ppt or prezi)