Information Technology for ManagersInformation Technology for Managers POSITIONING IT TO OPTIMISE PERFORMANCE 7 • Characteristics of an agile organisation; • Opportunities created by the
Trang 1John von Neumann Institute - Vietnam National University Ho Chi Minh City Information Technology for Managers
BMIT5103
Week 01 - Topic 01
INFORMATION SYSTEMS IN THE 2010s
BMIT5103 Course Information Technology for Managers
Dr Huy Nguyen
Trang 2STUDY GUIDE
TOPIC 01
“Information Systems in the 2010s”
• Learning outcomes:
1 Role of IT in optimising performance;
2 Why the business value of IT is determined by people, businessprocesses & organisational culture;
3 Role of IT in BPM & the performance measurement process;
4 Strategic planning process, SWOT analysis & competitive models;
5 How IT impacts your career & the positive outlook for IS managementcareers
Trang 3Information Technology for Managers
Information Technology for Managers
1 Importance of being an agile enterprise;
2 Capability of IT in improving profitability by enabling ways to connectwith & push content through social networks & mobile devices;
3 Factors which determine the business value of IT & IS;
4 BPM cycle & its challenges;
5 Support of IT in enabling an organisation to respond towards businesspressure;
6 SWOT analysis & strategic planning analysis;
7 Porter’s competitive forces & value chain model;
8 Importance of learning IT
Trang 4STUDY GUIDE
TOPIC 01
“Information Systems in the 2010s”
1 Positioning IT to optimise performance Chapter 1, pp 5 - 8
2 Core concepts of IS & IT Chapter 1, pp 8 - 11
3 Business performance management &
4 Strategic planning & competitive models Chapter 1, pp 16 - 21
5 Why IT is important to your career & IT careers Chapter 1, pp 22 - 24
Trang 5Information Technology for Managers
Information Technology for Managers
AGENDA
• Positioning IT to optimise performance
• Core concepts of IS & IT
• Business performance management & measurement
• Strategic planning & competitive models
• Why IT is important to your career & IT careers
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Trang 6• Positioning IT to optimise performance
• Core concepts of IS & IT
• Business performance management & measurement
• Strategic planning & competitive models
• Why IT is important to your career & IT careers
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Information Technology for Managers
POSITIONING IT TO OPTIMISE PERFORMANCE
7
• Characteristics of an agile organisation;
• Opportunities created by the mass migration of users from PCs to mobile devices;
• Ways to assess the value of an innovation;
• Doing business with a comprehensive business model.
Trang 8POSITIONING IT TO OPTIMISE PERFORMANCE
AGILITY & MOBILITY
• Identify and capture opportunities more quickly than rivals;
• Adapt rapidly because of struggling economic recoveries and advances in mobile technology;
• IT in the hands of customers:
• Adapt to market conditions and gain a competitive edge;
• Mobile market opportunities:
• Connect with public and private networks, to access digital content fromanywhere at any time, and to get work done
Trang 9Information Technology for Managers
Information Technology for Managers
POSITIONING IT TO OPTIMISE PERFORMANCE
BUSINESS INNOVATION & DISRUPTION OF
THE STATUS QUO
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• Value of innovation:
• Generates new profit pools;
• Increases demand for products and services;
• Attracts new customers;
• Opens new markets;
• Sustains the business for years to come
• Transforms those IT commodities into competitive assets;
• Improve employee performance and profit margins.
Trang 10POSITIONING IT TO OPTIMISE PERFORMANCE
• A comprehensive business model includes:
• Products and services;
Trang 11Information Technology for Managers
Information Technology for Managers
AGENDA
• Positioning IT to optimise performance
• Core concepts of IS & IT
• Business performance management & measurement
• Strategic planning & competitive models
• Why IT is important to your career & IT careers
11
Trang 12• Positioning IT to optimise performance
• Core concepts of IS & IT
• Business performance management & measurement
• Strategic planning & competitive models
• Why IT is important to your career & IT careers
Trang 13Information Technology for Managers
Information Technology for Managers
CORE CONCEPTS OF IS & IT
Trang 14CORE CONCEPTS OF IS & IT
GENERIC DEFINITION & FOUR BASIC
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Information Technology for Managers
CORE CONCEPTS OF IS & IT
Trang 16CORE CONCEPTS OF IS & IT
MAJOR CAPABILITIES OF IS & SUPPORTED
BUSINESS OBJECTIVES
• Major capabilities:
• Perform high-speed, high-volume, numerical computations;
• Provide fast, accurate communication and collaboration unrestricted by time and location;
• Store huge amounts of information that is accessible via private networks and the Internet;
• Automate semiautomatic business processes and manually done tasks;
• Enable automation of routine decision making and facilitate complex decision making.
• Supported business objectives:
• Improve productivity (productivity is a measurement or the ratio of inputs to outputs);
• Reduce costs and waste;
• Improve the ability to make informed decisions;
• Facilitate collaboration;
• Enhance customer relationships;
• Develop new analytic capabilities;
Trang 17Information Technology for Managers
Information Technology for Managers
AGENDA
• Positioning IT to optimise performance
• Core concepts of IS & IT
• Business performance management & measurement
• Strategic planning & competitive models
• Why IT is important to your career & IT careers
17
Trang 18• Positioning IT to optimise performance
• Core concepts of IS & IT
• Business performance management & measurement
• Strategic planning & competitive models
• Why IT is important to your career & IT careers
Trang 19Information Technology for Managers
Information Technology for Managers
BUSINESS PERFORMANCE MANAGEMENT &
MEASUREMENT
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• Definition of performance management & ways to manage
performance;
• Performance management process;
• Business environmental pressures & their impact;
• Organisational responses to pressure & opportunities;
• Green IT to reduce carbon & energy footprints;
• Ethical issues.
Trang 20BUSINESS PERFORMANCE MANAGEMENT & MEASUREMENT
DEFINITION OF PERFORMANCE MANAGEMENT
& WAYS TO MANAGE PERFORMANCE
• Requirements to manage performance:
• Measurable;
• Right indicators.
• Performance measurement process:
• Decide on desired performance levels;
• Determine how to attain the performance levels;
• Periodically assess where the organization stands with respect to its goals, objectives, and measures;
• Adjust performance and/or goals.
• Business environmental pressures;
• Impact of business environment factors;
• Green IT to reduce carbon and energy footprints;
• Ethical issues
Trang 21Information Technology for Managers
Information Technology for Managers
BUSINESS PERFORMANCE MANAGEMENT & MEASUREMENT
BUSINESS ENVIRONMENTAL PRESSURES &
THEIR IMPACT
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Trang 22• Positioning IT to optimise performance
• Core concepts of IS & IT
• Business performance management & measurement
• Strategic planning & competitive models
• Why IT is important to your career & IT careers
Trang 23Information Technology for Managers
Information Technology for Managers
AGENDA
• Positioning IT to optimise performance
• Core concepts of IS & IT
• Business performance management & measurement
• Strategic planning & competitive models
• Why IT is important to your career & IT careers
23
Trang 24STRATEGIC PLANNING & COMPETITIVE MODELS
• Definition of strategic analysis (SWOT);
• Strategic planning;
• Porter’s competitive forces model & strategies;
• Adaptive & innovative organisations;
• IS & IT failures.
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Information Technology for Managers
STRATEGIC PLANNING & COMPETITIVE MODELS
DEFINITION OF STRATEGIC ANALYSIS (SWOT)
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• Scanning and review of the political, social, economic, and technical environment of the organization;
• Rules to perform a SWOT analysis:
• Be realistic about the strengths and weaknesses of your organization;
• Be realistic about the size of the opportunities and threats;
• Be specific and keep the analysis simple, or as simple as possible;
• Evaluate your company’s strengths and weaknesses in relation to those
of competitors (better than or worse than competitors);
• Expect conflicting views because SWOT is subjective, forward-looking,and based on assumptions
Trang 26STRATEGIC PLANNING & COMPETITIVE MODELS
STRATEGIC PLANNING
• Strategy responds:
• What is the long-term direction of our business?
• What is the overall plan for deploying our resources?
• What trade-offs are necessary? What resources will it need to share?
• What is our position vis-à-vis competitors?
• How do we achieve competitive advantage over rivals in order toachieve or maximize profitability?
Trang 27Information Technology for Managers
Information Technology for Managers
STRATEGIC PLANNING & COMPETITIVE MODELS
PORTER’S COMPETITIVE FORCES MODEL &
STRATEGIES
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• Basic of Competitive forces model:
• Profit = Total revenue – Total cost
• Profit margin = Selling price – Cost of the item
Trang 28STRATEGIC PLANNING & COMPETITIVE MODELS
PORTER’S VALUE CHAIN MODEL
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Information Technology for Managers
STRATEGIC PLANNING & COMPETITIVE MODELS
ADAPTIVE & INNOVATIVE ORGANISATIONS
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• Value chain => value system => value network;
• Real-time, on-demand IT support;
• Innovation and creativity;
• Information systems failures.
Trang 30• Positioning IT to optimise performance
• Core concepts of IS & IT
• Business performance management & measurement
• Strategic planning & competitive models
• Why IT is important to your career & IT careers
Trang 31Information Technology for Managers
Information Technology for Managers
AGENDA
• Positioning IT to optimise performance
• Core concepts of IS & IT
• Business performance management & measurement
• Strategic planning & competitive models
• Why IT is important to your career & IT careers
31
Trang 32WHY IT IS IMPORTANT TO YOUR CAREER & IT
Trang 33Information Technology for Managers
Information Technology for Managers
WHY IT IS IMPORTANT TO YOUR CAREER & IT CAREERS
Trang 34WHY IT IS IMPORTANT TO YOUR CAREER & IT CAREERS
MANAGEMENT ISSUES
• Recognizing opportunities for using IT and Web-based systems for
strategic advantage and threats associated with not using them;
• Who will build, operate, and maintain the information systems?
• How much IT?
• What social networking activities should be pursued?
• How important is IT?
• Globalization;
• Ethics and social issues.
Trang 35Information Technology for Managers
Information Technology for Managers
- Positioning IT to optimise performance:
• Characteristics of an agile organisation;
• Opportunities created by the mass migration of users from PCs to mobile devices;
• Ways to assess the value of an innovation;
• Doing business with a comprehensive business model.
- Core concepts of IS & IT:
• Generic definition & four basic functions of an IS;
• Components of an IS;
• Major capabilities of IS & supported business objectives.
Trang 36STUDY GUIDE
TOPIC 01
“Information Systems in the 2010s”
• Content summary (cont.):
- Business performance management & measurement:
• Definition of performance management & ways to manage performance;
• Performance management process;
• Business environmental pressures & their impact;
• Organisational responses to pressure & opportunities;
• Green IT to reduce carbon & energy footprints;
• Ethical issues.
- Strategic planning & competitive models:
• Definition of strategic analysis (SWOT);
• Strategic planning;
• Porter’s competitive forces model & strategies;
• Adaptive & innovative organisations;
• IS & IT failures.
Trang 37Information Technology for Managers
Information Technology for Managers
STUDY GUIDE
TOPIC 01
“Information Systems in the 2010s”
37
• Content summary (cont.):
- Why IT is important to your career & IT careers:
• IT defines & creates businesses & markets;
• IT as a career;
• Earning in the IT field;
• IT job prospects.
Trang 38STUDY GUIDE
TOPIC 01
“Information Systems in the 2010s”
• Study questions:
1 Explain the characteristics of an agile organisation;
2 Describe a business model and give one example;
3 Describe the building blocks of an IS;
4 Describe the impact of the business environment & describe ways for
an organisation to respond;
5 Explain Porters’ five forces model & give an example of each force;
6 Why IT is a major enabler of business performance & success;
7 How mobile technology has influenced opportunities for entrepreneurs;
8 How innovation can lead to profitable growth for businesses;
9 How green IT impacts the bottom line;
10 Why IS might fail
Trang 39Information Technology for Managers
THANK YOU FOR YOUR ATTENTION !
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