social marketing on instagram

We took a look at Total Profile Interactions of the Top 25 Most Engaging Brand Profiles.. Celebrities receive 3X more engagement than Brands and Media Connecting your Brand with an Influ

#DataDriven

Social Marketing on Instagram

We took a look at Total Profile Interactions

of the Top 25 Most Engaging Brand Profiles

The results are clear: they receive

110x more engagement than on Twitter.

Instagram Became a Leading

Platform for Engagement

TOP 25 Most Engaging Brands – Total Interactions

Celebrities receive 3X more engagement

than Brands and Media

Connecting your Brand with an Influencer

or a Celebrity can massively improve your

brand exposure, awareness and image

Brands and Media are almost equally engaging

Celebrities, Media,

and Brands on Instagram

Average Profile Interactions on TOP 10 Most Engaging Profiles

40 613 343

51 559 547

158 352 269

February 20, 2015 –May 20, 2015

Leading Industries on Instagram

Average Profile Interactions based on TOP 25 Most Engaging Profiles

While the top most popular Fashion

profiles include some couture names

like Louis Vuitton, Michael Kors,

CHANEL and others

TOP Fashion Brands

Total Followers

February 20, 2015 –May 20, 2015

Louis Vuitton Michael Kors CHANEL Zara Louboutin Christian Topshop & Gabbana Dolce Victoria’s

Secret H&M Forever 21

High Street retailers like Victoria’s Secret,

Forever21 and H&M tend

to do a better job at driving up interactions

and keeping their audiences engaged.

TOP Fashion Brands

Number of Interactions

February 20, 2015 –May 20, 2015

Urban Outfitters Forever21 Hollister Co. H&M Primark Abercrombie & Fitch Valentino Victoria’s

Secret Melville Brandy AERO

GoPro is the leading brand in the Electronics

sector They curate the most compelling

user-submitted photos and videos

from daily contests, and draw tons

of engagement from content that

involves Followers and excellently

shows off their product

TOP Electronics Brands

Total Followers

February 20, 2015 –May 20, 2015

Xbox Sony Nintendo Samsung

Mobile Netflix US Photography Canon HTC GoPro Beats

By Dre PlayStation

Anastasia Beverly Hills is the most

engaging and interactive of all Beauty brands

Their secret? They show Instagram

influencers using their products

in a majority of posts, building up their

active community of makeup artists

TOP Beauty Brands

Number of Interactions

February 20, 2015 –May 20, 2015

Too Faced Cosmetics Cosmetics M.A.C Bath & Body Works Sephora Cosmetics Tarte Narsissist Maybelline New York Anastasia

Beverly Hills Cosmetics Benefit Cosmetics NYX

BMW, Mercedes Benz,

and Ferrari Motorsport are the biggest

and most engaging Auto profiles

Other luxury brands like Jaguar,

Porsche, and Lamborghini

are lagging a bit

TOP Auto Brands

National Geographic gains roughly

18 000 new followers daily thanks

to intensive community building

and stunning visual story telling

They feature fresh content from their

extensive network

of photographers every day,

and provide a compelling story behind it

Geographic Instagram MTV

The battle of eternal rivals Nike and Adidas

has moved to Instagram in the form

of dedicated profiles for their product lines

TOP Sporting Brands

Originals Football Nike

Interestingly, Triangl Swimmwear

is more engaging despite its smaller

follower base Their consistent posting

strategy includes photos of models and

waterside scenes in which both the model

and photographer are always tagged

Doing this amplifies their engagement to

include all three profiles’ communities

TOP Sporting Brands

Number of Interactions

February 20, 2015 –May 20, 2015

Adidas Triangl

Swimwear Originals Adidas Sportswear Nike Skateboarding Nike Football Nike Football Adidas Women Nike Basketball Nike Nike

Why Competitive Analysis Matters

Discover the best and worst performing

photos and videos on Instagram

from the profiles you monitor

Track all KPIs side by side across

multiple Brands in one dashboard

Competitive Benchmarking

in Socialbakers Analytics

Instagram Overview

Multicomparison - Track, benchmark,

and report your performance against

the profiles that matter most to you.

Competitive Benchmarking

in Socialbakers Analytics

Relative Growth of Total Followers

Comparing Labels – Compare all metrics

against your own benchmarks consisting

of the profiles selected by you

Competitive Benchmarking

in Socialbakers Analytics

Number of Interactions per 1 000 Followers

A single view of activity across

multiple social platforms - Facebook,

Instagram, Twitter, and YouTube.

Cross-platform tracking and KPI reporting

helps you scale content, activities, resources,

and budget across platforms effectively

GROW INCREASE

and Website Traffic

Set Goals & KPIs on Instagram

MAXIMIZE

Engagement

KPI S

HOW TO USE IT

› Number of Followers

› Absolute and Relative Growth of Followers

› Compare metrics among the brand profiles that

you monitor to see which one is performing best

› Or monitor your competition to see if you

are growing at the right pace

Especially on Instagram, reach and engagement comes

from Followers seeing brand posts in their feed

VALUE

KPI S

HOW TO USE IT

› Number of Interactions (Sum of Likes and Comments)

› Number of Interactions per 1000 Fans

› Compare metrics among brand profiles that you monitor

or to your competition to see which one is performing best

› Compare it to your competitive benchmark: an average of the

most relevant competitors (Nikon Photography vs Electronics Label)

› Take a look at particular posts to see

which ones are most engaging

VALUE

Engagement

(Use this metric to compare the engagement of particular

posts and profiles of different sizes in a fair way.)

Number of Interactions per 1 000 Followers

Engagement – Other Available Metrics

› Max and Min Number Of Interactions per 1000 Followers

› Number Of Interactions per 1000 Followers per Period

› Number Of Interactions - Evolution and Distribution into Likes and Comments

› Max and Min Number Of Interactions

› Average Interactions per Day

› Most Engaging Photo and Video Filters

TRACKING OF INTERACTIONS:

(date, and the number of Interactions)

(date, and the number of Interactions)

Socialbakers Analytics Offers

ALL SOCIAL ANALYTICS IN ONE TOOL

Advanced

REPORTING KPIs

To start using Socialbakers Analytics, get in touch with us at sales@socialbakers.com or try it for free here

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