Ruth Handler, an American businesswoman, watched her daughter Barbara at play paper dolls, and noticed that she often enjoyed giving them adult roles.. Realizing that there could be a
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Ruth Handler, an American businesswoman, watched her daughter Barbara at play paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants
Realizing that there could be a gap the market, she suggested the idea of
an adultbodied doll her husband Elliot, a cofounder the Mattel toy company. He was unenthusiastic about the idea, as were Mattel's directors. But during a trip Germany 1956 with her children Barbara and Kenneth, Ruth Handler discovered a German doll called the Bild Lilli doll a shop window. The adultfigured Lilli doll was exactly what Handler had mind, so she purchased three of them. She gave one her daughter and took the others back Mattel. The Lilli doll was based a popular character appearing in a comic strip of a German newspaper. Lilli was a working girl who knew what she wanted and was not above using men to get it. The Lilli doll was first sold Germany 1955, and although it was initially sold to adults,
it became popular children who enjoyed dressing her up in outfits that were available separately. On her return the United States, Handler reworked the design of the doll and it was given a new name, Barbie, after Handler's
daughter Barbara. The doll made its debut at the American International Toy Fair
in New York March 9, 1959. This date is also used as Barbie's official
birthday.
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