VN Supplier Day 2012_How to get High Ranking & More Inquiries

Tài liệu quản lý Alibaba.com

Being a Gold Supplier,

How to Get High Ranking & More Inquiries on

What do you concern most with your Gold Supplier account?

Getting orders from buyers

& make business!

How to get buyers orders &

make business on Alibaba.com?

Post Products

& Post High Quality Products!

Seafood

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Product Posting Ranking Views Clicks Inquiries Negotiations Orders

High Quality Product Posting

Higher Ranking

More Views More Clicks More Inquiries

Negotiations Orders

• Accurate category

• Professional subject

• Vivid product pictures

• Complete product details

• Clear trade information

• Detailed Description

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What is high quality product posting?

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Accurate category

Products are classified by categories.

“Product Details” section only appears after choosing a category Choosing a correct product category is important to provide proper product details.

Professional Product Subject

Which is better?

Which is better?

General Rules:

- Keep descriptive modifiers in front of the key name

- Give various product names for similar products

- Avoid special characters, such as + \ “ "

- Avoid repeating keywords in product name

- Never only use a brand name/ model #

Professional Product Subject

Vivid Product Pictures

Are they good product photos?

General Rules:

- Make sure photo fit product description

- Clear product pictures with mono-color background

- Use proper brightness and contrast

Complete Product Details

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Complete Product Details

- Earn more chance to be searched

- Increase product ranking

- Make communication more efficient

- Attract more serious inquiries

Clear Trade Information

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Clear Trade Information

- Earn more chance to be searched

- Increase product ranking

- Make communication more efficient

- Attract more serious inquiries

Detailed Description

- Summarize product attributes into table format

- Use bullet points to highlight product features

- Upload extra pictures (up to 15) to show different product

features and angles and even your company photos

To Recap:

What is high quality product posting?

Category Correct & matching with product

Subject Add 2 – 3 adjectives to make the product names

complete and comprehensive

Pictures Photo fits with description, with clear background &

proper brightness & contrast

Product Details Complete the system defined attributes and add

self-defined attributesTrade Information Complete all trade information

Detailed Description Present with bullet points and table format and put

additional pictures to illustrate product features

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Having Quality Product Posting,

is it good enough?

High Quality Product Posting

Higher Ranking More Views More Clicks More Inquiries

Negotiations Orders

Understand the ranking mechanism

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Integrity Correlation Product Quality Supplier Quality

• Paid members are listed higher than free members

considering other factors are the same.

• Product showcase will enjoy a higher ranking while

the same performance is got in other factors

• Be honest & sincere in trading with

others.

• Do not infringe intellectual property

rights or other legitimate rights of

others in any ways.

• Make sure the information you

display is of your own property right

No IPR infringement

No Dispute

• DO: Use clear photo consistent with the product subject

• DON‟T: Use unclear photo, having several products in one

photo

Product Photo

• DO: Use a correct and relevant category Suggest to use a

keyword to see what the system suggests

• DON‟T: Choose an irrelevant category

Product Category

• DO: Fill up complete and accurate product attributes; when

necessary add self-defined attributes to help buyers better learn your products

• DON”T: Just fill in the required attributes but leave others

If a buyer searches for „mobile phone‟, which one will be ranked higher?

If a buyer searches for „wedding dress‟, which one will be ranked higher?

• Do not repeatedly post similar products; one-serial products can be displayed in one listing with tables and photos in the Detailed Description section

Concise

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Understand the ranking mechanism

- Supplier Quality

• Keep active on the website and TradeManager

• Be fast to respond to buyers’ inquiries in the Message Center

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Comprehensive profile

- Provide complete and authentic information

To recap - To get high ranking

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Basic requirement

Product info matched with

buyer’s query

Complete, clear and

authentic product info,

select the most relevant

Present the advantage of your company by

managing your online storefront well

Be active to the buyers’

queries; be responsive to communication with others

Never to do

Commit fraud, send phishing link, IPR infringement

Select irrelevant category

Repeat the keyword & product names

everywhere or in the subject

Repeatedly post similar products

How to do self check?

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Post High Quality Products

Get High Ranking, More Views, Clicks & Inquiries!

Getting orders from buyers

& make business!

Thank you!