Environmental Management E363 lecture 7 communication

DEFINITION OF COMMUNICATION“The process, whereby participants create and share information to reach a mutual understanding” Rogers, 1985... REASONS WE COMMUNICATE• To give or get informa

E363 – ENVIRONMENTAL MANAGEMENT

Dr Nguyen Thi Hoang Lien

nguyenthihoanglien@hus.edu.vn

LECTURE 7 - COMMUNICATION

DEFINITION OF COMMUNICATION

“The process, whereby participants create and share information to reach a mutual understanding” (Rogers, 1985)

REASONS WE COMMUNICATE

• To give or get information

• To influence behavior

• To affect attitude

TYPES OF COMMUNICATION

• Verbal

• Non-verbal

• Interpersonal

• Mass communication

DIFFERENCES BETWEEN PUBLIC AND

PRIVATE COMMUNICATION

• Volume

• Audiences – multiplicity and range

• Political realities

• Amount of scrutiny

BARRIERS TO COMMUNICATION

• Difference in frame of reference

• Physical distance – proximity

• Hierarchy

• Information overload

• Distraction

• Language

• Prejudice

• Faulty communication skills

STRATEGIC COMMUNICATION PLAN

make sure your “ducks are in a row”

• Management situation

• Audience

• Message

• Medium

• Feedback

TALKING TO A SUPERIOR

• Know her schedule

• Know her communication preference

how the boss listens to you

• Accuracy

• Include pertinent evidence

• Don’t prejudice

• Anticipate superior’s arguments

• State correlation and causes

• Upsides and downsides

SUPERIOR TO SUBORDINATE TASK ASSIGNMENT

1 Explain why this task is necessary

2 State the actual results expected at job completion

3 Describe how this assignment resembles or differs

from previous tasks

4 Provide the information essential to completing

this task: why, who, when, what, where, how

5 Check your subordinate’s understanding of the

crucial aspects of this task

6 Encourage your subordinates to rely on their

ETHICAL COMMUNICATION

• Useful

• Accurate

• Open

• Fair

PUBLIC OMBUDSMAN

• Someone with an agency who deals with people outside the agency who have a problem with that agency

• Anchor

• Facilitator

• Educator

• Referral service

PUBLIC INFORMATION OFFICER - PIO

• “Talking head”

• Spin doctor

• External publications

• Internal publications

• Other outreach - handout

MEDIA WANTS INFORMATION

• Accurate

• On time

• First (exclusive)