effective cover letter

Purpose – to draw attention to myself and my resume Audience – HR managers or someone specific. Would have strong knowledge of the industry and their company. Very busy people Brainstorm ideas, organize, prioritize and then write. It helps you overcome writers block. Be specific tailor your cover letter to the job Be directed to a specific individual (if possible) Unable to find the specific person, use “Good afternoon” Dear Well written No spelling mistakes and check grammar Not too short or too long 3 to 5 paragraphs State your best qualifications Speak the right language conservative and traditional→ more formal and reserved. creative and dynamic→ sound more energetic and open. Do not talk about salary

Cover Letter

Cover Letters

● Purpose – to draw attention to myself

and my resume

● Audience – HR managers or someone specific Would have strong knowledge of the industry and their company Very busy people

● Brainstorm ideas, organize, prioritize and then write It helps you overcome writers block

Cover Letter Tips

● Be specific

● tailor your cover letter to the job

● Be directed to a specific individual (if possible)

● Unable to find the specific person, use “Good afternoon” Dear

● Well written

● No spelling mistakes and check grammar

● Not too short or too long

● 3 to 5 paragraphs

● State your best qualifications

● Speak the right language

● conservative and traditional→ more formal and reserved.

● creative and dynamic→ sound more energetic and open.

● Do not talk about salary

Cover Letter Format

● Title

● Describes your qualifications that are need for the position → strongest skills and experience

● Elaborate on qualifications or that you have some specific knowledge useful for the company

● Requests an interview or states intention to call

Cover Letter Format: Title

● Mention the Job Position and Advertisement here

● Don't waste your first sentence talking about this

“ Re: Applying for Position of Assistant Manager at Starbucks Korea, as

advertised in Korea Herald

Cover Letter Content: 5 Tips

1 Benefit to the company

2 Knowledge about the company

3 Specific product, service, department

4 Match company vision to yours

5 Be brief about your personality and

feelings

Cover Letter Content

1 Emphasize how you can benefit the company

● Highlights specifics portions of the resume

● Shows how you are relevant to the company.

I would like to join the marketing

department of Starbucks Korea and bring

to your organization my experience of

brand building at L'Oreal, my extensive leadership skills and my accomplished creativity

Cover Letter Content

2 Show you know something about the company or industry

● mention 1 or 2 things and connect it to your skills, vision or interests with the company

I love Starbucks coffee I drink 7 cups of it every day.

As a regular Starbucks customer, I

appreciate Starbucks leadership role

promoting Fair Trade coffee.

Cover Letter Content

3 Mention a specific department,

product, service that you think you will do well at

My qualifications and skills are especially suited to IBM's Server Marketing Team,

especially the Open Source software

range, X-Server series and improving

regional sales strategies.

Cover Letter Content

4 Build your vision into the company's vision, growth strategies or challenges

I believe my experience will help maintain and promote the superior Starbucks brand in the increasing

competitive premium coffee market,

especially in the canned coffee and

suburban retail markets

Cover Letter: Content

5 Be brief about your feelings and personality This part is very subjective and hard to prove One or two words should be enough.

“I am a strong, energetic and creative person I

have never lied and always work very hard Even

if it means not sleeping, I will do it to ensure I get

my work done.”

“ I am a hard worker who prioritizes a commitment to excellence over everything else.”

Cover Letter Closing

● Close strongly

● Indicate you want to meet the person

● Sound positive, like you are confident you will get the job and are looking forward to working there

Closing: Examples

“ I look forward to speaking with you

personally to discuss your specific needs

and my ability to meet them.”

“A copy of my resume is enclosed for your

review and consideration If you have an

interest in my background, I would be pleased

to hear from you.”

Schedule for our class

Week 12: interviews

Week 13: mock interview

Week 14: Review

Week 15: Wrap up