NC BOOK 4- UNIT 6

NC BOOK 4- UNIT 6 tài liệu, giáo án, bài giảng , luận văn, luận án, đồ án, bài tập lớn về tất cả các lĩnh vực kinh tế, k...

New Connection—Book 4

UNIT 6

Innovative Entrepreneurs

Starting Off:

British journalist David Frost once said,

“Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.” What is your opinion of this quote?

Do you think people who are passionate about what

they do are more likely to become successful?

Should people be more concerned about doing what

they love or having an impressive job title? If you

could do anything for a job, what would you want to

do?

Rodney has a lot of experience as a(n)

 ! Over his career, he has successfully applied for fifteen

 Come to his class and find out everything you need to know about protecting your

 , just like he does As a bonus, Rodney will talk

about company names and

 , and how acquiring a(n)  for your

company is vital for ensuring others can’t copy you

Task I

Listen to the audio Finish the advertisements below with the correct

forms of the words provided.

GETTING READY

inventor patents

intellectual property logos

trademark

Do you have  of your creative works? Without the proper documents, it can be difficult

to prove it Lolly has

 countless pieces

of music that are available for download on iTunes, and she has a(n)  for every one

of them Whether you are a musician like her or you have

 literary works, you’ll surely benefit from her

knowledge Learn how to keep the products of your  safe today!

GETTING READY

ownership

composed copyright scripted

creativity

Audio Transcripts:

GETTING READY

No.1

Do you have an idea that is sure to make you filthy 1 rich, but you don’t know

how to keep it from being stolen? Sign up today for the World of Inventors2

class being held at the community center on July 19th This course will teach

you everything you need to know to protect your intellectual property 3 The

special guest lecturer that will be on hand 4 to answer your questions holds 15

patents 5 himself He also knows all the steps for getting a trademark 6 for your

company, such as registering 7 a brand name or logo 8 , so you can rest

assured 9 that everything related to your new product will be safe

No.2

Calling all authors and musicians! If you’ve scripted 10 a work or composed 11 a

song, you had better make sure that you have a copyright 12 Otherwise, anyone could make money off your creativity! Nowadays, it’s easier than ever to sell

independent pieces through programs like iTunes or Amazon, but posting them online doesn’t guarantee protection unless there’s a legal document proving you

have ownership 13 Come to the community center on August 4th to attend

Proving Your Claim, the class that will teach you all about protecting yourself

and the work you do

Task II

Fill in the blanks with words from Task I Use the hints to help you.

GETTING READY

1 If you don’t get a for your company, your competitors could

use a similar word or image and confuse your customers (a legal right over a name or symbol)

2 The of the device was known for being secretive and

unfriendly to strangers (a person who comes up with something new)

3 Once you get a , no one will be able to build a gadget similar

to yours without your permission (a legal right over an invention)

4 The person who the new comedy series on TV is the funniest

writer in the world! (wrote a text)

5 In some countries, a will expire when the creator passes

away; in others, it’s a set period of 75 to 100 years (a legal right over a

paperwork mission statement

WORD POWER

Audio Transcripts:

Judith: Good afternoon What can I help you with today?

Pete: I’d like to speak with you about applying for a small-business loan

Judith: What type of business are you thinking about opening?

Pete: It’s actually fashion and technology related Here’s a copy of my

mission statement 1 for you to look over

Judith: So, it’s a line of pouches for people’s electronic devices?

Pete: Precisely 2 ! I’ve invented these amazing carriers 3 that

attach to the inside of any bag and will hold many types of gadgets 4 I’ve been making these as a hobby for years, and now I’d like it to be a full-time

career However, I need some start-up capital 5

Judith: I see According to this, your company will operate as a partnership 6 Is

that right?

Pete: Yes, I have a silent partner 7 who will be financing fifty percent

of the business

Judith: That should be helpful for building up your inventory 8 quickly However, I

would advise you to have a contract set up from the beginning that

specifies how your proceeds 9 will be divided

Pete: Thanks for the advice Now, what paperwork 10 do you need from me besides the mission statement I’ve already given you?

Judith: Fill out this form, and then attach a copy of your first-year projections 11

WORD POWER

B Word Focus: Career and Innovation

Look at the excerpt from an entrepreneur’s biography Circle the

appropriate words.

Sir Richard Branson is one of the world’s

most recognizable business  tycoons / administrators He  founded /

inaugurated the Virgin Group, which today consists of more than 400  enterprise / subsidiary companies, and he is currently its  contractor / chairman Virgin

Records was his first major business

 vision / venture, and from it, he created

his successful  brand / profile

WORD POWER

C Speak Out Loud

Surprisingly, many celebrities make a living from more than what they are famous for Pair up with a classmate and discuss the

entrepreneurial celebrities below.

• What do you think about their other enterprises?

• Why do you think they have been successful at these pursuits?

Besides having her own

production company,

Fortis Films, Sandra

Bullock is the owner of a

restaurant called Bess

Bistro and an event

planning business called

Walton’s Fancy and

Staple Both are located

in Texas, U.S.A.

Tyra Banks first became famous for modeling in the 90s Later in the 2000s, she founded the company that would eventually produce

America’s Next Top Model

Besides being in charge of one of the most successful series on

American television, Tyra has also attended Harvard Business School and written a novel.

CONVERSATION ZONE

（（（（（（（

Drew: I’m at the end of my rope! My boss ordered me to come up with a

creative way to update our products, but he’s shot down every idea I’ve

given him so far

Alice: That’s tough Have you thought about adding organic variations 2 of your

most popular cakes to your _① 3 of desserts?

Drew: I made that suggestion, but he said, “That’s too commonplace 4.”

Alice: Well, healthy food alternatives 5 are already pretty prevalent 6 in dining

② 7 around the city What other ideas have you

proposed?

Drew: I asked him if we could set up a machine on the exterior 8 of the store that

resembled 9 an ATM and ③ 10 cupcakes I saw a video of one

online, and it looked really neat 11

Alice: Let me guess He remarked12 that it wasn’t innovative because

somebody else was doing it.

Drew: Right And then he informed me that he would let me go if I didn’t

come up with something brilliant13 soon.

Alice: You must be mistaken14 He wouldn’t do that.

Drew: It’s true My coworker Cindy told me that he had threatened to fire

her, too.

Alice: That’s awful! You’d better think of something fast Maybe focusing

on the types of customers you have will help you ④ 15

ideas?

Drew: Hmm A lot of parents have been coming in with babies recently

Alice: Why not _ ⑤ 16 to them?

Drew: You’re a genius! We can make _ ⑥ 17 appropriate for

infants and call them baby cakes! Thanks so much for your help I

think I have a handle on this now.

Alice: No problem I’m sure your boss will jump at your idea

CONVERSATION ZONE

generate

cater

pastries

CONVERSATION ZONE—REVIEW

A Understand from the Context

Complete the sentences with synonyms of the words in bold Use the

words provided.

1 Mechanical engineering is a prevalent major at this campus It’s a(n)

degree choice for so many because the school’s program is one of the best

2 It would be pretty neat to hold a silent auction to raise money for the charity

Such a(n) event would certainly get lots of attention

3 The company offers a cheaper variation of its most popular item This

is designed to meet the needs of consumers with less

disposable income

4 James was under the mistaken impression that he would be receiving a raise

I don’t know where he got that idea

5 I prefer visiting this establishment because I’m allowed to come in with my

dog The competing across the street doesn’t tolerate pets

6 Kurt was expected to come up with an innovative idea for this year’s show

He delighted everyone last year with his performance

typical

superb version

erroneous enterprise

original

CONVERSATION ZONE—REVIEW

B Fill in the Missing Letters

Complete the passage with the correct forms of words from the

conversation.

The Heart Attack Grill is an American restaurant that

 c to people who want giant portions of

unhealthy food Included on the  l of menu items

is a two-pound cheeseburger with eight slices of cheese and twenty strips of bacon! The restaurant is hospital themed; the waitresses

wear uniforms that  r those worn by nurses and

the diners are referred to as patients Some even get taken to their

cars in wheelchairs if they  r that they’re feeling

too full The owner of the Heart Attack Grill says he actually opened

the restaurant to  g awareness about the obesity

problem in America He hopes he is helping people think more

carefully about what they eat.

caters

lineup

resemble

remark generate

CONVERSATION ZONE—REVIEW

C True or False

Select if the statements are true (T) or false (F).

1 T ■ F ■ Drew’s boss has shown an interest is several of his

5 T ■ F ■ Drew takes the last piece of advice Alice gives.

6 T ■ F ■ Alice is worried about the reaction Drew’s boss will

have to his final plan.

1 Tina tried to convince Aaron to switch a shift with her at work, but

he would it.

2 Martin’s group was having a hard time coming up with a topic for their project, so they all the first suggestion someone gave.

Fill in the blanks using the expressions above.

EXPRESSION SPOTLIGHT

B Dealing with Problems

Pair up with a classmate and talk about problems you’ve faced in the

following situations Use the expressions above.

• have a handle on (something)

• do a bang-up job

• pull (something) off

• at the end of (one’s) rope

• can’t hack (something)

• be out of (one’s) depth

1 in a class

2 with a friend

3 traveling overseas

Example:

I started working at my first job when I was

17 years old I thought for sure that I would

be out of my depth However, on my first day, my manager told me that I was doing

a bang-up job!

Rewrite the parts in bold using the expressions above Then act out the

situation with a classmate.

EXPRESSION SPOTLIGHT

C Losing One’s Job

• be let go • get the axe / be axed

• get a pink slip

A: You’ll never guess what happened to me today I got fired!

→ You’ll never guess what happened to me today I got the axe!

B: Are you serious? You just started that job last week Why were you told to

not work there anymore?

→ Are you serious? You just started that job last week Why were you sent

packing?

A: The truth is that I wasn’t qualified enough for the position I had actually

expected to lose my job on the first day.

→ The truth is that I wasn’t qualified enough for the position I had actually

expected to get sacked on the first day

B: I’m glad you’re not upset about having your job taken away I’m sure that

you’ll find something more suited to your abilities soon

→ I’m glad you’re not upset about being let go I’m sure that you’ll find

■ Walter is the first person to comment on this theme.

■ Claire believes this theme will be a lot of fun.

■ Walter shoots down this idea immediately.

■ Fran thinks the women will throw out this plan.

■ Walter jumps at the chance to dress up in a cowboy costume.

■ Claire is happy to go along with this theme.

■ Walter laps up the idea of dressing like a famous athlete.

■ Fran thinks that only the men in the office will be interested in this idea

■ Walter believes it is likely that Claire will be attracted to this plan.

■ Fran suggests a costume idea that goes along with this theme.

Sports Theme

Western Theme

EXPRESSION PRACTICE

A Check the Correct Answers

Listen to the audio Check the correct statements about each party idea.

Audio Transcripts:

EXPRESSION PRACTICE

Fran: Hey, Walter Would you like to give me your opinion about the themes I’ve come up with for our company party this year? I have to make a final decision by Friday

Walter: Sure

Fran: All right The first one is a Western theme I figured we could all wear cowboy hats and boots and dance to country music all night!

Walter: I’m sorry, but I think you should throw out that plan.

Fran: Why? When I told Claire about it, she lapped it up.

Walter: I think she’ll probably be the only one Most people in our office aren’t

fans of that musical genre

Fran: Would you go along with a sports theme? Everyone could

dress up in a uniform belonging to their favorite team

Walter: Actually, I’d jump at the chance to dress up like my favorite sports star.

Fran: On second thought, I bet most of the women in the office

would have none of it.

Walter: That’s probably true So, what are you going to do?

Fran: I have to go with the idea that I truly think fewer people will

shoot down, so it won’t be a sports party this year.

EXPRESSION PRACTICE

B Fill out the Task List

Decide which speaker (Cal or Gina) could take care of the following

problems and give your reasons.

1 A number of guests admit

to having food allergies

2 One of the scheduled

speakers doesn’t show

up

3 People are needed to

help seat guests as they

arrive

4 The owners of the venue

call about a possible

He says that he does a bang-up job

coming up with menus

Gina says that she has a handle on

taking care of the guest speakers, so she should take care of any issues with them

Because Cal is out of his depth

when it comes to getting volunteers for things, Gina would have to handle this problem

Cal admits that he can’t pull off

settling issues over the phone

EXPRESSION PRACTICE

Audio Transcripts:

Cal: Do you have time to go over the plans for the presentation next week, Gina?

Gina: Sure, Cal I have a handle on lining up the guest speakers

already We’ve been in contact all week, and they’ll all be here on time.

Cal: That’s good to hear I usually can’t hack getting things

settled over the phone, so I appreciate your hard work.

Gina: It’s no problem However, I’m a little out of my depth with the

refreshments

Cal: I can take that over for you I pulled off an amazing

menu last year, so I’m sure I can do it again.

Gina: That would be really helpful.

Cal: In exchange, could you find some people to help set up the conference room on the morning of the event? I’ve been trying

to get some volunteers, but I’m at the end of my rope.

Gina: I can certainly do a bang-up job with that I’m quite the people

person.

EXPRESSION PRACTICE

C Complete the Memo

Fill in the blanks with words or expressions from the audio.

initiative sent packing accounts

get the axe

policy

getting a pink slip

EXPRESSION PRACTICE

Audio Transcripts:

Seth: I’ve heard a number of people are going to be let go

at the end of the year In fact, we’re supposed to receive a memo about

it any day now

Lenore: If you’re interested in knowing ahead of time, I can tell you who’s getting

fired and who isn’t

Seth: Really? Will I be sent packing?

Lenore: No way, Seth! Management was really impressed with the initiative

you’ve shown this year You have nothing to worry about Nelly, on the

other hand, is getting sacked for sure Her sales are the lowest in the

company

Seth: That’s too bad I’ve always enjoyed working with her What about Dan?

Lenore: Dan saved himself from getting the axe by bringing in three new

accounts last week

Seth: That’s good news

Lenore: Yeah But his best friend in the office, Larry, isn’t going to be so lucky

His boss discovered that he was answering personal e-mails while

working, so he’s getting a pink slip.

Seth: Oh, no! Why did he do that? Everyone knows it’s against company policy!