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Talking about websites Question words 1 Which websites do you visit?. Getting information about websites Question words 2 How many people visit our website?. We use the present simple

Trang 1

E n g l i s h

Information Technology

V o c a t i o n a l E n g l i s h

C o u r s e B o o k

Trang 2

Contents

Meeting people p.4 Introducing yourself and others Present tense of be

I'm Natasha, nice to meet you

Introductions Personal questions

J o b s in IT p.6 Describing your job Present Simple

What do you do?

Spelling p 10 Using the alphabet What does WWW stand for?

How do you spell that?

IT acronyms The alphabet

B u s i n e s s matters p.11

C o m p u t e r

hardware p 12

Describing computer hardware Comparatives

That monitor is bigger than mine

Computer hardware

s C o m p u t e r

software p 14

Describing computer software Superlatives

That software is the easiest to use

Present tense of have(got)

We've got the best software

Computer softw ware

Working with

c o m p u t e r s p.16

Describing tasks Present continuous

Are you installing it now?

Talking about websites Question words (1)

Which websites do you visit?

Getting information about websites Question words (2)

How many people visit our website?

Understanding database products Asking people to do things

Could you help me, please?

Asking for and giving advice

What should 1 do?

You should buy a flash drive

Data storage and back-up solutions

Trang 3

Talking about security Future (will + infinitive)

Hackers won't be able to get into the network

Explaining networks Giving reasons

I'd recommend a Dell computer because it's cheaper

Types of network system

Using the past tense Past Simple

When did they launch the network?

Understanding faults The present perfect

Has (s)he switched off the computer?

Fault diagnosis: questions and answers

Using toolkits and making repairs Explaining the use of something

We use tweezers to hold small objects

Toolkits Computer hardware i_

Describing security solutions Expressing possibility

You may have a virus on the computer

Types of security threats Security systems

Trang 4

Working in the

IT industry

• I n t r o d u c e y o u r s e l f a n d o t h e r s

• a s k a n d a n s w e r p e r s o n a l q u e s t i o n s

• talk about s c h e d u l e d tasks

• use the alphabet a n d spell out words

Meeting people

Speaking H o w d o y o u greet people i n y o u r c o u n t r y ? W h a t d o y o u say w h e n y o u greet

people i n English?

Reading 2 Complete these dialogues w i t h the w o r d s in t h e box

all is meet name's Nice this too you Welcome What's

1 Natasha: H i , m y (1)

K h a l i d : Pleased t o (2) _ Natasha: Pleased t o meet y o u , ( 3 )

2 Philip: Good m o r n i n g (4)

Natasha

y o u I'm K h a l i d A l i

A h m e d : I'm A h m e d A n d (5) f'hilip: M y name's Philip (6)

y o u r name?

_ are?

t o meet y o u

Hi everybody, ( 7 ) Hi!

Listen and check y o u r answers

Listen again a n d repeat t h e dialogues

W o r k i n s m a l l groups Practise i n t r o d u c t i o n s Follow the i n s t r u c t i o n s below

1 I n t r o d u c e yourself

2 I n t r o d u c e a new t e a m member

Trang 5

I w o r k for CISCO I ' m a (2) system analyst/website analyst there

W h e r e are y o u from, Karim?

I'm from Kuwait I w o r k for Microsoft there A n d w h e r e are y o u from, Kathryn?

I'm f r o m t h e (3) UK/US b u t n o w I live i n Qatar Do y o u k n o w w h e r e

Glenda's from?

She's f r o m t h e US

A n d w h a t ' s h e r job?

She w o r k s for (4) IBM/Dell Her j o b is t o set u p n e w systems

We use be to say who somebody is

or what something is

We use be to say who somebody is

or what something is You're/We're/They're from the UK You/ We/They are from the UK

We use be to say who somebody is

or what something is

He's/She's a website developer He/She is a website developer

We use be to say who somebody is

or what something is

We use be to ask personal

questions

Where are you from?

We use be to ask personal

7 B c X H Listen and repeat these w o r d s

I'm, You're, She's, He's, It's, We're, They're/Their

Reading 8 Complete this email w i t h am, is, are, their, our o r my

Dear Colleagues

My name (1) Jessica Martin and I (2)

leader The IT Support team members (3)

the IT Support team Mahmoud Al Banawy, Eli Ibrahim and Guido Pitteri Mahmoud (4) our network administrator

Eli and Guido (5) system maintenance officers (6) job is to keep our systems going (7) job is to support you

(8) contact number (9) 675 567 567

Best regards Jessica Martin

Writing 9 W r i t e a r e p l y t o t h e email i n 8 I n t r o d u c e yourself a n d three p e o p l e i n

Trang 6

Jobs i n IT

Speaking 1 W o r k i n small groups List t h e IT j o b s y o u know

Reading 2 Read t h i s t e a m i n t r o d u c t i o n Complete t h e d e s c r i p t i o n s 1-4 w i t h t h e IT j o b s i n

t h e box

Hi! I'm Sylvia I c r e a t e u s e r n a m e s a n d

p a s s w o r d s and I s e t firewalls

This is Isabelle Her j o b is t o plan a n d d e s i g n t h e

n e t w o r k A n d t h i s is Andrew His j o b is t o make sure

all o f t h e c o m p u t e r s work properly Finally, M a r k and

Latika Their area i s d a t a p r o c e s s i n g We all work f o r

t h e university Our offices are in building &

database analyst network architect

IT support officer n e t w o r k administrator

We use the present simple

to talk about routines and

things that are permanent or

happen all the time

What do you do? I'm a programmer

We use the present simple

to talk about routines and

things that are permanent or

happen all the time

What does she do? She's a developer

We use the present simple

to talk about routines and

things that are permanent or

happen all the time

Where does she work? She works for IBM in Poland She doesn't work in

Estonia

We use the present simple

to talk about routines and

things that are permanent or

happen all the time Where do they work? They work for Siemens in Egypt

We use the present simple

to talk about routines and

things that are permanent or

happen all the time

Do you work in IT? Yes, 1 do/No 1 don't

Listening 3 StfjEH Listen t o three people talking about their jobs Complete these j o b

d e s c r i p t i o n s

1 Karl Job: software Responsibilities: he designs a n d

2 Heba Job: analyst

c o m p u t e r games

Responsibilities: h e

3 Wojtek Job: database

c o m p u t e r p r o b l e m s

Responsibilities: he analyses a n d electronic data

6 1 Working in the IT industry

Trang 7

Speaking 4 W o r k i n pairs Ask and answer questions a b o u t Karl, Heba and Wojtek

A h m e d : Milo:

1 w o r k for Dell i n Dubai W h a t (2)

I (3) for HP i n Budapest W h a t d o y o u (4) , Milo?

developer I w o r k (6)

Frida?

I'm a (5)

M i l o , d o y o u ( 7 ) Yes, I do W h a t d o y o u (8) t o know?

W h e r e (9) she w o r k ?

Microsoft i n Prague

She w o r k s w i t h ( 1 0 ) (11)

i n Prague She designs websites for

A h m e d : I see Right, let's go The w o r k s h o p starts i n five m i n u t e s

6 Listen and repeat these questions

Speaking 8 Tell the rest of the g r o u p a b o u t y o u r d r e a m j o b Use y o u r notes t o h e l p y o u

Example: My dream job is I design/solve/analyse

Working in the IT industry

Trang 8

are you.' thanks, Penelope A n d you?

I'm OK Bit t i r e d from t h e flight

Right

(3) w o r k s h o p (4) y o u want t o a t t e n d today, Don?

I w a n t t o go t o t h e CISCO n e t w o r k s e c u r i t y w o r k s h o p Sounds interesting W h a t t i m e does it start?

We use ar with clock times

What time does it start/begin/finish/end?

It starts at 9.15 (nine fifteen!quarter past nine)

What time does it start/begin/finish/end?

It begins at 8.30 (eight thirty/half past eight) What time does it start/begin/finish/end? It finishes at 4.00 (four o'clock)

What time does it start/begin/finish/end?

It ends at 5.05 (five oh five/five past five)

What time does it start/begin/finish/end?

When do you have a break? We have a break at 12.45 (twelve forty-five/a quarter to one)

Listen a n d repeat these times

1 7.05 5 4.35

2 6.45 6 2.15

3 8 o ' c l o c k 7 12 o ' c l o c k

4 10.45 8 9.50

Trang 9

A: What time/When do you start work?

B: I start at 8.00 What about you?

A: I begin at

5 Tell another pair about y o u r partner's schedule

Example: starts work at 8.00 and finishes at 4.00 She has a break at 12.00

Reading 6 Complete these sentences w i t h t h e w o r d s i n t h e box

I w o r k i n an office (1) (3) SAP there I s t a r t w o r k (4) (5) 1.30 and finish a b o u t 5.00

Dubai b u t I'm (2) Canada I w o r k

8.15, have l u n c h i n a cafe

/ I I

9

Writing 7 W r i t e three sentences about yourself a n d y o u r daily schedule

Working in the IT industry 1 9

Trang 10

Spelling

Speaking W o r k i n small groups List t h e IT a c r o n y m s y o u know

HTML (HyperText Markup Language) HTML is a mark-up language used to describe the structure of a web page

FTP (File Transfer Protocol) a standard network protocol used to copy a file from one host to another

WLAN (Wireless Local Area Network) A type

of local-area network that uses high-frequency radio wires to communicate between nodes

Listening 2 Listen a n d c o m p l e t e t h i s dialogue

Bob, can y o u (1) me, please?

Sure

I d o n ' t u n d e r s t a n d this a c r o n y m W h a t does i t (2) for? Let me see 'W3' I ' m n o t sure Maybe WWW, t h e W o r l d Wide Web

OK W h a t does P2P s t a n d for?

(3) stands for person-to-person

OK W h a t does IP (4) ?

It means Internet Protocol

How d o y o u (5) 'Protocol'?

p - r - o - t - o - c - o - 1 Thanks

Speaking 4 W o r k i n pairs Make a list of a c r o n y m s

Ask a n d answer questions

Example:

A: What does HTML stand for/mean?

B: It stands for/means

Trang 11

Business matters

Writing You are at a t r a i n i n g w o r k s h o p The t r a i n e r asks all t h e trainees to c o m p l e t e t h e

f o r m and i n t r o d u c e themselves Complete t h i s f o r m a b o u t yourself

Participant Information

Name: Date:

DOB: Place of residence:

Contact: Phone Email

Interests:

IT job you want and why:

2 W o r k in pairs Swap y o u r profiles and i n t r o d u c e y o u r partner

3 W r i t e an email message to i n t r o d u c e yourself t o t h e employees in t h e c o m p a n y

using the profile b e l o w o r y o u r o w n i n f o r m a t i o n

You are a n e w e m p l o y e e in a c o m p a n y Your position is a n e t w o r k administrator You are responsible for setting up firewalls, security levels, wireless c o n n e c t i o n , u s e r n a m e s a n d passwords

Speaking 4 W o r k in pairs Student A: y o u are t h e IT help desk coordinator, M r s M a h m o u d

T u r n t o page 68 Student B: y o u are Sharifa T u r n t o page 78 Complete t h e task

Swap the roles

Trang 12

r O m n i l t P r * m a k e c o m p a r i s o n s

V > W i l l U L V / i • talk a b o u t w h a t is h a p p e n i n g n o w

• • talk about ability a n d necessity

o y o l d l l o • talk about obligations

Listening 3 k s j M. Listen t o t w o colleagues and c o m p l e t e t h i s dialogue

Bob: W h a t d o y o u think? W h i c h (1) is better for the sales team? Daisy: I'm n o t sure T h i s c o m p u t e r has a (2) m e m o r y and I t h i n k it

has a (3) processor

Bob: A n d t h e o t h e r one?

Daisy: Well, it is (4) Bob: A n d (5) Daisy: Yes, y o u ' r e right Lighter a n d smaller

Bob: But the bigger one is (6) Daisy: So w h a t is o u r decision?

Bob: I'm n o t sure Let's go for a coffee and discuss this again

2 Computer systems

Trang 13

Language

Comparatives

things

For short adjectives we add -er

(than) Be careful of spelling

For short adjectives we add -er

For short adjectives we add -er

(than) Be careful of spelling

easy easier It's easier to use than the other one

For long adjectives we use

For long adjectives we use

more/less

For long adjectives we use

Some comparatives are irregular

Some comparatives are irregular

good better 1 really like this mouse It's so much better than the

old one

Reading

Make t h e c o m p a r a t i v e f o r m of these adjectives

Example: long longer

5 B E I Q I Listen a n d check y o u r answers

6 Listen again a n d repeat t h e w o r d s

7 Read these p r o d u c t d e s c r i p t i o n s a n d make sentences using comparatives

Example: The Corsair is longer than the Imation but slimmer

C o r s a i r F l a s h S u r v i v o r G T 8 G B

8 G B Read at 34MB/S

Plastic

No data encryption Five year warranty Price £10

Writing 8 W o r k i n pairs Write an email t o a colleague c o m p a r i n g t h e t w o p r o d u c t s i n 7

Trang 14

We use superlative adjectives to compare a person or thing with a number of other people or things

For short adjectives we add

the + -est Be careful of spelling

the room

For short adjectives we add

the fastest

For short adjectives we add

the + -est Be careful of spelling

For long adjectives we use

trie most/the least

difficult the most/least difficult This version is the most difficult

to use

For long adjectives we use

trie most/the least expensive the most/least expensive His computer is the least expensive

For long adjectives we use

trie most/the least

reliable the most/least reliable 1 think you should buy that It is the

most reliable

Some superlatives are irregular

ever used!

Some superlatives are irregular

good the best 1 really like this website It's the best

I've seen

Speaking 3 W o r k i n small groups Talk a b o u t t h e software y o u a n d y o u r non-IT colleagues

use A n s w e r these questions

1 W h a t are t h e differences between t h e IT a n d non-IT software y o u have listed?

Trang 15

Listening 4 B Listen t o t w o colleagues discussing software a n d c o m p l e t e

this dialogue

T i m : Simone:

W h a t d o y o u t h i n k a b o u t these t h r e e p h o t o imaging packages?

It's a difficult choice A l l t h r e e are v e r y good b u t t h e y have different strengths

Present tense of have (got)

I've/You've/We've/They've (got) I/You/We/They have (got)

He's/She's/It's (got) He/She/It has (got)

I/You/We/They haven't (got) I/You/We/They have not (got)

He/She/It hasn't (got) He/She/It has not (got)

We use have (got) to

talk about possession

I/You/We/They don't have I/You/We/They do not have

We use have (got) to

talk about possession He/She/It doesn't have He/She/It does not have

We use have (got) to

talk about possession

Have 1 you/we/they got ?

Has he/she/it got ?

Do l/you/we/they have ?

Does he/she/it have ?

Listening 5 I K J U 3 I Listen a n d repeat these sentences

1 We've got t h e best software

2 Does it have t h e m o s t reliable anti-virus software?

3 She has t h e cheapest c o m p u t e r

4 T h e y haven't got t h e latest v e r s i o n

5 Do y o u have t h e fastest processor?

6 Has it got Windows?

7 T h e y have t h e latest software

8 It has t h e biggest screen

Writing 6 W o r k i n pairs W r i t e five sentences c o m p a r i n g t h r e e

software p r o d u c t s y o u use o r know

Computer systems 2 15

Trang 16

Working w i t h computers

Listening 1

Paul:

B r i n i t h a : Paul:

B r i n i t h a : Paul:

B r i n i t h a : Paul:

B r i n i t h a : Paul:

B r i n i t h a : Paul:

W h a t (2)

Oh, 1 (4)

- y o u (3) Nero

at t h e moment?

H o w are y o u getting on?

Well, I (5) a n e t w o r k I (6) Microsoft Server Right W h e r e is Jackie today? Do y o u know?

Yes She is o n a t r a i n i n g course today She (7) about the new database system

W h a t about M a r y and Imran? W h e r e are they?

T h e y (8) in today T h e y have a day off

Language

Present continuous

We use the present continuous to talk

about things that take place at the time of

speaking and are not permanent

I'm installing the software

He's/She's setting up a network

We're/They're working at home today

I'm not setting up the network

He's/She's not installing the software

We/They aren't coming in today

Are you installing it now?

What am I doing?

What are you/they doing?

What is he/she doing?

2 Complete these sentences w i t h is/isn't, am/am not, are/aren't

1 It going well

2 I learning a new p r o g r a m

3 She w o r k i n g i n t h e office today She has a day off

4 T h e y installing t h e new software

Trang 17

Vocabulary 3 M a t c h t h e sentence halves 1-8 t o a - h

Listening 4

Hanka is creating Philip is i n s e r t i n g an Rob is t r o u b l e s h o o t i n g

We are r u n n i n g Betty is c o n n e c t i n g

Trang 18

I have t o log in using

m y user name and

p a s s w o r d

Speaking 2 Make a list of c o m p u t e r usage w h e r e y o u w o r k o r study Compare y o u r list w i t h

the g r o u p

Language

must, mustn't, can, can't, don't have to

We use must and mustn't for obligations You must come to work on time

We use must and mustn't for obligations

You mustn't be late

We use can and can't for possibility and ability He can use Word but he can't use Excel

We use have to for something that is necessary 1 have to log in using my password

We use don't have to for something that is not necessary We don't have to work at the weekend

Writing 3 W r i t e an email t o a colleague a b o u t yourself using must, mustn't, can, can't, have

to, don't have to

Trang 19

Business matters

Speaking A c o m p a n y asks y o u t o r e c o m m e n d a c o m p u t e r a n d w o r k s t a t i o n configuration

for t h e i r sales team In small groups, decide w h a t t o r e c o m m e n d Use t h e office floor plan b e l o w t o prepare t h e c o m p u t e r and w o r k s t a t i o n configuration T h i n k about these things:

1 There are six people in t h e sales team

2 Five people are out of t h e office four days of t h e week

3 One person is i n the office all t h e t i m e - t h e team a d m i n assistant

4 Employees need a n e t w o r k c o n n e c t i o n ( w i r e d and wireless)

5 Employees p r i n t , scan and copy

6 Company a n d client data m u s t be s t o r e d o n a separate device a n d backed

Trang 20

3 Websites

• discuss the purpose of websites

• talk about website features

Do y o u use t h e same sites?

Reading 2 Read this text a b o u t different types of website Answer these questions

T Y P E S O F W E B S I T E - A G U I D E F O R W E B S I T E D E S I G N S

The purpose of an organisational website is to inform about an idea or event Companies develop commercial websites to sell products or services Entertainment websites are designed to entertain or provide fun activities

People visit news websites to obtain information The purpose of a personal website is to provide information about an individual Social networking websites help people to exchange personal information Educational websites aim to share knowledge and enable online learning

1 W h y d o people visit organisational websites?

2 W h y d o people visit c o m p a n y websites?

3 W h y d o people visit e n t e r t a i n m e n t websites?

4 W h y d o people visit news websites?

Vocabulary 3 Complete these sentences a b o u t t h e p u r p o s e of websites w i t h t h e w o r d s i n

the box

offer practise present promote read sell share

Example: The purpose of Nationalgeographic.com is to present information on topics

1 People visit CNN.com t o i n t e r n a t i o n a l news

2 Some websites w a n t t o a service

3 Companies use A m a z o n c o m t o t h e i r p r o d u c t s

4 Thegreenshoppingguide.co.uk w a n t s t o e n v i r o n m e n t a l l y friendly s h o p p i n g

5 Students v i s i t M a t h c o m t o t h e i r maths

6 English teachers j o i n e l t f o r u m c o m t o t e a c h i n g resources

Trang 21

Language

Question words (1)

We use which to ask about things We can

use it with a noun

Which websites do you visit/go to?

1 use Wikipedia a lot

We use what to ask about things What do you use CNN for?

1 use it to get the news

We use why to ask the reason for something Why do you use Wikipedia?

1 use Wikipedia to check information

We use when to ask about time When do you use CNN?

4 W h e n does she use CNN?

Speaking 5 Work i n pairs Use t h e websites y o u listed i n 1 t o ask and answer questions

Interviewee name Interviewee uses these websites to:

Websites 3 21

Trang 22

Website analytics

Speaking 1 W h a t i n f o r m a t i o n can y o u get about website traffic using a website analysis

application? Work i n pairs Make a list

iphone app reviews 473

iphone app review 369

iphone application reviews 312

gotapps 190

newest iphone apps 178

iphone game reviews 132

labyrinth game 81

app reviews 80

fun 2 player games 73

craiglist iphone app 73

Reading 2 W h i c h items of t h e analytics p r o g r a m m e above answer these questions?

Example:

A: Where do you find information about the website's visitors?

B: In 'Visitors Overview'

1 W h e r e can y o u find o u t h o w m a n y people v i s i t t h e website?

2 W h e r e can y o u see w h a t percentage of people v i e w o n l y one page o n

t h e website?

3 Where d o y o u find i n f o r m a t i o n about h o w long t h e y spend o n the website?

4 Where do y o u see h o w many people searched for 'gotapps' t o find the website?

Listen t o Sarah a n d George Complete t h i s dialogue

George, I (1) some i n f o r m a t i o n about o u r website

OK, w h a t d o y o u need t o (2) ? Well, I need some i n f o r m a t i o n a b o u t website (3) , y o u know, external visits t o o u r website

OK

(4) y o u d o a r e p o r t for me?

Sure (5) d o y o u need it by?

Er, t o m o r r o w m o r n i n g , I'm (6) It's for t h e finance director

OK, w h a t d o y o u need t o k n o w (7) ? Well, the (8) of v i s i t o r s t o o u r website last m o n t h , t h e i r

m o v e m e n t s and actions o n t h e website, and where they're from

b) invisible i n f o r m a t i o n (e.g a h i d d e n k e y w o r d ) on a website

c) i n f o r m a t i o n about a user and t h e sites t h e y browse d) increasing t h e n u m b e r of v i s i t o r s t o y o u r site e) t h e m o v e m e n t a n d actions of v i s i t o r s t o y o u r site

Trang 23

Language

Question words (2)

We use how much/how many to ask about quantity

How many people visit our website every day?

About 20,000

We use how much/how many to ask about quantity

How many hits do we get each month?

About 40,000

We use where to ask about places

Where are the visitors from?

From Asia and the US

We use where to ask about places

Where do they go on our website?

To 'News'

We can use how + adjective/adverb to ask about

degree

How often do people visit our website?

At least once a day

Listening 5 B l j E O i Listen a n d repeat these questions

1 How m a n y people visit t h e site?

400,000 four hundred thousand

500,000 five hundred thousand/half a million

3,000,000 three million

6 H o w d o y o u say these numbers?

30,000 700,000 10,000,000 100,000 80,000 Listen a n d check y o u r answers

Speaking 8 W o r k i n pairs You b o t h w o r k i n w e b s i t e analytics Ask a n d answer questions

about w e b s i t e visits

Student A: T u r n t o page 68 Student B: T u r n t o page 78

to °nrhs

Trang 24

Website development

Speaking 1 Describe s o m e t h i n g y o u d o every day at h o m e or at w o r k Use t h e w o r d s i n t h e

Language b o x below

Example: Sending an email

First, click on 'New email' After that

Language

Describing steps in a p r o c e s s

We use first, next, then, after that (etc.)

to describe the order of actions

We use first, next, then, after that (etc.)

to describe the order of actions Then

We use first, next, then, after that (etc.)

to describe the order of actions

Reading 2 Complete this t e x t w i t h t h e w o r d s i n t h e box

After that Finally First Next Secondly Then Thirdly

The steps in website development

(i) , discuss w i t h t h e c u s t o m e r t h e i r r e q u i r e m e n t s a n d t h e target audience Find o u t w h a t features a n d n u m b e r of pages t h e y w a n t o n their site (2) , analyse t h e i n f o r m a t i o n f r o m t h e customer

(3) , create a w e b s i t e specification (4) design a n d develop t h e website (5) , assign a specialist t o w r i t e t h e w e b s i t e

c o n t e n t (6) give t h e project t o p r o g r a m m e r s for H T M L coding

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Reading 5 Look at t h e websites b e l o w a n d answer these questions

1 W h a t are t h e websites?

2 Do y o u use these websites? W h y / W h y not?

3 W h a t is t h e p u r p o s e of each website: sell, i n f o r m , share, educate?

4 W h a t are t h e m a i n features of each website?

5 T h i n k of t w o m o r e websites t h a t have t h e same p u r p o s e Are t h e y different

t o t h e ones below? Why?

Ceewefll MafieeeAeflt ffprtOflfl Finance Life A Ana

Labour poll victory deals blow to coalition

U J 1 Majority of 3,558 over Lib Dems in Oldham

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Goldman reveals fresh crisis losses

Bank takes $6bn hit amid W a r r a * BMpngNkM banks raaarva

najrenenu

Big US banks to reveal better Manufacturers hit by soaring

quarterry profits cost of materials

n» of dollar* r raaarvaa sat Further »«gr of WlaSonsry preaaurai

a A e j a r w i loan default* are on UK economy

Try the FT and

FT.com for 4 weeks for iust £1 •

Discover world business

In one place

« • « • * * • r • •., s, i,i T r a m '

tats UK M M

s i

Basel hardens bank hybrid bond rules

Writing 6 You are t h e o w n e r of a c o m p a n y t h a t needs a new website Make a list of t h i n g s

t h a t y o u need/would like for y o u r website A n s w e r t h e f o l l o w i n g questions

• W h a t is t h e name of y o u r company?

• W h a t is t h e business type?

• W h a t is t h e p u r p o s e of y o u r website?

Speaking 7 W o r k i n pairs Student A is t h e w e b s i t e developer Student B is t h e customer

Ask a n d answer questions a b o u t website r e q u i r e m e n t s Swap roles

Example:

A: What is the name of your company?

B: It's called/Its name is

Websites

Trang 26

The best websites

Vocabulary W h a t are y o u r favourite websites? Why? Use t h e w o r d s i n t h e b o x t o describe

t h e m beautiful well-designed easy-to-use/navigate clear reliable useful informative fun funny exciting interesting

Example: The most exciting website is because

Writing 2 W r i t e a b o u t t h e things y o u like a n d dislike a b o u t different websites

Example: I really like the look of the Nickelodeon website It has

Speaking 3 W h a t are t h e t r e n d s i n w e b s i t e design? Discuss w i t h t h e g r o u p

Example: Websites use more video now

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Business matters

Reading You are a w e b s i t e designer Read t h e i n f o r m a t i o n a b o u t L e a r n i n g N o w L t d

A n s w e r these questions

• W h a t is t h e business type?

• W h a t is t h e p u r p o s e of t h e website: sell, i n f o r m , share, educate?

• W h o are t h e w e b s i t e users? W h e r e are the w e b s i t e users?

• W h a t are t h e features of t h e website?

L e a r n i n q N o w L t d

Learning Now Ltd is in t h e e d u c a t i o n

business It n e e d s a n e w w e b s i t e

to p r o m o t e its c o u r s e s , materials

and learning resources a n d p r o v i d e

online language-learning services

The w e b s i t e users are y o u n g a d u l t s

all around t h e w o r l d The w e b s i t e

needs t o have t h e s e features: g o o d

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4 Databases

• talk about databases

• talk about data processing

• a s k for a n d give a d v i c e

• talk about c o m p a n y departments

Database basics

Speaking W h a t database p r o d u c t s d o y o u k n o w and use at w o r k and at home?

Listening 2 b E Z H Listen t o t w o colleagues at a b o o k company Chris needs some

i n f o r m a t i o n f r o m t h e p r o d u c t i o n database Complete t h i s dialogue

Chris: T i m , (1)_ y o u help m e

T i m : Chris:

T i m : Chris:

T i m : Chris:

T i m : Chris:

T i m : Chris:

T i m :

Chris:

T i m : Chris:

OK

But I d o n ' t k n o w h o w t o (4) i t

E r m , I can't (6) i t Use mine Type i n t evans,

that's t - e - v - a - n - s , t h e n snavet s - n - a - v - e - t

OK

N o w press Enter N o w w h a t is the name of t h e book?

Basic French

OK Type in that i n t h e title (7) i n t h e first (8) N o w press Find

There i t is OK, budget Click (9) P u b l i s h i n g and scroll d o w n t o Plant costs a n d

TRD: Product Data at your fingertips!

TRD is the business tool used in the development and management of products throughout their life cycle

Please note the revised function on all screens in TRD provides on screen guidance and links

to useful users documentation

rtg

7 0 0 0 1 000 +6 000 rtg 5 0 0 0 6 000 -1 000

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Language

Asking people to do things

We use can/could/would you + infinitive without to

when we ask somebody to do something for us

Could you help me, please?

Sure

We use can/could/would you + infinitive without to

when we ask somebody to do something for us

Please could you help?

No problem

We use can/could/would you + infinitive without to

when we ask somebody to do something for us

Can you explain what a database is, please?

I'm afraid 1 can't

We use can/could/would you + infinitive without to

when we ask somebody to do something for us

Please can you explain what a database is?

I'm sorry, 1 can't

We use can/could/would you + infinitive without to

when we ask somebody to do something for us

Would you explain that, please?

Could you come back a bit later? I'm busy right now

O m ^ T ' f i l f Listen a n d repeat these questions

1 Could y o u h e l p me, please?

2 Please c o u l d y o u help me?

3 W o u l d y o u h e l p me w i t h this software?

4 Please c o u l d y o u explain h o w t o d o that?

5 Please w o u l d y o u give m e y o u r password?

Speaking 4 W o r k i n pairs Student A: make questions f r o m t h e p r o m p t s Student B: answer

yes o r no a n d give a reason w h y n o t (if y o u r answer is n o )

5 W o r k i n pairs Use t h e example of a database b e l o w t o explain t o y o u r p a r t n e r

w h a t a database is Use these w o r d s : store, access, get, fields, columns, rows

Example: A database is used to This is a

First Name Last Name Department Title Phone ext

6 W h y do people a n d organisations use databases? Discuss w i t h t h e g r o u p

Example: They use databases to find out

29

Trang 30

Data processing

Vocabulary M a t c h the headings i n t h e b o x to t h e data processing steps a-f

data coding data collection data entry data sorting data tabulation data validation

Gather t h e r a w data w h i c h y o u w a n t t o process J \ 1 \

Clean the data and double-check for faults a n d inconsistencies

11

Arrange t h e data i n t o table format so t h a t it can be analysed ) •

Create categories to organise t h e data i n t o relevant groups

2 Put t h e data processing steps in 1 i n t o t h e c o r r e c t order

Listening 3 E ff Listen t o an IT expert d e s c r i b i n g the data processing steps t o a

colleague Check y o u r answers t o 1 a n d 2

Listen a n d m a r k the syllable stress in these nouns and verbs

Trang 31

Vocabulary 6 Complete these sentences w i t h t h e w o r d s i n t h e box

Example: This database is used to store our financial information

1 What's t h e difference a database a n d a spreadsheet?

Quick questions to c h e c k understanding

We use these when we are making sure the other

person understands the statement

That's called collection OK?

We use these when we are making sure the other

person understands the statement

That's coding? Got that?

We use these when we are making sure the other

person understands the statement That's tabulation All right?

We use these when we are making sure the other

person understands the statement

We call that sorting Understood?

Speaking 7 W o r k i n pairs Explain t h e data processing steps f r o m 1 i n y o u r o w n w o r d s

8 Look at t h e examples of database software below W h a t database software d o

y o u know? W h a t is i t used for?

Trang 32

Data storage and backup Li

32

Vocabulary M a t c h t h e data storage and b a c k u p solutions i n t h e box t o pictures A-F

W h a t o t h e r solutions are there?

external hard drive hard disk mp3 player server the Internet usb flash drive

Online storage is an (1) emerging m e t h o d

of d a t a storage and back-up A remote

allows colleagues i n an organisation t o

share resources, software a n d i n f o r m a t i o n

over the Internet

Continuous b a c k u p and storage o n a

remote h a r d d r i v e eliminates t h e risk of

data (5) as a result of fire, flood

o r (6) Remote data storage and

back-up p r o v i d e r s (7) t h e data

and set u p p a s s w o r d p r o t e c t i o n t o ensure

m a x i m u m (8)

Small businesses and i n d i v i d u a l s

choose t o save data in a m o r e t r a d i t i o n a l

way External drives, disks and (9)

(10) memories, DVDs a n d h a r d disks are cheap and w i d e l y accessible solutions These

We use si advice

tapes are v e r y p o p u l a r data storage solutions USB or methods are v e r y p r a c t i c a l w i t h small (11)

not v e r y reliable a n d d o n o t (12)

of data storage and b a c k u p However, t h e y are

t h e user in case of a disaster

S

Speaking 3 W h a t storage and b a c k u p solutions are t h e most popular? W h i c h solutions do

y o u use m o s t often?

Databases

Trang 33

Listening 4 S2!E3ji Listen a n d repeat these phrases

** £M Listen t o this dialogue A colleague T i m is asking an IT expert Sandy,

w h a t storage device t o buy M a r k these statements t r u e (T) or false (F)

1 T i m needs t h e storage device for w o r k

2 T i m wants t o b a c k u p music a n d p h o t o s

3 Sandy r e c o m m e n d s an external h a r d d r i v e

4 T i m can s p e n d $300 o n t h e storage device

5 Sandy r e c o m m e n d s a storage device w i t h a special feature

ng for and giving advice

We use should/would + infinitive without to to give

advice

I/You/He/She/It/We/They should/shouldn't (should not)

We use should/would + infinitive without to to give

advice

What should 1 do?

You should buy a flash drive

You shouldn't get a server

We use should/would + infinitive without to to give

advice

We use should/would + infinitive without to to give

advice

I/You/He/She/It/We/They would/wouldn't (would not)

We use should/would + infinitive without to to give

advice

What would you recommend?

I'd (would) recommend a flash drive

1 wouldn't (would not) recommend a server

Speaking 6 W o r k i n pairs Practise asking for advice a b o u t b a c k u p s o l u t i o n s for a small

Trang 34

Database system benefits

c ) data a b o u t profits, tax, loans, shares

a n d cash

d ) data a b o u t v o l u m e of p r o d u c t s s o l d e) data a b o u t customers, satisfaction surveys, p r o m o t i o n s

f) data a b o u t p r o d u c t advertisements

a n d c o m p e t i t o r s g) data a b o u t q u a n t i t y of p r o d u c t

in storage

h ) i n f o r m a t i o n a b o u t t h e Help Desk,

s u p p o r t calls, manuals, p r o b l e m

r e p o r t s Look at t h e four types of data b e l o w f r o m PartyPlanner L t d W h a t d o y o u t h i n k PartyPlanner L t d does? W h a t c o m p a n y d e p a r t m e n t s c a n y o u identify?

Speaking 4 W o r k i n s m a l l groups Talk a b o u t t h e advantages a n d disadvantages of a

c o m p u t e r i s e d database Present y o u r ideas t o t h e rest of t h e g r o u p

Example: There are many advantages/disadvantages

Trang 35

Let me give you some background to our company's setup

Jumbo Book Store is a company based in Thailand It has three book stores and a warehouse next to one of the book shops The store manager, Amiki Sukhon, finds it very difficult to track sales because he uses handwritten sales reports that employees prepare every day The driver takes the reports and delivers them to the main office Every day it takes 5 to 6 hours to compile data about the sales Based on these sales reports, Amiki writes purchase orders for new books, sales figures for the owner and customer information for the marketing department

In addition, he often gets calls from customers complaining about poor information about available books and stationary products in the warehouse

Could you spend some time looking at how we can improve our processes?

Trang 36

• talk about e-commerce

c o m p a n i e s a n d websites

• talk about quantity

• talk about future a r r a n g e m e n t s

• present a p l a n

E-commerce companies

Speaking W h a t p r o d u c t s or services do y o u usually b u y online? W h a t p r o d u c t s do y o u

not b u y online? Why?

Listening 2 H ^ X i J I Listen t o this i n t e r v i e w w i t h David A s t o n He w o r k s for a c o m p a n y

that sells h o m e cleaning p r o d u c t s M a r k t h e statements t r u e (T) or false (F)

1 David's c o m p a n y sells m a i n l y online T / F

Talking about quantity

We use many and a few with countable plural

nouns

We need a few users to test this

They don't have many customers

We use much and a little with uncountable nouns We have a little money for online shopping each week

1 don't have much knowledge on that subject

We use a lot of and some with countable and

uncountable nouns

A lot of businesses need E-commerce upgrades

Some money has been kept aside for this

3 Choose t h e c o r r e c t w o r d s t o c o m p l e t e these sentences

1 A lot of/Much shops have online presence T h e y sell many/much

p r o d u c t s online

2 Some/A little companies offer c u s t o m e r service a n d advice o n their

E-commerce websites

3 I d o n ' t have much/many knowledge of c o m p u t e r s , b u t I can still s h o p online

4 Companies spend a lot of/many m o n e y o n E-commerce security

5 Even w h e n companies o n l y have a little/a few m o n e y for online marketing,

t h e y s h o u l d spend i t

E-commerce

O E ^commerce

Trang 37

Listening 4 y E E B Listen a n d repeat these phrases

Example: I buy a lot of music online but I get few clothes online

Vocabulary 6 M a t c h t h e types of business i n t h e b o x t o t h e c o r r e c t c o l u m n 1-4

B2C business-to-consumer B2B business-to-business

C2C consumer-to-consumer M-commerce

Types of

Types of

Business

Explanation Companies exchange

information and make

wholesale transactions

Companies sell products or services to customers over the Internet

People sell or exchange second-hand, used items and collectibles

Customers purchase products and services via mobile devices

Examples coffee supplier

to Nestle

7 Give examples of t h e four types of business i n 6

Writing 8 W h a t are t h e advantages a n d disadvantages of s h o p p i n g online? Use this table

t o make notes a n d t h e n make sentences

Example: There's more choice online but you can see things better in a shop

security speed choice convenience price

Speaking 9 Present y o u r ideas t o t h e g r o u p

37

Trang 38

Speaking

E-commerce features

1 Work i n small groups W h a t are t h e features of this website?

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•MsnCs* Word Sfwdanfi aeon (Ao.,, by and A3 SnaBtn and A2 Knettan

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the

© 2010 A m a z o n c o m Inc, a n d its affiliates All rights r e s e r v e d

Vocabulary 2 W h a t are t h e steps i n b u y i n g p r o d u c t s online? N u m b e r these sentences i n

c o r r e c t order

a) T h e c u s t o m e r opens a n account

b ) T h e c u s t o m e r goes t o t h e check-out

c) T h e c u s t o m e r puts t h e item(s) in a basket o r s h o p p i n g cart

d ) T h e c u s t o m e r pays for the p r o d u c t ( s ) w i t h a credit o r d e b i t card

e) T h e c u s t o m e r goes t o t h e website

f) T h e c u s t o m e r searches and/or browses t h e website

g) T h e c u s t o m e r chooses t h e item(s) t o buy

Speaking 4 W o r k i n pairs Use firstly, secondly, then, after that, finally t o describe the steps i n

b u y i n g a p r o d u c t o r service Talk a b o u t s o m e t h i n g y o u have bought, like a DVD

Trang 39

Language

Linking ideas

We use and to link sentences that describe similar

We use but to link sentences that describe different

ideas/actions or situations 1 use Amazon but 1 don't use iTunes

We use so to say that something has happened as a

result of something She's got a Kindle, so she doesn't buy many books now

We use or to link sentences that describe two

Reading 5 Complete t h i s text w i t h t h e w o r d s i n t h e box

and but or

Vocabulary 6

Speaking 7

Companies want to reach more customers, (1) they go online I t is easy

to set up an online business (2) i t is difficult to design and develop a website that attracts a lot of customers Hardware (3) software provide basic infrastructure for E-commerce

Networking, customer interface and payment solutions are very important parts

of a company's E-commerce solution Customers expect a fast and reliable service (4) they w i l l go somewhere else to buy things

M a t c h t h e first half of t h e sentences 1-6

Use and, so, but and or

Example: I like the B&Q website

It has and

t o t o t h e second half a-f

a) I'll check online t u t o r i a l s b) electronic cheques t o pay for transactions

c) y o u can't t o u c h i t d) o u r sales i m p r o v e d a lot

e) t h e y search t h e Internet

f) p r o m o t i o n s a t t r a c t customers

39

Trang 40

Transaction security

Speaking 1 W h a t are t h e p o t e n t i a l s e c u r i t y threats t o online shopping? Share y o u r ideas

w i t h t h e g r o u p

Reading Read t h i s email A n s w e r these questions

TO: All Employees From: IT Director Subject: Online transactions security

We are developing new website security features We will have a virtual private network with a firewall which will help stop cyber attacks on the network perimeter The web application protection firewall (WAF) will protect our website from hacker attacks on customer contacts and login boxes Secure Socket Layer (SSL) will create

a secure connection for the users We will have two-factor authentication (2FA)

Website administrators will go through two layers of security before they access the hosting environment This will prevent password leaks All data will have encrypted backup to protect sensitive information

I am sure the company will benefit from the new security measures

Thank you Hamda Banna

1 H o w m a n y s e c u r i t y features w i l l t h e c o m p a n y have?

2 W h i c h s e c u r i t y feature w i l l s t o p attacks o n t h e c o m p a n y network?

3 W h a t s o l u t i o n w i l l p r o t e c t c u s t o m e r contacts a n d login boxes?

4 W h a t w i l l p r o t e c t p r i v a t e user i n f o r m a t i o n sent over t h e network?

5 W h a t w i l l t h e two-factor a u t h e n t i c a t i o n prevent?

6 W h a t w i l l p r o t e c t information?

Language

Future (will + infinitive)

The new security system will protect our customer's better Hackers won't/will not get into the network

We use will + infinitive without to to talk

about plans for the future (Something we

think, believe or know will happen.)

We use will + infinitive without to to talk

about plans for the future (Something we

think, believe or know will happen.)

When will we change to the new security system?

We'll/we will do it next month

We use will + infinitive without to to talk

about plans for the future (Something we

think, believe or know will happen.)

Will the new system have a firewall?

Yes, it will./No, it won't

Listening £3 M Listen a n d repeat these sentences

1 T h e c o m p a n y w o n ' t p r o v i d e Internet access t o all employees

2 I ' l l d o t h e s e c u r i t y checks a n d t h e n upgrade this week

3 W h e n w i l l y o u finish t h e work?

4 Yes, I w i l l !

5 No, she w o n ' t

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