PRESENTATION a FAMOUS COMPANY

a famous company In 1993, Limited liability company to build and food processing Kinh Do was found including a small snack production workshop in Phu Lam, District 6, Ho Chi Minh City with an investment of U.S. 1.4 billion and about 70 employees. After nearly 10 years of construction and development, now, Kinh Do is known as a leading company in food processing with many products: cookie cake, snack cake, cracker cake AFC – Cosy, chocolate candies, hard candy and soft candy, bread salty, sweet, cake, ice cream Kidos, Kinh Do moon cake, chocolate.

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A FAMOUS COMPANY

TOPIC’S STRUCTURE

CONTENT

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Introduction about Kinh Do company.

INTRODUCTION ABOUT KINH DO COMPANY

In 1993, Limited liability company to build and food processing Kinh Do was found including a small snack production workshop in Phu Lam, District 6, Ho Chi Minh City with an investment of U.S

$ 1.4 billion and about 70 employees.

After nearly 10 years of construction and development, now, Kinh Do is known as a leading company in food processing with many products: cookie cake, snack cake, cracker cake AFC – Cosy, chocolate candies, hard candy and soft candy, bread salty, sweet, cake, ice cream Kido's, Kinh Do moon cake, chocolate.

Development process of the company Kinh Do

In 01/2010, Kinh do

officially relocated

the headquarters on

141 Nguyen Du, Ben

Thanh Ward, District

1, Ho Chi Minh city

This event marks the

beginning of a new,

future-oriented

sustainable

development

MARKET, MARKET SHARE

Kinh Do is unit the top on the confectionery market Vienamese recent year they accounted for 30 – 35% market share.

With seven consecutive year by consumers voted as high- quality Vietnamese goods Distribution system

of the capital spread across 64 provinees and cities with 180 distributors and nearly 40.000 retail outlets

With other items are marketed as: bread snacks, cookie, crake, moon cake and in 2009 they launched the capital goods bakery

In recent years Kinh Do continues expanding the sales and made so many new products to increased sales.

WORKFORCE

SHARE PRICE

Profit T

u Turnover (billion dong)

In recent years Kinh Do continues to expand the seale and made so many new products to increased sales The company's turnover has increased steadily from 2005 -

2011 In particular, from 2010

to 2011 turnover increased 2.2 times, reach 1934 billion in

2010 and increased to 4247 billion in 2011.

Pre-tax profit of the company

is not stable in this period

expanded its business Even,

in 2008, the company loses 61 billion, years later, profits have increased but still not stable.

FUTURE PLAN

- Concentrate on the development of food-focused, financial capacity, sustainable links with the agricultural sector in the country, innovative manufacturing technology, information technology, human resources training to adapt to development strategy Implementation of solutions include: optimal customer solutions, the optimal solution produced, the complete system solution structure, enhance the value of the

system, assumed to improve financial performance.

- The target development of the Kinh Do group is to building brand image through the development of class projects, exploit and enhance the value chain through commercial trading activities and additional services, ensure continuous profitability, growth and progress

annually