Sales Introducing the Lightning Experience: Modern User Interface Proactive Sales Intelligence Customizable Platform Sales Wave Analytics App Custom Action Menus Wave Analytics for
Trang 1Winter ’16
Release Preview
Get ready for a new kind of customer
success
We have reimagined the Salesforce experience in the
Winter ’16 release Now, you can create 1-to-1 customer
experiences, sell smarter, and go faster than ever before
Note: Any unreleased services or features referenced in this or other public statements are not currently available and may not be delivered on time or at all Customers who purchase our services should make the purchase decisions based upon features that are currently available August 28, 2015
Trang 2Sales
Introducing the
Lightning Experience:
Modern User Interface
Proactive Sales
Intelligence
Customizable Platform
Sales Wave Analytics App Custom Action Menus Wave Analytics for Visualforce External Display for Presentation Mode New Filter & Comparison
Operators
Omni-Channel Lightning Service Console S1 Mobile Knowledge Configurable Self-Service Templates Social Post Approvals
Lightning Experience for Custom Objects Process Builder Multiple
Schedules Process Builder Bulk Optimized Lightning Connect CRUD Data Loader for Mac
Next Generation Journey
Builder CRM Powered Advertising with Active Audiences Next Generation Email Group Messaging Marketing Automation with GroupConnect Social Studio Network Expansion
Next Generation Community Builder Targeted Recommendations Rich Text in the Feed Insights for Community
Managers Relevant at Mentions
Winter ’16
Favorite Features 150+ New Features
Trang 3Modern User Interface Proactive Sales Intelligence Customizable Platform
With 50 new screens, the new Lightning Experience
puts the most important information
front-and-center The Home screen, with its highlighted deals
and easily actionable to-do items, makes it easier for
reps to plan their days out at a glance
And, using the Opportunity Workspace allows them
to focus in on the activities that will move their
deals forward List Views with integrated charts
bring analytics and insights into each rep's daily
planning and workflow With the more intuitive user
interface and productivity gains, sales reps can sell
faster than ever before
New tools mean sales teams can gain new, deeper insights into their business Alerts brings attention
to open to-do items or stalled opportunities, so that reps can manage their priorities more easily
And, the Pipeline Board focuses reps and their managers around the deals that need the most care Plus, with Account Insights, reps can always stay current on their customers' latest news updates
or company announcements Which means that every day, sales reps can focus on what's most important, selling smarter than ever before
The Lightning Experience comes with a whole new suite of tools to make customizing the sales process easier Sales Path lets sales managers build in repeatable, structured guidance so that reps can make the most effective decisions at each step of the sales process
With Page Layouts, sales teams can ensure that the most relevant information is always being
highlighted front-and-center And with Reports & Dashboards, sales organizations can create their own analytics, and get insights into their business So with the new Lightning Experience, sales reps can sell the way they want
Introducing the Lightning Experience
A whole new Salesforce A whole new way to sell.
Sell in a whole new way
Sales Cloud
Favorite Features
Click here to learn more
Trang 4Sales Wave
Analytics App Custom Action Menus Wave Analytics for Visualforce External Display for Presentation Mode Comparison Operators New Filter &
Bring the power of Wave to the
Sales Cloud Move from insight to action with custom action menus Easily explore your data and quickly answer any business question - all
without leaving Salesforce
Drive data-driven discussions at your next meeting, right from
your phone
Easily compare dimensions and measures with more precision from your mobile device
Sales Wave is an end-to-end analytics
app that brings the power of Wave
Analytics to Sales Cloud, and delivers a
new level of insight directly to any
device Sales Wave comes with fast
start dashboard templates that can be
personalized to the specific needs of
your organization Allowing every sales
manager to quickly gain pipeline
visibility, track team performance, and
uncover opportunities to grow their
business
Target User: Sales Managers
How to Enable: Contact Salesforce
Product: Analytics Cloud (Pilot)
With new custom actions menus, you can take advantage of actions that have been added to Salesforce objects —directly from Wave
dashboards and lenses Simply hover over any label or value in a chart or table, and choose an action such as log a call, create a new task or update record status and easily move from discovery to action
Target User: All Users How to Enable: Admin-Enabled Product: Analytics Cloud
Now you can embed a Wave Analytics dashboard into any Visualforce page
Drill in, apply filters, and explore any dashboard - all without leaving the Salesforce interface you know and love
Target User: All Users How to Enable: Admin-Enabled Product: Analytics Cloud
Presentation mode gets even better, with the ability to enable an
optimized external presentation layout Now, you can drive a data-driven discussion around a particular dashboard right from your mobile device, while projecting an optimized version designed for an external screen
Target User: All Users How to Enable: Auto-Enabled Product: Analytics Cloud
With the new filter operators for dimensions—Equals, Does Not Equal, and Contains—you can more easily narrow the focus of your lens Also, with the new comparison operators for measures —Between, Greater Than, and many more—you can precisely customize your data visualizations
Target User: All Users How to Enable: Auto-Enabled Product: Analytics Cloud
Understand your customers
in a whole new way
Analytics Cloud
Favorite Features
Trang 5Omni-Channel Lightning Service Console S1 Mobile Knowledge Service Templates Configurable Self- Social Post Approvals
Deliver smarter service by pushing
the right work to the right agents,
at the right time
Help your agents work faster in the Console with in-context info Knowledge in the Salesforce1 Solve cases faster with
Mobile App
Configure templates easily with drag and drop components Protect your brand’s reputation on social media
With Omni-Channel, companies can
dynamically push work to the right
employee based on skill set and case
history They can control which work
their agents take and in what priority,
and they have the ability to identify
which agents are available, capable,
and have capacity to handle
incoming work
Target User: Support Managers, Agents
How to Enable: Admin-Enabled
Product: Service Cloud
The Lightning Service Console makes it easier than ever for agents to access, digest, and edit the right information without ever leaving the Console The new user interface aligns with other Lightning features, ensuring that users experience consistency when they work Agents can now search, in-line edit, and even create new records, right from Console Sidebar
Finally, with the new Enhanced Feed Filters, agents can easily sort and filter activities by type, making it easy for them to review customer communications or internal information
Target User: Agents How to Enable: Auto-Enabled Product: Service Cloud
The Salesforce1 mobile app now includes the ability to view Knowledge Articles on Android and iOS Now, any employee away from their desktop can access Knowledge articles, and articles related to cases, right from their mobile device
Target User: Support Managers, Field Service
Reps, Agents
How to Enable: Auto-Enabled
Product: Service Cloud
Companies can now easily configure self-service communities templates using the drag and drop interface
With just a few clicks, users can access the component library to add, remove, or change the location of any component in their community
For a more personalized look and feel, Admins and developers can now use Lightning to build custom components
Target User: Admins, Developers How to Enable: Auto-Enabled (new
customers), Involved Migration (existing customers)
Product: Service Cloud
In the case feed, the social publisher has always allowed social care agents to respond to customers on Facebook and Twitter With Winter ‘16, admins can now create approval processes so that supervisors can review posts before they are published Admins can create approval processes in Setup; agents can submit, recall, and retry posts from the case feed; and supervisors can approve
or reject pending posts in a variety of ways Now, you can ensure your social posts are high quality and
reflect your brand
Target User: Agents, Support Managers How to Enable: Admin-Enabled Product: Service Cloud
Service in a whole new way
Service Cloud
Favorite Features
Trang 6Lightning Experience
for Custom Objects Multiple Schedules Process Builder Bulk Optimized Process Builder Lightning Connect CRUD Data Loader for Mac
Get work done faster with a new
user experience schedules for time-dependent Quickly configure multiple
actions
Now optimized for bulk, increase efficiencies across your business faster Create, update, and delete data in external systems in real-time Salesforce with a drag-and-drop tool Load data from anywhere into
for Macs
The Lightning Experience for Custom
Objects brings you a modern user
experience and surfaces the most
important information so that you
can get work done faster and delight
your customers It is powered by the
Salesforce1 Platform, so it comes
with all of the benefits of the
Salesforce ecosystem and can be
customized with Lightning App
Builder
Target User: Admins
How to Enable: Auto-Enabled
Product: Salesforce1 Platform
Now, you can schedule all of your timed actions in one place by setting up multiple schedules in the same process Automate all of your reminders and follow-up tasks in one go
Target User: Admins
How to Enable: Auto-Enabled Product: Salesforce1 Platform
Now, Process Builder can scale to handle records in bulk so you can automate more of your business at once
by triggering it from data loader
Handling records in bulk will increase efficiency across your organization and save you time
Target User: Admins
How to Enable: Auto-Enabled Product: Salesforce1 Platform
Lightning Connect is the fastest, easiest way to connect any data source to Salesforce, helping companies connect legacy data with Salesforce in minutes using point and click tools Now, companies can seamlessly create, read, update, and delete data in external systems, right from within Salesforce
Target User: Admins How to Enable: Admin-Enabled
Product: Salesforce1 Platform
Now available for Mac, Data Loader let's you load data from into
Salesforce with point and click simplicity Just drag-and-drop to map your fields, double check with built-in CSV viewer, and even perform bulk operations Loading data from a Mac into Salesforce has never been so easy
Target User: Admins How to Enable: Admin-Enabled
Product: Salesforce1 Platform
Engage customers with apps
Salesforce1 Platform
Favorite Features
Trang 7Next Generation
Journey Builder
CRM Powered Advertising with Active Audiences Next Generation Email
Group Messaging Marketing Automation with GroupConnect Social Studio Network Expansion
Plan, personalize and optimize
every customer journey Use customer data in Salesforce for targeted advertising and
building lookalike audiences
Easily deliver 1-to-1 personalized emails at scale Empower marketers to extend
personalized, 1-to-1 customer journeys to messaging apps
Grow your community with the addition of Instagram, YouTube and Google+ networks
Next Generation Journey Builder
increases the ability to plan, personalize
and optimize customer journeys across
sales, service, marketing, custom apps,
and much more With the new added
integration for Sales Cloud and Service
Cloud activities you can create journeys
that go beyond traditional marketing
activities Now, any journey is possible
Target User: Customer Experience Managers
How to Enable: Admin-Enabled
Product: Marketing Cloud
Use first party data to run targeted advertising to your customers on Instagram and with display ads
Extend your 1-to-1 cross-channel customer journeys by advertising to your customers based on the information you know about them and tailoring your ads to send the right message, to the right person,
at the right time
Target User: Marketers How to Enable: Auto-Enabled Product: Marketing Cloud
Easily create and send emails with new drag-and-drop tools with Next Generation Email Be fully in charge of your campaigns by easily managing your headers and footers, changing links after an email has been deployed, and clearing the queue of a paused email Now, you can easily deliver 1-to-1 personalized emails at scale
Target User: Marketers How to Enable: Auto-Enabled Product: Marketing Cloud
GroupConnect is a mobile messaging solution that enables brands to extend personalized, 1-to-1 customer journeys into messaging apps Marketers can identify their new 'friends,' or user profiles,
by linking them to existing marketing data within GroupConnect These rich user profiles extend across all digital channels, such as web, email, and customer relationship management systems Also, marketers can engage in personalized 2-way conversations and are empowered to create 1-to-1 journeys with the billions of users on messaging apps
Target User: Marketers How to Enable: Contact Salesforce Product: Marketing Cloud
Build your brand and expand your community by publishing compelling images to Instagram, and videos to your YouTube channels Save time by quickly cross posting your video to Facebook Publish text, images and links on Google+ and monitor performance Share the top performing posts with other teams
Target User: Marketers How to Enable: Auto-Enabled Product: Marketing Cloud
Market in a whole new way
Marketing Cloud
Favorite Features
Trang 8Next Generation
Community Builder Recommendations Targeted Rich Text In The Feed Community Managers Relevant At Mentions Insights for
Easily customize a community
without code using Lightning
Components
Personalize the community experience for every user Customize the font and style of your feed posts Easily monitor the community and take action right from the
Community Management page
See the most relevant suggestions when at mentioning people
or groups
Lightning Community Builder and
Templates enable any business user – not
just developers and IT staff – to quickly
and easily deploy a customized, branded
and mobile-optimized community
And, now companies can use Lightning
Community Builder to create their own
customer community and even develop
their own custom pages with Lightning
Components and embed them into the
community In addition, new drag and
drop Templates allow customized design,
usability and data integration
Target User: Community Managers, Admins
How to Enable: Auto-Enabled
Product: Community Cloud
Targeted Recommendations allow community managers to suggest content with specific information or post an announcement into the feed and target it to a specific group, member type or individual Powerful algorithms deliver the most relevant content to each member The recommendation algorithms also identify and surface experts so that only the most relevant contributors are highlighted within the community
Target User: Community Managers, Admins,
Community Users
How to Enable: Auto-Enabled Product: Community Cloud
Rich Text In The Feed allows users to customize the formatting for
messages they post in the feed
Empower users to personalize their messages and allow them to edit previous posts by adding rich text
Highlight important portions of a post by making it bold, italicize headings or strikethrough portions
of previous posts by editing
Target User: All Users How to Enable: Auto-Enabled Product: Community Cloud
Insights make it easy for community managers and moderators to see what's going on in a community and drive community engagement and adoption Now community
managers can monitor the community and take action right from the Community Management page Choose from over 100 pre-packaged reports to easily customize Insights to suit any community manager's needs and add or subtract reports as needed
Target User: Community Managers How to Enable: Auto-Enabled Product: Community Cloud
Relevant At Mentions make it easier than ever before to quickly at mention people and groups This new algorithm learns your behavior
to suggest the people and groups with which you interact the most And when in a private group it will suggest members of the group so that you can mention people fast Suggested names are sorted alphabetically so people are easy to find
Target User: All Users How to Enable: Auto-Enabled Product: Community Cloud
Engage in a whole new way
Community Cloud
Favorite Features
Trang 9the Release Community
See the new features come to life
by watching Salesforce product
marketers demo their favorite
features in the Winter ’16 release
Click Here
Learn about all the new and improved Salesforce features in the Winter ’16 release
Click Here
Get the latest release information, answers to your questions, and
Warm Up to Winter ’16