Design BelowThe Line Create a report that looks open and inviting.

Silk, shast, Spaff forl isn’t cubular but quastic, leam restart that can’t prebast.. A card whint not isn’t cubular but quastic, leam is restart that can’t pre-Elesara and order is fay o

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Create a report that looks

Design below the line

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Design below the line

Simple technique creates a report that looks open and inviting

What is a hangline? Think clothesline; it’s a way to suspend

every-thing mid-air A hangline is a sight line placed about a quarter of the page down that makes an “above” and a “below.” The wide top margin— the “above”—is what gives the pages its sense of open space, so place only simple headlines up there, and don’t block the view

Reports arrive on the designer’s desk piecemeal from multiple sources, often with too many words and too few photos It’s your job to convert that stack of random clutter into a cohesive, smoothly ﬂowing publication that feels open and inviting

How do you do it?

Taking a visual tip from museum display, start

with one long, horizontal line—a hangline—and

suspend everything below it; this will give the page its ﬂow The open space above the line gives the page its airy, inviting feel Have a look.

Above the line, headlines only

¼”

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Make the lines The hangline is the master horizontal line Columns provide the vertical guidelines

to work a variety of elements into a smooth, page-to-page ﬂow.

Integrated Defense Systems

Quastic is leam restart that chas can’t to is there chasible This to

is shast, is lape

has larch to say

Integrated Defense Systems (IDS), with sales of

chasible Silk, shast, lape and behast the thin is chack

fay of alm A all card is to be at all whilst not whint not oogum or bont Pretty simple, glead is not the and tarm

Spaff forl isn’t this is not a chant ask cubular but quas-chasible Silk, shast, lape and behast the thin chack

“It has larch to say fan.” Why? Elesara and order is tic, leam restart that can’t prebast It’s tope, this ﬂuant alm isn’t cubular Texture is and ﬂasp net exating end

or bont Pretty simple, glead and tarm Texture and ﬂasp net exating end mist this of it taken at all not snooling

Spaff forl isn’t cubular this but quastic, leam restart that can’t prebast It’s tope, this ﬂuant chasible Silk, shast, Why? Elesara and order is fay of alm A card whint not oogum or bont It’s tope, this ﬂuant chasible Silk, shast, Spaff forl isn’t cubular but quastic, leam restart that

can’t prebast It’s tope, this fluant chasible Silk, shast, Why? Elesara and order is fay of alm A card whint not isn’t cubular but quastic, leam is restart that can’t pre-Elesara and order is fay ofleam restart thai Texture and bast It’s tope, this fluant chasible Silk, shast, lape and and flasp net exating end mist theo it snoochack is fay bont Pretty simple, glead at all why so meteo and tarm

Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this ﬂuant chasible Silk, is shast,

A card whint not oogum or this is not the best at net exating end mist this of it taken at all not snooling

Spaff forl isn’t cubular this but quastic, leam restart that

Integrated Defense Systems

is shast, is lape

has larch to say

Quastic is leam restart that chas can’t to chasible This to is shast, is lape and

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Design below the line Vary column widths to convey different pace or emphasis Keep the text ﬂowing from top to bottom Don’t leave gaps in the middle or jump over elements

Side-by-side stories (Above) Use background color to unify the parts of each story while keeping the two layouts separate Be sure to color the entire page, not just part of

it, to maintain the consistency and the open feel

Simple paff forl isn’t cubular but quastic, leam card whint not oogum or is not bont Pretty Texture and ﬂasp net exating end mist of

it snooling Spaff forl isn’t cubular but quastic, the thin chack “It has larch to say fan.” Why?

70,000 65,000 60,000 55,000 50,000 45,000 40,000 35,000 20,000 15,000 0

It’s tope, ﬂuant chasible

Silk, shast, lape and too behast the thin chack

Why? Elesara and order

is fay It’s tope, ﬂuant chasible Silk, shast, the thin chack It has larch to say fan Why?

Elesara and order is fay the toot but thinst

Elesara and order is fay of alm A card is whint Cubular and ﬂasp net exating end mist of it snooling Spaff forl isn’t cubular then to but is behast the thin chack “It has larch the to say Card whint not oogum or bont

Mission Assurance

Mission Assurance is in the DNA of this company Embedded in the culture of Zenith

tems in the world to address urgent defense, security and aircraft needs.Texture ﬂasp an behast oogum or bont Pretty simple, glead and tarm Texture and ﬂasp net exating end mist of it snooling

Silk, shast, lape and behast the thin at chack It has larch to say fan.Why? Elesara and order is fay

of leam restart and Elesara and order is fay whint toogum or bont Pretty simple, glead and tarm 13 12

Texture Flasp Texating Global Presence

Four-column is book-like

One-column is for captions.

Five-column is elegant but slower

to read Use wider leading.

Two-column is newsy Best for

legends and sidebars.

Three-column is the easiest to read A comfortable width.

Zenith Technology Zenith Technology

Zenith Technology

How wide should the text columns be? Rules of thumb:

Wider leading

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Hang the pictures Like text, photos hang from the hangline For the cleanest look, enlarge photos enough to run top to bottom or side to side Don’t “ﬂoat” a photo mid-page or wrap text around it.

Yolanda James

Integrated Defense Systems

“Pretty simple paff forl isn’t cubular but quastic, leam restart that can’t prebast and behast the thin chack

It has larch to say fan A card whint not oogum or bont Pretty simple glead

to this and tarm A card whint not oogum or bont

Why then soil must be.”

Maria Sandoval

Intelligence Systems

“Leam restart that can’t prebast It’s tope, this ﬂuant chasible Silk, shast, lape and behast the thin chack

It has larch to say fan

Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm

Texture and ﬂasp net A moire cutter it’s bont.”

Derrick Banks

Network Centric Systems

“Spam moire eam restart that can’t prebast It’s tope, this ﬂuant chasible Silk, shast, lape and behast the thin chack.It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont

Pretty simple, glead and tarm Texture and ﬂasp net

A card whint not oogum or moire cutter it’s bont.”

Ron Billups

It has larch to say fan A card whint not oogum or bont Pretty simple glead

Zenith Technology is a company where people versity of thought We seek opinions and individual

that can’t prebast It’s tope, this fluant chasible Silk, best ador this is not to say that what has larch to say not oogum or bont Pretty simple, glead and tarm Spaff forl isn’t cubular then quastic, is leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the is thin chack “It has larch simple, glead and tarm Texture and flasp net exating end mist of it snooling tant not it’s ogum or then bont

Pretty simple, glead and tarm behast the thin chack

oling Spaff forl isn’t cubular but quastic, leam restart shast, lape and the thin chack “It has larch to say fan.”

Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty is not quick to why all must

Patrick Chan

Missile Systems

“Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order

is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm It’s tope this ﬂuant chasible shast moire larch then to.”

David Baxter

Technical Services

A Vision of Diversity

Zenith Technology’s unyielding commitment to our

behind our people, whether we are developing systems

not at all pleam restart that can’t prebast It’s tope, this

thin chack “It has larch to say fan.” Why? Elesara and

not oogum bont Pretty simple, glead and tarm Texture

and ﬂasp net exating end mist of it too char snooling

Spaff forl isn’t cubular but is not to bequastic, leam

tope, this ﬂuant chasible Silk, shast, lape and behast the

ﬂasp net exating end mist of it snooling tnt not oogum or

bont Pretty simple, glead and is then chant it’s never too

Silk, shast, lape and behast the is thin chack “It has

larch to say fan.” Why? Elesara and order is fay of alm

glead and tarm Texture and ﬂasp net exating end mist

It’s tope, this ﬂuant chasible Silk, shast, it’s not lapet

Elesara and order is fay of today may seem to be whalm

oogum bont Pretty simple, glead and tarm Texture and

ﬂasp net exating bend mist of it too at all char snooling

Spaff forl isn’t cubular but is not to bequastic, leam

tope, this ﬂuant chasible Silk, shast, lape and behast

the thin chack “It has larch to say fan.”

Advanced Technology

15 14

Spaff forl isn’t cubular too Quastic is leam restart that can’t to the prebast

is shast, is lape and behast the thin

is chack It has larch to say fan Then isn’t cubular but iquastic, leam restart that can’t the prebast It’s tope, this ﬂuant to chasible Silk, shast, lape

Behast the thin is chack It has larch

to say fan Why? Elesara and order

Elesara and of order of alm Spaff forl isn’t cubular but iquastic, leam restart that can’t the prebast It’s tope, this ﬂuant to chasible Silk, shast, lape and say fan Why? Elesara and order

Zenith Technology

Photo rests on the bot-tom; captions hang from the line above it.

Spaff forl isn’t to cubular ebut it’s not qleam to never restart that can’t prebast It’s tope, this no to ﬂuant cishasible The silk, shast, lape and behast the thin chat of alm A card isn’t whint not is thenoogum

or bont Pretty simple tome chant to this is note

Main image runs top to bottom; small image is part of the caption.

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Aircraft Company

16

Card is not whint not oogum or bont Pretty simple,

this of it taken at all not snooling The ﬂuant chasible

Silk, shast, lape and behast the thin is chack “It has larch to is not say fan.” Why? Elesara and order is fay of

or bont Pretty simple, glead is not the and tarm Tex-Spaff forl isn’t this is not a chant ask cubular but quas-chasible Silk, shast, lape and behast the thin chack

fay ofleam restart thai Texture and flasp net exating tic, leam restart that can’t prebast It’s tope, this fluant has larch to say fan.” Why? Elesara and order is fay of mist of it snoochack is fay of leam restart thai A card

or bont Pretty simple, glead and tarm Texture and ﬂasp Spaff forl isn’t cubular this but quastic, leam restart that lape and behast the thin chack “It has larch to say fan.”

Why? Elesara and order is fay of alm A card whint not lape and behast the thin the chack this ﬂuant chasible

Texture and ﬂasp net exating bend mist of it snooling

can’t prebast It’s tope, this ﬂuant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.”

Why? Elesara and order is fay of alm A card whint not and ﬂasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam is restart that can’t pre-behast the thin chack “It has larche to say fan.” Why?

flasp net exating end mist of it snooling Spaff forl isn’t bast It’s tope, this fluant chasible Silk, shast, lape and Elesara and order is fay of alm isn’t cuIbular Texture ofleam restart thai A card whint not isioogum or bont

A card whint not then why ask me to be oogum or Texture and ﬂasp net exating end mist of it snooling

can’t prebast It’s tope, this ﬂuant chasible Silk, is shast, lape and behast the thin chack “It has larch to say fan.”

Why? Elesara and order is fay off is alm card whint not

boll to me it’s bont Card is not whint not oogum or net exating end mist this of it taken at all not snooling

is shast, is lape has larch to say

It’s not tope, this ﬂuant chasible

Quastic is leam restart that chas can’t to is there

texture and ﬂasp net exating end mist of it snooling

can’t prebast It’s tope, this ﬂuant chasible Silk, shast, fan.” Why? Elesara and order is fay of alm A card is not Texture and ﬂasp net exating end mist of it snooling

tic, leam restart that can’t prebast It’s tope, this ﬂuant

It has larch this is not the chant of today is not tito Texture and ﬂasp net exating it send mist of it snooling

can’t prebast It’s tope, this ﬂuant chasible Silk, shast, Elesara and order is fay of alm isn’t too cubular

Tex-is fay oﬂeam restart thai A card whint not Tex-is oogum

or bont Card is not whint not oogum or bont Pretty simple, glead and tarm Texture and ﬂasp net exating end mist this of it taken at all not snooling Spaff forl bast It’s tope, this ﬂuant chasible Silk, is to the shast, say fan.” Why? Elesara and order is fay of alm

Missile Systems

texture and ﬂasp net exating end mist of it snooling

can’t prebast It’s tope, this ﬂuant chasible Silk, shast, fan.” Why? Elesara and order is fay of alm A card is not Texture and ﬂasp net exating end mist of it snooling

tic, leam restart that can’t prebast It’s tope, this ﬂuant

It has larch this is not the chant of today is not tito thai Texture and ﬂasp net exating end mist of it snool-can’t prebast It’s tope, this ﬂuant chasible Silk, shast, Elesara and order is fay of alm isn’t it cubular

Tex-is fay ofleam restart thai A card whint not Tex-is oogum or ple, glead and tarm Texture and flasp net exating end mist this of it taken at all not snooling Spaff forl isn’t It’s tope, this fluant chasible Silk, is to the shast, lape and behast the thin chack “It has larch is then say fan.”

Why? Elesara and order is fay of alm A card whint not lape and behast the thin chack this this ﬂuant chasible

Texture and ﬂasp net exating end this is not end

Texture and ﬂasp net exating end mist of it snooling

can’t prebast It’s tope, this fluant chasible Silk, shast, fan.” Why? Elesara and order is fay of alm A card is not Texture and flasp net exating end mist of it snooling tic, leam restart that can’t prebast It’s tope, this fluant

It has larch this is not the chant of today not tito say Texture and flasp net exating end mist of it snooling can’t prebast It’s tope, this fluant chasible Silk, shast, Elesara and order is fay of alm isn’t cubular Texture fay ofleam restart thai A card whint not is oogum

or bont Card is not whint not oogum or bont Pret-exating end mist this of it taken larch to say fan and behast the thin chack “It has larch to say fan Elesara and order is fay of alm isn’t cubular Texture

is and ﬂasp net exating end mist of it snoochack is fay Card is not whint not oogum or bont Pretty simple, this of it taken larch to say fan

Spaff forl isn’t too cubular but their not it’s leam to it’s never restart that

is can’t prebast to

It’s tope, this not

no to ﬂuant is then behast the thin is chat of alm A card isn’t whint not is then oogum bont

Pretty simple tome chant ﬂuant this

Continued from page 10

Distribute line endings across multiple pages Run a long story

page to page until it ends In most most cases, it will stop short of the

bottom, leaving an empty gap If the gap is large (near right), avoid

starting a new story here Instead, maintain a loose clothesline effect

and redistribute the copy, leaving all the bottom edges slightly ragged

(far right) Start the next story at the top of the following column.

Where to hang the next story All start stories at the top, none at mid-page The open top space gives all the pages a sense of continuity and connectedness, even when the information or topics change.

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Saff forl isn’t cubular but to cam restart

is that is to then can’t prebast silk

to the sha lap behast the thin

10 Advanced Technology

12 Mission Assurance

14 System Integration

16 Aircraft Company

18 Missle Systems

22 Airborne Systems

26 Technical Services Company

30 Network Centric Systems

32 Intelligence and Information Systems

36 A Customer Focused Company

40 Mission Support

Black plays two roles 1) Like the hangline, the black background connects the front cover to the ﬁrst spread 2) In addition, black works just like white and creates an inviting sense of spaciousness and visual ﬂow.

2006 | ANNUAL REPORT

ZENITH TECHNOLOGY

(Above) The cover and ﬁrst inside spread will never be seen side by side as they are here But note how a simple hangline visually connects these separate objects

Hangline connects cover to inside Cover and ﬁrst spread set a scene of open, ﬂowing space; hangline maintains continuity

Dramatic against black, the minimal text seems to hang like the satellite in deep space.

(Above) Thin

tail

overlap-ping the

hang-line doesn’t

interrupt the

visual ﬂow,

because the

mass of the

image is

below the

hangline.

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b) 16 pt, c) 9.5/13 pt

b) 9.5/13 pt

3 Glypha 55 Roman | 8/10.5 pt

4 Glypha 45 Light Oblique | 8/10.5 pt

5 ITC Elan Book Italic | 15.5 pt

Images

e f

e f g h i j

Colors 8 9 10

Article resources

C0 M35 Y100 K15 C0 M0 Y0 K55 C5 M5 Y5 K12

2006 | ANNUAL REPORT

ZENITH TECHNOLOGY

8 9 10

5

Yolanda James

It has larch to say fan A card whint not oogum or

Maria Sandoval

Intelligence Systems

Derrick Banks

Network Centric Systems

“Spam moire eam restart that can’t prebast It’s tope, this ﬂuant chasible Silk, shast, lape and behast the thin chack.It has larch to say fan Why? Elesara and order is fay of alm A card Pretty simple, glead and tarm Texture and ﬂasp net

A card whint not oogum or moire cutter it’s bont.”

Ron Billups

It has larch to say fan A card whint not oogum or

Zenith Technology is a company where people

versity of thought We seek opinions and individual

contributions Saff forl isn’t but Quastic, leam restart

that can’t prebast It’s tope, this ﬂuant chasible Silk,

shast, lape and behast the thin chack “It must be the

fan.” Why? Elesara and order is fay of alm A card whint

ture and ﬂasp net exating end mist to of it is snooling

Spaff forl isn’t cubular then quastic, is leam restart

shast, lape and behast the is thin chack “It has larch

simple, glead and tarm Texture and ﬂasp net exating

end mist of it snooling tant not it’s ogum or then bont

Pretty simple, glead and tarm behast the thin chack

Texture and ﬂasp net exating end mist is of the

sno-oling Spaff forl isn’t cubular but quastic, leam restart

shast, lape and the thin chack “It has larch to say fan.”

Why? Elesara and order is fay of alm A card whint not

oogum or bont Pretty is not quick to why all mus

Patrick Chan

Missile Systems

“Spaff forl isn’t cubular but quastic, leam restart that lape and behast the thin fan Why? Elesara and order

is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm It’s tope this ﬂuant chasible shast moire larch then to.”

David Baxter

Technical Services

6

Spaff forl isn’t to cubular ebut it’s not qleam to never

restart that can’t prebast It’s tope, this no to ﬂuant

cishasible The silk, shast, lape and behast the thin

chat of alm A card isn’t whint not is thenoogum

or bont Pretty simple tome chant to this is note

7

A Vision of Diversity

3

3 4 3

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After is dedicated to making graphic design understand-able, useful and even fun for everyone

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