MOBILE APPLICATION DEVELOPMENT Lec 02

1.1 Mobile Web FIGURE 2-1: The increase in the number of mobile Internet users... c Hoang Anh Viet 2016 FIGURE 2-1: The increase in the number of mobile Internet users... 1.1 Mobile Web

M OBILE A PPLICATION D EVELOPMENT

Lecturer: MSc Hoang Anh Viet

CS 2015-2016

(c) Hoang Anh Viet 2016

Content

Mobile App Development

HYBRID

Native code

+ HTML5

C# / XAML, C++

(c) Hoang Anh Viet 2016

(c) Hoang Anh Viet 2016

1.1 Mobile Web FIGURE 2-1: The increase in the number of mobile Internet users

(c) Hoang Anh Viet 2016

FIGURE 2-1: The increase in the number of mobile Internet users

1.1 Mobile Web FIGURE 2-1: The increase in the number of mobile Internet users

(c) Hoang Anh Viet 2016

FIGURE 2-1: The increase in the number of mobile Internet users

Mobile Content

(c) Hoang Anh Viet 2016

FIGURE 2-2: Desktop website of a commercial site FIGURE 2-3: Mobile version of site shown in Figure 2-2

1.2 Mobile Browsers FIGURE 2-4: Top five mobile browsers

(c) Hoang Anh Viet 2016

TABLE 2-1: Mobile OS Market Share by Country as of February 2012

1.  Immediacy – Mobile Websites Are Instantly Available

A mobile website is instantly accessible to users via a browser across a range of devices (iPhone, Android, BlackBerry, etc) Apps on the other hand require the user to first download and install the app from an app marketplace before the content or applicaAon can be viewed - a significant barrier between iniAal engagement and acAon/conversion

2.  CompaBbility – Mobile Websites are CompaBble Across

Devices

A single mobile website can reach users across many different types of mobile devices, whereas naAve apps require a

separate version to be developed for each type of device

Furthermore, mobile website URLs are easily integrated within other mobile technologies such as SMS, QR Codes and near field communicaAon (NFC)

(c) Hoang Anh Viet 2016

3.  Upgradability – Mobile Websites Can Be Updated Instantly

A mobile website is much more dynamic than an app in terms of pure flexibility to update content If you want to change the design

or content of a mobile website you simply publish the edit once and the changes are immediately visible; updaAng an app on the other hand requires the updates to be pushed to users, which then must

be downloaded in order to update the app on each type of device

5.  Findability – Mobile Websites Can be Found Easily

Mobile websites are much easier for users to find because their pages can be displayed in search results and listed in industry- specific directories, making it easy for qualified visitors to find you Most importantly, visitors to your regular website can be

5.  Shareability – Mobile Websites Can be Shared Easily by

Publishers, and Between Users

Mobile website URLs are easily shared between users via a simple link (e.g within an email or text message, Facebook or Twi[er post) Publishers can easily direct users to a mobile website from a blog or website, or even in print An app simply cannot be shared in

this fashion

6.  Reach – Mobile Websites Have Broader Reach

Because a mobile website is accessible across pla]orms and can be easily shared among users, as well as search engines, it has far

greater reach capability than a naEve app

(c) Hoang Anh Viet 2016

7.  LifeCycle – Mobile Websites Can’t be Deleted

The average shelf-life of an app is preSy short, less than 30 days according to some research, so unless your app is something truly unique and/or useful (ideally, both), it’s quesAonable how long it will last on a user’s device Mobile websites on the other hand are

always available for users to return to them

8.  A Mobile Website Can be an App!

Just like a standard website, mobile websites can be developed as database-driven web applicaAons that act very much like naAve apps A mobile web applicaAon can be a pracAcal alternaAve to naAve app development

9.  Time and Cost - Mobile Websites are Easier and Less Expensive

Last but certainly not least, mobile website development is considerably more Ame and cost-effecAve than development of a naAve app, especially if you need to have a presence on different plaXorms (requiring development of mulAple apps)

10.  Support and Sustainability

The investment consideraAons of app vs website don’t end with the iniAal launch; properly supporAng and developing an app

(upgrades, tesAng, compaAbility issues and ongoing development)

is more much more expensive and involved than supporAng a website over Ame

(c) Hoang Anh Viet 2016

•  Mobile ApplicaBons

(c) Hoang Anh Viet 2016

FIGURE 2-5: Mobile browsing behavior in the U.S

2.2 When to Create an App

(c) Hoang Anh Viet 2016

FIGURE 2-7: Types of apps in the markets

How many apps will be kept?

3.  Richer User Experience

Users generally provide higher raAngs for apps that have the naAve interface No maSer how nice the iOS interface is, if you create an Android app and provide UI elements from

iOS, users are more likely to rate your app lower

4.  Ease of Discovery

Markets provide a place to present your app to the world Most users are not using a search engine to find apps for

their mobile devices; they are using the built-in search tools within the installed market tool

(c) Hoang Anh Viet 2016

5.  Push NoBficaBons

Push noAficaAons simulate the same behavior of text messages, but are app based Push noAficaAons alert users of something

short forms, and rich integraAon with social media services such

as Facebook and TwiSer can provide a level of feedback that is not seen with mobile web apps

Mobile MarkeEng

(c) Hoang Anh Viet 2016

FIGURE 2-9: The long tail

•   AdverBsing is not personal and directed toward the general public Paid communicaEons such as radio, direct mail, and TV placements are considered

adverEsing

•   MarkeBng is a process Part of this process contains strategies to find out what products or services will provide value to clients, how to sell to clients, and how to communicate AdverEsing is part of the

markeEng strategy

(c) Hoang Anh Viet 2016

FIGURE 2-10: QR code FIGURE 2-11: Microsof Tag

App Markets FIGURE 2-12: iTunes App StoreFIGURE 2-13: Android Market

App Markets>> Featured Apps

(c) Hoang Anh Viet 2016

App Markets>> DescripEon

(c) Hoang Anh Viet 2016

App Markets>> User Reviews

App Markets>> Sales

(c) Hoang Anh Viet 2016

App Markets>> Sales