Online marketing trends 2016

Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016 Online marketing trends 2016

Bringing the brands

even closer to their

followers and engaging

with them at this

moment.

FOR 2016

ONLINE MARKETING TRENDS

47%

Both an opportunity and threat to your search marketing

strategy.

Delivering non-intrusive ads to highly relevant target market

Curating and creating content as a retention strategy to improve the social aspect of social media

Live Streaming Digital Assistants Social Media Ads Instant Stories

5

Collecting and understanding data that we freely share with our intelligent

devices,

Internet of Things

advertising content in a

digital form is

something to try if you

have big pockets

FOR 2016

ONLINE MARKETING TRENDS

47%

Providing instant replies and engaing staff that is there for

you 24/7

Becoming responsive is

a must Now it's time to think about SEO and tracking conversions

Being to the point and customizing content to particular online channels.

Digital Out Of Home Customer Service Mobile Traffic Custom Content

10

Localizing your message to achieve maximum relevancy

Geo Location

Live Streaming

TREND 1: BRINGING THE BRANDS EVEN CLOSER TO THEIR FOLLOWERS THROUGH A VIDEO

Social media is already making use of

streaming - YouTube Events, Facebook

Live (available to big accounts), and

Periscope, Meerkat and Blab Brands are

about to catch up, especially with live

streaming events such as recent Apple

Keynote in September

Digital Assistants

TREND 2: BOTH AN OPPORTUNITY AND THREAT TO

YOUR SEARCH MARKETING STRATEGY

Google Now, Cortana, Siri and soon to be

launched Facebook's M - those are all examples

of intelligent, digital assistants I think this will be

one of the biggest marketing trends in 2016 as

well as one of the biggest challenges to marketing

itself This means trying to sustain the relevance of

traditional search marketing

Social Media Ads

TREND 3: DELIVERING NON-INTRUSIVE ADS TO HIGHLY

RELEVANT TARGET MARKET

Advertising on social media is big in 2015 as there

is no such thing as “free organic reach” anymore

2016 is going to be the year of relevancy,

intelligent targeting and perfect user experience

In order to keep members on social media,

Facebook and others need to deliver a seamless

experience and extremely high quality content

Instant Stories

TREND 4: CURATING AND CREATING CONTENT AS A RETENTION STRATEGY

Social media will take over the publishing

platforms to become our destination sites

Keep an eye on Twitter's Moments, a

carefully curated feed of news based on

relevant topics; Facebook Instant

Articles and Snapchat's Stories

Internet of Things

TREND 5: COLLECTING AND UNDERSTANDING DATA

THAT WE FREELY SHARE WITH OUR DEVICES

Think about the unlimited stream of data

available to marketeers if more and more

devices will track and control our daily

activities Is your iPhone already tracking

your daily movement with Health app?

Curious to find out more?

Read the entire list on bit.ly/smtipz-trends

www.socialmediatipz.com >