Big Data Evolution: March of ProgressPassing 50% Tipping Point 50 % Substantiate business decisions Improve business processes Improve products or services Improve customer service and e
Trang 1Big Data Evolution: March of Progress
Passing 50% Tipping Point
50 %
Substantiate business decisions Improve business processes Improve products or services Improve customer service and experience
Identify new business opportunities
2011
2015
Collects data but severely
underuse them
60%
61%
88%
43%
57%
88%
18%
59%
88%
18%
56%
89%
20%
49%
85%
Understands value of data and marshals resources to take better advantage
Has well-defined data-management strategies that focus on collecting and analyzing the most valuable data
Collects data but do not consistently maximize their value
Data wasters & collectors Aspiring data managers Strategic data managers
Opportunities of Increased Amounts of Data
From Service to Experience
-9 -6 -3 0 3 6 9 12 15
15%
-4%
-3% -8%
Strategic data manager
Aspiring data manager
Data collector
Data wasters
2011 to 2015
Tracking true progress
Download the briefing paper here
Sponsored by
It has completely changed the way
we do business
It has had no impact
on our organisation
Better customer service
48 %
58 %
9 %
3 % 7 % 7 % 25 % 44 % 14 % Enhanced customer service
27%
20%
26%
22%