Top 5 money saving adwords tips

Here are five tips for running cost-effective Google AdWords campaigns... WATCH HOW: VIDEO ON LAST PAGE... Use Mobile Bid Modifiers 2Ads seen on mobile devices inherit your ad group’s se

Top 5 Money-Saving

AdWords Tips

Worried your PPC

Budget might balloon out of control?

Don’t! Here are five tips for

running cost-effective Google AdWords campaigns

Separate Search and Display Networks

1These are different networks, and thus

behave differently––like how their quality scores are calculated

Separation is the number-one way to prevent wasting money!

WATCH HOW: VIDEO ON LAST PAGE

Use Mobile Bid Modifiers

2Ads seen on mobile devices inherit your ad

group’s set bid––unless you change it

If your site isn’t mobile optimized, lessen the bid or turn it off completely

WATCH HOW: VIDEO ON LAST PAGE

Send visitors to a relevant landing page

3Don’t just drop people on your homepage

when their search was specific

Take them to a product or category page so they don’t bounce right back to their search

WATCH HOW: VIDEO ON LAST PAGE

Focus your spend

4Spreading your ad spend thin isn’t the

best tactic

You can’t buy every keyword, so select the best performing, and put your money

there

WATCH HOW: VIDEO ON LAST PAGE

Enable Conversion Tracking

5If you don’t know which keywords resulted in

a sale, you can’t optimize your campaigns

Do this even if you cannot determine the actual dollar amount of the sale

WATCH HOW: VIDEO ON LAST PAGE

Let author Elizabeth Marsten show you

exactly how to apply these money-saving strategies on the next page >>

For complete Google AdWords training check out our Pay-Per-Click Fundamentals course