GARMENT INDUSTRY textile document

GARMENT INDUSTRYPresented By: Tripti Sharma 40 Sushma 10 Garment industry Presented By: Tripti sharma... o Brand Allen Solly, part of William Hollins & Co.. Ltd., was born in 1744.o Orig

GARMENT INDUSTRY

Presented By: Tripti Sharma (40)

Sushma (10)

Garment industry

Presented By:

Tripti sharma

o Dyes and printing blocks.

o Discovered in the tombs of Fostat,Egypt.

o Technology has been gradually upgraded.

o I ndia is well known f or its f ine textile products.

o Most of the leading f ashion brands are sourcing substantial quantities f rom I ndia now.

o Brand Allen Solly, part of William Hollins & Co Ltd., was born in 1744.

o Originally from Nottingham, UK, the brand was taken over by Madura Garments in the last

decade of 20th century

o When Brand Allen Solly was re-launched in

1993, Friday Dressing was introduced to the Indian corporate wardrobe

o Allen Solly became famous for Friday

Dressing, and the brand models became role models

o Madura Fashion & Lifestyle was taken over by the Aditya Birla Group, one of India’s leading industrial houses in 2000

History

The logo

The First Logo

The Second Logo

The New Logo

KEY PEOPLE

Brand Head : MR.SOORAJ BHAT

By leaps and bounds

The uncrushables

CLASSIC

FORMALS CASUAL FORMALS

MY WORLD, MY WAY

Friday Can Take You Places You Never Planned To Go….

Statistics Show, The Courage To Ask For A

Promotion Somehow Arrives On A Friday….

A Majority Of Working

Couples Become A

Couple On Friday !!! The Call For ‘Team Photo’

Comes On A Friday…

ALL UNDER ONE ROOF

GARMENTS ACCESSORIES

 Shirts  Belt

 Trousers  Ties

 Denims  Portfolio bag

 T-shirts  Hand bag

Keeping customers happy

Relaxed wear in a relaxed way!!

Many more in the race…

At the top of the world

TRENDS IN THE GARMENT INDUSTRY

Increasing disposable income of

the people.

Brand conscious customers.

Availability of cheap finance.

Growing domestic market.

Increase in number of malls.

Weaknesses

Predominance of unorganized sector.

Technological obsolescence in the supply chain.

Effect of historical government policies.

Opportunities

Increasing demand for luxury

brands from the middle class.

Increased use of CAD to develop

Swot analysis

Helping hand to the

nation

HELPING HAND TO THE NATION

 Textile and clothing industry:

a key contributor in Indian

economy.

 14% of industrial production

 Employs 35 million people

 12% of country’s total export

basket

 Contributes 4% of GDP.