A trip back to modern marketing school

A Trip Back to Modern Marketing School What does the faculty say?... Get insights on the world of marketing from academics at Wharton, Rutgers and other institutions in the US...

A Trip Back to (Modern

Marketing)

School

What does the

faculty say?

The marketing educators have spoken

Get insights on the world

of marketing from

academics at Wharton,

Rutgers and other

institutions in the US

Flip through this deck for a glimpse and download the

full paper here

“ Since all customers are not the same, this requires the marketer to segment the

market and target strategic segments Brands need to foster an emotional,

authentic connection with the customer.”

– Barbara Kahn, Professor of Marketing, The Wharton School of Business,

University of Pennsylvania

“ It’s not always about the

numbers, it’s about the

community you are

building… A strong

community that supports

the business or efforts of an organization can be more

powerful than an ad.”

– Josh Murdock, Professor of Educational Technology & Social Networking,

Valencia College

Click here to download the full Marketer’s Backpack paper

“ Usually the dataset for B2C is much larger than B2B The challenge is that the truth

and opportunities don't lie in the big data They are in the little data at the edges.”

– Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University

“ I think that the B2B vs B2C distinction is largely an

artificial one, and we make too much of it

Well-constructed marketing

courses will draw examples from both domains in a

relatively balanced manner.”

– Peter Fader, Professor of Marketing, Co-Director of Wharton Customer

Analytics Initiative, The Wharton School

of Business, University of Pennsylvania

Click here to download the full Marketer’s Backpack paper

“ B2B marketers can learn

creativity, creating an

emotional response and

storytelling from the B2C pros, and B2C marketers can learn more about calls-to-action,

attribution, and leading a

buyer through a journey from their B2B brethren.”

– Jeffrey L Cohen, Distinguished Lecturer in Marketing, Analytics and Social Media, Ball State University

“ The key to modern marketing

is that individual-level data is now available which allows

for targeting of customers

with customized products,

prices, coupons,

recommendations, etc.”

– Eric Bradlow, K.P Chao Professor of

Marketing, Statistics, and Education, The Wharton School of Business, University of Pennsylvania

Click here to download the full Marketer’s Backpack paper

“ The most successful

marketing— regardless if it

is social or not—revolves

around market segmentation and a traditional marketing concept such as AIDA

(Attention-Interest-Desire-Action.)”

– Jessica Rogers, Coce Faculty, Graduate Social Media and Marketing, Southern New Hampshire University

This was just a peek into their minds

Our Marketer’s Backpack paper captures more insights on:

• How B2B and B2C marketing are different yet same

• What B2B and B2C marketers can learn

from each other

• What future marketers are

being taught in colleges

• And more

Click here to download now

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