The Old Marketing LandscapeAverage Products Dominated The Market... The Landscape Has ChangedNobody Wants Average Anymore... Slice=$5 There’s no room for the $2.50 slice anymore!. Does y
Trang 1The Changing World Of
Marketing
and how it effects you
Trang 2The Old Marketing Landscape
Average Products Dominated The Market
Trang 3Limited
Tim e On
ly
10% Mor e Act Now
New &
Imp rove
d
Trang 4BUY!!!
BUY!!!
BUY!!!
Trang 5Now Nobody’s
Listening
Trang 6TO0 MUCH
Trang 7The Landscape Has Changed
Nobody Wants Average Anymore
Trang 8Slice=$5
There’s no room for the $2.50 slice anymore!
Popular Pizza Downtown
case study
Trang 9Sorry Ave rage Piz
za Guy!
Trang 10“What does any
of this have to do with me?”
Trang 11Does your resume look
like this?
Trang 12So do all of
these!
Pictured: Every HR Person in America
Trang 13The Old Marketing Landscape
Average Products Dominated The Market
Trang 14Goal
Oriented
One Mo
nth Inte rnsh
ip
Proficient
in Office
Fast Learner
Trang 15I Bet His Resume
Looks
Trang 16The Landscape Has Changed
Nobody Wants Average Anymore
Trang 17Case Study
Trang 19The Evolution Of
1956 1978 1999
Now with 13% improved suction!
(Still 100% boring)
Trang 20These Vaccums
Don’t Suck!
Trang 21FORGE T
THESE !!!!
Trang 22LOOK A T
THIS!!!
Trang 23Case Study
Trang 24No Need For
New Ones
I Already Have These
Trang 25They've really revitalized the headphone market They've created
headphones people want to own.
“
”
Trang 26Look at the Sennheiser line Here's a bunch of
well-engineered headphones,
but there's no lust there
They're just headphones .
“
”
Trang 28“For someone who
wants to look cool,
THESE ARE A GREAT THING”
Trang 29NOT THESE
Trang 30DEFINITELY NOT THESE
I literally couldn’t be more boring
Trang 31I’m Frickin’
KOBE!
BUT THESE THESE ARE COOL!
Trang 32LESSON
Trang 33Forget The Forgettable
Trang 34Focus On The Fringe
Trang 35Targeted, Innovative, Remarkable
Products
Trang 36Are The Only Ones That Get
Noticed
Trang 37Thanks For
Reading!
@JoeandTell joe.gelman@me.com
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