Hồ sơ mẫuFull name: NGUYEN THUY DUNG Gender: Female Date of Birth: 20 February, 1972 Marital Status: Single Nationality: Vietnamese Home Phone: 84 8 999 9999 Mobile Phone: 0 90 9 999 999
Trang 1Hồ sơ mẫu
Full name: NGUYEN THUY DUNG Gender: Female
Date of Birth: 20 February, 1972 Marital Status: Single
Nationality: Vietnamese Home Phone: (84 8) 999 9999 Mobile Phone: (0 90) 9 999 999 E-mail: nguyenthuydung@email.com Permanent Address: 169/B9/9 Dien Bien Phu Street,
Ward 17, Binh Thanh District, Ho Chi Minh City, Vietnam
EXPERIENCE
Trung Nguyen Coffee, Ho Chi Minh City; 2001- present
Marketing Director
Lead group responsible for designing and maintaining sector-wide
marketing programs
Develop and implement marketing strategies that include advertising and multi-brand consumer promotions
Represent the marketing department on a cross-functional team responsible for optimizing product procurement and production processes
Unilever, Ho Chi Minh City; 1997 - 2001
Brand Manager, 1999 - 2001
Responsible for developing fact-based marketing plans for coffee brands that led to 7% increase in sales volume
from focusing on taste (key category driver) to communicating the brand's emotional benefits
cases and provided field sales staff with selling tools that met the needs of individual customers
Assistant Brand Manager, 1997 - 1999
Successfully repositioned the Lipton Iced Tea brand within the Vietnamese market, leading to a 10% increase in sales over one year
Developed and executed consumer marketing initiatives
Trang 2 Refined brand's unique selling proposition to better align with consumers' changing habits and lifestyles Worked with ad agency
to develop award-winning advertisement
Worked with plant and distribution managers to identify cost savings based on consumer feedback
Supervised a new product marketing program Worked with the agency in developing new ads and consumer promotions
A.C Nielsen, Ho Chi Minh City; 1996 - 1997
Marketing Analyst
Provided analytical support for consumer packaged goods companies.
Performed brand image/positioning studies, concept tests, brand analyses, usage studies, pricing analyses and scanner-data
modeling
EDUCATION
University of Economics, Ho Chi Minh City M.B.A Finance and Economics, 1994-1996
Ha Noi Foreign Language University, Ha Noi B.A English,
1990-1994
SKILLS
Fluent in English (C Level, Ha Noi Foreign Language University)
Proficient in Japanese (B Level, Ha Noi Foreign Language
University)
Computer Proficient (Microsoft Word, Excel and PowerPoint)
INTERESTS
Tennis (grand prize winner, Vietnamese Junior Championships, 1989)