Destination managerment: Tourism policy structure content and process

Destination ManagementTourism Policy Structure Content and Process...  Definition of Tourism Policy The purpose of tourism policy: to seek to ensure that visitors are hosted in a way

Destination Management

Tourism Policy Structure

Content and Process

Members of Group 2:

 Lê Thị Tuyết Nhung

 Nguyễn Thị Linh

 Hoàng Thị Minh Ngọc

 Nguyễn Thu Trang A

 Nguyễn Kim Quyên

 Phan Thị Phượng

Tourism Policy:

A Definition

 Definition of Tourism Policy

 The purpose of tourism policy: to seek to ensure that visitors are hosted in a way that maximizes the

benefits to stakeholders while minimizing the

negative effects, cost, and impacts associated with ensuring the success of the destination

 Tourism policy affects the extent to which all the to-day operational activities of toursim, such as

day-marketing, event development, attraction operations and visitor recetion programs are successful

 => It is very important

The focus of Tourism Policy : The competitive/ Sustainable

Destination

 Tourism destinations aredefined in terms by

recognized political jurisdictions:

 A nation/country

 A macroregion, consisting of several countries/ other groupings

 A province/state within a country

 A localized region within a country

 A city/town

 A unique locale, such as a national park/a historic site

…

The Major Parameters of

Tourism Destination

 The competitiveness of a destination refers to its ability to compete effectively and profitably in the tourism

 This human presence has two main compenents: visitor management and resident/community management.

The tasks of resource deployment and resource

stewardship are linked by the shared need for a tourism destination management information system (TDMIS) to support policy formulation, strategic planning, day to day decision, making and overall performance evaluation

1- A model of the competitive/sustainable destination

The purpose of tourism policy is to ensure a common, agreed upon purpose for tourism and to establish the broad

parameters for planning and coordinating the efforts of all

tourism stakeholders

2- A warning: tourism destination and tourism policy do not exist in a vacuum

Tourism policies are but part of the social, economic, and political policies that govern and direct the functioning of

the overall society within which tourism exists and

functions

A number of more general policies includes:

 Passport and visas

To summarize, a whole range of social, economic legal and technological policies greatly affects the appeal, attractiveness, competitiveness and sustainability of tourism destination.

 The challenge facing tourism managers is to try to influence global policies where they can, and adapt to them

as effectively as possible where they cannot

3- The Many Influences on Tourism Policy

 Tourism does not exist in a vacuum It can function smoothly only if it shares, cooperates and dialogues effectively with many other sectors of society and of the economy

 Each of these interfaces can pose either a threat or an opportunity for tourism The environment sector and the extractive industries have traditionally viewed tourism as

a competing force, the technology, entertainment, and transportation sectors most often perceive tourism as an ally or business opportunity

4- The Multidisciplinary Nature of Tourism and Tourism Policy

Tourism is a multidisciplinary phenomenon the tourism experience is impacted by a range of economic ,

psychological, societal, technological, legal, and political forces

5- Some Other Characteristics of Tourism Policy

In addition to the multidisciplinary nature of tourism

policy, it also possesses several other essential

characteristic:

Tourism Policy

• Structure

• Content

• Process

The Structure of Tourism Policy

 While no single model can define the content of tourism destination policy, Figure 15.5 provides one framework for tourism policy

Total System and Tourism Macropolicy

Macropolicy, or megapolicy, involves determination of the premises, assumptions, and main guidelines to be followed

by specific policies

Figure 15.5 The structure and composition of tourism policy

Tourism Vision

Tourism Objectives and

constraints Tourism Philosophy

Macromanagement Organizational Structure

Supply

Development

Strategies

Demand Development Strategies

Development Policies/Programs

DESTINATION SOCIOECONOMIC MACRO-LEVEL

POLICIES

The Destination Vision

- Providing the more functional and more inspirational portrait

of the ideal future

- Visions can take many different forms Typically, a destination vision is structured as shown in Figure 15.6

Crafting versus Formulating a Strategic Vision

- Policy formulation is a term reflecting a traditional approach

to strategic planning

- Crafting strategy requires dedication, experience,

involvement with the material, the personal touch, mastery

of detail, a sense of harmony, and integration

Tourism Objectives and Constraints

- Component three of a tourism policy consists of a statement

of the objectives of the tourism system

- The objectives of the tourism system should possess a number

of important characteristics

The process of tourism policy

formulation

This process is conceptualized as containing distinct stages grouped into four main phases (Figure 15.7 )

Defination Phase Analytical Phase Operation Phase Implementation

Phase Definition of

and programs

 Resource audit

 Strategic impact analysis

External Analysis

 Macrolevel analysis

of current and future demand

 Microlevel analysis

of current and future demand and behaviors

 Review of competitive and supportive tourism development and promotion policies

Identifi cation of strategic

conclusions Implications of conclusions for supply and demand

development Policy/program recommendations

Implementation of strategy for

destination of development, promotion, and stewardship Allocation of responsibilities for recommendation implementation

Identifi cation of sources of funding

to support competitive initiatives and stewardship programs

Specification of timing

for recommendation implementation

Monitoring and evaluation of the results

Definitional Phase

- Concerning with the development of explicit statements.

- As shown in Figure 15.7 , these statements deal with four different topics

Analytical Phase

Accepting these decisions as a given and proceeding to carry out the extensive collection and assessment of information needed

Analytical Phase

The process of analysis composes of two major

Operational Phase

Implementation Phase

Translating Policy into

Reality

 It must be emphasized that once overall demand development strategies have been enunciated and appreciate organizational structures put in place.

supply-and- These strategies must be translated into specific

policies and programs of an operational nature

Formulating Policy to deal

with crises

 It is really important to manage cristic in tourism

industry

 Despite the best efforts to formulate tourism policies that support destination development, to plan and execute the development of an attractive tourism

destination, and to effectively manage a tourism

destination, sometimes the unthinkable happens

- Crisis – causing events are divided into 7 general types and/or categories of risk:

Dealing with Crises

 The best method of crises management is preparation before a crisis occurs – first implementing effort to

prevent the crisis from occurring at all, and then

developing the ability to react immediately and

effective should an outbreak or incident arise



Thank you for your

attention