making the business case

Volker, P.Eng.Making the Business Case Download free books at... Download free eBooks at bookboon.com2 Michael C.. Making the Business Case... Download free eBooks at bookboon.com3 Makin

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Michael C Volker, P.Eng.

Making the Business Case

Download free books at

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Download free eBooks at bookboon.com

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Michael C Volker, P.Eng.

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Making the Business Case

ISBN 978-87-7681-950-7

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Contents

Contents

1.1 From Concept to Company 10

1.2 he Business Case 10

1.3 How Big? 11

1.4 Who is your audience? 11

1.5 Odds of failing 11

1.6 Have you got what it takes? 12

1.7 You can be a millionaire! 12

1.8 Making it Happen 12

2.1 Telling Your Story 13

2.2 he Executive Summary 14

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An environment in which your expertise is in high demand Enjoy the supportive working atmosphere within our global group and beneit from international career paths Implement sustainable ideas in close cooperation with other specialists and contribute to inluencing our future Come and join us in reinventing light every day.

Light is OSRAM

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Contents

2.3 Investor Presentations 18

2.4 Next Steps 21

3.1 What are you selling? 22

3.2 How much is it? 23

4.1 What is your unique advantage? 27

4.2 Will someone steal my idea? 28

4.3 Keeping it secret 29

4.4 Trademarks, Copyright and Industrial Designs 30

4.5 Do you really own it? 30

5.1 Who needs it? 32

6.1 How big is the market? 34

6.2 Sizing the Market – An Example 35

6.3 Does Size Matter? 37

360°

thinking

Discover the truth at www.deloitte.ca/careers

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