dspace marketing and policy planning

dspace.mit.edu 2004Phase 2: Blanket Marketing Vehicles  Press releases- internal and external publications  Brochures, Website  Take advantage of marketing opportunities  Technolog

Marketing and Policy

Planning

Margret Branschofsky DSpace User Support Manager DSpace User Meeting, Mar 2004

dspace.mit.edu 2004

TM

Phase 2: Blanket

Marketing

technology?

 Marketing wisdom – 5 impressions

 California Digital Library – 7 impressions

dspace.mit.edu 2004

Phase 2:

Blanket Marketing Vehicles

 Press releases- internal and external publications

 Brochures, Website

 Take advantage of marketing opportunities

 Technology Fair, Faculty Orientation

 Presentations to university groups with interest in problem space

 publishers, techies, communications

 Announcements on group email lists

 Organize events around issues

 Intellectual property, Digital Preservation

 Faculty, Labs, Centers, Depts, Administration

Benefits Differentiators

Services/ Offerings

faculty sites

dspace.mit.edu 2004

Phase 3:

Targeted Marketing Plan

 Potential for success

 Influential, high profile

 Community and faculty web pages

 Personalized information in presentation

 Enlist subject librarians to identify opportunities

heads, faculty and administrators

 letters, emails, phone calls

dspace.mit.edu 2004

Phase 3 – Tailored

Messaging

 Get attention by using personal information

 How does this pertain to target audience?

 Benefits, differentiators

 Anticipate questions

 How is this different from my own website?

 What about intellectual property?

 What is digital preservation?

 Testimonials, success stories, examples from similar

audience

 Associate with success – international renown

dspace.mit.edu 2004

TM

Encourage activity in

existing communities

dspace.mit.edu 2004

Timing

 Market during semesters

summer

 Research, User Reports

are just starting to list publications

Questions Discussion

dspace.mit.edu 2004

Policy Planning

ventures

dspace.mit.edu 2004

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Guidance, Advisors

 Draw upon experience of those in related operations

 Archivists, MIT Press, IS&T, Librarians, Document Services

 Lay groundwork for future content availability

 Get rights before it’s too late

 Publisher copyright transfer agreements

 Student work

 Performances

 Know your institution’s policies – who holds rights

 Decisions about content, submitters, access

 Who inputs metadata?

 Who owns content?

dspace.mit.edu 2004

Community Policies

community? (Services)

 E.g If a community dissolves

between the community and the DSpace provider required?

dspace.mit.edu 2004

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Content Policies

 Decisions about content left to community?

 Categories of content discussed at MIT:

 Research

 Theses

 Student Projects

 Archival Materials owned by Library

 Lab notebooks, raw data, source materials

 Electronic records

 Born digital only or historic collections

 Overall DSpace content guidelines?

dspace.mit.edu 2004

Access Issues

 Different qualities of access?

 Fee or free?

dspace.mit.edu 2004

Preservation Policies

 Cost Sharing, Endowments?

dspace.mit.edu 2004

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Withdrawal, Retention,

Versioning Policies

preservation measures must be taken?

have been updated?

 Don’t be afraid to make decisions

 Don’t be afraid to change decisions

 Be flexible – interpret broadly

 Don’t allow policies to impede success

 Let users drive service as much as possible

 Share policies

 Tolerate uncertainty

Questions Discussion