Cloud Services Global Overview - new CIS Cloud Services Definition & Landscape - updated Cloud User Survey - new findings Worldwide IT Cloud Services Forecast - updated Q&A... It will p
Trang 1Copyright 2009 IDC Reproduction is forbidden unless authorized All rights reserved.
Cloud Computing 2010
An IDC Update
Frank Gens, Senior Vice President & Chief Analyst
Robert Mahowald, Research Director, SaaS & Cloud Services
Richard L Villars, Vice President, Storage Systems & Executive Strategies David Bradshaw, Research Manager, Applications and Solutions, EMEA Chris Morris, Research Director, Services Research, Asia/Pacific
IDC Executive Telebriefing
29 September 2009
Trang 2Cloud Services Global Overview - new CIS
Cloud Services Definition & Landscape - updated
Cloud User Survey - new findings
Worldwide IT Cloud Services Forecast - updated
Q&A
Trang 3© 2009 IDC 3
Description:
Cloud Services: Global Overview is IDC’s unique program that gives the "rolled-up" view of
the entire opportunity for IT Cloud Service provision This program will provide the complete Cloud services opportunity segmentation by 3 regions and by technology segment (7-10 Black
Book segment level) For further drill down please see specific market programs It will provide
survey data on:
How quickly Cloud Services will be adopted and by which customer segments
How Cloud will impact vendor business models and service offerings
Will examine the customer benefits and challenges surrounding Cloud Services
Coverage:
An IT Cloud Services Forecast, consisting of 7-10 Black Book-level categories (Servers, Storage, Apps, etc), with a 3-region split (EMEA, Americas, Asia Pacific), and an enterprise size split (large, medium, small)
IDC’s Cloud definition and taxonomy
Cloud user survey findings and spending intentions
Vendor Cloud strategy briefs driven by events, announcements
Industry structure/model scenarios, predictions - focused on mega-shifts IDC sees in
industry structure, strategies and other topics
Lead Analysts: Frank Gens, Robert Mahowald, Rick Villars
Regional Associates: Chris Morris (AP), Satoshi Matsumoto (Japan), Vladimir Kroa (CEE), David Bradshaw & Chris Ingle (W Europe), Lidice Fernandez (Latin America)
Cloud Services Global Overview
New
Trang 4Cloud Services Definition - updated
Consumer and Business products, services and solutions delivered and consumed in real-time over the Internet
Cloud Services
“casual
description”
Shared, standard service – built for a market (public), not a single customer
Solution-packaged – a “turnkey” offering, integrates required resources
Self-service – admin, provisioning; may require some “on-boarding” support
Elastic scaling – dynamic and fine-grained
Use-based pricing – supported by service metering
Accessible via the Internet/IP – ubiquitous (authorized) network access
Standard UI technologies – browsers, RIA clients and underlying technologies
Published service interface/API – e.g., web services APIs
Key
Attributes
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Cloud Services Definition - updated
Consumer and Business products, services and solutions delivered and consumed in real-time over the Internet
Cloud Services
Public - open to a largely unrestricted universe of potential users; designed for
a market, not a single enterprise
Private - designed for, and access restricted to, a single enterprise (or
extended enterprise); an internal shared resource, not a commercial offering; IT Org is the “vendor” of the shared/std service to its users
Deployment
Models
[Note: large gray zones
between these
two broad categories]
Shared, standard service – built for a market (public), not a single customer
Solution-packaged – a “turnkey” offering, integrates required resources
Self-service – admin, provisioning; may require some “on-boarding” support
Elastic scaling – dynamic and fine-grained
Use-based pricing – supported by service metering
Accessible via the Internet/IP – ubiquitous (authorized) network access
Standard UI technologies – browsers, RIA clients and underlying technologies
Published service interface/API – e.g., web services APIs
Key
Attributes
Trang 6IT Cloud Services Taxonomy
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All Types of IT Software & Hardware
Are or Will Be Offered as Cloud Services…
All Types of IT Software & Hardware
Are or Will Be Offered as Cloud Services…
Application Development Software Application Server Middleware Data Access, Analysis, and Delivery Information & Data Management Integration & Process Automation Middleware Other Application Dev and Deployment Quality & Life-Cycle Tools
Enterprise Portals
Servers Storage Networks Clients
System and Network Management Software Security Software
Storage Software System Software
Collaborative Applications Content Applications Enterprise Resource Management Applications Supply Chain Management Applications Operations and Manufacturing Applications Engineering Applications
Customer Relationship Management Applications
Software
SystemsStorage
Applications
Corresponding Primary Market
Trang 8Cloud Services Beyond the IT Industry
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IT’s Cloud Opportunities Landscape
Provide IT Products/Services
to enable Cloud SPs (public & private)
Provide Services around
Pureplay Cloud
HW & SW
Vendors
“arms dealer”
Trang 10Cloud User Surveys - Benefits
Q: Rate the benefits commonly ascribed to the 'cloud'/on-demand model
(Scale: 1 = Not at all important 5 = Very Important)
Source: IDC Enterprise Panel, 3Q09, n = 263, September 2009
Seems like the way of the future
Sharing systems with partners simpler
Always offers latest functionality
Requires less in-house IT staff, costs
Encourages standard systems
Monthly payments Easy/fast to deploy to end-users
Pay only for what you use
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Cloud User Surveys - Challenges
Q: Rate the challenges/issues of the 'cloud'/on-demand model
Source: IDC Enterprise Panel, 3Q09, n = 263, September 2009 (Scale: 1 = Not at all concerned 5 = Very concerned)
76.0%
76.8%
79.8% 80.2% 81.0% 82.9% 83.3% 87.5%
Not enough ability to customize
Hard to integrate with in-house IT
Bringing back in-house may be difficult
Lack of interoperability standards
On-demand paym’t model may cost more
Performance Availability Security
Trang 12Cloud User Surveys – Adoption Areas
(Scale: 1 = Very Unlikely 5 = Very Likely)
Q: Rate your likelihood to pursue the cloud model for the following
Source: IDC Enterprise Panel, 3Q09, n = 263, September 2009
Application dev/test/deploy platform
Business Intelligence/Analytics
Server capacity on demand
IT Management software Storage capacity on demand
Data/Content Distribution services
Personal productivity apps
Business apps (CRM, HR, ERP)
Data Back-up or Archive services
Web applications/Web serving
Collaboration applications
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Cloud User Surveys – Vendor Requirements
(Scale: 1 = Not at all important 5 = Very Important)
Q: How important is it that cloud service providers …
Source: IDC Enterprise Panel, 3Q09, n = 263, September 2009
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Have local presence, can come to my offices
Are a technology and business model innovator
Offer both on-premise and public cloud services
Support many of my IT needs Allow managing on-premise & cloud together
Understand my business and industry
Provide a complete solution Option to move 'cloud' offerings back on premise
Offer Service Level Agreements (SLAs)
Offer competitive pricing
Trang 14IT Cloud Services Forecast Update
Infra-20%
Worldwide IT Cloud Services Revenue* by Product/Service Type
Source: IDC, September 2009 * Includes revenue from delivery of Applications, Application Development & Deployment Software, Systems Infrastructure Software, Server capacity and Disk Storage capacity via the Cloud Services model; AD&D excludes online B2B messaging providers/exchanges
2009
$17.4 billion
2013
$44.2 billion
Trang 1510%
CAGR 26%
4%
44
17
0 100 200 300 400 500 600
Trang 16Cloud Services Growth Impact
460.4
433.1
430 435 440 445 450 455 460 465 470 475 480 485
Net new IT growth
Sources of Incremental IT Spending Growth in 2013
Cloud vs Traditional Products
Source: IDC, September 2009
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Cloud’s Position in Asia/Pacific
• Familiarity is high
• But opinion is low!
Source: IDC Asia/Pacific End-user Cloud Computing Survey, 2009, n=667
Trang 18Cloud’s Position in Europe
Survey: % of respondents in country/region using 7 or more IT cloud services*
Source: IDC European Enterprise Services Survey 2009, n = 533
* Survey list of cloud services included: email/calendar, financials, app dev, collaboration, CRM, HRM, security, office productivity, storage/backup, app platform
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Upcoming IDC Cloud Research Plans
Cloud Landscape
Cloud Services: Global Overview - NEW
Asia/Pacific Cloud Services and Technologies - NEW
Central and Eastern European Cloud, Hosting and Outsourcing ServicesUnited States SaaS and Cloud Services Spending by Vertical 2009 (special report) - NEW
Cloud Software/Apps
SaaS and Cloud ServicesEuropean SaaS and Cloud Services
Le Marché du Software as a Service (report - France)
Japan SaaS and Cloud ServicesBusiness Analytics SolutionsEuropean Business Analytics Markets & Strategies
Software Pricing & Licensing
Cloud (application) Platform
Application Development & Deployment and Cloud Services
Application Life-Cycle Management
Trang 20Upcoming IDC Cloud Research Plans
Cloud Infrastructure
Enterprise System Management
Security ServicesSecurity ProductsStorage Solutions: Storage and the Cloud (report series) - NEW
Servers in the Cloud (special report) - NEW
Services around Cloud Services
SOA and Cloud Services: The Professional Services Opportunity
WW Consulting & System Integration Services
IT Education & Certification
ICT Offerings for Cloud SPs
Datacenter NetworksNGN OperationsStorage Solutions: Storage and the Cloud - NEW
Servers in the Cloud (special report) - NEW
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IDC Cloud Computing Forum East
New York City, November 4th
IDC Cloud Computing Forum East
New York City, November 4th
Richard Schwind
Executive Director Morgan Stanley Technology
Trang 22Essential Guidance
tying last year’s leading driver: speed of deployment
Top concerns remain: security , availability, and performance
Cloud adoption momentum is strong around collaboration ,
“cloudifying” Web commerce , and data backup/archive
dev/test/deploy are next in line
Top vendor requirements are: pricing ; SLAs ; dynamism across public cloud, private cloud, and traditional environments; and understanding customers’ business/industry
The recession knocked down cloud adoption forecasts, but
less than traditional IT – cloud’s growth advantage widened in 2009