If you can visualize the transition to 3D from management’s perspective and use faster/cheaper metrics, you’ll be surprised at how much better you understand the process.I’ve often made
Trang 1Figure 7.4 Spectacular projects like the pyramids were completed using old tools But they could certainly be done faster and
cheaper (in real terms) with today’s technology
Faster or Cheaper, or (We Hope) Both
The only reason we’re using anything today that we didn’t use yesterday is because itmakes existing tasks faster or cheaper, or (we hope) both Believe me when I say that
if we could do engineering with slide rules and paper faster than computers and ters, we would still be doing so
plot-All businesses need to consider how new CAD technologies, especially 3D nologies, can best be integrated into the everyday engineering environment in a waythat delivers faster, cheaper results To illustrate faster/cheaper, let’s look at the evolvingtechnology of business communication and draw a few conclusions as we go
tech-Some examples of the faster/cheaper paradigm might be the following:
Letters faster than couriers And people were even willing to pay more for speed when
the Pony Express came into being The motivating factor here was faster even though it
wasn’t always cheaper
Trang 2Standard mail cheaper than express When standard mail delivery was implemented
(along with the standard postage stamp), mail was available to everyone for less The
motivating factor here was cheaper even though delivery was slower.
Air mail faster than standard mail Even when mail was cheap and available to all, air
mail delivered the ability to get it there more quickly The motivating factor here was
faster even though it was more expensive.
FedEx faster than air mail Unlike airmail before it, FedEx got mail there the next day,
guaranteed The motivating factor here was much faster even though it was much more
expensive
Fax much faster than FedEx Faxing got the information there in minutes for the cost
of a phone call The motivating factors here were cheaper and faster.
E-mail as fast as faxing E-mail had all the speed of faxing but didn’t require the printing
and scanning of paper documents Information is e-mailed in its native data format The
motivating factor here is cheaper because less labor is used to handle the information.
Where was the real paradigm change? It was with the fax machine (not the
com-puter), because the fax machine was where technological changes facilitated faster and
cheaper at the same time And please notice that the evolution of mail handling took a
century, whereas the fax machine went from nothing to full business implementation in
What happens when we arrive at a plateau in the speed of information movement, like
where we are today? We can’t make things faster anymore Once speed is no longer the
advantage, the entire process moves toward cost control
In today’s CAD market, we clearly have the following results in terms of dataformats:
Note: In architectural environments, more comprehensive building models and design platforms allow
more people to use the same data without interface boundaries along the way Motivation: cheaper.
Trang 3Don’t all of these point to faster and cheaper? I think they do! I therefore think
that the formatting of data into industry standard CAD formats with electronic
collab-oration via e-mail will be the way to go, because things can’t get much faster, but they can get cheaper by standardizing data formats.
What will be the next faster/cheaper innovation that will totally change the way
we design cars, buildings, and infrastructure? Who knows? The point is, we have towatch the trends carefully and try to forecast the change
Thinking Like Management
Let’s try an alternate way of looking at the faster/cheaper paradigm from a ment standpoint I’ll use the example of moving to 3D design software as a back-ground for the discussion because I hear this discussion so much in industry If you can visualize the transition to 3D from management’s perspective and use faster/cheaper metrics, you’ll be surprised at how much better you understand the process.I’ve often made the assertion that management teams are increasingly ambivalenttoward implementing 3D software because they think it will take time to do (notfaster) and it will be expensive (that is, not cheaper) Given that perspective, you cansee why they’re hesitant Let me run through a list of typical management thoughtsregarding implementing new software:
manage-The old software runs just fine Translation: manage-They don’t see the cheaper in new software.
New software requires customization The old software has been so highly customized
that any new software will require a substantial amount of customization and
debug-ging just to get it to production level Management doesn’t see this as cheaper.
Note: In manufacturing environments,we can now do 3D prototyping from the same model we used to
per-form stress analysis,thermal calculations,and kinematics interference studies.Motivations:faster and cheaper.
Trang 4New software is buggy Software upgrades can be buggy, which makes CAD managers
wait for service packs or the next release These types of problems are neither fast nor
cheap.
Upgrading takes time Management has no patience for upgrades that don’t go
smoothly, and thus CAD managers are hesitant to embark on upgrading out of fear
What is fascinating about these trends is that they’re all business and ity driven rather than technologically driven It seems like you can have the greatest
productiv-software release since time began, and it won’t matter if it isn’t easy to install, integrate,
and run quickly with low learning curve times from everyone involved
Finding the Faster/Cheaper
Because we’re talking about dealing with new software releases, let’s examine some
ways that new software can be introduced into your company’s culture with minimal
cost and maximum impact—thus garnering maximum management support If you
combine some of these suggestions with a healthy dose of faster/cheaper, you should be
able to allay management’s fears Try some of the following approaches to start the
conversation:
Generate a list of great time-saving features By listing the new software features that
allow you to save time, you show management where the faster is Often, management
thinks that we always want new software and that we don’t give thought to what the
benefits will be Head off this skepticism by illustrating your thought process and
showing management that you’ve found the faster in the new software.
Generate a planning document You’ve found the faster in your new software Now,
plan things so you can get the faster done cheaper Sometimes management just wants
to know that you have a plan, so show them yours—and make sure they know you’ve
got your eye on the faster/cheaper paradigm while you do so
Demonstrate a smooth implementation timeframe By planning for new software to
transition in smoothly, you’ll minimize disruptions and keep mistakes to a minimum
Although smoothness doesn’t get things done faster or cheaper, it keeps down the costs
of mistakes, thus maximizing whatever faster/cheaper you’ve already planned for
Plan for successful training Like a smooth implementation, planning for training keeps
down mistakes But training offers a powerful faster benefit by generating productive
people that much faster Sell your skeptical management team on training by using the
faster motif, and watch how their opinion about training changes.
Trang 5Planning for the Future (via the Past)
I know the discussion of the faster/cheaper paradigm isn’t a technical topic per se, but anumber of technical principles simplify down to what is faster/cheaper in the businessworld My point in introducing you to the faster/cheaper paradigm is to give you theinsight into why things change and to allow you to forecast which technologies willwork for you
Whenever you’re in doubt, use some of my historical references, and then usethat history to analyze current-day technologies and see how they apply to your currentwork environment As you do so, always ask these questions:
If you can answer yes to one or more of the questions by making a change, thenit’s probably a good change to make If you can answer yes to all these questions, then
you’ve found an idea that is faster and cheaper, and you should be moving rapidly to
implement the change
Now that you’re thinking about the faster/cheaper paradigm, you may find ithard to go back to your old ways of thinking about technology No matter what else, Iguarantee that your company’s senior management is thinking faster/cheaper, so whynot think the same way?
Faster/Cheaper Internet
Why should any CAD work process move to WANs or the Internet? Don’t we alreadyhave methodologies that work? The key to examining the possible impact of Internetmethodologies is to focus on how costs can be reduced and time spans accelerated It’sgenerally true in business environments that faster and cheaper are better, and cooltechnology is pushed aside if it doesn’t support these dual objectives Let’s examinehow the Internet can potentially make the business of design faster and cheaper, andsee if you think it will affect your company
On the cheaper side of the equation, there is no dispute that most designers,
engineers, and other technology professionals have access to the Internet at work orhome Therefore, if you can make drawings, markups, plots, digital pictures, andscanned images available to your employees, customers, and vendors via the Internet,you’ll save money How did I arrive at this conclusion? Well, if your customers canhelp themselves to key files via the Internet, you don’t have to pay for FedEx or faxing
Trang 6charges, and you save time by not having to send e-mails or other manually generated
correspondence You save on both service and labor
On the faster side of the equation, Internet sites allow customers and vendors to
access information at any time on their own terms This self-serve mode of operation
cuts down on phone tag, errant communications, misrouted e-mails, and so on The
simple fact that customers can help themselves allows the process to proceed at their
own pace This not only makes things faster for the customer but also gives them the
feeling you’ve custom-tailored a solution for them
The Possibilities
Now that you’re attuned to the faster/cheaper paradigm, it’s time to put the concept to
use What sort of Internet processes could you add to your CAD environment that
would facilitate faster/cheaper work? An interesting question, to be sure I’d like to
split the possibilities into two categories:
User-centric functions:
Collaborative/Customer-centric functions:
All these types of functions are nuts and bolts issues that aren’t terribly sexy but
do need to be dealt with My point is that new technology (Internet/WAN) is useful
only if it solves problems you have (rather than creating new problems) at a lower price
point than other options Therefore, I’ve found that focusing on proven technologies
that work well at low costs yields good results for almost all companies
Note: Don’t be afraid to use a time-tested technology with low costs (like FTP) rather than bleeding-edgetechnology that costs more Remember, the point is to get the job done, and the faster/cheaper paradigm isthe way you judge what works
Note: Faster/Cheaper: not newer-cooler!
Trang 7Using ROI Metrics
We’ve all encountered limitations within our CAD systems Sometimes we just don’thave the functions we need to perform certain tasks efficiently Chances are, you’vewanted to use your CAD management position to do something about the shortcom-ings but have been met with management resistance to spending money The key to get-
ting what you want and building a case for CAD management is to use an ROI-based
approach to justify your arguments
Every year you spend money on upgrades, supplies, training, hardware, and so
on, but how do you know if you’re spending your money well? This is a question thatmanagement teams very much want an answer to and one that CAD managers shouldask In order to know if you’re spending your money well, you need a measuring stick:
a set of metrics that allows you to evaluate your spending
ROI metrics allow you to keep score and prioritize which spending items in yourannual budget are delivering the goods and which ones you could do without Interested?The good news is that you don’t need a business degree or accounting certificate tounderstand and use ROI metrics Let’s look at a case of how you can use ROI; as we
go, we’ll examine how persuasive this is from management’s perspective
Defining ROI
Return on investment is exactly what the name implies: a returned value that arisesfrom investing in a certain way In layman’s terms, think of purchasing a new softwareprogram and then wanting to know how well that investment is paying you back Inalmost all CAD management scenarios, the return on your investment will be in timesavings Anything you spend money on should generate a savings amount that justifiesthe spending
Stick with me while we set out some basic terms and concepts that are crucial tounderstanding ROI metrics Pay particular attention to the concept of different ROIvalues in different years, because this is crucial for CAD managers:
ROI Return on investment The savings an investment can produce divided by the
outlay the investment requires, expressed in annual percentage form For example, ifputting a new plotter in place can save you $1,000 per year in costs, but the plottercosts $5,000 in outlays to purchase and implement, the ROI is (1000/5000)*100%
or 20%
Realized savings The amount of money you can save by purchasing a new product or
service Two examples are reduced paper and toner costs realized by purchasing anewer plotter, and reduced labor from applying custom CAD programming
Trang 8Initial outlay The initial amount of money you spend on a given item or service An
example is the initial purchase price of a plotter, computer, or consultant
Labor outlay The amount of time it will take you and/or your staff to implement new
items or services into your organization An example is your time to set up a new
plot-ter or compuplot-ter, or staff time spent attending training classes
Recurring outlay The ongoing amount of money required to keep a given item in
serv-ice Examples include an annual service contract for hardware, software subscriptions,
consulting retainer contracts, and even recurring labor
Year 1 ROI The amount of savings in the first year of the investment, divided by the
total outlay in the first year This number is typically low for new hardware and
soft-ware because you have large initial outlays in the first year
Year 2 ROI The amount of savings in the second year of the investment, divided by
the total outlay in the second year This number is typically much higher than year 1
because the large initial and labor outlays were absorbed in year 1
Year N ROI The amount of savings in the last year of the investment, divided by the
total outlay in that year N generally is the number of useful years of service for the
investment For hardware, N can be anywhere from 3 to 5, whereas software usually
has a useful life of two years
Aggregate ROI The average ROI values for year 1 through year N This aggregate
number gives a true measure of how well the investment performs over its entire life
Admittedly, there’s some uncertainty in forecasting an investment years into the future,
but figuring the aggregate ROI value is better than guessing
Payback period The number of years/months it takes for the savings from an
invest-ment to exactly equal the outlays for the investinvest-ment An example is a software utility
that generates $2,000 per year in savings but costs $4,000 in outlays over two years to
acquire; it has a payback period of two years
Computing a Quick Example
Suppose you’ve done a study of your AutoCAD personnel and determined that they’re
wasting an inordinate amount of time looking for standard blocks, title frames, XREF
attachments, and graphics files The waste is so obvious to you that you decide it
would be worthwhile to create a standardized set of tool palettes that all users could
use to quickly perform tasks that slow them down Sounds good so far, right? But how
do you get the approval to spend the time and resources you’ll need to make it happen?
Let’s work up this idea in an ROI format and see how compelling the case can be from
a financial standpoint
Trang 9Figure 7.5 ROI computations represent a balancing act between time and money and quantifying that balance.
In order to do the ROI math, you need to determine the realized savings andoutlays required to create and implement the tool palettes Here are some values I’veobserved in the real world that can be used for this example:
Realized savings Suppose you can find a small change to make in a given work process
that will generate time savings for your CAD users How do you quantify those savings?
If you can save each CAD user one hour per week, and that CAD user makes $20 perhour, the average annual savings will be $960 based on a 48-week work year If youhave 10 CAD users, an annual savings of $9,600 can be realized
Initial outlay The initial outlay for this example is $0 because you already have the
CAD software and you don’t need any additional software to create tool palettes
Labor outlay The amount of time it will take you to gather all the blocks and
graph-ics, organize them into tool palettes, deploy the palettes to users’ desktops, and providesome basic training on the functionality of your tool palettes must be considered in twoportions: Your time to create, deploy, and train based on an estimate of 28 hours oflabor at $40 per hour equals $1,120; and 1 hour of training per CAD user at $20 perhour equals $200 for the entire department The total labor outlay is therefore $1,320
Trang 10Recurring outlay Each time you upgrade your CAD software, you’ll need to make sure
you move all the blocks, graphics, and palettes to the new version to assure proper
functionality You shouldn’t have to retrain users on palette use, so the outlay will be
purely your labor Assuming a generous 10 hours per upgrade cycle at your $40 per
hour rate, the recurring outlay to maintain the palettes is $400 annually
Now you can move to an ROI computation for year 1 by dividing the $9,600savings per year by the year one outlays of $1,320 and converting to percentages Some
quick calculator work will determine the ROI to be a staggering 727% for the first
year Think that’s good? Consider the year 2 analysis, where the same $9,600 is saved
but only $400 is spent to achieve the savings, thus yielding an ROI of 2,400% An
aggregate ROI for the first two years of this example is an average of the year 1 and
year 2 values—1,564%, if you do the math
The payback period for this example is achieved quickly because the projectgenerates more savings in year 1 than it costs If you divide the $1,320 in year 1 out-
lays by $9,600 in year 1 savings, you’ll see that payback occurs in 0.14 years, or seven
weeks! Think you can get management’s attention with these calculations and
support-ing data? You bet
Drawing Conclusions
I’ll now draw some conclusions from the example and extend the logic to make
addi-tional recommendations you can use in your day-to-day CAD management tasks:
Big savings from small investments The example saved a lot of money with a small
investment of your time and no software expenditure Management will love these
types of efficiency improvements precisely because they generate big ROI values with
no out-of-pocket expenses (because you’re already on salary)
Achieving savings is what ROI is all about As you run through some example cases,
you’ll start to think about how you can save money more than how you can spend it
This psychological shift is profound and one that your management will very much
appreciate
ROI shows the big picture As you become increasingly aware of ROI methods, you’ll
think more about how you work and how to make your workplace more efficient with
minimal spending
The formula always works No matter what you’re buying, programming, or training,
the formula of savings divided by outlays always covers the bases Just make sure you
capture all the outlays, and you’ll arrive at ROI values quickly and easily
When you think about your job from an ROI perspective, you can’t help beingmore business minded and value focused When you combine your new-found ROI
expertise with the technical skills you already have, you’ll be a true CAD management
double threat
Trang 11Putting ROI to Use
Now that you know how to quantify how well an investment performs, you may want
to go back to your budget and think about each item from an ROI standpoint Yes,going back through your budget to project ROI values will take some time on yourpart, but the exercise will help you set your budget priorities You’ll also find thatwhen you submit your budget backed up with ROI computations, you’ll get a tremen-dous amount of management respect and much smoother budget approval
I hope I’ve inspired you to start looking at your budgets and expenditures from
an ROI perspective
Performing Bottleneck Analyses
Now that you’ve got an idea of what an ROI analysis is and what the variables are,
let’s explore an interesting special case called a bottleneck analysis Let me begin by defining a bottleneck as a limitation in your current software, hardware, or processes
that is costing time and, therefore, money Obviously, if you can eliminate bottlenecks,you’ll save time and, therefore, money, and management will love you for doing so.I’ll use a real-world client example of a bottleneck that existed because of thelack of a software utility The CAD manager at the company couldn’t get management
to authorize the software utility, thus perpetuating the bottleneck I’ll work through theprocess we used to outline the bottleneck and obtain approval for the software, so youcan follow along Here’s how it works in the sequence we used:
Savings buys the software We proposed to use the labor savings we could generate (by
removing the bottleneck) to pay for the software Therefore, we had to illustrate that a
$45/hour architect taking two hours to create a door and window schedule was costingthe company $90 If we used the software utility to automate the production of theseschedules, then we could save the company $90
Additional investigation showed that if the design firm produced 100 of theseschedules a year, then a total cost saving of $9,000 could be realized
Create a benchmark Now that you’ve established the bottleneck points that cost you
productivity, you should go back and verify your time savings estimates By creating a
written summary of your time savings estimates, you create what is known as a marking document You should use the benchmark as a test case for the new software
bench-you choose to purchase so bench-you can prove that everything will work
Note: This example is a perfect real-world bottleneck analysis: It finds a process that is time consumingand then produces a payback based on time savings
Trang 12Figure 7.6 Just as removing a traffic jam improves traffic flow, removing productivity bottlenecks in your CAD
envi-ronment allows more work to flow Using ROI methods to identify bottlenecks lets you purchase the tools you need
In the case of the architect making window and door schedules, we wrote abenchmark that included creating a drawing with a variety of doors and windows and
then producing a finished drawing with the generated schedules Note that in this
benchmark case, we took care to create a drawing first and then generate the
sched-ules This way, we observed the time consumed to create the drawing using the add-on
software we were analyzing, to capture the entire experience of using the software
Record your findings in a spreadsheet format, and make it easy for management
to read
Total the costs Add a tab to your spreadsheet that totals the costs of acquiring the
software you wish to buy Consider the following components:
Compute the ROI Divide the savings you can obtain by eliminating the bottleneck by
the costs, and you’ll have an ROI number A general rule of thumb is that ROI
num-bers greater than 1 (or 100%, if you prefer) are a great return on your company’s
investment
Show management At this point, you understand the bottleneck and software solution
well—so well that you’ve quantified things in a neatly written spreadsheet and computed
an ROI If the numbers look good, go show management, and ask for permission to
purchase the software
Trang 13Building Your Own Case
You can now use the previous outline to build your own bottleneck analysis studies.Some of the more typical places I’ve found bottlenecks lurking are as follows:
in companies in which technology spending is trending up, there is a strong motivation
to refine new technology to fit the company’s needs Therefore, you have every reason to
be optimistic about new technology spending if you frame the debate correctly
The tried-and-true concepts of ROI and automating redundant tasks have nowjoined the mantras of cost reduction and right-sizing in the corporate world If you canidentify opportunities to increase productivity for the employees in your company andprove a high enough ROI to justify the needed investment, you’re golden! And elimi-nating bottlenecks can generate some radically high ROI numbers
It seems that no company, regardless of its circumstances, wants to add ees unless it absolutely has to This aversion to hiring plays into investing in technologythat enables outside contractors to collaborate and places a high premium on eliminat-ing information handling Unless your company is in a death spiral, management willalways be receptive to ideas that allow more work to get done with the same number
employ-of people
Trang 14Building a Long-Term Plan
Achieving success in CAD management isn’t an accident Few CAD managers have long-term success without planning for it Therefore, build- ing a long-term game plan, one that allows you to tackle tasks in a logical order, is crucial to guar- anteeing your success In this chapter, I’ll give you some suggestions to build that longer-term plan and approach it in modular chunks.
8
Trang 15on how to develop those concepts, as well.
Figure 8.1 When NASA launches a rocket, the agency takes lots of time to plan and ponder
how the mission might go Approach your CAD management plan with the same attention to planning and detail, and you’ll make far fewer mistakes and enjoy a smooth flight