English Language Tests-Intermediate level''''s archiveScience and marketing (2) pps

English Language Tests-Intermediate level's archive Science and marketing 2 1.. Gitte Meyer of the Danish Centre for Bioethics explains that the fundamental convention of science journa

English Language Tests-Intermediate level's archive

Science and marketing (2)

1 Gitte Meyer of the Danish Centre for Bioethics explains

that the fundamental convention of science journalism is

that of science transmission; science journalists should not

concern themselves with questions of knowledge;

reflection on such questions should be strictly confined

within the scientific

community

enclave

faction

method

2 From this description, it is fairly easy to spot what is

similar between the convention and marketing: neither

allows for sceptical and critical questions to be

posed

posited

positioned

posted

3 The convention may be seen as an to an old,

unwritten contract between science and society

affix

annal

annex

apex

4 That is, the at the same time and pragmatic

agreement that science was a valuable part of society by

not being part of society: science was agreed to be,

somehow, situated outside society

diabolical

incongruous

oxymoronic

paradoxical

5 Residing in a remote spot, supposed to be above moral

disagreement and conflicts of , science was

expected to produce 'pure' knowledge, and this knowledge

everybody could rely upon — exactly because it was

understood to be disconnected from society

interest

opinion

politicians

warfare

6 of information had, however, to be established in

order for the rest of society to share in the pure light of

science; scientific results, thus, had to be transmitted, by

scientists themselves, or by journalists

Lines

Nets

Threads

Webs

7 In the early 18th century, science was energetically

promoted amongst the public: in London's houses,

lecturers offered demonstrations with globes, orreries and

other instruments displaying the marvels of the clockwork

universe, while performing chemical, magnetic, and

electrical experiments

coffee

port

sherry

tea

8 In the spring of 1713, Newton's protg William Whiston

was holding on mathematics and science at both

Douglas's in St Martin's Lane and at the Marine near the

Royal Exchange

class

court

fast

forth

9 In the journal 'The Spectator', Joseph Addison and

Richard Steele in 1711 foresaw with delight those times

"when Knowledge, instead of being up in Books,

and kept in Libraries and retirement, is thus obtruded upon

the Publick; when it is canvassed in every Assembly, and

exposed upon every Table."

bound

covered

sealed

tied

10 So the convention and the practice of science

transmission has quite a long history; it has been

motivated by aims of 'pure' enlightenment and of

spreading the of the scientific worldview, but

probably it has always been a mixed-purpose enterprise

gospel

gossip

grant

grasp