Digital marketing is a oneway ticket After your first hit, you can’t ever go back You’ll never see things the same way again. How can I get ahead in digital advertising?Do what you want to do, not what you think you have to do Train your brain to think faster Get out your stopwatch • Prepare 1 question or creative problem you would like to solve or brainstorm on. • Write down 1 idea every minute. • Repeat as needed. Learn to stop worrying and love the we. At the end of the day, nobody dies. Don’t be the exception.
Trang 1Ad Vice Ten Tips for Fledgling Digital Marketers
Trang 2Introduction & thank-you
Trang 3speaker teacher
JasonTheodor.com
(@jted)
creative
Trang 4@jted
Trang 5the
CreativeMethod
digital brand experi ence
Trang 6digital service exper ience
Trang 8The foundation is
published here:
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CreativeMethod
But there’s much more to
explore…
Trang 10Ad Vice
Trang 11the
CreativeMethod
Ad Vice Digital market ing is
a one-way tick et.
Trang 12Ad Vice After your first hit, you can’t ever go back.
Trang 13the
CreativeMethod
Ad Vice
You’ll never see things the
same way again.
;-)
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CreativeMethod
Ten Tips:
Trang 16Have an elevato r pitch
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CreativeMethod
Tweet yourself What is
your
140 char bio?
Trang 18Don’t get pigeo nholed
Trang 19think you have to do.
Trang 20Collect connec tions
Trang 21Try to keep business & friends separate
Who you know is as important as what you k now
Trang 22Train your bra in
to think faster
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CreativeMethod
• Get out your stopwatch
• Prepare 1 question or creative problem you would like to solve or brainstorm on.
• Write down 1 idea every minute.
• Repeat as needed.
10 Ideas in 10 Minutes
Trang 24Know when to
go analog
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CreativeMethod
Captu re Catalo gue
& Revi ew all yo ur
ideas
“Penc ils ne
ver c rash.” —jte d
Trang 26Research resea rch research re
search research resear ch research ch
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CreativeMethod
Google.com Wikipedia.org Archive.org
WolframAlpha IRL Libraries!
Trang 28Creative Commo ns
is your BFF
Trang 29Gutenberg.org
Trang 30compfight.com
Trang 32Twitter Search
+TweetDeck
+Growl
=Brand Wiretapping
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CreativeMethod
Sample TweetDeck notification on
“creativity”
Trang 34Learn to stop w orrying
and love the we b
Trang 36It’s just advert ising
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CreativeMethod
At the end of the day, nobody dies D on’t be
the exception.
Trang 38Extra credit
Trang 39CreativeMethod
Trang 40“1960s Advertising - Magazine Ad -
Handi Wrap (USA)” (detail)
Flickr photo by Pink Ponk
i [heart] creative commons
Credits
"The Dark Blue Bird" (detail)
by Edward Lear (1812-88) Ink & watercolour,
one of six England, 1880.
down one
Flickr photo by ph0t0 {loves you too}
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CreativeMethod
"2-24-2008"
Flickr photo by clickykbd
i [heart] creative commons
Credits
"Back of Shirt"
Flickr photo by trekkyandy Flickr photo by kwerfeldein"Headshot"
"Doctor Strangelove: Or, How I Learned To Stop Worrying And Love The Bomb" (movie still)
FLickr photo by transCam
"Another Brick In The Wall"
Flickr photo by danbri
"Water"
Flickr photo by Thomas Hawk
Trang 42Flickr photo by sashamd
i [heart] creative commons
Credits
Trang 44@jted