Online Advertising Made Simple: Real life answers to top marketer problems

Timing is everything in this business. I want to ensure my brand is in the best possible media environments. Can you tell me where my ads are running? I don’t want my competitors to have an edge… How can I ensure my customers engage with me, and not the competition? I want to interact with my customers where they will be most receptive. How can I engage with my customers on more than just Display? I want to know if my campaign is working? How do I know if my ads are being effective? How can I maximize my reach to inmarket consumers? Guide customers through a series of questions to help them find and purchase the perfect product for them without leaving their favorite site.  Guiders ® are available exclusively through Modern Living Media other ValueClick Media properties. Showcase multiple products, even video, in a single ad  Integrate social media with Twitter and Facebook  Dynamically present promotions and discounts  Capture email addresses and other form data

Denise Zaraya February 15th, 2011

Behr Paint

Home & Garden enthusiasts than just about everyone

Better Homes & Gardens

Shelterpop

Do It Yourself.com

HGTV iVillage H&G eHow H&G

MODERN LIVING MEDIA

Haven Home Media

54%

Female 7.3 M

$50-$100k 2.1 M

since Jan 2010!

Our Median Age is 39!

Home and Garden

Heavy Spenders

in Remodeling

Replaced Plumbing Fixtures

Painted Interior or Exterior

Remodeled Kitchen

or Bath

Installed Flooring

Bought Appliances

Bought Furniture

Home and Garden Enthusiasts in the right environments!

Reaching More

No

Source: comScore Plan Metrix, Nov 2010

How can I make sure enough of my customers are seeing my ads?

Home & Garden advertisers need answered…

The Top 5 Questions

How can I ensure my customers engage with

me, and not the competition?

I want to interact with my customers where they will be most receptive

How can I engage with

my customers on more than just Display?

I want to know if

my campaign is working?

How do I know if my ads are being

Question 1

5

Timing is everything in this business.

How can I maximize my reach to in-market

consumers?

N o

No How can I maximize my reach to in-market consumers?

We make sure your ads get in front of your audience

Targeted Solutions

Recommendations for Behr

We believe these attributes make up potential Behr customers! And

we reach millions of ‘em

Moms 3.6 M Newlyweds 2.3 M Loves 4.1 M

Remodeling Searched for home

Reach home enthusiasts while they’re in project

planning mode and are seeking information, tips

& ideas on their project

Right where you want them Premium Placements

Align your brand with content specific

to Kitchen Remodeling & Bath Remodeling with a focus on Faucet content

Project-based Targeting

7

Reach in-market home enthusiasts

How can I maximize my reach to in-market consumers?N o

v

Paint-projects come in all shapes and sizes Luckily, so does our audience!

Recommendations for Behr

Modern Living is

46% more likely to

reach bathroom remodelers and

88% more likely to

reach kitchen remodelers

Living Room Bathroom

Furniture Refinishing Outdoor Siding Deck Remodeling

Audience Targeting

8

No How can I maximize my reach to in-market consumers?

Using the right data to find your audience

Requires making intelligent decisions with massive amounts of data We blend our proprietary data with the best 3rd party providers to make complete customer profiles

Finding your customers…

When you use data to ask the right questions about your audience, you can get informed answers about your audience

*comScore PlanMetrix, March 2011

Recommendations for Behr

A U D I E N C E A T T R I B U T E S

Searched for Home Goods Online 3.5M – 120 IndexRecently bought Home Goods in Store .5M – 111 IndexHome Remodeling Project Last Year 4.6M –150 IndexOwn a Home 6.7M – 123 IndexLikely to have a baby 1M – 115 IndexConsider themselves stylish 2.5M – 110 Index

3.1 Million Motivated Moms

on the Modern Living

Your brand is important to us That’s why we

hand-selected 50 publishers for relevancy, quality

and audience composition We’ve made a

conscious decision to limit our network’s size so

we can guarantee quality

Where you are on the page is as important as how much Our publishers are selected for

their ability to provide advertisers prime real

estate We make sure you’re ads aren’t buried

where no one will see them!

Endemic Home & Garden Sites

Transparency is more than a site list to us We work with our advertisers to determine the best placements for your campaign objectives and with 3 rd party verification companies to give you the

peace of mind you deserve

Only the Best

Can you tell me where my ads are running?

N o

Question 3

Getting an Edge Exclusive Sponsorships you can’t get anywhere else

12

v

Create high impact, high visibility campaigns during

seasonal promotions, product launches and more with

exclusive inventory opportunities on highly relevant sites

Be loud when you need it most

 Roadblocks

 Sponsorships

 Net blasts

 Content Takeovers

Need to make sure your brand or product is seen, and not the

competition? With our 100% SOV programs, own your audience,

and shut out the competition

100% Share of Voice

SOV RECOMMENDATIONS

 Guide customers through a series of questions to help them find and purchase the perfect product for them without leaving their favorite site

 Guiders® are available exclusively through Modern Living Media & other

ValueClick Media properties

Help your customers with Guiders®

v

 Showcase multiple products, even video, in a single ad

 Integrate social media with Twitter and Facebook

 Dynamically present promotions and discounts

 Capture e-mail addresses and other form data

Expandable Rich Media

More Interesting Ads Rich Media that’s so much more than Display

How can I engage with my customers on more than just Display?

No

14

v Get More Views Show off your pre-roll and videos to your ideal customers

How can I engage with my customers on more than just Display?

No

15

Place your in-banner or pre-roll video on our

network of premium publishers selected for video

placements

Be a Scene Stealer

Sample Video Sites for Behr

These great sites have been selected for video

I Get Around… Advertise to customers on-the-go with Mobile

How can I engage with my customers on more than just Display?

No

16

v

Advertise on Home & Garden apps and the mobile web to

reach your customers away from their computers on

Smartphones and the iPad!

Mobile when you need it

GREAT MOBILE APPS

Remodelista Home Remodeler Home Loan Calc Feng Shui Compass

 Drive requests for catalogs, build your database,

and drive leads on a cost per basis when customers

register on endemic sites

Lead Generation

Enhance your List Build your customer database with qualified leads

How can I engage with my customers on more than just Display?

No

17

vv

Buy leads when you need them via great consumer sites

Co-registration Sample Sites

BEHR RECOMMENDATION S

Turn your customers into brand advocates with Facebook ads

that drive Likes and create passion in your product

Get Liked

Go to the top of the list

Got at app? Push it to the top of the App Store with Cost-Per-Install campaigns

Question 5

19

People are clicking on ads less and less…

If I’m not measuring just CTR, how do I know

if my ads are being effective?

N o

Behind the Stats

20

Get the real story of your campaign with re:view

If I’m not measuring just CTR, how do I know if my ads are being effective? No

Denise Zaraya

Director Vertical Strategies

646 439-2644dzaraya@modernlivingmedia.com

Thank you for your time!

Behr Paint