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Hean Tat Keh is an Associate Professor of Marketing at the Guanghua School of Management, Peking University in Beijing, China.. Xiongwen Lu is Professor of Marketing in the School of Man

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Hean Tat Keh is an Associate Professor of Marketing at the

Guanghua School of Management, Peking University in Beijing, China Previously, Dr Keh taught at the National University of Singapore for five years A Malaysian of Chinese ancestry, he obtained his BBA (Hons) from the University of East Asia, Macau, his MBA from the Hong Kong University of Science and Technology, and his PhD from the University of Washington, Seattle

Xiongwen Lu is Professor of Marketing in the School of

Management at Fudan University and HonoraryProfessor

at the University of Hong Kong Recognized as one of the most distinguished marketing academicians in China, Dr

Lu has been elected a Standing Director of the Chinese Marketing Association, Vice Chairman of Shanghai Marketing Association, and Director of the Center for Chinese Marketing Research (cosponsored by the Chinese Marketing Association and Fudan University)

ISBN: 0-13-127537-2

2005, Paper, 720 Pages

SERVICES MARKETING IN ASIA

Second Edition

Christopher H Lovelock, Jochen Wirtz, Hean Tat Keh, and

Lu Xiongwen

Services Marketing In Asia, Second Edition, builds on the

excellence of the previous edition, which quickly became

the leading textbook used in services marketing courses

across Asia It is equally suitable for courses directed at

advanced undergraduates or MBA and EMBA students

In addition, the book is also recognized as a vital reference

for managers and other professionals working in service

industries

Responding to the rapid changes in technology and the

business environment in Asia, this new edition has been

significantly revised and restructured to sharpen the focus

on essentials, add in-depth discussion of new concepts

and ideas, extend coverage of service developments in

China and India, and provide numerous new examples

from a broad cross-section of service industries The book

also features many new cases on firms operating in a

wide variety of Asian environments, including China, Hong

Kong, India, Malaysia, the Philippines, Singapore, and

Taiwan

About the Authors and Adaptors

Christopher Lovelock is an adjunct professor at the Yale

School of Management, where he teaches an MBA

services marketing course Dr Lovelock’s distinguished

academic career has included 11 years on the faculty

of the Harvard Business School and two years as a visiting

professor at IMD in Switzerland He has also held

appointments at Berkeley, Stanford, and the Sloan School

at MIT, as well as visiting professorships at The University of

Queensland in Australia and at both INSEAD and Theseus

Institute in France

Jochen Wirtz is one of the leading authorities in services

marketing in Asia He is an Associate Professor at the

National University of Singapore, where he teaches services

marketing courses in executive, Executive MBA, MBA and

undergraduate programs He is codirector of NUS’s joint

Executive MBA program with UCLA He received his PhD

in services marketing from the London Business School,

and holds a BA (Hons) in marketing and accounting and

a professional certification in banking from Germany

For instructors:

Instructor’s Manual Powerpoint Slides Video Clips Companion Website www.pearsoned-asia.com/lovelock2

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ISBN: 981-244-565-X

2004, Paper, 264 pages

STRATEGIC ASIAN MARKETING

An Essential Guide for Managers

Keh Hean Tat and Chiang Jeongwen Strategic Asian Marketing promises to be a useful resource

for managers who want to learn about marketing in the new Asia This concise volume covers key and recent marketing topics, focusing on the applications of marketing

in Asia

It has several distinguishing factors that set it apart from

other marketing books First, every chapter starts with an extended example of marketing in action in an Asian country, with numerous other examples throughout the entire book Second, it ends with a quick summary of the major points covered, serving as a reinforcement of the lessons learned Further, it is written in a structured and succinct style, making it a highly-readable book Lastly, this book is written by two Asian authors who are well-known marketing professors with extensive teaching, research, and consulting experience in the region

About the Authors Hean Tat Keh is an Associate Professor of Marketing at the

Guanghua School of Management, Peking University in Beijing, China Previously, Dr Keh taught at the National University of Singapore for five years A Malaysian of Chinese ancestry, he obtained his BBA (Hons) from the University of East Asia, Macau, his MBA from the Hong Kong University of Science and Technology, and his PhD from the University of Washington, Seattle

Jeongwen Chiang is a Professor of Marketing at NUS

Business School, National University of Singapore (NUS) Before joining NUS, Prof Chiang was a marketing professor

at the University of Rochester, Washington University in St Louis, and the Hong Kong University of Science & Technology His research interests include competition in

For instructors:

Powerpoint Slides

Companion Website

www.pearsoned-asia.com/keh

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ISBN: 0-13-067043-X

2004, Paper, 152 Pages

34

THE RISE OF CONSUMER POWER

Adopting the Right Marketing Communication

Strategies

Camille Schuster

At the beginning of the 21st century, the expansion of the

Internet made it possible for consumers to wrestle control

away from both the retailers and manufacturers

Consumers can obtain information on almost any product

or service, regardless of where it is produced, and can

have it delivered from almost anywhere to a convenient

location at a price In the Consumer Century (21st century),

consumers are no longer satisfied with mass produced

products or services Companies that do not adapt to this

new reality or prepare for the changes in this marketplace

are doomed to failure Business processes in general, and

promotion activities specifically, need to begin with the

consumers – who are they, what they want, how they

want to receive products, when they want to purchase,

and what price are they willing to pay for the value

provided

Your consumers are your most precious resource Learn

about them, learn from them, and use that knowledge to

integrate your marketing communication program from

Schuster’s The Rise of Consumer Power.

About the Author

Camille Schuster is a Full Professor of Marketing at Xavier

University, Faculty Associate at Arizona State University,

and President of Global Collaborations She has presented

keynote presentations, breakout sessions, speeches and

workshops in more than 20 countries around the world

She has published articles in a number of academic

journals and has co-authored several books that have

been well received by both business and academic

audiences around the world

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ISBN: 0-13-066466-9 (Paper)

ISBN: 981-235-932-X (Case)

2002, 424 pages

ASIAN BRANDING

A Great Way to Fly

Ian Batey

Written by Asia’s most respected practitioner in the field, Ian Batey, the creator

of the Singapore Girl, this book is the first definitive guide to building global power brands in Asia Batey crusades a massive global marketing war in which Asian brands rise from nothing to beat Western and Japanese power brands

at their own game He identifies how a diverse range of products and commodities in Asia, Australia, and India can become global power brands by the year 2020 He takes us behind the scenes for a glimpse of Singapore Airlines, Mercedes-Benz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more Readers can enjoy page after page of practical and inspiring guidance, spiced with Batey’s often irreverent wit and illuminated with brand-building ads, unique charts, and diagrams

CLUELESS IN ADVERTISING

May Lwin and Jim Aitchison

A basic guide to the advertising industry, answering all the most common questions, and outlining all the career opportunities in a fresh, user-friendly format This book will be the definitive, must-read title for students and new recruits in the Asia Pacific region

Also available in this series:

· Clueless in Banking and Finance

ISBN: 974-900-669-2

ASIA PACIFIC ADVERTISING FESTIVAL

Award Winning Book 2001-2002

This book is the first compendium of the best creative advertising from the Asia Pacific Advertising Festival It features award winners from the event and is a showcase for the diversity of talent in the region This book will help you in your aim to become creative leaders in your markets and to serve the Asia Pacific communities best

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ISBN: 983-2639-33-6

ISBN: 0-13-102841-3

CLUELESS IN MARKETING COMMUNICATIONS

This book in the Clueless series is a basic guide to working in and understanding the field of marketing communications It will answer all the most common questions and outline all the career opportunities in the industry Also available in this series:

· Clueless in Advertising

· Clueless in Public Relations

· Clueless in Starting a Business

ISBN: 981-244-506-4

CLUELESS IN PUBLIC RELATIONS

This book in the Clueless series is a basic guide to working in and understanding the field of public relations It will answer all the most common questions and outline all the career opportunities in the industry

Also available in this series:

· Clueless in Advertising

· Clueless in Marketing Communications

· Clueless in Starting a Business

MARKETING*WISE

An Unconventional Approach to Strategic Marketing for Asia

Sunny T H Goh and Khoo Kheng-Hor

Marketing is one of the only two basic functions of a corporation The answer

in this book may surprise you with its many thought-provoking points

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RETHINKING MARKETING

Sustainable Market-ing Enterprise in Asia

Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Sandra Liu

This book offers a fresh perspective on understanding how successful business strategies are crafted It provides insights into the challenges and opportunities present in a changing Asian business environment Concepts are presented through models and frameworks These are illustrated by short case studies of

a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services Readers will be better able to understand

ISBN: 0-201-62857-0

1994, Case, 312 pages

PRACTICAL MARKETING

An Asian Perspective

Wee Chow Hou

The book is written primarily for managers who may not have any marketing knowledge or experience For the marketeer, the many concepts and thought-provoking reminders will prove to be useful for the decision-making process Certainly, marketeers will find much food for thought from this book

ISBN: 0-13-027092-X

PRINCIPLES OF MARKETING

An Asian Case Book

Ang Swee Hoon et al.

Doing business in Asia can be complex and confusing because of the region’s cultural diversity To help firms understand the problems and challenges faced

in doing business in Asia, this book was developed with 37 original cases covering

a wide spectrum of products, topics, and countries Topics covered include how foreign businesses operate in Asia and the rapidly growing electronic commerce industry

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ISBN 0-13-049931-5

RETHINKING MARKETING

Sustainable Market-ing Enterprise in Asia: Text and Cases

Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Sandra Liu

While its sister book provides powerful concepts through models and frameworks

to explain the key marketing strategies for enterprises in Asia, Text and Cases

provides more in-depth cases to illustrate these concepts The longer case studies selected here are drawn from a broad spectrum of Asian businesses, many of which are Asia’s leading companies The diversity of industries covered and the different country environments will help to facilitate in-depth and broad-based discussions, so that readers will have a greater understanding of the complexities of running businesses in this region

ISBN: 0-13-035457-0

SECRETS OF NETWORK MARKETING WEALTH

Build the Business You Want

John Bremner

This book provides a practical, motivating, and clear guide to network marketing

It gives firm advice on converting prospects into partners, avoiding the mistakes that others make, and planning for success You can also read about dynamite selling techniques that work like magic In short, this book teaches you how to take your business from the doldrums to spectacular success

For Sale in Asia only

ISBN: 0-13-027601-4

STRATEGIC MARKETING CASES FOR 21ST CENTURY ASIA

John A Quelch, Leong Siew Meng, Ang Swee Hoon, and Tan Chin Tiong

Towards the end of the 20th century, Asia experienced one of its most tumultuous economic periods As regional economies recover, businesses are restructuring and refocusing themselves This book of marketing cases incorporates these developments The cases from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems, and give added insights into company operations and market response

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ISBN: 0-13-795550-2

THE ASIAN MARKETING CASEBOOK

Noel Capon and Wilfried Vanhonacker

This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Thailand, and Vietnam The cases cover a broad span of marketing issues, including industrial and consumer marketing, products, services, marketing strategy development, distribution, promotion, pricing, and intra-country problems An overview of each country provides useful background for the cases

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THE MISUNDERSTOOD CHINA

Uncovering the Truth Behind the Bamboo Curtain

Chi Lo

Most analyses in the China debate do not yield insights

because what seems obvious is often wrong In a nutshell,

there is confusion and misunderstanding about the Chinese

economy By probing conventional wisdom, The

Misunderstood China seeks to uncover the truth behind

China’s economic and financial myths

In his course to debunk such myths, Chi Lo gives many

counter-intuitive insights to the opening and growth of

China’s economy Unlike other China discussions which

focus on one side of the China story and often lack

research underpinning, The Misunderstood China uses

macroeconomic concepts to provide a balanced analysis

with rigorous economic logic and facts Thus, this book

differs significantly from the current China discussions

which focus exclusively on the positive or negative side

of the China story Accessible and concise, the analysis

will serve as a catalyst for critical thinking about China’s

development Its practicality and market relevance should

also appeal to the average investor and reader of Asia

business economics and finance Financial market

practitioners, corporate executives, government advisors,

and students of Asian studies seeking to understand China

and Asia’s economic and financial development should

find this book particularly useful for brainstorming and

development of business strategies and policies

About the Author

Author of When Asia Meets China in the New Millennium,

Chi Lo was enlisted as a member of the International

Who’s Who Professionals in 2000 He is an economic

strategist based in Hong Kong He has over 15 years of

international research experience in economics, financial

markets, and public policy & standards development,

covering North American and Asian economies Before

coming to Asia in 1996, he served as Economic Advisor

at the federal deposit insurance agency under the

Canadian Government Department of Finance in Ottawa,

Canada

ISBN: 981-244-606-0

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CHINESE BUSINESS NETWORKS

State, Economy and Culture

Edited by Chan Kwok Bun

This book provides an analysis and interpretation of the business conduct of the ethnic Chinese of Southeast and East Asia The focus is on the emergence, utilization, and maintenance of business networks and connections (as processes and as “things”) among the ethnic Chinese worldwide, often providing cogent evidence from comparisons of different economies The book strives toward a

ISBN: 0-13-008381-X,

ISBN: 0-13-047488-6,

CHINA STREETSMART

What You Must Know to Be Effective and Profitable in China

John L Chan

The entry of China into the World Trade Organization offers foreign businesses unprecedented opportunities in China Learning from successful business leaders, the author, a veteran China executive, lays out a practical approach

to avoiding pitfalls earlier companies have succumbed to China Streetsmart

is an invaluable book for investors who desire to learn the secrets of award-winning businesses operating in China today This book clears up the confusion and conflicting stories on what it takes to be successful in China by not postulating theory but rather giving investors practical and proven advice

BEYOND THE PORT CITY

Development and Identity in 21st Century Singapore

Ooi Giok Ling and Brian Shaw

While many previous books on Singapore have focused on its development as

a modern city-state, highlighting the nation-building process that has sought to integrate a highly diversified society, this book addresses some relatively neglected spatial issues, drawing from the past while also looking toward the future Topics covered include the continuing role of port and port-related activities within the nation’s growth economy; the results of 40 years of public housing development and new town experiments; the continued social and political stability of an increasingly multi-ethnic nation; the sustainability of the state’s globalization push given accelerating social polarization; and the prospects for Singapore’s tourism industry

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