More, Better, Faster: Agile Design for Fun and Profit

Designers must let go of perfection to produce rapid, iterative work: “90% right” solutions are par for the course for Agile. This can be counterintuitive, but for better or worse, Agile prioritizes the timeline over virtuosity. Certainly it makes designing to impress other designers harder. No great loss.

More, Better, Faser!

Agile Design for Fun & Proit

For the backchannel:

#uxambf & @MattBalara

All links at:

http://delicious.com/mbalara/mbf

Publishing

Publishing vs. Gardening

flic.kr/p/cq2dU flic.kr/p/rdLU

Inter face

Inter acion

User Experience

Buzzword

bullshit alarm!

“Agile”

flic.kr/p/5Vy88o

#0 Agile.

What is it?

Buzzword

bullshit

alarm!

http://agilemanifesto.org

Individuals &

interacions

over processes & tools

Working software

over comprehensive documentation

Cusomer collaboration

over contract negotiation

Reponding to change

over following a plan

#1 Business as usual.

The wall &

the waterfall.

flic.kr/p/hasWo flic.kr/p/4AwkmY

flic.kr/p/hasWo flic.kr/p/4AwkmY

flic.kr/p/hasWo flic.kr/p/4AwkmY

Did he really just

use a flame effect?

flic.kr/p/hasWo flic.kr/p/4AwkmY

perfect by the time

you hit the wall here

Anyone who tells you it will be is lying

Plans never cover everything.

You can’t know what works without

a product that works.

Late changes cost too much.

Waterfall bad

Design, Rinse,

Repeat.

#2

Round & round we go!

Washing machine good

Washing machine good

Did he really just

use a spin effect?

“Waterfall Bad, Washing Machine Good”

— Leisa Reichelt

http://sn.im/waterfallbad

“Adapting Usability Investigations for Agile User-centered Design”

Journal of Usability Studies, May 2007

— Desirée Sy

http://sn.im/agileucd

Thinking it.

#3

Illustration by Kevin Cornell

http://www.alistapart.com/articles/gettingrealaboutagiledesign/

http://www.bearskinrug.co.uk/

“Designers must let go of perfection to produce

rapid, iterative work: “90% right” solutions are

par for the course for Agile This can be

counterintuitive, but for better or worse, Agile

prioritizes the timeline over virtuosity Certainly it

makes designing to impress other designers

harder No great loss.”

“Getting Real About Agile Design”, A List Apart

— Cennydd Bowles

http://www.alistapart.com/articles/gettingrealaboutagiledesign/

Small is enough.

flic.kr/p/5SPkNB

fetishise your

deliverables.

flic.kr/p/3KpKSS

Let go of control.

flic.kr/p/4AvQC4

Discover,

don’t prove.

flic.kr/p/DzE8o

Doing it.

#3

Diagram by Leah Buley

http://sn.im/rk4se

flic.kr/p/6Koo4i

Sketch

too much.

“Sketchboards: Discover Better + Faster UX Solutions”

— Brandon Schauer & Leah Buley, Adaptive Path

http://sn.im/sketchboards

Deliver prototypes.

flic.kr/p/CBNN3

Get your

users together.

flic.kr/p/WtJr3

Tes like a guerilla.

silverbackapp.com

“Insead of freaking out about consraints,

embrace them Let them guide you Consraints

drive innovation and force focus Insead of trying

to remove them, use them to your advantage.”

“Getting Real”

— 37 Signals

http://gettingreal.37signals.com/

Embrace consraints

$elling it.

#4

Waterfalling over?

“ 32% of all projects succeeding which are

delivered on time, on budget, with required

features and functions 44% were challenged

which are late, over budget 24% failed which are

cancelled prior to completion or delivered and

never used.”

“The CHAOS Report”

— The Standish Group

http://sn.im/chaos09

Time-to-market.

“You can very easily end up with the wrong thing,

and then spend a whole bunch of time and money

changing everything around so that it’s right -

and you’re changing things at the most difficult

(read: most expensive) time to be changing

But I

can’t!

Sounds nice, but it’s not

realisic!

My client would never

let me!

My boss would never

let me!

My mum would never

let me!

This is jus all a big

dream!

Do it in sealth mode.

flic.kr/p/4YoCD6

Or badass

sealth mode.

flic.kr/p/81Sio

bite off too much.

flic.kr/p/oSXMY

bite off too much.

flic.kr/p/oSXMY

What’s with all the cute animals?

A little case sudy.

#5

It sarted

with a wreck.

1 Give the consumers what they want.

2 Provide brand-insight to consumers.

3 Support regional flexibility.

Goals

Clear goals made agreement easier.

Involved client had feeling of

ownership.

Screens in less than @c the time.

What went right?

Little effort was made to find out

what the consumers actually wanted.

“The wall” was still in place.

What went wrong?