2010 Graphic look Forty annual report

Annual report of how the Team work, collaborate, discuss ideas, produce meaningful content on the web (video, apps, etc) A whole lot of interesting things happened around here last year. Yes, they did awesome work, built new relationships, and inched closer to taking over the world. Since the things that go on behind the scenes play such a big part of who they are as people and as a company, they give all their fans a sneak peek into the fabulous life of Forty

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A GRAPHIC LOOK

at Forty

A GRAPHIC LOOK

at Forty

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A grAphic look

at Forty

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Made especially with love, from Forty

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About Us 6

communication 14

office life 20

online life 34

Apps 40

Food 46

lexicon 56

conclusion 60

“I love that we

not only walk as

a group, but we

carry a turkey.”

Melissa

“Our topic of the

day is everything

ever.”

JaMes

overheard in the oFFice

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2010

annual report

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A whole lot of interesting things happened around here last year Yes, we did awesome work, built new relationships, and inched closer to taking over the world, but we also ate a whole lotta food, donned our finest threads, and took part in some crazy

shenanigans Since the things that go on behind the scenes play such a big part of who we are as people and as a company, we thought we’d turn the typical corporate annual report on its head and give all our fans a sneak peek into the fabulous life of Forty

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aBoUt US

6 | Forty annual report

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Did you know every single employee at Forty is a

first-born? Weird, huh? There’s even more where

that came from This section will give you more

insight into the team than you’d ever care to know

it’s not as scary as it sounds promise.

Forty annual report | 7

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67% female 33% male

Eye Color

50% hazel 33% blue 16% brown

Ethnicities we represent:

German Polish Russian Dutch Lithuanian English American Irish Swedish

Religion

33% Jewish 33% Christian 16% Mormon 16% Agnostic

Hair Color

67% brunette 33% blonde

Marital Status

67% married 33% unmarried

Children

33% have kids 67% have no kids

Our average age is 29

coMpany deMographics

TMi.

“I will let you keep your gender.”

JaMes

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Four ladies, Forty scarves.

(Not just a cold weather accessory Nope.)

“I want to die of

amazingness!”

Melissa

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Our fave podcasts

The Brand Show

The Advertising Show

lensWork

✪ TED Talks The history of rome Judge John hodgman

✪ This American life

✪ The Moth BusinessWeek

✪ American copywriter Marketing Mentor

Favorite podcasts

Music to our ears.

Common faves ✪

This American Life is a podcast

that tells stories about the fascinating stories of everyday americans Listen for yourself at www.thisamericanlife.org.

“I hear in ridiculous

I have a ridiculous filter.”

KiM

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shaina’s Musical Influences

Jason Mraz Adele ingrid

Michaelson

Boyce Avenue David gray

Melissa’s Musical Influences

Sunday Morning Drive Fort Minor Dave Matthews Band

red hot chili peppers Michelle Branch

James’ Musical Influences

Justice ratatat

Deerhoof Santogold Sleighbells

amy’s Musical Influences

The killers Daft punk Florence and

david’s Musical Influences

Mars ill Tonikom

hEcQ Mutemath Deepspace5

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We enjoy talking to one another so much

that you couldn’t get us to shut up if you

tried really, go ahead and give it a shot

We dare you.

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James: 606 msgs/mo (2.2/day)

Amy: 174 msgs/mo (0.6/day)

Melissa: 93 msgs/mo (1.3/day)

Kim: 206 msgs/mo (0.8/day)

David: 102 msgs/mo (0.6/day)

Shaina: 11 msgs/mo (0.4/day)

Feel better (14) Hey guys (11) Late this morning (8) Last night (7)

Iron cactus (7) Anyone wants (7) Tomorrow morning (6) Bit late (6)

Going to work (5) Forgot my laptop (5)

:( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :(

:( :( :( :( :( :( :( :( :(

:) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :)

Guys (76) James (64) Going (64) Sunny (58) Think (48) Anyone (43) Amy (42) Right (42) Kim (41)

Today (41) Back (40) Morning (38) Did (37) Way (37) Would (35) Got (35)

Most commonly

betwext is a group text-messaging service that changed our lives Check it out at betwext.com

Betwext Usage

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Exclamation marks

James: 1,554 Amy: 626 Melissa: 495 Kim: 459 David: 378 Shaina: 86

Semicolons

Melissa: 81 Amy: 36 James: 28 Kim: 12 Shaina: 12 David: 2

Emoticons

:-) 1502 :)~ 216 :-( 175

;-) 136

Question marks

James: 2,018 Amy: 1,278 Kim: 1,111 Melissa: 842 David: 682 Shaina: 131

User Post Totals

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Most random email award goes to:

"What is the square root of sixty-four?"

CHRIS WILLIAMS CONNECTICUT, USA

What’s in our info@ inbox:

210 Amazon.com (we order a lot of stuff)

145 People that want a job

52 Out of office replies to our newsletters

46 Companies that want to work with us

44 Other newsletters

28 People trying to sell us stuff

11 Peeps that want an internship

6 Friends telling us about a typo (thanks!)

5 Random fans that say hi!

3 Comments about our bowling photos

2 Almost hate mail (hate is a strong word)

Where our emails

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“I wish I knew more about proper

sentence structure when I was going

through my adolescence.”

KiM

“I always say

it right, it just comes out funny.”

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office Life

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contrary to other folks, we don’t consider

our jobs just a place where we waste time

from 9-5 We work hard, but woooweeee,

do we have fun while we’re at it!

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Melissa Kim Amy James Shaina David

As a company,

we consume

15moleskines/

notebooks per year

noteBooK consUMption

Mmmm, so tasty.

“So I was thinking… wait, no, I was not thinking.”

KiM

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“I’m jotting, but I don’t know what to jot.”

aMy

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Hockey games attended

David Shaina Kim Melissa Amy James

Fact:

David drives a total of 75 miles round trip from his home to Jobing.com Arena in Glendale for each game he attends.

“They say, ‘Oopsie’

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Melissa Shaina Amy

aMy

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client colors

colors used for client work.

“So is my name orange, or

is my name David?”

david

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Name 10 things in a category as fast as you can.

Pass to someone new, pass back to the sender, fake pass to someone else in the circle.

Random words connected in rhythm.

Build a story with a group.

Assign numbers, pass the numbers in rhythm Don’t mess up.

Guess the password given one-word hints.

Memorize everyone’s word and pass them around the circle.

Pass the words in order

as fast as you can.

iMprov exercises

Always thinking on the reggie*

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“This is what we need to figure out: What is the radius of the Earth?”

aMy

The number of miles

traveled by the team

to get to work:

(that’s only 2,000 shy of traveling the circumference of the Earth!)

miles round trip

LONGEST COMMUTE

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“Did you bring my lipsmack? I mean my lapstick….”

KiM

Cherry Vaseline Lip Therapy C.O Bigelow Mentha Lip Shine Burt’s Bees

Chapstick with sunscreen Unpetroleum Jelly by Alba Fresh lip gloss

Fresh lip treatment

lip BalM preFerences

lip-smackin’ good.

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online Life

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Since our jobs take place online, our lives tend to as well See what happens when we stop being real, and start being social

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@fortyagency posted a total of 358 tweets this year That’s an average of 29 per month!

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Total number of Facebook posts: 217

Busting our butts on this annual report.

44% status updates 25% pictures or video 18% links to other sites 11% links to our work 3% Projects Exposed

Consulting/Business Services · Chandler, AZ Edit Info

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David: 1 Amy: 2

Write on, man.

“Not funny ‘ha-ha’ but funny like ‘kill me.’”

aMy

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Top search phrases:

Top blog posts:

20 Universal Brand Types (7,947)

40 creative Marketing ideas Workbook (6,084) Schlock and Awe (3,663)

Forty’s pocket guide to SEo (2,963)

Ui Sketch Sheets (2,168) Why is sketching such an important aspect of design? (1,423) Brand handbook: how to Understand Your Brand (1,354) Mood Boards for Designers (1,337)

SEo for the Average Joe (1,154)

weB analytics

hey baby, what’s your url?

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Between our Macs, iphones, ipods, ipads, and

iTunes, we’re proud citizens of Apple Nation These are more than just techy toys we use to do our jobs; they’re our lifelines obsessed with gadgets?

guilty as charged

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Melissa: 19 Kim: 14 James: 14

apps open at any given tiMe

Whassssssssssapp?

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12 11 9

44 22 62

Shaina Kim Melissa

James David Amy

Favorite Apps Open Apps

iphone apps exposed

Food, water, shelter, iphones.

“Amy, can you transfer your power to me…

peacefully?”

KiM

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average nUMBer oF Browser taBs open

keeping tabs on things.

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“It’s a good thing birds aren’t

smart cause then they’d all

be in one place They’d all be

at Disneyland.”

KiM

“Reggie* is

in full effect today!”

Melissa

“There’s nothing like hugging a tall guy on

a Friday morning.”

david

“There are murderers in the room, and you have your hat on!”

aMy

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Sometimes we go out to lunch and discuss

food we're not currently eating from

restaurants we're not currently sitting in

That's just us, and we're just hungry

Bring cupcakes.

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Which is equal to:

Banana consUMption

our team consumed 312 nutritious bananas.

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We consumed over 5.2 gallons of

coffee and energy drinks.

(that’s over 90,000 mg of caffeine) (rawrrrrrrrrrrr)

caFFeine consUMption

“I have caffeine coming out of my mouth!”

david

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give chickpeas a chance.

“I hate when my nose smells.”

KiM

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hot dog consUMption

What the hot dog?!

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m m

Favorite snacKs

They may not be good for us, but mmmmm.

“I wasn’t going to let the grapefruit beat me… and it didn’t.”

JaMes

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✪ Doritos life cereal French fries

Kim

✪ hummus crackers Apples

✪ grapes granola bars chocolate chips Trail mix Teddy grahams Whipped cream vanilla wafers

✪ garden Salsa Sun chips

cheddar cheese Quakes

✪ peanut Butter Filled pretzels cheez-its

goldfish crackers honey roasted peanuts carrots

✪ garden Salsa Sun chips (yes, really) pickles

Melissa

hostess Apple pies White cheddar popcorn Donuts

candy cane kisses Swedish Fish good-n-plentys Toffee peanuts pears

Yogurt

✪ Doritos

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GOBBLED DOWN IN 2010 James 29%

We like our

cupcakes.

“My name is Vladimir, and I’m here to eat

your pancake sauce.”

david

“I have no pancake sauce.”

shaina

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You know that feeling when you’ve done something for too long and you start to make up words and do weird things that no one really understands and then you kinda start to ramble uncontrollably?

Welcome to our world, always

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2 sit roll: n 1 a discussion requiring removal

of earbuds and rolling in a chair over to a person

to talk v 1 to remove earbuds and roll over to a

person in a chair in order to discuss something.

Accent: n 1 one of David’s many talents

see: professor E-pool

Agency Throwdown: n 1 competitive

matches with other agencies in the Valley,

mostly revolving around bowling.

Alejandro: n 1 a name given to all

cockroaches.

All the Andrews: phrase 1 said to the tune

of “Single ladies” by Beyonce to mean the

collection of contract developers we use who

are all named Andrew.

Blitter: n 1 blood made of glitter.

Brand handbook: n 1 compilation of

verbal strategy, messaging, visual strategy, and competitive marketplace that we create for organizations.

Circle back the wagons: n 1 our attempt

at corporate-speak.

Co-noodling: v 1 a calm, friendly

brainstorming session.

Company therapist: n 1 celeste Summer

Condiments: n 1 collection of sauces

that collects on kim’s desk, mostly miniature, preferably ketchup.

Disheveled: adj 1 what James looks like when

he knocks his glasses to one side.

Dorkburger: n 1 chris conrey

Eddie: n 1 a name given to all crickets.

Estimeeting: n 1 a meeting to discuss

project estimates

Flexidular: adj 1 fluid, flexible, and modular.

Forty training: n 1 a weekly lunch session in

which someone on the team teaches something

to everyone else on the team.

FortyLover: n 1 a mysterious Forty superfan.

FRED: acr Forty’s resident Electronic Dude.

Henrietta: n 1 a name given to all spiders.

Hotdogmeetup: n 1 a get-together at which

people scarf down hot dogs.

Improv: n 1 daily exercises that encourage

listening, encouragement, and team-building.

Kimpersonation: n 1 a spot-on

impersonation of kim done by David.

lolcats: n 1 comical images that spice up the

chat room.

M-sec: n 1 approximately one minute.

Marjorie: n 1 a name given to all ants.

lexicon

What we really mean when we say

Bam sparkle bam: adj 1 the special

touch that makes something way cooler

v 1 to make something way cooler

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Melamy: n 1 a portmaneau of Melissa and

Amy often used in the chat room to get both of

their attentions.

Microcopywriting: n 1 short-form

copywriting that directs people, conveys a

brand, or just exists for the purpose of making

someone smile.

Microdesign: n 1 little bits of design that

conveys a brand in a memorable way

Move the desks: v 1 when there’s an event at

gangplank requiring use of the main space, we all

have to move the desks.

Mrs E-pool: n 1 a fictional wife to the

fictional professor who often mishears things.

Phillip: n 1 a name given to all moths.

Professor E-pool: n 1 fictional, eye-poking

mascot of german descent.

Projects exposed: n 1 an inside look into a

client project on fortyagency.com.

Quick-a-min: adv 1 what Melissa says when

she means “for a minute”.

Quick-a-sec: adv 1 what Melissa says when

she means “for a second”.

Server: n 1 a frustrating, yet necessary piece

of equipment.

Snyacks: n 1 snacks with an accent.

Sriracha: n 1 beloved hot sauce.

SXSW: n 1 the annual interactive conference

2 annual excuse for partying with web geeks 3

flu spreader.

Tea: n 1 the beverage that makes Amy giggly.

The Agency Game: n 1 a fun, fast-paced

game that emulates the intensity and creativity

of agency life.

Timebox the horse: v 1 to ensure a meeting

doesn’t go longer than agreed upon.

Track jacket: n 1 kelly green jacket with

a zipper and Forty logo 2 highly coveted fashion statement.

Trail mix: n 1 custom mix made with a

different recipe by each Forty team member 2 designer brain food for phoenix Design Week.

V7: n 1 the only acceptable pen 2 a pen

despised by Melissa who prefers to use Sharpie pens.

Verbal strategy: n 1 a foundation for

the tone, style, and mood of a brand’s verbal communication.

Visual strategy: n 1 a foundation for

the colors, fonts, and graphics of a brand’s visual appearance.

Vladimir: n 1 a name given to all bees

See: pancake sauce

Web 101: n 1 a year-long series of web training

for designers that nearly destroyed James.

Witching hour: n 1 between 4-5pm when

kim gets loopy.

Pancake sauce:

n 1 Syrup

enjoyed by russian bees

See: Vladimir

Reggie/Reginald: n 1 a name given to all flies.

Tiêu đề	A graphic look at Forty
Trường học	Forty Agency
Thể loại	Báo cáo thường niên
Năm xuất bản	2010
Thành phố	Forty

Định dạng
Số trang	61
Dung lượng	16,6 MB