Foundations of User Experience Design

Foundations of User Experience DesignFoundations of User Experience DesignFoundations of User Experience DesignFoundations of User Experience DesignFoundations of User Experience DesignFoundations of User Experience DesignFoundations of User Experience DesignFoundations of User Experience Design

Foundations of User Experience (UX) Design Software Engineering

user-● Explain why design sprints are an important and useful part of a UX designer’s work.

The basics of user experience design

Thinking like a UX designer

Joining design sprints

Integrating research into the design process

The basics of user experience design

● The phrase "user experience" was first coined

in the 1990s, by cognitive psychologist, Don

Norman, as technology use expanded and

evolved

● Although the term came about relatively

recently, the principles of user experience

actually stretch back thousands of years, all

the way to ancient China, where the practice of

Feng Shui began “The arrangement of a

physical space, like how furniture is positioned

in a room, could bring someone luck or

improve their health and happiness”

The basics of user experience design

In the tech world, user experience mostly focuses on how

people use or interact with products.

Product: might be a physical product, like a video game

controller or a bag of potato chips, or a technology product,

like an app, website, or smartwatch.

The product needs to be usable , equitable , enjoyable , and

useful to create a good user experience

The user experience is how a person, the user, feels about

interacting with or experiencing a product

The basics of user experience design

The basics of user experience design

Equitable: Your designs are useful and marketable to people

with diverse abilities and backgrounds

Enjoyable: Creates a positive connection between the user

and the product.

Useful: The product solved our problem

The basics of user experience design

Jobs in the field of user experience:

- UX designers come from a lot of different backgrounds:

marketers, artists, teachers They tend to share common

skills and interests

- UX designers are empathetic too Empathy is the ability to

understand someone else's feelings or thoughts in a situation

The basics of user experience design

Jobs in the field of user experience:

Interaction designers: focus on designing the experience of aproduct and how it functions They figure out how to connect theusers' needs and the business's goals with what's actually feasible tobuild

Visual designers: focus on how a product or technology looks Theyresponsible for designing logos, illustrations, or icons; may alsodecide font color and size, or work on product layouts

Motion designers: They think about what it feels like for a user to movethrough a product and how to create smooth transitions betweenpages on an app or a website

Graphic designers: They create visuals that tell a story or message

The basics of user experience design

Jobs in the field of user experience:

UX researchers: conduct the studies or interviews that help us learnhow people use a product

UX writers: who think about how to make the language within aproduct clearer to make the user experience more intuitive

Production designers: act as a bridge between interaction designersand engineers

UX program managers: ensure clear and timely communication sothat the process of building a useful product moves smoothly fromstart to finish

The basics of user experience design

The product development life cycle:

The basics of user experience design The product development life cycle:

An active discovery stage that's all about generating ideas about the user and potential needs or challenges the user might have

The basics of user experience design The product development life cycle:

Figure out the specifications for the product by answering questions like: Who is the product for? What will the product do? And, what features need to be included for the product to be successful?

The basics of user experience design The product development life cycle:

- UX designers develop the ideas for the product Start by drawing wireframes, then move on to creating prototypes, that convey its functionality.

- UX writers do things like write button labels or other copy within the product's wireframes and prototypes.

The basics of user experience design The product development life cycle:

UX designers work with engineers to develop functional prototypes that match the original designs, including details and features that fit the company’s brand, like font and color choice

The basics of user experience design The product development life cycle:

Marketing professionals on your team might post about the new product on social media

or publish a press release The customer support team might get ready to help new users learn how the product works.

The basics of user experience design Characteristics of good user experience:

The design, structure, and purpose of the product is clear and easy to use.

- Is everything in the design easy to find? Is the design’s functionality easy to understand?

- Can users accomplish specific tasks within the design?

The basics of user experience design Characteristics of good user experience:

Design is helpful to people with diverse abilities and backgrounds.

- Are the needs of a diverse group of users considered?

- Does the product’s design address the needs of traditionally

underrepresented and excluded groups?

The basics of user experience design Characteristics of good user experience:

The design reflects what the user may

be thinking or feeling and creates a positive connection with them:

- Are there aspects of the design that consider the user’s feelings?

- Does the design inspire delight in the user?

- Does the design keep the user engaged throughout their experience?

The basics of user experience design Characteristics of good user experience:

The design intentionally solves a user problem that the designer has identified:

- Does the design add value to the user’s experience?

- Does the design solve a problem for the user?

- Does the design help the user achieve a specific goal?

The basics of user experience design Identify good user experience:

The basics of user experience design

Responsibilities of entry-level UX designers: As an

entry-level UX designer, you’ll have a lot of exciting opportunities to gain

experience

The basics of user experience design Responsibilities of entry-level UX designers:

Understanding the people who use your product Through research, you’ll learn about users’ backgrounds, demographics, motivations, pain points, emotions, and goals Your research methods might include surveys, observations, and interviews

The basics of user experience design Responsibilities of entry-level UX designers:

IA for short, involves deciding how your product is organized and structured Think

of IA as a skeleton that outlines how users interact with your product Everything in your product should be organized in ways that make sense to the user and meets their expectations.

The basics of user experience design Responsibilities of entry-level UX designers:

A wireframe is a basic outline or sketch of

a product or a screen They’re mostly lines and shapes, with some text Wireframes can be drawn by hand or created digitally using software Wireframing helps you bring your design ideas to life, so other people on your team can provide input and feedback.

The basics of user experience design Responsibilities of entry-level UX designers:

A prototype is an early model of a product that demonstrates its functionality Prototypes can be in physical or digital formats and can vary in complexity Sometimes a prototype is made to demonstrate one specific feature of a product, like the transition between screens or the way the product physically looks and feels.

The basics of user experience design Responsibilities of entry-level UX designers:

Visual design focuses on how the product

or technology looks As a UX designer, you need to understand the foundations of visual design in order to communicate the connection between a product’s functionality and its appearance to users.

The basics of user experience design Responsibilities of entry-level UX designers:

Effective communication as a UX designer means connecting with your colleagues through emails, meetings, presentations, and design software You need to be a good listener, be receptive to feedback, and share your ideas in a clear way.

The basics of user experience design

Specialist and generalist designers: As you get further

along in your career, you can choose to specialize in a certain area of UX design or keep your skill set more broad.

The basics of user experience design

Specialist and

generalist

designers

The basics of user experience design

Interact with cross-functional

teammates: UX design is a highly

collaborative field, where designers

typically work in cross-functional

teams.

Engineers, UX researchers, Program

managers, Product leads, Fellow

designers, and others You will learn

from their areas of expertise and

explore other domains within the

field of UX.

The basics of user experience design Interact with cross-functional teammates:

Decides the scope of the project

The basics of user experience design Interact with cross-functional teammates:

Tries to understand user trust, like whether users will trust the information about allergens, or trust the app itself

The basics of user experience design Interact with cross-functional teammates:

Finds the flow of app functions such as: ordering, search

filters

Interact Designer

The basics of user experience design Interact with cross-functional teammates:

Think of ways to help users easily find the necessary

information in the product

Visual Designer

The basics of user experience design Interact with cross-functional teammates:

UX designers create wireframes and prototypes to show the experience that users will have in the app

UX Designer

The basics of user experience design Interact with cross-functional teammates:

Engineers translate designs into a functioning experience, like an app or a website

The basics of user experience design Interact with cross-functional teammates:

Ensure clear and timely communication across the team, ensuring the process of building a useful product goes

smoothly from start to finish

The basics of user experience design The influence of company size and industry

Students self-study by reading the topic "The influence of company size and industry"

Thinking like a UX designer

UX design best practices and trends

Universal design:

- The process of creating one product for users with the widest

range of abilities and in the widest range of situations

- When you focus on creating one solution for everyone, the

designs lose their effectiveness

Thinking like a UX designer

UX design best practices and

trends

Inclusive design:

- Focuses on finding solutions to meet

different needs

- Making design choices that take into

account personal identifiers like ability,

race, economic status, language, age,

and gender

- Inclusive design described as solve for

one, extend to many

- Over time UX designers realized that

inclusive design wasn't always enough

Thinking like a UX designer

UX design best practices and trends

Equity-focused design:

- Design for groups that have been historically

underrepresented or ignored when building products

- Equality: providing the same amount of opportunity and

support

- Equity means providing different levels of opportunity and

support for each person in order to achieve fair outcomes

Thinking like a UX designer

UX design best practices and trends

Thinking like a UX designer

UX design best practices and trends

Equity-focused design:

- Start by identifying a product you want to build

- Then, think about the groups that have not been served by this

type of product in the past

- Finally, build your design while keeping the groups who

identified as underrepresented front and center

- Keep in mind that equity-focused design doesn't solve all

problems, just like inclusive design and universal design

don't either

Designing products, devices, services, or environments for people with disabilities

is called accessibility

Thinking like a UX designer

UX design best practices and trends

The importance of equity-focused design:

- Equity-focused design means thinking through all the aspects

of a designed product and making sure the product is both

accessible and fair to all genders, races, and abilities Plus,

the designs need to specifically consider underrepresented

and excluded groups

Thinking like a UX designer

UX design best practices and

trends

The importance of

equity-focused design:

Job applications and census forms are

one area where gender and race needs

specific attention When designing these

forms, you should also consider whether

a certain question even needs to be

included in the first place Ask yourself

why you're collecting this information

and whether or not you really need it

Thinking like a UX designer

UX design best practices and trends

Job applications and census forms: carefully

consider the wording and make sure it doesn't have

a bias toward what's considered the culturally

Thinking like a UX designer

Get to know platforms

- Platform: the medium that users experience your

product on, such as desktop, mobile web, mobile

apps, tablets, wearables.

- It's important to design with multiple platforms in

mind, because users want a product to look and

feel similar, no matter what platform they're using

Thinking like a UX designer

Key considerations when designing for different

platforms:

Screen size: adjusting design elements and features to fit

different screen sizes

Interaction: consider the way users interact with each platform

and how those interactions might affect your design decisions

Content layout: Consider the layout of content on a couple more

platforms: tablets combine both the desktop and mobile phone

user experience

Functionality: Your designs for each platform will likely vary

based on how and when you expect users to need the product

Thinking like a UX designer

UX design best practices and trends

Which scenario is an example of equitable thinking

or design?

a) Providing closed captioning and an interpreter

during an online presentation

b) Creating a mobile app for all versions of iOS

c) Providing the same lunch for each guest

attending a press conference

d) Supplying a laptop for all students in a

computer lab

Thinking like a UX designer

UX design best practices and trends

Design Thinking involves the following phases:

empathize, define, ideate, prototype, and test

During which phase is your primary goal to learn

more about the user and their problems, wants,

and needs, and the environment or context in

which they’ll experience your design?

Thinking like a UX designer

UX design best practices and trends

How is the term platform defined in UX design?

a) A platform is the medium where users

experience a product

b) A platform is how a person, the user, feels

about interacting with, or experiencing, a

product

c) A framework of a website or how it’s organized,

categorized, and structured

d) A good, service, or feature