Personal development plan

2 Motivation: Goals keep me inspired and focused 2 Progress Tracking: Goals help me measure growth 2 Time Management: Goals teach me how to prioritize 3 Personal Growth: Goals help you b

TRƯỜNG ĐẠI HỌC NGOẠI THƯƠNG

PERSONAL DEVELOPMENT PLAN

Mã số sinh viên : 2412150139

Hà Nội, ngày 1Š tháng 4 năm 2025

Contents

1

1

Why Goal Setting is Important 2 Direction: Goals act like a compass in my journey 2 Motivation: Goals keep me inspired and focused 2 Progress Tracking: Goals help me measure growth 2 Time Management: Goals teach me how to prioritize 3 Personal Growth: Goals help you become your future Self ssssssssssssssssssssees 3 Self-evaluation Model — IKIGAT Model 4

My Four Year Personal development planning during unÏV€TSIfY s5 s 6 Year 1: Foundation & Exploration (2024-2025) 6 Year 2: Skill Building & Early Experience (2025-2026) on ng v0 9 Year 3: Specialization & Professional Growth (2026-2027) c5 se 11 Year 4: Career Launch & Personal Branding (2027-2028) o co se 5 13

I, Why Goal Setting is Important

I realize that Goal setting is not just a productivity tool—it’s a mindset and strategy that transforms potential into results For me, having a clear vision of becoming a Marketing Executive at a foreign company requires setting goals during university to stay focused, grow continuously, and build the foundation for long-term success

1 Direction: Goals act like a compass in my journey

When you set goals, you're choosing a direction for your life instead of drifting aimlessly University life comes with endless opportunities, distractions, and choices Without goals, it’s easy to waste time or settle for what's comfortable But when you have clear objectives—like building digital marketing skills, gaining real-world experience, or preparing for international work environments—you begin to filter your choices based on what aligns with your dreams

In my case, becoming a Marketing Executive in a global company means | need to develop a very specific skill set: cross-cultural communication, leadership, strategic branding, and digital marketing fluency Setting goals helps me intentionally pursue experiences that support this vision, rather than simply reacting to whatever comes my way

2 Motivation: Goals keep me inspired and focused

When things get tough, having meaningful goals keeps you motivated Whether it's preparing for exams, working on side projects, or juggling part-time jobs, you'll have moments when you feel tired or discouraged But when your goals are connected to a deep passion and purpose—like your Ikigai—you remember why you started, and that helps you push through

I understand I am not just studying for grades I am building a foundation to someday lead marketing teams, launch international campaigns, and influence global audiences Goal setting keeps me updated and on track by giving me milestones to celebrate along the way

3 Progress Tracking: Goals help me measure growth

By setting clear goals, you can track your development over time This includes academic achievements, skill acquisition, professional experience, and personal growth Without goals, progress becomes unquantifiable, and it’s hard to tell if you’re moving forward

Let’s say I set a goal to become fluent in Chinese and earn a high HSK score By tracking that goal, I can celebrate my improvements, identify areas for more consolidation, and make informed decisions This feedback loop is crucial in marketing as well, where data-driven thinking is key to success

4 Time Management: Goals teach me how to prioritize

University life is filled with competing priorities—assignments, social life, internships, family, and more Without goals, everything seems equally urgent But when you know your purpose, you learn to prioritize what truly matters Time becomes your ally, not your enemy

As for me, that could mean choosing an internship at a small creative agency over a higher-paying unrelated job, because the experience is more aligned with my long-term objectives Or spending weekends building a personal brand online instead of just consuming content Goal setting helps you manage time like a future executive would—strategically and intentionally

5 Personal Growth: Goals help you become your future self

Each goal you achieve shapes your character, builds discipline, and expands your comfort zone It’s not just about reaching a target—it’s about who you become in the process The path

to becoming a Marketing Executive is filled with challenges: public speaking, decision- making, handling pressure, understanding markets Goals give you the structure to practice these skills early and often

I often imagine my future self leading a campaign for a global brand That version of me

is confident, sharp, and creative But I don't magically become her overnight I grow into her, step by step, with every internship, project, leadership role, and goal that I pursue today

II Self-evaluation Model — IKIGAI Model

1 What is IKIGAIT?

IKIGAI is a Japanese concept that means “a reason for being.” It's about finding purpose and joy in life by aligning what you love, what you're good at, what the world needs, and what you can be paid for

The IKIGAI model typically consists of 4 overlapping circles:

What you love (Passion)

What you're good at (Profession)

What the world needs (Mission)

What you can be paid for (Vocation)

Where these circles overlap right in the center is your IKIGAT

2 My IKIGAI

What You

=

What You Love Net ood At

+ Communication + Strategic thinking + Psychology + Analysis + Storytelling Communication

Marketing

Executive What You What The Can Be Paid For World Needs

+ Marketing ~ Authentic communication + Content creation + Cross-cultural marketing + Business development + Self-understanding tools

IIKIGAT Element Details

Creative expression through storytelling and communication Branding and emotional connection

[What you love

International culture

Personal development and growth

Strategic communication Analyzing insights and behavior

[What you are good at - ¬

Planning and organizing Trendspotting and design sense

IIKIGAT Element Details

Ethical and meaningful marketing Cross-cultural and global strategies What the world needs | _ -

Digital economy innovators Leaders with purpose and vision

Marketing roles: digital, branding, analytics What you can be paid [International communication roles

for Freelance content or social media work

Executive leadership in marketing

My long-term goal based on the IKIGAI Model is to be a marketing executive at a foreign company This leads to my detailed personal development plan for the four years at Foreign Trade University to realize my goal

II My Four Year Personal development planning during university

1 Year 1: Foundation & Exploration (2024-2025)

- Mid-term goal for Year 1: Build a concrete foundation of academic knowledge and

social skills

- Evaluation: GPA, language proficiency, social activities with certificates

digital tools (Notion, Anki, etc.) for exam prep

exchange programs,

land meets filters

- Meet lecturers during office fused by hours to clarify concepts multinational

companies

Goal Action Steps Why It Matters Deadlines

A strong GPA All year

- Attend all lectures and reflects discipline, actively take notes - Study |capability, and with classmates or join reliability It study groups for key improves chances for|

1 Achieve a GPA of / ; /

subjects internships,

- Use spaced repetition or |scholarships, (preferably 3.8+)

2 Improve Chinese

proficiency and aim

for HSK

Enroll in a Chinese course

or use self-study resources Practice daily speaking &

listening via YouTube, podcasts, or language exchanges - Read one Chinese article/book per

Chinese fluency is essential for global marketing roles

Mastering both English and Chinese

allows access to both

All year

clubs related to

marketing,

communication, or

professional clubs, especially

the communication and

marketing area

simulate real work

environments,

offering experience

week and summarize it Western and

- Take a mock test monthly to [Northern markets

track progress

3 Join 1-2 student - Apply to the university’s Student clubs All year

Goal Action Steps Why It Matters Deadlines

- Attend events regularly and |

in teamwork, project volunteer for small roles

; " Imanagement, and

(design, content writing, event -

business _ oe / leadership—plus a

logistics) - Build friendships

chance to grow my and observe how group

dynamics work

- Choose a theme (e.g., Gen Z Summer lifestyle, fashion, study tips, {Content creation semester productivity, marketing develops storytelling insights) t—a core skill in

4, Start a personal ; ; /

- Use platforms like Medium, |marketing It also passion project or ;

lu Substack, or Instagram to post |builds a personal

lo

weekly content - Learn content /brand and portfolio

creation tools (Canva, CapCut, |for future internship

etc.) - Track engagement and [applications

audience feedback

- Follow marketing All year associations, university

events, or Eventbrite for [These events give seminars/workshops(Gurus |industry insights, talks series ) improve confidence

5 Attend at least 3 - Choose topics like digital _|in professional

professional events marketing, branding, or

social media strategy

- Prepare questions to ask

speakers

- Connect with attendees on LinkedIn afterward

settings, and train proactive thinking—

key for future leadership roles

6 Build my digital

presence

profile with a professional photo and bio - Share learnings and club experiences in posts

(A professional online presence is like a digital resume

Starting early helps

Second

semester

Goal Action Steps Why It Matters Deadlines

- Use a consistent email and

recruiters see my name format (e.g.,

growth and potential

huong.marketin ail.com)

2 Year 2: Skill Building & Early Experience (2025-2026)

- Mid-term goal for year 2: Dive deeper in the field of Marketing, sharpen social skills and try internships

- Evaluation: Online courses and Compulsory classes assessments, club’s recognized activities

Goal Action Steps Why It Matters Deadline

1 Learnkey [Take free/paid online |All year

leadership role

in a student

club or project

coordinator Learn how to manage tasks and people

- Reflect on challenges

and lessons learned

executive role It shows that I

can manage teams,

communicate clearly, and make strategic decisions

marketing courses on Coursera, These tools are fundamental

tools(e.g., Google, or HubSpot in the marketing world

Canva, - Practice by creating Mastering them makes me

Photoshop, sample campaigns or Job-ready and confident when

Meta Ads, designs- Join design or |applying for internships or

Google media subteams in your _ freelance work

Analytics) club

Apply for positions like First semester

project leader, content Í[ sadership experience is

2 Take a team lead, or event essential for my future

3 Secure the

first internship

(or part-time

job) in

marketing

Prepare CV and start applying by mid-semester Use platforms like

LinkedIn, YBOX, TopCV,

or referrals from my network

- Be open to working with startups or NGOs for|

real experience

Real-world experience gives

me insight into how marketing functions outside of the classroom It strengthens my

resume and builds confidence

Summer semester

4 Volunteer for

Join charity events, Volunteering helps me build a Summer semester

Goal Action Steps Why It Matters Deadline

marketing-

related

roles(events,

university festivals, or youth orgs

Offer to manage their

social media or event

portfolio of real work while doing good It's also a safe

- - promotion space to experiment and grow

- Collect feedback and |my marketing intuition

promotion)

track metrics (views, engagement) Optimize my profile: Second semester

5 Create or

refine my

personal brand

ion LinkedIn

headline, summary,

experiences, and skills Post once a week about

my journey or insights

- Connect with professionals in marketing

Personal brand can attract

internships, mentors, or

collaborations It shows my serious attitude about career and positions as a future

marketer

3 Year 3: Specialization & Professional Growth (2026-2027)

- Mid-term goal for Year 3: Choose a specific career in the field of marketing

- Evaluation: Lecturers and advisors’ assessments on performance

Goal [Action Steps Why It Matters Deadline

1 Specialize in an area

lof marketing(e.g.,

digital marketing,

branding, content

strategy)

Choose electives or online courses that Imatch my interests- Follow industry leaders land case studies + Join specialized communities or Discord/FB groups

Specialization makes me more competitive and focused about my future career path Besides, companies look for marketers with a niche expertise

First and second

semester

2 Lead or contribute

ito a major

campaign/project

Join/start a student-run marketing campaign or freelance with a small business

Use real metrics to Imeasure success (ROI, engagement, reach) + Document the process land my role

Hands-on projects prove that I can apply theory to practice

Second semester

3 Earn certifications

Target 2-3 major certificates: Google Ads, HubSpot, Meta Certifications signal to

recruiters that I am

Second semester

exchange or short- lyour university or learning environments

Blueprint,

in top marketing serious, trained, and

Study through official tools/platforms ready to deliver results

platforms

from day one

- Add badges to LinkedIn and resume

4, Apply for a student |} Research programs via|Exposure to international |First semester