INTRODUCTION Yi Closet Company Limited is a young company that was launched in 2023, specializing in the production and supply of fashion for children aged 3 to 6 years.. With the slogan
OBJECTIVES
Sales growth 2
Yi Closet's primary goal is to boost sales revenue by introducing 600 new products each month, targeting a 30% increase in total monthly sales This strategy aims to elevate the monthly sales volume to around 2,600 products by June 2025.
To reach its objectives, Yi Closet must adopt effective marketing strategies while simultaneously enhancing product quality and customer service This initiative focuses not only on attracting more customers but also on improving the overall shopping experience, including aspects like delivery services, purchase consultations, and post-sale support.
Market expansion 0- 2020-00202 ne nee ne nes 2
Yi Closet aims to broaden its market by entering two key cities, Hanoi and Da Nang, within the next year This strategic expansion is designed to enhance brand visibility and tap into a larger audience, particularly targeting parents of children aged 3-6 years.
To effectively penetrate local markets, Yi Closet must conduct thorough market research to grasp consumer trends and preferences, subsequently tailoring its marketing strategies to suit each region's unique needs By organizing interactive events at local kindergartens, the brand can introduce its products and establish meaningful connections with customers, fostering a loyal customer base and driving long-term growth.
Increase brand awareness 3 II MARKETING SEGMENTATION, TARGET MARKET AND POSITIONING
Brand awareness 1s the level of familiarity and memorability of a target customer with a brand's product or service (X-DMAIC, 2023)
Yi Closet aims to boost brand awareness by reaching 45,000 social media followers within the first six months of 2025 This strategy focuses on building a robust online community to enhance brand image and foster customer relationships, encouraging interaction and feedback To accomplish this, the company will launch creative communication campaigns and collaborate with influencers in the children's fashion industry.
Yi Closet Company Limited aims to boost sales while strengthening brand recognition among parents of young children This dual focus will be pursued consistently and continuously to ensure lasting impact.
2025, laying a solid foundation for the company's sustamable development in the future
Ill MARKETING SEGMENTATION, TARGET MARKET AND POSITIONING
IN YI CLOSET’S MARKETING STRATEGY
Market Segmentation 3 3.2 Target market - nn nnnn nnn cence ene nnn 4 3.3 Posifioning ~ -~-=~==============rr=rrr=rrrrrrmrrerrmrrrmrrrrrmrrrrrrmemmermerimem 4 IV MARKETING MIX (4Ps)
Yi Closet Company Limited strategically segments its market to enhance customer engagement and fulfill specific needs, primarily targeting parents of children aged 3 to 6 years This audience is divided into two key demographics: Young Parents (under 35) who favor modern, stylish, and trendy fashion items, and are active on social media and online shopping platforms; and Middle-Aged Parents (35-45) who emphasize safety, durability, and cultural values in their purchasing decisions, seeking long-lasting products that provide good value for money.
Y1 Closet Company Limited targets customers interested in children's fashion who prefer online shopping and actively engage in children's events like fairs and fashion shows This focus allows Y1 Closet to offer not only stylish products but also a delightful shopping experience for both parents and their children.
Brand positioning is the position retained in the customer's perception; it helps the brand become different from its competitors (Chi Linh, 2023)
Yi Closet Company Limited is recognized for its high-quality children's clothing, offering a wide variety of designs and styles that meet the needs of young children and the preferences of their parents The brand emphasizes not only stylish outfits but also ensures safety and comfort for every child.
YI CLOSET, with its slogan "Selling innocence, giving outfits," is dedicated to infusing joy and innocence into children's lives through thoughtfully designed clothing Each piece is crafted not just as apparel, but as a means for children to express their unique personalities and create lasting memories during their beautiful childhood.
To enhance its position in customers' perceptions, the company will prioritize effective communication via online channels, including social media, online advertising, and e-commerce platforms Additionally, product imagery will be carefully designed to reflect qualities of freshness, creativity, and safety.
Yi Closet strives to become a reliable source for parents in search of stylish children's fashion, while simultaneously building a community passionate about kids' apparel This approach will boost brand awareness and cultivate strong customer relationships, ensuring sustainable growth for Yi Closet in the future.
In the increasingly competitive landscape of children's fashion, the marketing mix, commonly known as the 4Ps, plays a crucial role in shaping the market entry strategy of
Yi Closet Company Limited The 4Ps include product, price, place, and promotion, all designed to align with the needs and desires of the target customer
Yi Closet Company Limited provides a wide variety of children's clothing that prioritizes both style and safety Their collection features traditional attire like "áo đài" and "áo ba ba," casual outfits such as floral dresses and sets, and apparel inspired by popular cartoon characters Each item is carefully crafted from safe, soft, and breathable materials, ensuring optimal comfort for young children.
Figure 4.1 “Ao ba ba” product
Source: Yi Closet’s Facebook page Figure 4.2 Floral dresses product
Source: Yi Closet’s Facebook page Figure 4.3 Costume inspired by the cartoon character Ponyo
Source: Yi Closet’s Facebook page
At Yi Closet, product quality is essential, aiming to deliver stylish and durable clothing for children The design team stays updated on the latest fashion trends and values customer feedback to enhance and innovate their offerings To ensure a worry-free shopping experience, the company provides a 15-day return policy, giving parents confidence in their selections This focus on quality, safety, and aesthetics results in unique products that fulfill children's needs while satisfying parents' expectations.
Yi Closet Company Limited employs a competitive and flexible pricing strategy, with product prices ranging from 100,000 to 250,000 VND This approach not only appeals to customers with moderate incomes but also enhances the perceived value of their offerings Recognizing that modern parents prioritize both clothing and their children's development and comfort, the company aims to meet these evolving consumer needs effectively.
Yi Closet implements competitive pricing and offers discounts on bulk orders and seasonal promotions, encouraging customers to explore a broader range of products This strategic approach not only enhances customer loyalty but also aids in increasing the company's market share.
Yi Closet Company Limited utilizes a multifaceted distribution strategy to effectively connect with customers With a physical store in Ho Chi Minh City, parents can experience products firsthand and receive tailored advice from knowledgeable staff Recognizing the growing trend in online shopping, Yi Closet prioritizes the enhancement of its online sales channels through prominent e-commerce platforms like Shopee and TikTok Shop This strategy not only expands their market presence but also offers customers a seamless shopping experience in today's digital landscape.
Yi Closet enhances its community presence by partnering with mom and baby stores, which not only expands its distribution channels but also fosters customer trust through association with reputable retail locations.
Yi Closet Company Limited's promotional strategy focuses on building a strong brand identity to capture the interest of parents The company will utilize online advertising campaigns on popular social media platforms like Facebook and TikTok, where its target audience is most active The advertising content will be creatively designed to be both engaging and informative, showcasing the brand's dynamic and modern essence.
Yi Closet aims to enhance customer engagement by organizing events at kindergartens, allowing parents and children to experience their products firsthand To encourage trial and increase sales, the company will implement promotional offers like "Buy 2 Get 1 Free" and discounts on larger orders Additionally, collaborating with influencers in the children's fashion sector will strengthen the brand's credibility and attract parents, fostering a vibrant community that actively connects with Yi Closet.
Yi Closet Company Limited's marketing mix is strategically crafted to be both cohesive and adaptable, effectively addressing customer needs while fostering sustainable brand loyalty The implementation of the 4Ps enhances the company's competitiveness in the children's fashion sector and supports its long-term brand development With a clear strategic vision, Yi Closet is committed to reinforcing its presence and reputation in the eyes of consumers and within the children's fashion industry.
V SWOT ANALYSIS FOR YI CLOSET COMPANY LIMITED
Strengths 9 5.2 Weaknesses 7-2 nnn nnn nnn nn nnn nnn nnn nnn nner nee 10 5.3 Opportunities II 5.4, Thr€afS -~ ~ -~-~~========r=rr==rrrmreerrmmeemeemrmmermer none II VI TAKE ADVANTAGE OF OPPORTUNITIES AND HANDLE CHALLENGES
Yi Closet Company Limited has established a strong presence in the children's fashion market due to its high-quality products and unique designs The clothing is crafted from safe materials that cater to the sensitive skin of young children, addressing parents' safety concerns This commitment to quality not only fosters trust and loyalty among customers but also positions the company as a reliable choice in the competitive children's fashion industry.
Yi Closet boasts a dynamic design team that keeps pace with the latest trends and market demands, ensuring a diverse range of clothing styles Their offerings include traditional garments such as the ao dai and ao ba ba, alongside modern options like floral dresses and casual wear, all tailored for children aged 3 to 6 This variety not only appeals to parents but also enables Yi Closet to swiftly develop new collections that resonate with their customers.
Yi Closet's flexible and creative marketing strategy effectively leverages social media platforms such as Facebook and TikTok to promote its products By fostering interaction and connection with customers, the brand enhances its recognition among young parents in the community.
Yi Closet encounters significant challenges due to its status as a new entrant in the market, resulting in low brand recognition This limited visibility can hinder customer attraction, particularly in a competitive environment dominated by well-established brands Additionally, the absence of a compelling brand narrative makes it harder for Yi Closet to foster trust among potential customers.
Yi Closet's growth is hindered by limited distribution channels, with only one physical store in Ho Chi Minh City and sales through a few e-commerce platforms like Shopee and TikTok Shop The absence of locations in major cities such as Hanoi and Da Nang restricts the company's ability to reach a broader customer base To enhance its market presence, it is essential for Yi Closet to expand its distribution channels and establish a robust retail network.
Yi Closet has significant growth opportunities in the thriving children's fashion market, particularly in urban areas where consumer demand is rising Modern parents prioritize not only quality but also style and functionality in their purchases Additionally, the surge in online shopping offers Yi Closet a chance to enhance customer experiences and optimize e-commerce channels, making it easier to attract and retain customers.
Collaborating with influencers in children's fashion can significantly amplify Yi Closet's media presence, expanding its reach and enhancing brand recognition among parents Additionally, hosting fashion events for children at kindergartens serves as an effective strategy to showcase products and foster direct connections with customers.
Yi Closet faces significant challenges despite numerous opportunities, particularly from well-established brands that present fierce competition These larger companies not only provide high-quality products but also benefit from extensive distribution networks and superior marketing strategies To succeed in this competitive landscape, Yi Closet must focus on clearly differentiating its products and services.
Yi Closet must closely monitor the rapidly changing preferences of customers in the evolving children's fashion market to avoid falling behind competitors Additionally, economic fluctuations can affect parents' spending power, necessitating flexible pricing strategies and promotional programs to attract customers during challenging economic times.
In summary, the SWOT analysis provides Yi Closet Company Limited with valuable insights into the factors influencing its business operations Clearly identifying strengths,
To develop an effective future marketing strategy, Yi Closet must identify and leverage its strengths while addressing weaknesses to seize opportunities and tackle external threats A strong brand presence and improved distribution channels are crucial for the company's success and sustainable growth in a competitive landscape.
VI TAKE ADVANTAGE OF OPPORTUNITIES AND HANDLE CHALLENGES
IN THE EXTERNAL MARKETING ENVIRONMENT
Yi Closet Company Limited is positioned to capitalize on the expanding children's fashion market, driven by a significant increase in demand for children's clothing and a growing preference among modern parents for online shopping With over 41% of Vietnam's population, nearly 50 million people, engaging in online shopping—making it the highest in Southeast Asia—the company has a substantial opportunity to enhance its presence on e-commerce platforms As the market continues to evolve, Yi Closet must navigate the challenges of the marketing environment while leveraging these opportunities for growth.
766 million orders were successfully delivered to consumers, an increase of more than 83% compared to the same period in 2023 (Nguyén, 2024)
To capitalize on the growing trend of online shopping, the company must focus on optimizing the user experience by improving the website interface, increasing loading speeds, and streamlining the payment process These enhancements are vital for attracting and retaining customers Furthermore, introducing promotional strategies like discount vouchers, free shipping on large orders, and special holiday offers will provide compelling incentives for consumers to shop.
“Influencer marketing is a collaboration between businesses and individuals with a large number of followers and interactions on social networks.” (Nguyén, 2024)
Partnering with influencers and bloggers in children's fashion is a powerful marketing strategy for Yi Closet These influencers can boost brand awareness by presenting Yi Closet's products to a broad audience of parents Organizing dedicated fashion events for children allows kids to model the latest outfits, giving parents the opportunity to engage with the products firsthand These events foster a joyful and friendly environment, enhancing the brand's positive image among customers.
Yi Closet faces significant challenges amid economic fluctuations and rising inflation, which may lead families to be more cautious with their spending on non-essential items To navigate this environment, Yi Closet should implement flexible pricing strategies, such as creating discounted combo product packages that offer value to customers Additionally, promotional programs like "Buy 2 Get 1 Free" and discounts on larger orders can incentivize parents to increase their purchases, thereby enhancing sales and customer loyalty.
Yi Closet faces significant competition from established brands with loyal customer bases, making it essential to differentiate its products and services By offering unique, high-quality designs at competitive prices, Yi Closet can enhance its market presence Furthermore, prioritizing exceptional customer service, including flexible return policies and attentive support, will help build trust and satisfaction among customers.
ACTION PLAN
Implementation Steps 14
7.1.1 Market Research and Data Collection (January - February 2025)
- Objective: to compile thorough information on trends, rival tactics, and consumer preferences in order to inform decisions
To enhance Yi Closet's brand strategy and understand consumer preferences, we will conduct targeted research projects, starting with an online survey aimed at parents This survey will explore their primary concerns regarding children's clothing, preferred styles, and price sensitivity, with a goal of gathering over 500 responses through extensive dissemination on social media and local parenting organizations Additionally, we will facilitate two focus groups, each consisting of eight participants, to gain deeper insights into parental perspectives.
To enhance Yi Closet's designs and brand image, our team will conduct an in-depth analysis involving feedback from ten parents We will also perform a competitor analysis of five prominent children's clothing brands, evaluating their product offerings, pricing strategies, and marketing approaches to better understand the market landscape Additionally, we will employ digital listening techniques to explore current trends and popular interests in the children's apparel sector by searching for keywords such as "children's fashion" and "quality kids' clothes."
"affordable kids' fashion” on social media and review websites
7.1.2 Marketing Campaign Development (March - April 2025)
- Objective: Make Yi Closet the go-to brand for kids' clothes by coming up with catchy, focused advertising
To boost brand engagement and visibility for Yi Closet, we will implement a comprehensive social media and advertising strategy Each month, we will launch three themed content series focusing on various topics, such as "Celebrating Childhood."
We aim to resonate with our audience by emphasizing "Comfort & Style," reflecting our brand values Our seasonal promotion, "The Joy of Childhood," will feature a back-to-school giveaway and limited-time discounts on new arrivals to enhance customer loyalty To increase brand visibility, we will collaborate with three to five influencers in the children’s lifestyle niche, each with over 10,000 followers, such as "teomaxxdn" and "growwithminhee," to create joint content Additionally, our advertising strategy will allocate funds for Facebook and especially TikTok, targeting essential locations, as Gen X fashion revenue across five e-commerce platforms has shown significant growth.
316 billion VND, an increase of nearly 90% compared to the same period last year, with
In the past year, 2 million products were successfully sold, primarily fueled by the remarkable growth of TikTok Shop, which experienced a staggering 360% increase year-over-year This surge generated 126 billion VND in revenue for online sellers, particularly benefiting from geotargeting strategies in key urban areas.
Da Nang, Hanoi, and Ho Chi Minh City (Bang, 2024)
7.1.3 Product Launch Events at Kindergartens (May - June 2025)
- Objective: Organize events that highlight Yi Closet's distinctive products to increase brand recognition and foster direct consumer connection
To promote the Y1 Closet brand and engage directly with parents and children, we will organize a series of events at five prestigious kindergartens in Ho Chi Minh City These events will feature gift-giving opportunities where children can showcase their Yi Closet outfits Additionally, we will conduct interactive workshops, including arts and crafts sessions for kids to create fabric badges, fostering a playful connection with our brand At the end of each event, we will provide parents with product samples and discount vouchers to encourage purchases Furthermore, we will distribute feedback forms to gather valuable insights from parents, helping us enhance future events.
7.1.4 Sales and Distribution Channel Expansion (July - September 2025)
- Objective: Increase Yi Closet's availability to give both new and retuming consumers more accessibility and convenience
To expand Yi Closet's customer base and improve logistics, we will establish a strong online presence and form strategic partnerships Our TikTok and Shopee stores will feature optimized product listings, including detailed descriptions, accurate sizing charts, and high-quality images to enhance the consumer experience Additionally, we will connect with local customers by installing exclusive Yi Closet displays in two major children's retail stores located in Da Nang and Hanoi To streamline operations in the northern region, we will also set up a regional distribution center in Hanoi.
17 delivery periods This will enable quicker order processing and higher customer satisfaction in those locations
7.1.5 Evaluation and Strategy Adjustment (August - December 2025)
- Objective: To maximize effectiveness, evaluate progress and adjust plans based on KPIs
In August and December, Yi Closet will conduct quarterly performance evaluations to assess sales performance and brand reach, using insights from post-purchase surveys to align product and service strategies with customer feedback We will adapt our marketing strategies dynamically, reallocating resources based on channel effectiveness, such as increasing investments in influencers if a high return on ad spend (ROAS) is achieved Additionally, to establish a solid foundation for strategic planning in 2026, we will compile an annual report that highlights 2025's achievements and identifies key areas for improvement.
ROAS: “:Return on ad spend” is a metric that shows how effective an advertising campaign is by measuring revenue against advertising spend (Taylor, 2023)
7.2 Responsibilities ôồ Marketing Director: Oversees the implementation of the plan, making sure that marketing objectives line up with company goals and modifying techniques as ¢ Design Team: Focuses on producing superior visual and promotional content that is suited to every platform ¢ Social Media Manager: Manages daily content, engages followers, and tracks social media KPIs to improve engagement
The Event Coordinator oversees all logistical aspects of kindergarten events, including securing permits, coordinating schedules, and managing on-site requirements Meanwhile, the Sales and Distribution Team enhances Yi Closet's visibility while monitoring inventory levels and ensuring smooth product movement across both physical and virtual channels.
Budget Estimation 18
With a 200 million VND overall budget, every activity is meticulously priced to maximize return on investment:
7.3.1 Market Research and Campaign Development:
The budget for the market research project is set at 10 million VND, ensuring coverage of essential costs for its success To enhance participant engagement, 8 million VND will be allocated for survey tools and rewards, such as gift cards, as well as for renting a venue and providing refreshments for focus group discussions, fostering a comfortable environment for meaningful dialogue Additionally, 2 million VND will be dedicated to ad production and design, encompassing content creation and graphic design to elevate promotional materials Together, these budget allocations form a comprehensive strategy for gathering valuable customer insights.
To enhance reach and engagement, we are allocating 50 million VND for upcoming social media campaigns Of this budget, 20 million VND will be dedicated to targeted ads on platforms like Facebook, Instagram, and TikTok to ensure broad audience exposure Additionally, 30 million VND will be reserved for influencer partnerships, which will include engagement bonuses and payments, aimed at increasing authenticity and visibility through trusted voices in the parenting and children's fashion sectors This investment will create a robust digital presence through a combination of influencer-driven content and sponsored advertisements.
To ensure a seamless and engaging experience for our event, we have allocated a total budget of 40 million VND for logistics Of this amount, 30 million VND will be dedicated to the kindergarten program, covering venue rentals and decorations to foster a warm and vibrant atmosphere Additionally, 10 million VND will be invested in promotional materials, including flyers, product samples, and event handouts, to enhance brand awareness and encourage future engagement This strategic budget distribution aims to deliver a cohesive and well-organized event that effectively showcases the Yi Closet brand.
Yi Closet has allocated a budget of 85 million VND for its expansion and operational setup, which includes 5 million VND for listing fees on Tiktok and Shopee to enhance online visibility Additionally, 80 million VND will be invested in the initial setup and maintenance of two warehouses in Hanoi and Da Nang, with each warehouse costing 40 million VND This strategic investment aims to strengthen distribution capabilities in the northern region, ensuring a balanced approach to e-commerce, retail visibility, and logistical support.
We have allocated a budget of 15 million VND to enhance our analytical capabilities and manage unexpected expenses This includes 5 million VND for a subscription to an analytics tool, such as Google Analytics or a customer feedback service, to effectively monitor user engagement and gather insights Additionally, we have set aside 10 million VND as a contingency fund to ensure financial flexibility in addressing any unforeseen costs This comprehensive budget will facilitate in-depth data analysis while providing a safety net for unexpected financial demands.
Measurement and Evaluation
KPIs are established for many facets of the marketing objectives in order to assess the plan's efficacy:
Yi Closet aims to achieve a monthly sales target of 2,600 units by December 2025, with success tracked through retail and e-commerce partnerships By the end of 2025, the goal is to increase monthly revenue by 30% compared to 2023 levels To drive growth and meet these objectives, the strategy will focus on strengthening partnerships, enhancing product visibility, and optimizing sales techniques.
By mid-2025, Yi Closet aims to enhance its social media presence, targeting 15,000 followers on both Facebook and Instagram We will strive for a minimum engagement rate of 5% on our posts to foster meaningful interactions within our community Additionally, we plan to achieve a return on ad spend (ROAS) of at least three times for our social media advertising, ensuring the financial viability of our campaigns These objectives will collectively boost our brand visibility and engagement while driving sustainable growth.
By the end of the year, Yi Closet targets a 20% repeat purchase rate by effectively tracking customer retention through our loyalty program metrics Additionally, we will implement post-purchase surveys to collect valuable feedback, aiming to uphold an e-commerce platform rating of 4.5 or higher.
21 only enhance customer satisfaction but also foster loyalty, contributing to the overall growth and success of the brand
Yi Closet aims to enhance the effectiveness of its kindergarten events by distributing feedback questionnaires to participants, targeting a minimum attendance of 100 individuals per event To achieve a 15% increase in weekly sales leading up to and following each event, we will analyze sales data for insights This approach will not only assess the immediate impact of our marketing efforts but also enable us to refine future events based on participant feedback and sales performance.
Yi Closet targets a monthly conversion rate of 2% on product listings on Lazada and TikTok to effectively measure our success in turning views into sales We will also perform a geographic sales analysis to evaluate the performance of new retail partners in Da Nang and Hanoi, offering crucial insights for our future expansion strategies By monitoring these metrics, we aim to gain a deeper understanding of market dynamics and refine our approach to boost sales performance across various regions.
To gain a competitive edge in Vietnam's children's fashion market, Yi Closet Company Limited has crafted a robust marketing strategy aimed at parents seeking high-quality, affordable clothing for children aged 3-6 The strategy prioritizes quality, safety, and style, while also focusing on expanding into new markets, increasing customer reach, and enhancing brand awareness through targeted actions, clear objectives, and systematic approaches.
Summary of Key Points 21
8.1.1 Core Strengths and Market Positioning:
Yi Closet is a family-centric brand that resonates culturally, encapsulated by its tagline "Selling innocence, giving outfits." Its product strategy emphasizes a diverse range of options, from timeless clothing to cartoon-inspired designs, catering to parents seeking high-quality and visually appealing children's apparel.
Yi Closet's strategic marketing mix is designed to achieve key objectives such as a 30% sales increase, market expansion into Hanoi and Da Nang, and enhanced social media engagement By effectively balancing the four "Ps"—product, price, place, and promotion—the brand aims to attract and retain customers through a focus on accessibility, quality, and affordability.
8.1.3 SWOT Analysis and Action Plan:
To enhance brand recognition and overcome limited distribution channels, Yi Closet should leverage its strengths in product quality and design By conducting market research and fostering influencer partnerships, the brand can tap into the growing demand for children's apparel Engaging with customers through online platforms and in-person interactions at kindergarten events will further solidify its market presence and drive future growth.
To broaden its audience, Yi Closet should expand its product lines to cater to different age groups and seasonal collections The children's clothing market presents a significant opportunity, with around 4 million children aged 1 to 5, increasing by 1.2 million annually, and approximately 7 million children aged 6 to 10, growing by 1.1 million each year.
Yi Closet's strategic approach aims to strengthen its market presence through a gradual expansion into new cities and online platforms By leveraging digital technologies for personalized marketing and establishing a customer loyalty program, the brand can boost engagement and encourage repeat purchases Gathering customer feedback via surveys and online reviews will help refine products to better meet consumer preferences Additionally, implementing sustainability initiatives, such as using eco-friendly materials and reducing packaging, will appeal to environmentally conscious parents Programs like recycling campaigns and a "Green Collection" will not only enhance consumer trust but also bolster the brand's ethical reputation This comprehensive strategy is poised to significantly improve Yi Closet's market position and foster lasting customer loyalty.
Long-term success for Yi Closet relies on adaptability and a commitment to quality By staying updated on fashion trends and actively seeking consumer feedback, Yi Closet can maintain relevance and foster customer loyalty Strategic reinvestment in marketing and distribution, along with consistent revenue monitoring, will drive steady growth A forward-thinking team equipped with digital skills and customer service expertise will uphold the brand's values and enhance customer satisfaction.
Yi Closet is well-positioned to achieve its objectives through a systematic, customer-centric approach By prioritizing brand loyalty, forming strategic partnerships, and committing to continuous innovation, Yi Closet can create a lasting impact in the children's fashion industry, ensuring both immediate results and long-term success.
The rapid growth of fashion on e-commerce platforms presents significant opportunities for Vietnamese brands To thrive in this competitive landscape, these brands must adopt innovative digital marketing strategies and enhance their online presence Emphasizing quality, sustainability, and unique designs will help attract discerning consumers Additionally, leveraging social media and influencer partnerships can effectively boost brand visibility and engagement By focusing on these key areas, Vietnamese fashion brands can successfully navigate the evolving e-commerce environment and capitalize on emerging trends.
Brand positioning refers to the strategic process of establishing a brand's identity and value in the minds of consumers It involves differentiating a brand from its competitors by highlighting unique attributes and benefits An effective brand positioning strategy helps businesses communicate their message clearly and connect with their target audience, ultimately influencing consumer perceptions and driving brand loyalty To succeed in the competitive market, companies must continuously refine their positioning strategies based on market trends and consumer feedback.
Ngoc, B (2023, November 2) The most complete experience in opening a children's clothing shop Sapo Retrieved October 29, 2024, from https:/Awww.sapo.vn/blog/mo-shop-quan-ao-tre-em
Nguyén, V (2024, January 2) The importance and benefits of influencer marketing strategy https://blog.dcmedia vn/tam-quan-trong-va-loi-ich-cua-chien-luoc-influencer- marketing/
Vietnam is currently experiencing a significant surge in business activity through e-commerce platforms, highlighting the rapid growth and transformation of its digital economy This boom presents numerous opportunities for entrepreneurs and businesses to leverage online marketplaces to reach a broader audience and enhance their operational efficiency.
Taylor, K (2023, November 14) Understanding Return on Ad Spend (ROAS)
WordStream Retrieved October 30, 2024, from https://;www.wordstream.com/blog/ws/2019/01/16/return-on-ad-spend-roas
X-DMAIC (2023, July 28) Distinguish between Brand Recognition and Brand Awareness