The advantage of being a later entrant is that the market landscape is already well-defined, allowing for the opportunity to address shortcomings, leverage strengths, and develop effecti
Market Demand and Development Opportunities
In Vietnam, coffee drinking transcends mere habit, becoming an integral aspect of the culture Many locals kickstart their day with a cup of coffee to boost alertness before work Moreover, coffee outings serve as a social occasion for friends to gather, converse, and share stories The term "going for coffee" is frequently used to invite someone out, regardless of whether coffee is actually consumed at the café.
The growing market demand for 24/7 coffee shops presents numerous attractive development opportunities Changes in consumer lifestyles, particularly the hectic schedules of work and study, have created a diverse customer base that includes students, office workers, shift workers, and nightlife enthusiasts These individuals seek not only a place to enjoy coffee but also a space to work, socialize, or unwind after a long day Consequently, 24-hour coffee shops demonstrate significant potential for growth.
A 2021 survey by the Ministry of Health revealed that nearly 5 million people in Vietnam are affected by diabetes, with obesity rates increasing by 38% compared to other Southeast Asian nations, largely due to unhealthy dietary changes Many individuals seeking to lose weight often resort to strict dieting, which frequently leads to failure Common pitfalls include skipping meals or adopting nutrient-deficient diets for rapid weight loss, resulting in negative health and mental effects Furthermore, persistent cravings can discourage dieters, perpetuating a cycle of ineffective dieting without achieving their weight loss goals.
Recognizing the limitations of traditional dieting and daily nutrition, the demand for nutritious dry foods such as Biscotti and brown rice cakes is rising, supporting weight-loss diets and healthier eating habits While these products are primarily available on e-commerce platforms like Shopee and Lazada, the scarcity of physical stores limits consumer access This presents a significant opportunity for establishing a healthy food business in Ho Chi Minh City, where the dense population and vibrant market create a strong potential for growth and numerous benefits.
Customer Segmentation
These are the key customer groups that the cafe aims to attract
Specifically, a large proportion of students and individuals seeking a conducive workspace will frequent the cafe.
The cafe caters to a wide range of customers, including students, office workers, freelancers, and individuals seeking a conducive environment for focused work, all while maintaining affordability To satisfy the needs for quality and ample space, the cafe must follow specific criteria.
- The cafe space should be thoughtfully designed to be gentle and comfortable, creating a relaxed atmosphere.
- Pricing must be reasonable and competitive.
- Ingredients should have clear origins, ensuring food safety.
- A professional and friendly service style, with enthusiastic and welcoming staff.
- Constant creativity and innovation to keep the cafe growing and appealing to customers.
Competitors
Competitors
"Cafe 24/7" offers a versatile environment that caters to diverse customer needs, including working, studying, and relaxing Its primary competitors are other cafes and establishments that provide similar services and target the same audience.
Established over six years ago, with seven branches across Ho Chi Minh City:
- Address: 360–362 Vĩnh Viễn, Ward 8, District 10, Ho Chi Minh City
- Address: 66 Võ Oanh, Ward 25, Bình Thạnh District, Ho Chi Minh City
- Address: 134 Pasteur, Bến Nghé Ward, District 1, Ho Chi Minh City
- Address: 796/2A Sư Vạn Hạnh, Ward 12, District 10, Ho Chi Minh City
- Address: 191 Đinh Tiên Hoàng, Đa Kao, District 1, Ho Chi Minh City
- Address: 25A Lam Sơn, Ward 2, Tân Bình District, Ho Chi Minh City
- Address: 6 Hoa Cau, Ward 7, Phú Nhuận District, Ho Chi Minh City
- Established early, with a stable customer base and high brand recognition.
- Beautifully designed stores, offering in-house snacks.
- Prices are relatively high compared to the average.
- Limited staff per shift, resulting in longer wait times for orders.
Located at 236 Hoàng Diệu 2, Linh Chiểu, Thủ Đức, and 34 Thống Nhất, Bình Thọ, Thủ Đức.
- Convenient street-front location, easy to find.
- Not suitable for customers requiring quiet spaces.
Located at 215 Hoàng Diệu 2, Linh Trung, Thủ Đức, Ho Chi Minh City.
- Drinks may not suit the general taste preferences of customers.
In a competitive market, each player possesses unique strengths and weaknesses New entrants benefit from a clearly defined market landscape, enabling them to identify and address existing shortcomings while capitalizing on their strengths This strategic approach allows them to create effective methods for attracting and retaining customers.
SWOT Model
-.The innovative business model presents a significant opportunity for growth and scalability.
- Targeting a diverse customer base, including office workers, students, and more.
- Operating 24/7 allows the business to meet customer needs at all times.
- The business model is not widely known, which may limit its reach to a broader customer base.
- Prices may fluctuate rapidly due to market demand and competition from rivals.
-.The cafe offers a suitable and comfortable environment, creating a relaxed atmosphere for customers.
-.Prices are competitive and cater to a diverse range of customer segments.
-.Ingredients and products have clear origins, ensuring food safety and hygiene.
-Staff maintain a friendly and enthusiastic attitude towards customers.
-.Actively implement promotional policies for the store and brand through social media platforms to increase visibility and awareness.
- Continuously update trends to diversify the range of products and services offered.
- Develop loyalty programs and special promotions for regular customers to attract new clientele.
- Utilize effective promotional policies to improve accessibility and reach to customers more easily.
- Adjust pricing strategies to adapt to market fluctuations and remain competitive.
- Operating 24/7 results in higher operational costs compared to typical business hours.
- It may be challenging to find staff willing to work all-night shifts.
- The quality of ingredients may deteriorate if they are stored for extended periods.
- Estimate and assess the quantity of goods to be procured to avoid excess inventory and minimize losses.
- Given the high operational costs, seek investors to ensure stable and efficient operations.
- Recruit an adequate number of staff to ensure coverage for all shifts throughout the day and night.
- Leave a lasting impression on customers by providing high-quality products and competitive pricing to encourage repeat visits.
Competitive Capability of the Self-Order Coffee Shop Project
Market and Target Customers
Identifying the target audience is essential for success, with a focus on attracting coffee enthusiasts and beverage aficionados, particularly individuals aged 18 to 35 This vibrant demographic actively seeks out innovative and unique environments for studying, working, and unwinding.
Demographic Characteristics: The primary customers are students, office workers, and freelancers They have an average to high income and tend to spend on unique and quality experiences.
This group values comfortable and modern environments that seamlessly integrate work and relaxation Private box spaces provide the ideal setting for privacy and tranquility, catering to their needs for effective studying and productivity.
To better serve the target customers, the shop should conduct surveys and market research to gain deeper insights into their needs and consumption habits.
Products and Services
High product quality is essential for attracting and retaining customers in a coffee shop Offering premium coffee made from top-notch ingredients, along with a diverse menu featuring various teas, smoothies, and light snacks, is crucial for customer satisfaction and loyalty.
The coffee shop's key strengths lie in its high-quality coffee and diverse menu options, creating an inviting experience for customers The thoughtfully designed box spaces offer a comfortable and quiet atmosphere, making it an ideal location for studying and working Additionally, customers can reserve private rooms in advance, allowing them to concentrate better on their tasks or studies.
Implementing a self-order system enhances customer service by enabling customers to serve themselves, thereby saving time and boosting convenience To ensure quick and efficient service, it is essential to train the kitchen staff effectively.
Additionally, regularly gathering feedback from customers will help the shop improve its products and services based on actual needs.
Structural Competition
Identifying both direct and indirect competitors in the "cafe box" segment is essential for the success of any coffee shop This analysis includes not only established brands but also smaller, up-and-coming cafes that address similar customer preferences.
Direct competitors in the coffee industry, such as Chidori, provide comparable services and cater to a similar clientele looking for distinctive coffee experiences and private study or work environments These established brands benefit from significant brand recognition and maintain a dedicated customer following.
Indirect competitors encompass traditional cafes, coworking spaces, and restaurants that offer coffee and inviting atmospheres for studying or working Although they do not fall directly within the "cafe box" niche, they still draw in potential customers seeking a cozy environment to relax or be productive.
To successfully establish the coffee shop in a competitive market, it is crucial to analyze competitors' strengths and weaknesses, along with their pricing, marketing, and distribution strategies.
Strengths: Competitors may have established brand loyalty, superior product quality, or a wider range of offerings For instance, a well-known cafe might have an extensive menu or exceptional customer service.
Identifying weaknesses in competitors' service or product offerings can reveal opportunities for differentiation For instance, if rival coffee shops lack features such as private study spaces or self-order systems, these elements could serve as unique selling points for your coffee shop, attracting more customers and enhancing their experience.
Understanding competitors' pricing strategies is crucial for any coffee shop, as it involves assessing whether they utilize low-cost, premium, or mid-range pricing models By evaluating these approaches, the coffee shop can identify its position within the pricing spectrum, aligning its unique value proposition with the market to enhance competitiveness.
Analyzing competitors' marketing strategies can uncover effective channels and messaging that appeal to your target audience This analysis may involve examining social media campaigns, loyalty programs, and partnerships with local businesses or educational institutions.
Analyzing competitors' distribution strategies, including in-store sales, online orders, and delivery options, can provide valuable insights for a coffee shop's own distribution methods By embracing innovative distribution approaches, the coffee shop can significantly improve customer convenience and satisfaction.
To succeed in a crowded market, a coffee shop must analyze the competitive landscape and the strategies of both direct and indirect competitors This understanding allows the shop to identify its unique advantages and tailor its offerings to effectively meet the needs of its target audience A comprehensive analysis will guide the development of impactful marketing and operational strategies, positioning the coffee shop for success.
Product and Pricing Strategy
Pricing strategy is crucial for a coffee shop's success, as it involves deciding whether to adopt low, average, or premium pricing This decision is influenced by various factors that impact the overall business approach.
The quality and uniqueness of a product significantly impact its pricing; therefore, a shop that serves coffee made from premium ingredients with distinctive flavors can justify higher prices to reflect the true value of its offerings.
Understanding the target audience's needs and purchasing power is essential for effective pricing strategies For a customer base primarily composed of students and office workers with average incomes, competitive and reasonable pricing is advisable However, if the focus shifts to a higher-end clientele, implementing a premium pricing strategy may be more appropriate.
To effectively position itself in the market, the shop should research competitor pricing strategies If key competitors are utilizing low pricing tactics, it may be necessary for the shop to adjust its own pricing to remain competitive and attract customers.
Product Strategy: The product strategy plays an important role in attracting and retaining customers Here are some key points to consider for developing and improving products:
In the realm of new product development, it is essential to research and create innovative beverage options that resonate with current market trends, including popular choices like bubble tea and smoothies, as well as complementary snacks This strategy not only enhances the menu but also caters to the varied preferences of customers, ensuring a satisfying and diverse offering.
Quality Improvement: Always ensure that the quality of products is maintained at a high level Using fresh ingredients and sourcing reliable suppliers will enhance the customer experience.
Product customization enhances customer satisfaction by allowing individuals to personalize their orders, such as adjusting sweetness levels or selecting different ingredients based on their preferences This tailored experience fosters a deeper connection between the customer and the product.
To stay competitive in the coffee and beverage industry, it's essential to consistently monitor emerging trends and refresh the menu accordingly Innovative drink designs and appealing service spaces can effectively attract new customers and enhance their overall experience.
By clearly defining the pricing strategy and flexibly developing products, the coffee shop can create a competitive advantage and better meet market demands.
Brand Building : Building a strong brand is a crucial step in establishing recognition and trust among customers To achieve this, the coffee shop needs to carry out the following activities:
To establish a strong brand identity, it's essential to develop a cohesive visual representation that encompasses a logo, slogan, color scheme, and design style This brand image should be visually attractive while embodying the core values of the shop, including quality, creativity, and exceptional customer service.
Creating a compelling brand story is essential for fostering a strong connection between customers and your coffee shop This narrative should effectively communicate the shop's origins, core business philosophy, and overarching goals, leaving a memorable impact on your audience.
To effectively reach your target audience, it is essential to leverage diverse media channels, including your website, blog, and email marketing These platforms should be utilized strategically to disseminate information about your products, services, and promotional campaigns.
To boost brand visibility, implement marketing campaigns that include offline events, promotional programs, and community activities These initiatives not only draw in new customers but also reinforce the loyalty of your existing clientele.
To effectively reach customers, the coffee shop needs to develop a comprehensive marketing strategy, which includes:
Social Media: Create and maintain profiles on platforms like Facebook, Instagram, and TikTok Post attractive images, engaging videos, and interesting stories about products to capture the audience's attention.
Creating quality content, such as blogs or videos focused on coffee brewing techniques, beverage and snack pairings, and customer experiences at your shop, adds significant value for customers while enhancing your website's SEO.
Flyers and Billboards: Design eye-catching flyers to distribute in the surrounding area or place billboards in high-traffic locations.
Local Newspaper Ads: Advertise in local publications to reach customers who may not frequently use the internet.
Special Promotions: Create exclusive promotions and discounts for social media followers This encourages users to engage with the brand and share information with their friends.
Influencer Collaborations: Partner with influencers in the food and beverage industry to promote the brand through posts, videos, or live events at the coffee shop.
Product Quality and Food Safety
Ensuring product quality and food safety is the most critical factor in building trust and loyalty with customers The coffee shop should focus on the following aspects:
To ensure adherence to food safety regulations, it is essential to prepare and store all products according to stringent food safety standards Regular training sessions for staff on proper food safety procedures, covering everything from ingredient selection to preparation processes, are crucial for maintaining compliance.
Quality Control: Establish a rigorous quality control process for both raw materials and final products Each batch of raw ingredients should be tested and meet quality standards before use.
Encourage customer feedback to enhance product and service quality, allowing you to make necessary adjustments based on their input This proactive approach ensures your shop consistently meets customer needs and expectations, fostering loyalty and satisfaction.
Assessing the Business Environment and Trends.
To maintain competitiveness, the coffee shop must continuously monitor and evaluate the business environment:
To effectively engage with your target audience in the food and beverage industry, it is essential to monitor emerging trends and incorporate them into your offerings Regularly updating your menu with innovative dishes and seasonal beverages will not only attract customers but also keep your brand relevant in a competitive market.
Construction site location
Address: Hoàng Diệu 2 street, Linh Chiểu ward, Thủ Đức district, Hồ Chí
Located on Hoàng Diệu 2 Street, this café is perfectly situated amidst residential areas, shops, and restaurants that serve the daily needs of the local community Its prime location near educational institutions and business districts makes it an ideal spot for relaxation, studying, or working.
The street's high traffic and lively atmosphere create an ideal environment for recreational and entertainment venues, presenting a valuable opportunity for natural advertising that can consistently draw in a loyal customer base.
The café benefits from a diverse customer base, drawing in a wide range of patrons including workers, families, students, and tourists due to its proximity to schools, residential neighborhoods, and local businesses This variety not only enhances the café's appeal but also offers a substantial market advantage.
The competitive landscape, characterized by numerous cafés and street food vendors, fosters an environment that encourages enhancements in product quality, service, and pricing This healthy competition can significantly contribute to the café's growth and expansion within the market.
The strategic location on Hoàng Diệu 2 Street provides significant advantages, including excellent visibility, high foot traffic, a diverse customer base, and competitive opportunities, all of which are essential for the café's success and growth.
Rent: 40 million VND per month
Architectural and Construction Plan
Style
The two-story coffee shop boasts an Industrial aesthetic with a dark color scheme and materials like metal, reclaimed wood, and concrete Robust pendant lighting and numerous exposed LED bulbs create a warm, dynamic atmosphere, while visible brick walls add rustic charm and an urban feel Cozy nooks, formed by strategically placed iron and wood seating, are ideal for conversation or focused work.
The second floor features cozy sleeping pods separated by wooden panels and glass dividers, each equipped with a plush mattress and a reading light, providing the perfect sanctuary for visitors in need of relaxation.
Incorporating potted plants like pothos and money trees brings a refreshing touch of nature to the space, creating a vibrant and lively atmosphere This modern design captivates visitors from the moment they arrive, fostering a warm and intimate environment that lasts throughout the day.
Layout
Overall Layout Plan: The establishment comprises two levels
The first floor is designed to create a welcoming atmosphere for walk-in customers, featuring strategically arranged tables and chairs that promote easy movement This thoughtful layout not only enhances comfort but also provides an ideal environment for work and study.
The second floor is designed in a U-shape, featuring wide pathways that facilitate easy navigation It includes private boxes strategically placed for customers seeking privacy for work or conversation The soft lighting and decorative touches create a calming atmosphere, inviting patrons to relax and stay longer.
With its inviting and logical layout, the coffee shop serves not only as a venue for enjoying beverages but also as a space for connection and relaxation.
Positioning the payment zone near the entrance enhances visibility and facilitates quick payments for customers, while allowing staff to greet patrons as they enter or exit This setup creates a welcoming atmosphere that boosts customer comfort and familiarity The inclusion of a self-ordering kiosk for pre-payment streamlines revenue management and improves customer flow, supporting effective business strategies A clearly designed and legible menu encourages prompt decision-making among customers Together, these features contribute to an optimal customer experience, helping the coffee shop achieve sustainable growth.
The bar area is conveniently located next to the payment section, featuring an open design that allows customers to witness the brewing process This interactive experience not only boosts customer engagement but also assures patrons of the safety and quality of the beverages served.
The first floor of the coffee shop is thoughtfully designed to create a warm and inviting atmosphere Its table layout ensures smooth traffic flow, minimizing congestion Alongside individual and double seating, the space features two larger tables that can comfortably host groups of 6 to 8 people.
The spacious and airy layout provides an ideal workspace or study area, enhanced by abundant natural light from large windows and warm interior lighting, creating a soothing atmosphere that fosters creativity.
Incorporating decorative elements like plants and artwork creates an inviting and stimulating atmosphere, making this space ideal for socializing with friends or providing a peaceful corner for focused work and study.
The U-shaped design of the coffee shop's second floor enhances the spatial experience and allows for easy navigation between different areas, enabling customers to freely explore and choose seating that suits their preferences.
In this space, private sectors are strategically designed to provide a tranquil setting for individuals seeking to work or relax without interruptions A well-planned soft lighting system enhances the environment, illuminating inviting corners and fostering a cozy ambiance The warm golden light invites guests to stay longer, allowing them to enjoy their relaxation and study time in the BOX area.
Choosing calming indie and jazz melodies creates a tranquil ambiance in the coffee shop, enhancing patrons' enjoyment Each floor's audio system operates independently, allowing for tailored volume adjustments to suit different sections Music will play continuously from 8 AM to 10 PM, with a break during late-night hours for customers seeking a quieter environment in the sleeping boxes These soothing tunes foster a welcoming atmosphere and evoke positive emotions, transforming the café experience into memorable moments.
The establishment boasts a striking color scheme of dark and neutral shades, such as gray, brown, and black, creating a raw and sturdy aesthetic Exposed brick walls and metallic accents enhance its unique character while showcasing the beauty of the materials Thoughtfully arranged iron and rough-hewn wood seating contribute to a cozy yet contemporary atmosphere Meanwhile, the sleeping boxes feature natural wood tones and transparent glass partitions, promoting a bright and inviting environment.
Effective lighting is crucial for creating a cozy atmosphere in a café A combination of LED fixtures and exposed bulbs delivers warm white light, ensuring the space is well-lit and inviting Large glass windows allow ample natural light to flood in, enhancing the café's brightness and charm Focused lighting highlights specific areas like sleeping boxes and seating nooks, encouraging customers to relax and enjoy their experience Together, these lighting elements foster an impressive and intimate ambiance in the café.
Technology and Equipment
Preservation Equipment
We employ refrigeration units and cooling systems with capacities between 800 and 1000 liters to effectively preserve raw materials and uphold their quality
Using a freezer for storage greatly enhances the preservation of material quality over time, allowing for increased inventory capacity and reducing the risk of shortages in vital processing materials As a result, businesses can realize significant cost savings.
The I-shaped preparation counter and processing machinery
The café's I-shaped bar area combines simplicity and efficiency, enhancing customer service Its elongated design creates a comfortable workspace for baristas, promoting seamless movement and quick operations during coffee preparation The open layout invites patrons to observe the entire brewing process, showcasing everything from grinding coffee beans to the artistry involved in creating visually stunning beverages.
The I-shaped bar, crafted from natural wood, creates a warm and inviting atmosphere, while the neatly organized overhead shelving displays essential ingredients and brewing tools for easy access This elegant bar not only serves exceptional coffee but also acts as a striking visual focal point, captivating every visitor and enriching their experience from the moment they step into the café.
Cooling and Air Conditioning System
Vietnam's tropical humid climate results in high temperatures, prompting most households to rely on air conditioning for comfort Additionally, modern buildings often feature cooling solutions like fans and misting systems to enhance indoor climate control.
Our café will install advanced wall-mounted air conditioning units that save space and maintain a tidy atmosphere These units are easy to install, remove, and maintain without major wall modifications Additionally, they feature automatic temperature regulation for efficient cooling, promoting energy conservation while ensuring a comfortable environment for our customers.
Implementing air conditioning creates a comfortable environment for guests during hot tropical days or heavy rainfall An efficient cooling system enhances the establishment's reputation and leaves a positive impression on visitors.
Security System and Surveillance Cameras
We are dedicated to fostering a welcoming atmosphere for our customers while prioritizing their safety during study and work sessions Installing a robust security system in the café is essential for safeguarding the bar area and payment counter.
We will implement advanced compact 360-degree cameras with high resolution and unlimited data storage, capable of retaining recordings for up to four months and ensuring reliable network connectivity These cameras will be strategically positioned in key areas of the café, such as the entrance, payment counter, first floor, stairway to the second floor, and corridors, to eliminate potential blind spots and provide comprehensive monitoring Recorded data will be securely stored and easily accessible as needed.
Ensuring that the installation and operation of surveillance systems comply with legal privacy standards is crucial These cameras not only aid in staff management by monitoring activities to uphold store policies and boost productivity but also contribute to a safer work environment Moreover, the system can provide vital evidence during disputes or customer complaints, allowing the store and its staff to take appropriate actions and achieve satisfactory resolutions.
Smart Lighting and Audio System
Human sensory perception, especially regarding vision and hearing, is significantly influenced by external stimuli To improve the shopping experience, we will implement advanced lighting and audio systems in the store These enhancements will create an engaging retail environment, promoting positive customer interactions The setup will include ceiling-mounted speakers and state-of-the-art LED lighting.
We will carefully choose ceiling speakers that enhance the store's design, integrating them with a high-fidelity audio system for clear, distortion-free sound Key areas needing sound coverage will be identified to ensure consistent audio distribution across the retail space A centralized control system will enable effective audio management, allowing for scheduled music playback that aligns with specific times and events.
The store will feature energy-efficient LED lighting that conserves energy and has a long operational lifespan These lights provide a range of colors and adjustable brightness, allowing us to tailor the lighting to different needs, creating a versatile environment that adapts throughout the day.
Integrating a ceiling-mounted audio system that plays soothing music will create an engaging and productive environment for customers Additionally, a smart lighting system will enhance the shopping experience by enabling adjustments in color, intensity, and distribution, resulting in a unique and inviting atmosphere that highlights customer seating areas This strategy aims to cultivate a comfortable setting that encourages innovative ideas for customers' projects.
3.3.6 Technology and Equipment Statistical Table
Source of Raw Materials
Certificates and Documentation
Ensuring the quality of raw materials is a priority in our cafe's operations. All ingredients and products are required to come with necessary legal documentation and certifications, such as:
- Food Safety Certificate: This certification confirms that the ingredients meet national or international food safety standards, ensuring customers' health.
- Certificate of Origin: This document helps the cafe verify the source of the ingredients, ensuring transparency and reliability.
- Organic Certification: For organic ingredients, we require certification to confirm they are produced according to organic standards.
- Nutritional Inspection Certificate: Nutrient-dense products are required to pass nutritional checks to ensure quality.
- Transport and Storage Certification: Ensures that ingredients are transported and stored properly to retain freshness and quality.
Additionally, purchase invoices are essential, providing complete information about the origin, value, and quantity of ingredients These invoices help the cafe monitor and control the purchasing process more effectively.
Policies and Procedures for Importing Goods
To maintain consistent quality and ensure food safety, our cafe implements the following procedures when importing goods:
- Initial Quality Check: Before importing, our management team inspects the condition of the ingredients, checking for signs of damage, mold, or pests.
- Expiration Check: We check both the expiration date and minimum shelf life to ensure the products have enough remaining time for use.
- Packaging and Transportation Process: We closely review suppliers' packaging and transportation processes to ensure that packaging and transportation standards are met, preventing damage.
- Inventory Control and Monitoring: Regularly inventory and forecast stock levels to ensure an adequate supply to meet demand without overstocking.
- Return and Exchange Policy: If a product does not meet the requirements or has quality issues, we apply a return and exchange policy.
- Periodic Inspections: Products are regularly inspected to ensure they meet quality, safety, and expiration standards.
Ingredients and Products
STT MATERIAL QUANTITY UNIT PRICE AMOUNT NOTE
1 Chocolate Waffle 70 Unit 25,000 1,750,000 Best Seller
16 Boddob Peach Halves Syrup 3 Box 70,000 210,000
26 Non-dairy creamer 1 Bag 1,200,000 1,200,000 1 Bag = 25 Kg
28 Spring water 1 Box 80,000 80,000 1 Box = 24 Bottle
TOTAL YEARLY (Initial stock for the quarter) 115,936,000
4 Analysis of Resources and Project
Organizational Structure
Due to the nature of this type of business organization, individuals within the structure can assume multiple roles.
Labor Demand, Supply of Workforce, Wages
Job Requirements for Employees
1 Responsible for managing business operations, human resources, finances, goods, customers, and partners.
A college degree or higher is required, ideally in business administration or economics, as the store manager serves as the primary liaison with the board of directors and investors.
Manage the store's sales performance and implement actions to achieve sales targets.
Responsible for communicating information from the office regarding promotional programs or other internal information to staff.
Arrange human resources efficiently for each shift, ensuring there is neither an excess nor a shortage of labor.
Other tasks assigned by management. commerce.
Experience: At least 1 year of experience in a similar role or equivalent positions in the food service industry.
Skills: Strong leadership skills, ability to motivate employees Good communication skills and ability to work under pressure Ability to provide excellent customer service and resolve issues decisively.
Attitude: Honest, confident, responsible, and eager to learn Respectful of colleagues, subordinates, and superiors.
2 Accountant 1 Provide, process, and collect accounting information related to the store's business activities.
Verify unit prices and quantities of goods that have been sold or entered on customer invoices.
Monitor and supervise sales transactions, revenue, and profits.
Manage customer and supplier information.
Qualifications: College degree or higher, with a preference for fields related to accounting, auditing, or finance.
Experience: At least 1 year of experience in a warehouse accounting, sales accounting, or equivalent positions related to the store's products.
Skills: Strong knowledge and expertise in the field Ability to organize work and manage time
Prepare and write related invoice reports in the sales process.
Other tasks assigned to the accounting department effectively Proficient in office software skills.
Attitude: Honest, responsible, cooperative, and able to work well Always adhere to internal procedures Careful and meticulous to avoid errors
Welcome customers and understand their needs and desires.
Advise and introduce products that meet customers' needs.
Have thorough knowledge of the origins, quality, pricing, and usage of products available in the store.
Process payments, issue invoices, package items, and deliver them to customers.
Receive feedback and resolve customer complaints during and after the sales process.
Inventory, organize, and maintain cleanliness in the store during shifts.
Encourage participation in promotional programs, advertising, and product marketing.
Qualifications: High school diploma Preference given to students seeking part- time work to gain experience.
Experience: Preference for individuals with experience in serving or sales Training will be provided for those without experience.
Skills: Strong sales and customer persuasion skills Ability to identify potential customers Good communication skills.
Attitude: Enthusiastic, lively, and always willing to help Diligent and dedicated to the job Committed to following established internal regulations.
4 Cleaner Manage incoming Qualifications: High shipments and verify the quality and quantity of received goods.
Record and update inventory levels in the system.
Organize and maintain storage areas for easy access to products.
Conduct regular inventory checks to ensure accuracy and identify discrepancies.
Assist in preparing products for display and sales.
Collaborate with suppliers and communicate any issues related to inventory. school diploma or equivalent.
Experience: Previous experience in inventory management or a related field is preferred but not required; training will be provided.
Skills: Strong organizational skills and attention to detail Basic computer skills for inventory tracking.
Attitude: Responsible, reliable, and able to work independently Willing to learn and adapt to new procedures.
Ensure the safety and security of the store and its premises.
Monitor customer and staff activities to prevent theft or misconduct.
Conduct regular patrols of the store and surrounding areas.
Respond to emergencies and help when needed.
Maintain a visible presence to deter potential issues.
Qualifications: High school diploma or equivalent.
Experience: Previous experience in security or law enforcement is a plus, but not required; training will be provided.
Skills: Strong observational skills and attention to detail Good communication skills to interact with customers and staff.
Attitude: Professional, reliable, and able to handle stressful
Report any suspicious activities or incidents to management. situations calmly.
Committed to maintaining a safe environment for all.
Salary, Bonus, and Allowance Policy for Employees
Below is the table of salaries and bonuses for each employee in one month.
Amount Saved for the Store
Amount Saved for the Store
Welfare Policies
- Official employees with labor contracts are entitled to benefits, including social insurance, health insurance, and work accident insurance.
- Training is provided in areas related to coffee making and customer service skills.
- There are opportunities for career advancement, personal development, and skill enhancement.
- Full-time employees receive four days off per month; part-time employees can register for shifts based on their availability (minimum of
- Employees work in a dynamic, youthful, and open environment with monthly birthday and social events for those with birthdays in that month.
- Receive a 13th-month salary bonus, and holiday and Tet bonuses at a rate of four times the standard wage.
Project Organization and Management
Project Organization
This is the initial phase to prepare the necessary conditions to start the 24/7 coffee shop business.
- Obtain necessary licenses (business registration certificate, food safety certification, etc.).
- Funding (bank loans or shareholder capital contributions).
- Supply sources (coffee, tea, ingredients, snacks, etc.).
Once the preparation phase is complete, essential business elements are arranged.
- Designing and decorating the coffee shop.
- Purchasing equipment, coffee machines, and other service tools.
- Running marketing campaigns (advertising, promotions, etc.).
- Launching promotional programs for the shop's grand opening.
Project Management
- Listen to customer requests regarding beverages, food, and additional services at the coffee shop.
- Based on customer feedback, plan to improve products, business strategy, capital resources, manpower, and resource management.
According to ASOFT, this phase includes the following steps:
- Provide a relaxing space with high-quality drinks and service.
- Promote a healthy lifestyle through eco-friendly products and a conducive workspace.
- Increase awareness of sustainable consumption and environmental protection.
Determine Transfer Timeline: After a stable business period, execute plans like branch expansion and franchise opportunities.
- Task 1: Find a location and lease premises (Duration: 1 month).
- Task 2: Design and decorate the coffee shop (Duration: 2 months).
- Task 3: Source suppliers and establish partnerships (Duration: 1 month).
- Task 4: Train employees (Duration: 1 month).
- Task 5: Advertise and open the coffee shop (Duration: 1 week).
- Staffing Plan: Recruitment plans with specific positions to meet project requirements.
- Communication Plan: Weekly and monthly reports for stakeholders.
- Risk Management Plan: Develop contingency plans to handle risks (timeline errors, budget miscalculations, negative feedback from customers, etc.).
Operations
The 24/7 coffee shop will operate with an in-house service model combined with takeaway services, managed through quality control, pricing, and a standard sales process, including:
Quality checks upon receiving stock Any issues regarding quantity, color, or quality should be reported to the warehouse manager immediately.
Step 2: Beverage Preparation and Display.
Ensure hygiene and aesthetics, with clear and detailed product information displayed.
- Step 3: Customer Consultation and Service.
Employees must be knowledgeable about products and help customers choose suitable options.
Ensure a convenient and fast payment process, supporting multiple payment methods such as e-wallets, POS, and cash.
- Clearly calculate wages based on work hours or shifts.
- Delegate authority across various employee levels according to job responsibilities.
- Use account-based employee management to simplify performance tracking and enable fair, accurate rewards and penalties.
6 ANALYZE FINANCIAL INDICATORS AND MAKE INVESTMENT DECISIONS
- NPV (Net Present Value): The project’s NPV is 2,622,471,167, which is greater than 0 This indicates that the project will generate surplus value, a positive signal for investment.
The Internal Rate of Return (IRR) for the project stands at an impressive 91%, greatly surpassing the Weighted Average Cost of Capital (WACC) of 23% This substantial difference indicates that the anticipated returns from the project exceed the associated capital costs, thereby confirming its feasibility.
The Weighted Average Cost of Capital (WACC) is set at 23%, serving as a benchmark for evaluating the Internal Rate of Return (IRR) and Modified Internal Rate of Return (MIRR) With both IRR and MIRR exceeding the WACC, this indicates that the project possesses strong profitability potential.
The Modified Internal Rate of Return (MIRR) stands at 56%, significantly exceeding the Weighted Average Cost of Capital (WACC) of 23% This indicates that the project is likely to deliver positive and stable returns, even when cash flows are adjusted to reflect more realistic conditions.
- PI (Profitability Index): The PI is 3.6, which is greater than 1 This means that for every unit of capital invested, 3.6 units of profit are generated, a very encouraging indicator for investment.
- PP (Payback Period): The payback period is approximately 2 years and
4 months, a relatively short time for a long-term project The shorter the payback period, the lower the risk, allowing investors to recover their capital quickly.
The project demonstrates strong financial viability, evidenced by an NPV greater than zero, IRR and MIRR exceeding the WACC, a profitability index above one, and a brief payback period These indicators suggest it is a high-return investment with significant profitability potential, making it advisable to proceed with funding this project.
Internal risks
Risks in Research and Development
- High cost of the machine
- Brewing various types of coffee like Espresso, Cappuccino, Latte
- Freshly grinds coffee, retains flavor
- Preparing ingredients for coffee brewing
- Easy to adjust grind size
- Requires regular maintenance and cleaning
- Creates good foam for milk- based drinks
- Can be challenging to adjust temperature
- Brewing Cappuccino, Latte, and other milk- based drinks
- Compact design, easy to use
- Can break down if not maintained properly
- Retains flavor and nutritional value
- Creates a comfortable environment for customers
- Providing a comfortable atmosphere for customers
- Requires regular maintenance and checks
- Cleaning brewing equipment and cups
- Ensures food safety and hygiene
Management risks
Effective human resource management is crucial for recruiting and retaining highly skilled employees; without it, organizations may struggle with inexperienced hires that can negatively impact service quality and customer satisfaction Additionally, poor human resource practices can lead to internal conflicts among staff, ultimately harming workplace morale.
Effective financial management is crucial, as poor cash flow management can hinder debt repayment and expense coverage Inaccurate cost estimates can result in insufficient capital for shop operations and may lead to resource wastage.
Effective quality management is essential for guaranteeing the excellence of products and services, as these factors directly influence customer experience Ensuring that customers receive top-notch products and services is crucial for enhancing their overall satisfaction and loyalty.
Operational risks
Inconsistent product and service quality can lead to a significant loss of customers, as they are unlikely to return to a shop that fails to meet their expectations Additionally, pricing strategies play a crucial role in customer retention, and shops that do not offer competitive prices may struggle to keep their clientele Furthermore, effective marketing and promotional efforts are essential in attracting and maintaining customer interest, highlighting the multifaceted reasons behind customer attrition.
- Lack of creativity: the menu has no changes and updates, making customers bored, the restaurant does not have any unique highlights that can attract customers' attention.
- Technical problems: during operation, there may be damage to the machinery causing disruption Therefore, there need to be ready measures to overcome and ensure the operation of the shop.
External risks
Economic risks
- Price fluctuations: prices of coffee, milk, sugar and other ingredients can change rapidly, directly affecting costs and profits.
- Inflation: If inflation increases, the shop's operating costs will increase and customer demand will also decrease, affecting the shop's revenue.
Market risks
The coffee industry is experiencing intense competition, with a growing number of brands and innovative business models emerging This heightened rivalry can lead to a decrease in customer numbers and may impact the pricing of products offered by coffee shops.
- Changing customer tastes: if you do not regularly change the menu and serve new and more unique products, you will fall behind because customer tastes may change over time.
- Changing consumption trends: The rapid development of online food ordering and delivery applications may change customers' consumption habits.
Risks of natural disasters and the environment
- Natural disasters: storms, floods, fires, explosions and epidemics can cause damage to property and affect the shop's business operations
- Environmental pollution: air and water pollution problems will affect the health of customers and reduce the reputation of the shop.
Economic impact analysis
When implementing a 24/7 coffee business model, several significant economic impacts may arise Below are some potential economic effects that could occur with the introduction of this coffee business model:
Create business and job opportunities.
The "Cafe 24/7" project aims to create significant business and job opportunities in the food and beverage sector while improving the supply chain By sourcing fresh ingredients from local suppliers for coffee, pastries, and snacks, the project will enhance transportation and storage efficiency This strategy not only boosts customer loyalty through high-quality products but also fosters local economic growth by supporting coffee producers, bakeries, and food artisans.
The project aims to foster skill development among employees by offering training in customer service, food preparation, and business management, ultimately enhancing workforce capabilities and promoting employee retention Additionally, the cafe will generate job opportunities for students looking to supplement their income and for unemployed individuals seeking to re-enter the workforce and acquire valuable experience.
In summary, the coffee industry presents significant opportunities for job creation, growth, and innovation To achieve long-term success and sustainability, businesses must stay vigilant about the risks and challenges unique to this sector and adopt effective strategies to navigate them.
Market Growth and Meeting Modern Consumer Demand.
The 24/7 coffee model meets the demands of individuals with flexible work hours while leveraging the increasing beverage consumption trends in Vietnam Surveys reveal that 42.6% of Vietnamese people enjoy coffee outings 1-2 times a month, and 6.1% visit coffee shops daily, with an average spending of approximately 41,000 VND per visit.
- 50,000 VND (about 25% of respondents), reflecting consumers' willingness to spend on products and services offered at coffee shops.
Frequency of Coffee Consumption Among Survey Participants.
Consumer Spending on Coffee Cups
Opening a 24/7 coffee shop caters to the modern consumer lifestyle, providing essential services for individuals seeking quality beverages and a comfortable space to relax or socialize This round-the-clock model meets the growing demand for convenience, particularly appealing to young people and students in need of study or work environments By offering an enjoyable experience at any hour, a 24/7 coffee shop enhances the overall customer experience.
As health-conscious consumers increasingly seek high-quality beverages and nutritious snack options, our coffee shop can capitalize on this trend by providing a diverse menu featuring specialty coffees, teas, and health-focused food choices at competitive prices This approach not only attracts this growing market segment but also fosters customer loyalty and promotes business growth.
The 24/7 coffee model shows substantial growth potential by catering to the evolving needs of modern consumers and supporting local economic development By aligning with contemporary lifestyle trends, this model is well-positioned to succeed in Vietnam's competitive beverage market.
Impact on the Supply Chain.
Implementing a 24/7 coffee shop model significantly relies on an efficient supply chain to maintain a steady flow of ingredients and services This continuous supply chain impacts the economy positively at various stages, enhancing local sourcing, creating job opportunities, and fostering community engagement.
To optimize the production process for a 24/7 coffee shop and meet customer demands, it is essential to source high-quality coffee and food ingredients By collaborating with coffee suppliers and food producers to enhance their production methods, we can effectively address the growing demand, boost output, and contribute additional value to the economy.
Effective transportation is essential for delivering key ingredients like coffee, milk, pastries, and snacks to coffee shops safely and efficiently By optimizing logistics and choosing the right transportation partners, businesses can lower costs and shorten delivery times, enhancing supply chain efficiency This approach not only improves the productivity of coffee operations but also benefits local transportation businesses.
Proper storage and preservation are essential for maintaining the quality of coffee and other food ingredients in a 24/7 coffee shop Ensuring optimal storage conditions is crucial to prevent spoilage and retain product freshness By investing in advanced storage technology and effective inventory management, businesses can minimize waste and enhance operational efficiency, ultimately leading to improved economic performance.
To effectively access the market, a 24/7 coffee shop must establish a robust distribution network by selecting suitable channels, such as partnering with local food suppliers and major distributors Efficient inventory management and coordination with these distributors will ensure a steady supply of ingredients, ultimately enhancing customer service and boosting revenue and profits for stakeholders.
Enhancing Modern Lifestyles and Quality of Life.
As flexible work environments and remote work gain popularity, traditional office spaces are becoming less essential Many professionals, especially in creative and knowledge sectors, seek inspiring and adaptable workspaces that break the confines of standard office hours This 24/7 café serves as an ideal solution, offering a modern atmosphere where individuals can work, unwind, and connect with others.
Cafés offer young professionals and freelancers an ideal blend of work and leisure, creating a relaxing environment that enhances creativity With private seating areas available, individuals can focus on their projects without the constraints of a traditional office Whether it's a graphic designer racing against a late-night deadline or a team of app developers collaborating over coffee at 2 AM, this coffee shop is poised to be the preferred destination for anyone seeking a comfortable and quiet workspace at any time of day or night.
A 24/7 café creates a welcoming atmosphere for social interaction, enhancing community relationships by providing a space where students and professionals can collaborate on projects and network More than just a spot for beverages, it serves as a venue for socializing, group work, and events like workshops and hobby meetups For night workers, such as customer service representatives and medical professionals, this café becomes a vital social refuge, promoting a vibrant community culture and improving social life quality In urban areas, such cafés are frequently chosen as regular meeting spots for online communities and clubs, fostering lasting connections among diverse individuals.
Supporting Education and Creative Thinking
