2.2 Weakness Firstly, the price of Bioderma branded products 260,000-1,400,000 VND/product is very high compared to the skin care market in Vietnam.. Currently on the market, there are m
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Firstly, Bioderma is placed under the umbrella of Naos - a leading beauty care group in the world.(According Bioderma website)
Present in more than 100 countries independently, NAOS is a major international player in skin care with three brands: BIODERMA, Institut Esthederm and Etat Pur
Bioderma is a specialized skincare brand focused on biomechanical formulations, utilizing primarily natural ingredients to address various skin concerns With 11 distinct product lines, Bioderma effectively targets the root causes of skin issues, ensuring long-lasting solutions The brand is renowned for pioneering innovations, including the first detergent-free shampoo and makeup remover designed for the face.
Bioderma, a leading skin care brand, leverages the expertise of top dermatology and biology specialists to integrate biological insights into dermatological solutions Since its inception, the brand has prioritized clinical research to inform product development, with dermatologists playing a crucial role in identifying skin issues and guiding the innovation process Ongoing collaboration ensures the safety and efficacy of each product through rigorous clinical trials that assess formulation effectiveness Bioderma consistently publishes findings in partnership with international laboratories, driving advancements in skin biology that lead to innovative solutions for diverse skin concerns The brand's commitment to evolution ensures that its products adapt to the latest scientific discoveries and the evolving needs of dermatologists and patients alike.
Fourthly, Bioderma has a wide range of products suitable for each skin type For example, for oily and acne-prone skin, Bioderma offers Sébium
Dermatologists consistently recommend skin care products that prioritize safety and effectiveness Bioderma stands out for its commitment to using gentle, skin-friendly ingredients, ensuring that their care products are safe for all skin types.
Pregnant women often have concerns about using cosmetics, leading to the question: Can Bioderma be safely used during pregnancy? Analyzing its raw materials reveals that Bioderma contains organic ingredients sourced from nature, making it a safe choice for both expectant mothers and their developing fetuses.
Bioderma products are priced between 260,000 and 1,400,000 VND, making them significantly more expensive than many other skincare brands available in Vietnam In contrast, brands like Innisfree (250,000-600,000 VND), Dear Klairs (80,000-500,000 VND), Mamonde (160,000-350,000 VND), The Body Shop (200,000-900,000 VND), Maybelline (100,000-500,000 VND), L'Oréal (150,000-800,000 VND), and Ponds (60,000-500,000 VND) offer a range of low to medium-priced skincare products, catering to a broader audience seeking more affordable options.
VND/product), Hada labo (160,000-850,000 VND/product)
Secondly, Bioderma does not have a direct sales website in Vietnam
Therefore, Bioderma will face difficulties in reaching a large number of customers and obstacles in expanding the market Moreover, Bidoderma will have less competitive advantage compared to competitors with websites
Bioderma has a significant opportunity to expand its distribution in Vietnam, a market rich with potential This expansion could greatly enhance the brand's presence and capitalize on the numerous growth opportunities available in the region.
The rapid advancement of social life has led to a significant increase in the demand for cosmetics Experts believe that Vietnam's cosmetic industry holds substantial growth potential that remains largely untapped.
Vietnamese consumers currently allocate a relatively low budget for cosmetics, holding only about 10% of the market share compared to other countries in the region As a significant portion of the population lacks a regular habit of using cosmetics, this presents a substantial opportunity for Bioderma to invest and expand its presence in the Vietnamese market, according to Nielsen Market Research Company.
According to a recent study, about the consumption habits of Vietnamese women for cosmetics, 24% of the interviewees said they use it daily, 44% once a week and 45% on special occasions
A recent Kantar Worldpanel report reveals that 80% of urban residents purchase at least one cosmetic product annually, contributing to 25% of their overall spending on personal care items.
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@ Eyes @ Face Lips @ Nails @ Natural Cosmetics
Picture 6: Revenue of cosmetics market in Vietnam from 2012 to 2025, by segment
Secondly , the Bioderma brand can easily reach Vietnamese customers
Market research by Nielsen reveals that Vietnamese consumers are increasingly willing to invest in large items to enhance their quality of life after covering essential living expenses Notably, 49% of these consumers frequently utilize their spare funds for shopping.
Consumer preference for foreign goods is driven by a desire to showcase social status, with high-value items like electronics and foreign-brand cosmetics gaining significant attention A nationwide survey by the Business Association of High Quality Vietnamese Goods revealed that approximately 40% of consumers opt for imported confectionery, canned food, and non-alcoholic beverages, based on over 16,000 responses collected.
Moet popular beauty brands Used among female consumers tm Viewwam ae of Januar x
Picture 7: Most popular beauty brands among female consumers in Vietnam as of January 2(
The chart illustrates that foreign cosmetic brands like Nivea, Pond's, The Face Shop, Innisfree, and L'Oreal Paris dominate the market, holding a significantly larger market share compared to domestic brands such as Thorakao, Lana, and Naunau.
Consumers increasingly prefer skincare products made from natural ingredients, creating a significant opportunity for Bioderma, a brand known for its focus on natural and chemical-free cosmetics.
A significant portion of the population in Vietnam, approximately 56%, experiences sensitive skin, with women being more affected than men Studies indicate that the prevalence of sensitive skin among women ranges from 50% to 61%, while for men, it falls between 30% and 44%, as reported by Farage.
Vietnam's cosmetics and personal care market is booming, with an average annual growth rate exceeding 30% and a youthful population comprising up to 60% of potential consumers This vibrant market attracts both domestic and international businesses, leading to a proliferation of companies, factories, offices, and specialized agents As a result, Bioderma faces significant competition from well-known brands such as La Roche-Posay, Simple, Hada Labo, Innisfree, Dear Klairs, and Mamonde.
Competitor AnalySỈS HH TH HH TK Ho KH HH KT KH TH KT TH, T1
For this product line, the direct competitor in the market has similarities such as Innisfree, Laneige,
Bioderma(France) | Innistree(Korea) Laroche Possay Entering vietnam 2009 2017 2017 market
Bioderma Sébium Gel, a well-known product in the cosmetic market, has gained recognition for its high quality and effectiveness Launched in Vietnam, this product has been featured by famous celebrities, further enhancing its reputation and appeal among consumers.
Gommant, Bioderma Hoang Oanh, Chi Cicabio Cream, Pu, ) (theo DEP Bioderma Photodern website)
Laser SPF 50+ +French organic certification organization ECOCERT Target +Middle class +Middle class +Middle class market +Upper class +Upper class
+Micellar water +Công nghệ +Chong nang
Amorepacific ( theo] NETLOCK Technology Innistree website) | + Glyco Micellar
Innistree and La Roche-Posay are significant competitors of Bioderma in the mid-range cosmetic segment Both brands utilize modern technology comparable to Bioderma's offerings However, Bioderma holds competitive advantages, having entered the Vietnamese market earlier in 2009 and offering products at lower prices than La Roche-Posay and Innistree.
Therefore, Vietnam is a market that is very competitive and that also stimulates Bioderma to be able to upgrade and grow stronger in Vietnam
Picture 8: Frequency of using skincare products among female respondents in Vietnam as of Januar
The chart indicates a rising trend in customer usage of care products, with daily skin care routines now practiced by 53 percent of individuals, marking a 10 percent increase since 2019.
At each age, the frequency of makeup is different In particular, people in their 30s have the highest need for daily makeup, followed by the age group from 23 to 29
Despite the growing popularity of skin care products, 12% of individuals still refrain from using them In response, Bioderma is actively investigating the underlying reasons for this significant percentage of non-users.
The cosmetic market varies significantly based on product segments, with a noticeable trend of women increasingly opting for mid-range products This shift highlights the middle market as a promising and expanding opportunity within the industry.
According to assessments from highly developed economies with GDP over 6% and especially young people under 35 years old account for over 60% of the population It is forecasted that by
2020, the middle classes will be strong spenders on cosmetics Rapidly growing to 33 million people
Consumer behavior significantly impacts the purchasing decisions regarding a business's products, highlighting the need for effective marketing strategies Understanding these dynamics allows Bioderma to tailor its approach and better serve its customers.
OUNTRY OF ORIGIN INGREDIENTS KOL'RECOMW
Picture 9: Factors influencing buying behavior
The chart indicates that the origin of a product significantly influences consumer purchasing decisions, accounting for 49% of the total, which is a 5% increase since 2019 This trend benefits the Bioderma brand, as it is based in France, a country that has generated positive buzz for its products in the Vietnamese market In comparison, the impact of KOL promotions is minimal, representing only 2% of consumer influence.
Product quality is a critical factor influencing consumer decisions, second only to the product's origin To thrive in today's highly competitive market, Bioderma prioritizes investment in high-quality products that align with consumer needs and current trends By ensuring that their offerings meet these standards, Bioderma aims to foster customer loyalty and encourage repeat purchases.
Bioderma is focused on strengthening its presence in the Vietnamese market by offering high-quality products made from natural ingredients The brand is committed to ensuring customer satisfaction through the quality of its offerings.
Establishing a clear mission is fundamental for every company at the outset of its development A well-defined mission not only outlines the value a business aims to deliver to its customers but also guides the company in maintaining focus and direction This clarity is essential for the growth and evolution of the business and its products, ensuring alignment with its original intentions.
Right from the early days of establishment, Bioderma set a mission for the company, which is “
Biology at the service of dermatology at the service of health”.
BIODERMA prioritizes the perfect balance between effectiveness and tolerability for various skin types, ensuring maximum safety through strict ingredient limits Following health authority recommendations, BIODERMA eliminates questionable dermatological products, adhering to a clear scientific formula in product development This commitment leads to improvements in skin tone and reduced irritation BIODERMA's mission focuses on understanding healthy skin mechanisms and addressing skin issues, with skin biologists identifying causes before solutions Collaborating with national and international experts in skin biology, BIODERMA's research enhances the understanding of skin imbalances, driving advancements in dermatology.
To ensure stability and growth, a company must establish both long-term and short-term goals Bioderma's long-term objective is to promote healthy skin for consumers, with research centered on skin health, cellular balance, and environmental influences The brand recognizes that factors such as disease, drug treatments, and aging can disrupt skin balance Bioderma's strategy emphasizes the reactivation of natural substances found in the skin, enabling it to resist external challenges and restore its biological functions, ultimately maintaining skin health from within.
Bioderma aims to be a global leader in skin health cosmetics, prioritizing consumer well-being since its inception The brand is dedicated to enhancing skin care solutions, hosting annual meetings with top dermatologists to continually innovate and improve its offerings.
Bioderma cosmetics has established a global presence in over 120 countries, boasting thousands of branches both large and small In Vietnam, it stands out as a beloved cosmetic brand among women, known for its quality and effectiveness.
Bioderma's vision emphasizes the importance of biological understanding in supporting damaged skin, allowing it to adapt and function naturally Founded by a French pharmacist and bioethicist, the company embraces a biological philosophy focused on skin ecology for sustainable skin health Bioderma's approach is rooted in key principles: viewing skin as an ecosystem, prioritizing skin biology in product formulation, and fostering interactions with natural mechanisms.
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Establishing a clear mission is essential for every company at the outset of its development A well-defined mission not only outlines the value a business aims to provide to its customers but also guides the company in its strategic direction, ensuring that its growth and product development align with its original goals.
Right from the early days of establishment, Bioderma set a mission for the company, which is “
Biology at the service of dermatology at the service of health”.
BIODERMA is committed to achieving an optimal balance between effectiveness and skin tolerability for various skin types and conditions To ensure maximum safety, the brand imposes strict limits on the quantity and types of ingredients in its products, adhering to health authority recommendations by eliminating questionable dermatological components This commitment is reflected in a clear, scientifically-based formula applied across all product development As a result, BIODERMA products effectively enhance skin tone and minimize irritation The brand's mission focuses on understanding the skin, particularly the mechanisms of healthy skin and how to restore balance during issues Skin biologists prioritize identifying the underlying causes before proposing solutions Additionally, BIODERMA collaborates with esteemed national and international scientists and laboratories to deepen the understanding of skin imbalances, which leads to significant advancements in dermatology.
To ensure stability and growth, companies must establish both long-term and short-term goals Bioderma's long-term objective is to promote healthy skin for consumers, with all research centered on skin health, cellular balance, and environmental influences Understanding that skin is impacted by various factors such as disease, medication, and aging, Bioderma focuses on reactivating the skin's natural substances This approach aims to enhance the skin's ability to resist and restore its biological functions, ultimately maintaining healthy skin from within.
Bioderma aims to be a global leader in cosmetic brands focused on skin health, prioritizing consumer well-being above all Since its inception, the brand has consistently emphasized skin health, organizing annual meetings with top dermatologists to enhance its skincare solutions.
Bioderma cosmetics is available in over 120 countries and boasts thousands of branches worldwide In Vietnam, it is a beloved brand among women, known for its quality and effectiveness.
Bioderma's vision emphasizes the importance of supporting damaged skin through a biological understanding, enabling it to adapt and function naturally Founded by a French pharmacist and bioethicist, the company embraces a philosophy rooted in skin ecology, aimed at promoting long-term skin health Bioderma's approach is grounded in key principles: viewing skin as an ecosystem, prioritizing skin biology in product development, and fostering interactions with the skin's natural mechanisms.
Bioderma is dedicated to becoming a global leader in skin health cosmetics, prioritizing consumer well-being since its inception The brand consistently focuses on promoting skin health, making it the foremost criterion in their product development.
Human resources are crucial to a company's growth, and at Bioderma, the staff is expertly trained and responsive to market trends, enabling them to create effective strategies and advertising campaigns focused on customer skin care The company values customer feedback and suggestions, continuously striving for improvement With a significant market presence and high development potential in the skin care cosmetics industry, Bioderma is committed to delivering the best practical experiences to its customers.
Bioderma skin care products are primarily sought after by individuals with specific skin concerns, such as acne, rosacea, and atopy, who are in search of long-term effectiveness Additionally, health-conscious consumers are drawn to Bioderma for its commitment to safe and effective formulations Furthermore, there is a growing interest among those who appreciate Bioderma's vision and natural biological approach to product development.
However, consumer needs are difficult to grasp because they can change over time, so this is also a challenge that Bioderma needs to conquer and capture well
The Vietnamese skincare market features numerous renowned brands, including Laroche-Posay, Innisfree, Shiseido, and Bioderma, which faces competition from natural skincare manufacturers like Kiehl's and Laneige Bioderma stands out due to its commitment to rigorous safety and efficacy testing, ensuring that all products undergo skin tolerability assessments supervised by independent dermatology, allergy, and toxicology experts With over 1,000 clinical studies conducted in more than 30 countries, Bioderma's findings are consistently published in leading peer-reviewed scientific journals, highlighting their reliability Furthermore, Bioderma's affiliation with NAOS underscores its status as a significant player in the global skincare industry.
Picture 10: Distribution channels of cosmetic enterprises in Vietnam market in 2019-2020
In 2019, supermarkets and hypermarkets dominated the Vietnamese market, primarily due to the advantages they offer, such as discounts and a wide selection of cosmetic products Approximately 90% of cosmetics in Vietnam are imported, with foreign brands distributing their products through these retail channels The popularity of supermarkets and hypermarkets is attributed to their extensive product availability, ample parking, and convenient operating hours, which enhance consumer access to a diverse range of cosmetic brands.
The shift in Vietnamese consumers' preferences towards natural essence care products has positively impacted Bioderma, aligning perfectly with the brand's strengths in offering such products.
The average special preferential import tax rate for each year is: 6.3% in 2022; in 2023 is 4.7%; in
According to the Ministry of Industry and Trade of the Socialist Republic of Vietnam, the projected economic growth rates are 3.5% for 2024, 2.38% for 2025, 1.7% for 2026, and 1% for 2027 Additionally, the average import growth during the period from 2021 to 2025 is expected to be between 7% and 8% per year, as reported by the government electronic newspaper.
The Vietnamese government actively supports foreign enterprises entering its market, exemplified by initiatives for companies like Bioderma This includes favorable tax policies and assistance with market research and development to facilitate their growth and integration.
Therefore, this is a huge advantage for the Bioderma brand to thrive in Vietnam
In 2021, Vietnam implemented strict prevention and control measures to combat the COVID-19 pandemic, significantly impacting the country's growth rates in consumption, investment, and import-export activities.
However, entering 2022, restrictive measures were gradually eased, business activities resumed, and Vietnam's economy and trade made remarkable progress
MARKET-PRODUCT FOCUS HH HH ki 18 SÀN 8o on
Before launching a product, businesses must identify potential customer segments to maximize efficiency and service quality Market segmentation into smaller groups is essential for effective targeting Recognizing this, Bioderma has conducted a thorough market analysis and segmented it using various methods.
According to the demographic method (Acorrding Q&me satistic,2020)
The Vietnam skincare products market is segmented by demographics, categorizing consumers into male and female groups Additionally, it classifies users by age, encompassing Generation X, Millennials, and Generation Z.
Figure 1: Monthly spending on makeup products by demographic
Picture 11: Monthly spending on makeup products by demographic
‘OM 20M mw Everyday = Once/week or more often m Less than once/week = Special ocassions only
= 1 do not wear makeup Picture 12: Makeup frequency by demographic
In terms of age, the group with the highest frequency and spending on skin care is 30-39 years old
In terms of income, with a monthly income of over 20 million is the main consumer
Picture 13: The frequency of using skincare ptoducts in genders
In 2019, women represented over half of the Vietnam skin care product market, a trend expected to persist throughout the forecast period With females comprising approximately 49.87% of Vietnam's total population, the growing urban female demographic and rising demand for basic personal hygiene have significantly boosted skin care product sales.
According to the behavior method:
In addition to the traditional shopping is going directly to the store, today customers tend to shop online
The chart illustrates a significant shift in Vietnamese consumer behavior, with an increasing preference for online shopping, particularly for cosmetic and personal care products By 2020, the percentage of online shoppers is projected to reach 43%, highlighting a transition from traditional retail methods to e-commerce platforms This evolution in shopping habits indicates a distinct segmentation in consumer buying behavior, separating traditional and online shopping experiences.
Percentage of online shoppers for dierent categories
Spa and beauty jes 79 Video, games&muSiC
According to the psycholographic method:
Bioderma divides the market to three segmentation including: segment 1 segment 2 segment 3
Consumers prefer Consumers love cheap | Consumers focus high qualit environmentally friendly products products products
Makeup frequency by geographic m Everyday mw Less than once/week m Don't wear makeup
@ Once/week or more oen_ sSpecial occassions only
HCM City Hanoi Capital Others
According to the geographic method: (Acorrding Q&me satistic,2020)
Monthly spending on makeup by geographic
HCM City Hanoi Capital Others m 2020
As can be seen from the chart, Ho Chi Minh City's average monthly spending on makeup is higher than other cities
After segmenting the market into many different segments, it decides to choose its target market as:
Income: from about 10 million to 20 million; more than 20 million
@ Interested in natural and environmentally friendly products
@® Interested in mid-priced and high-quality products
@ Having skin problems such as allergies, acne, rosacea, ) and want long-term effects
@ Concerned about their facial health and want safe and effective products
@ Interested in biological approaches to product creation
Location: the whole country, but concentrating on HCM city
Individuals aged 16 to 30 represent a significant portion of Vietnam's labor force, comprising 23.8% of the nation's population, according to the General Statistics Office.
Picture 14: Monthly spending on n makeup products
The data presented indicates that products priced between 101,000 and 500,000 VND constitute a significant portion of the market, with Bioderma's offerings falling within this range Additionally, the average monthly expenditure on skincare products is 436,000 VND.
Bioderma có các đôi thủ cạnh tranh trực tiếp 1a Innistree, Laroche Possay and Laneige Cu thê:
In Vietnam, the skincare market for sun protection products is valued between 10 to 20 million VND, primarily targeting young individuals aged 15 to 29, including students and office workers, as reported by Marketing Al Brands like La Roche-Posay cater to the middle and upper-class demographics, while Gen Z consumers, aged 12 to 31, show a growing interest in products such as Glyco and Micellar water for their skincare routines.
41) Thanh nien newspaper) Laneige + Similar to + Triple
Bioderma in the} Micellar water sunscreen technology segment (According to
Bioderma strategically targets a competitive market segment, facing rivals that also cater to similar demographics and utilize comparable technologies, such as Laneige's Triple Micellar.
Technology and Larocher Possay's Glyco Micellar Technology
Bioderma's target market is perfectly aligned with its product offerings, focusing on high-quality skincare that meets consumer needs The brand specifically caters to individuals aged 18 and older, recognizing that this is the age when many begin to explore beauty products Additionally, as consumers reach the age of 22, they become more aware of aging and skin health, increasing their interest in effective skincare solutions.
Bioderma occupies a competitive position in the skincare market, situated between Laroche-Posay and Garnier in terms of price and product quality While Laroche-Posay offers slightly higher quality due to its advanced Glyco Micellar technology, Bioderma provides a more affordable option, with a price difference of approximately 69,000 VND for similar products Conversely, Garnier, a brand under L'Oréal, is priced lower than Bioderma but lacks the same level of quality, making Bioderma a preferable choice for consumers seeking a balance of quality and value.
PART 4: MARKETING PROGRAM STRATEGY AND TACTICS
Bioderma recognizes the challenges faced by individuals with sensitive skin and allergies when selecting makeup removers, as many available products lack safety and effectiveness To address this need, Bioderma has introduced Sensibio H2O Micellar Water, a specialized makeup remover designed specifically for sensitive skin This innovative product is available in three convenient sizes—100ml, 250ml, and 500ml—allowing customers to choose the option that best fits their needs.
BIODERMA Sensibio H20 Micellar Water, easily identifiable by its pink bottle cap, incorporates a secure plastic latch for added safety Committed to reducing environmental impact, Bioderma ensures that most product packaging is recyclable and utilizes paper from sustainably managed forests for all outer containers.
LUON CHAN THANH VOI BAN SOOML
Picture 15: Sensibio H20 Micellar water products according to each si:
Sensibio H20 makeup remover utilizes innovative Micellar water technology, transforming the skincare routine for women globally This groundbreaking formula features surfactants with hydrophilic and lipophilic ends, allowing it to dissolve water and attract fat particles and impurities When these surfactants are combined, they create micelles—tiny, invisible structures that effectively cleanse the skin.
Water alone is insufficient to remove daily dirt and fatty impurities from the skin, which is why most skincare products include surfactants While there are various surfactants used in cosmetics, some may irritate the skin or be unsuitable for certain skin types Careful selection of cleansing products is essential, as improper choices can damage the skin's hydrolipid film Additionally, excessive cleansing, particularly with abrasive products, can be detrimental and still fail to achieve complete cleanliness.
Bioderma micellar cleansers and makeup removers utilize a single, non-ionic surfactant derived from glycerol esters, which are inspired by the skin's natural fats This unique formulation ensures a gentle cleansing process that effectively maintains the skin's natural protective barrier.
MARKETING PROGRAM STHRATEGY AND TACTICS .c 24 Làng Si
Launching campaign for Bioderma Sensibio H20 Micellar Wa†er - s- series 30
September 8-9: Design and print required publications such as bandroll, poster, brochure, etc
September 10-14: Running ads on social networks such as Facebook, Youtube, Tik tok, etc about the information of the new product launch event
September 15-17: Distributing flyers about the event's information on the streets in the city center
September 18-23: Send invitations to 3 KOLs, namely Changmakeup, Trinh Pham and singer Suny
Ha Linh, partners and potential customers for new products
September 24: Arrange and decorate the event venue (Morning) New product launch event Sensibio H20 (Afternoon)
September 25-30: Arrange a team of company staff specializing in free skin testing at shopping centers such as Lotte, Cresent Mall, etc to encourage them to check their skin at the same time Just received Sensibio H20 makeup remover 100ml to try ằ Specific events on 4/9-9/9
+ Contact Aeon Mall to rent a hall for the launch event of Sensibio H20
+ Rent equipment, tables, chairs, product display shelves
+ Design ideas for the layout of events and new product displays
+ Send the printing party the designs
Scenarios of SENSIBIO H20 MICELLAR WATER PRODUCTION PROGRAM
3h-5h Review and test the program
6h-6h30 MC introduced the program and stated the reason for the event
Singer Suni Ha Linh will sing 2 songs for the audience
Introduced the production process of Sensibio H20 Micellar water a
77130 advanced and modern technology Micellar water to customers
7h30-8h Invite KOLs to experience, review products and make comments al
Sensibio H20 8h-8h30 Give away a 10mI sample to customers who attended the product
8h30-9p.m Closing and declaring the end of the event
COST TABLE FOR SENSIBIO H20 MICELLAR WATER MARKETING
Name Details Units Price for per unit | Total price activities (VND) (VND)
Design + A4 size poster +6A4 + 10,000(A4) 2,260,000 publications | | Ao size poster | +4 A0 +100,000(A0) such as banners + Brochure + 300 + 6,000 brochures (brochure)
Cost of 1 month 1 9,000,000 9,000,000 running ads on social media
Invitation 300 cards 300 6,000 1,800,000 card printing price
The cost of + Stage + 50m2 +160,000 64,920,000 renting + Sound +1 +5,500,000 tables and chairs, + Table +10 + 90,000 projector + Chairs + 100 + 25,000 equipment,
+ Podium bottles + 1,000,000 + LED screen, +! + 900,000/m2 projector + 50m2
MC + Lead the 1 2,000,000 2,000,000 program at the new product launch event
Staff Service and 4 people | 40,000/per hour 960,000 support at the 6 hours event
Staff stand at 4 people | 30,000/per hour 3,000,000 shopping malls 5 hours
October 1-9: Organize a program with consultants for customers at offices, companies, universities and 10% discount if customers buy a Sensibio H20 product, 20% discount if customers buy a Sensibio H20 product Customer buys 2 or more products
October 10-18: Running ads on social networking sites such as Facebook, Youtube, Instagram, etc talking about the great use of Sensibio H20 products
October 20: 15% discount for customers who buy on the occasion of International Women's Day
October 21-25: Send Sensibio H20 products to tiktokers for them to promote and review the product for other potential customers through the Tik Tok platform
October 26-30: Promote advertising on social networking platforms and through the search bar of search engines such as google, Coc Coc, web browser, etc
November 1-31: Continue with the same advertising plan as October
November 8-10: Advertise the organization of minigames on Bioderma's fanpage on November 11, customers have a chance to draw prizes
+ 5% discount when buying a Sensibio H20 product
November 12-25: Send an email to Bioderma's customer list about Sensibio H20 product information
November 26-30: Establishing a Blog to create content to introduce the use of Sensibio H20 products Specifically, in the content of the video, Bioderma's specialist will remove makeup for a model who already has makeup on her face to teach potential customers how to properly remove foundation and also show customers clearly Optimal use and effectiveness when using Sensibio H20 makeup remover days)
=> Total cost bioderma has to expect for the campaign introduction of makeup removal for sensibio h20 is 219,310,000 VND
VinID, hitps:/wvinid.net/blog/bioderma-co-bao-nhieu-dong-san-pham-cac-san-pham-cua-bioderma- duoc-yeu-thich/, ngày truy cập 20/8/2022
Thi Trieu highlights the renowned French skincare brand Bioderma, known for its innovative and effective products The brand's commitment to quality and research is evident in its history and vision, as detailed on its official website Additionally, a curated list of the top 15 popular cosmetic brands in Vietnam showcases Bioderma's prominent position in the beauty industry.
Thị trường mỹ phẩm Việt Nam đang trong giai đoạn phát triển mạnh mẽ, với nhiều cơ hội cho các ngành hàng mới được khai thác Theo báo cáo của Nielsen, những xu hướng tiêu dùng hiện tại cho thấy sự tăng trưởng đáng kể trong lĩnh vực làm đẹp Các thương hiệu nổi tiếng như Bioderma đang chiếm lĩnh thị trường và được người tiêu dùng ưa chuộng Ngoài ra, việc thực hiện Hiệp định EVFTA cũng mở ra nhiều ưu đãi về thuế xuất khẩu, thúc đẩy sự phát triển của ngành hàng hóa này Tăng trưởng xuất khẩu hàng hóa trong 6-7 năm qua cũng phản ánh sự phát triển ổn định của thị trường mỹ phẩm Việt Nam.
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Vietnam's economy has shown significant recovery post-pandemic, with a notable expansion in the skin care products market Recent statistics highlight the growth of e-commerce in Vietnam, reflecting changing consumer behaviors The country is home to several reputable cosmetic brands, with a focus on high-quality products Bioderma's Sensibio H2O Micellar Water has emerged as a popular choice for gentle and effective skin cleansing As the beauty industry evolves, understanding market trends and consumer preferences is essential for brands aiming to thrive in Vietnam's competitive landscape.
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Access the link for detailed information: Ehy/ZqaeMqw_ VvuElNsTMbOQ3, retrieved on August 29, 2022 For visual context, visit the Google Maps link provided, showcasing a specific location with an image available at: https://Ih5.googleusercontent.com/p/AF1QipMYDw1LWIUHyT_kcM7_fca8HOMglKoDxinllZbw.
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T5AhXOhVYBHZeJCX4@7ZgBkKAB6BAgUEAI, ngày truy cập 29/8/2022 https:/Avww.google.com/maps/uv ?pb=!1s0x3 1752f74480e 1dab%3A0x30383703c9183110!38m1!7e 115!4shttps%3A%2F%2Fih5.googleusercontent.com%2Fp%2FAF1 QipMessR-coiH-
SsSBNbYbBVnUigbE6pkevnxD-BfK%3Dw86-h87-n-k-no!5shasaki%20-
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On August 29, 2022, I accessed the Bioderma website for valuable skincare insights Additionally, I explored Google Maps to find specific locations related to the brand The links provided led me to various resources, enhancing my understanding of Bioderma's offerings and their availability.
Thị trường mỹ phẩm Việt Nam đang thu hút sự chú ý mạnh mẽ từ người tiêu dùng, với sự gia tăng nhanh chóng về nhu cầu và sự đa dạng trong sản phẩm Các thương hiệu nội địa không ngừng cải tiến chất lượng và thiết kế, đáp ứng xu hướng tiêu dùng hiện đại Điều này cho thấy tiềm năng phát triển lớn của ngành mỹ phẩm tại Việt Nam, đồng thời mở ra cơ hội cho các doanh nghiệp trong nước khẳng định vị thế trên thị trường.
%20cho,%25)%20so%20v%E1%BB%9Bi%20n%G4%83m%20tr%©6%B0%E1%BB%9Bc, ngày 1/9/2022 https:/www.statista.com/forecasts/1259327/vietnam-revenue-segments-cosmetics-market, ngày 1/9/2022
The assessment of the percentage of completing the assigned wor
Huỳnh Thanh Phương 2 Customer analysis 100%
Lê Thị Thúy Hà 2 Target market 100%
1 Positioning Nguyén Phuong Vy 2 Environment analysis 100%
Pham Van Luan 2 Environment analysis 95%
Trương Thúy Hiền & ppganization and product 100%
Nguyễn Thị Diễm Phúc 3 Lauchind niên 100%