personal report applied big datanalytics in management use tableau desktop software to visualize data

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GENERAL UNION OF VIETNAM LABOR UNION

TON DUC THANG UNIVERSITY

DEPARTMENT MANAGEMENT

TON DUC THANG UNIVERSITY

PERSONAL REPORT

APPLIED BIG DATANALYTICS IN MANAGEMENT

USE TABLEAU DESKTOP SOFTWARE TO

HO CHI MINH CITY, FEBRUARY 15, 2023 LECTURER’S COMMENT

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1 Summary Sales and Profits Dashboard - - 2L 2 1222221111112 1111511155 21x rey 6 1.1 Sales and Profit Growth Rate m 2 years (20 13-20 L4) 2c c2 2y 7 1.2 Sales and Profit by Map 00 2012111211122 12 115112221111 11 1111k na e 7

2 Sales and Profit Growth Rate by Tĩme - 2 2c 1221221112221 151 11528 trào 9 2.1 Sales and Profit by Quarf(€T L0 221222122111 01 152212 1111115211 như ky 10 2.2 Sales and Profit Growth Rate by QQuar(€T L2 022122 1222 12H ưa II

3 Sales and Profit base on Sub-Category/Category, Region, Channel and Segment 12 3.1 Sales and Profit by Category in ÑegTon c1 22112 vn 2n nhớ 13 3.2 Sales and Proñt based on Channel by Region cece ec ceeteeecntseeeeees 14 3.2.1 Sales and Profit in the northern region based on sub-categories and channels

3.2.2 Sales and Profit in the Southeast region based on sub-categories and channels

15 3.2.3 Sales and Profit in the Southwest region based on sub-categories and

5 Shipping cost and mode based on region in 2Õ Í4 - - cà 2212222111122 tt rsey 21 5.1 Shipping costs of Category by month i 20 4 2c 222 S212 2xx csrsxe2 22 5.2 Shipping mode of Category in reglons 1m 20 Ì4 - 2 2 221122212 22

6 Forecast of business situation in the nex† V€äT c c2 2221221121221 12s rsey 23

6.1 Forecasting the count of orders for the nexf y€ar 2 2c 22122 se 24

Variable name Variable type Signification

Shipping Method:

1 Railway Ship Mode Quanlitative 2 Seaborne

3 Vehicle

4, One-day shipping Customer ID Quanlitative Customer Code Customer Name Quanlitative Customer Name

Customer Segmentation i: 1 Consumer

Segment Quanlitative 2 Corporate

3 Home Office

1 The North Region Quanlitative ; nà sou wee t

4 The Central

1 Agent

ar 2 Store Channel code Quanlitative 3 TV

4, Online

1 Delivery Status Order Quanlitative 2 Open Order

3 Invoice

1 Electrical Refrigeration Category Quanlitative 2 Electronics

3 Interior

Product Name Quanlitative Product Name

In general, we can see the company's situation through the above summary such as the number of customers, the number of orders, revenue and profit in recent years

As for the summary table, it gives us an overview of the total number of customers, the total number of customer orders, the total revenue and profit and the quantity of the company's goods over the years

In addition, the Revenue and Profit Growth chart will help us understand more about the growth rate in recent years Not only that, we can see the sales and profits of each province in the past 2 years through the sales and profit chart on the map

Through the above charts, we will have an overview of the company's activities as well as business results in the past 2 years Especially in 2013 and 2014 the total revenue was nearly 2 million and the total profit was nearly 200,000

1.1 Sales and Profit Growth Rate in 2 years (2013-2014)

@ Running Sum of Sales

In general, from the beginning to the end of the year in 2013 and 2014, the growth rate of revenue and profit grew steadily

We can see the profit growth rate of January to June in 2 years increased significantly from 63,246 to 480,886 (about 7 times) Accordingly, the revenue growth rate from the beginning to the end of the year 2013-2014 increased sharply from 10,034 to 1,342,421 1.2 Sales and Profit by Map

e

etVe

@e, 20.638 8,337

The chart of revenue and profit of each region in 2 years is shown on the map of Vietnam From here, we can see the revenue and profit through the size of the circle and the color displayed on the chart

First, we will discuss the company's revenue by province There are two provinces with the highest sales in the country, which are Ho Chi Minh City (Southwest region) accounting for 282,170 sales and Ha Tinh (Central region) accounting for 169,420 sales For provinces in the North with relatively low sales, Bac Kan accounted for 1,676 which

is the lowest sales volume

After observing the chart, we will analyze the company's profits across provinces In the Southwest region, Ho Chi Minh City and Can Tho will have the highest profits at 50,838 and 21,467, respectively In the Southeast, Dong Nai will have the highest profit at 21,526 Next, for the Central region, there will be Ha Tinh with a profit of 41,895 and finally the North is the place with the lowest profit in which Hanoi City (-9,325)

It can be seen that the company's business situation in 2 years (2013-2014) is relatively stable and has good growth But in terms of the region, it is necessary to have appropriate solutions and business strategies to boost revenue and profit, especially in the North in general and some provinces with low revenue and profit in particular

2 Sales and Profit Growth Rate by Time

Sales and Profit by Quarter

Quarter of Order Date

Sales and Profit Growth Rate by Quarter

Year of Quarte

The charts above show the company's quarterly revenue and profit and the growth rate of the company's quarterly revenue and profit from 2011 to 2014

We can see, the company's business situation through the quarterly revenue and profit chart shows signs of increasing and decreasing year by year, but in the fourth quarter of

2013 it achieved the highest profit and the fourth quarter of the year 2014 achieved the highest revenue Next, we can see that the quarterly revenue and profit growth rates of the years are always increasing

2.1 Sales and Profit by Quarter

Sales and Profit by Quarter

20K

Quarter of Order Date

According to the chart above, we can see that 2011's sales increased significantly from

QI to Q4 increasing from 74,448 to 179,628 (2 times) Compared to 2012 in the first quarter, sales decreased sharply to 68,852 and increased steadily until the fourth quarter

of 182,297 By 2013, sales continued to decline in the first quarter of 92,596 and erratic

in the second, third and fourth quarters, respectively, to 135,370; 144,614 and 235,893

By 2014 in the fourth quarter, sales reached the highest point of 280,595

Next, in 2011's profit from Q1 to Q4 there was an increase and decrease, in Q1 profit was only 3,811 but in Q4 increased about 5 times (21,724) By 2012, it increased steadily in 4 quarters from 9,265 (Q1) to 23,309 (Q4) For 2013 it was a boom year in the fourth quarter as profit was the highest of all years (38,042) The next year, in the first and second quarters, profits decreased by 21,772 and 17,166 respectively After that, profits rebounded and stabilized in Q3 and Q4 (26,913 and 27,656)

10 26,913 27,656

201494

2.2 Sales and Profit Growth Rate by Quarter

Sales and Profit Growth Rate by Quarter

Year of Quarte

According to the chart above, it clearly shows us the growth rate of revenue and profit of each quarter over the years

First, in 2011 the growth rate of revenue and profit increased steadily Specifically, the growth rate of revenue from Q1 to Q4 was 74,448 and 484,247 respectively (an increase

of about 6 times) and the profit of Q1 to Q4 increased strongly by 13 times

Next, the growth rate of revenue and profit of 2012 and 2013 of 4 quarters continued to increase steadily In 2012, the revenue growth rate of the first quarter was 68,852 and increased 6 times in the fourth quarter For the profit in the first quarter of 2022, it was 9,265 and in the fourth quarter was 61,619 showing an increasing profit growth rate In

2013, the growth rates of revenue and profit in the fourth quarter both increased by 608,474 and 81,727 respectively

Finally, for 2014, the sales and profit rates were highest in the fourth quarter of 733,947 and 93,508, respectively Through the chart above, we can see that the growth rate of revenue and profit of the past 4 years tends to increase gradually and it shows the effective business situation of the company year by year

11

3 Sales and Profit base on Sub-Category/Category, Region, Channel and

Sales and Profit based on Channel by Region Mién Trung

Channe

In addition, the revenue and profit of the product group has increased and decreased across customer segments, it can be clearly seen that electronics in the Consumer segment have higher revenue and profit than other industries

12

3.1 Sales and Profit by Category in Region

@ Mién Đông Nam Bộ

IÑ Miền Tây Nam Bô

@ Mién Trung

When looking at the chart above, we can see that refrigeration products accounted for 220,853 sales and profit increased to 52,610 in the Southwest region Meanwhile, the Southeast region has the lowest revenue of 125,651 and the North has the lowest profit of 8,880

For electronic products with the highest revenue and profit, the Central region accounted for 264,974 and 47,462, respectively In contrast, the lowest sales revenue is in the Southeast region, accounting for 148,772 and only 19,992 profits

Finally, the Furniture category had the highest revenue of 252,613 in the Southwest region and the lowest revenue of 117,299 in the Southeast region As for the returns on this item are quite low in all regions

In general, sales and profits of electronic products accounted for the highest proportion in all regions and profit of furniture products accounted for the lowest proportion in 4 regions

13

3.2 Sales and Profit based on Channel by Region

Agent "am TT mMmmwa R Viên Đông Nam Bộ

rh “ Mi Mién Tay Nam 86 Store T vt as ren TE H Mian Tring Mie U

When observing the chart above, we can understand the revenue and profit of each sales channel through the domains

First, the profit of Agent channel in the Central region is relatively high, but in the North

it is quite low, and the sales of Agent channel in the Southwest region account for 331,663 and the lowest sales of this channel are in the Southern region North has only 238,176 For Online channels and TV channels, revenue and profit in regions are relatively low, especially in TV channels Finally, the Store channel's revenue and profit

in the Southwest region accounted for 278,009 and 41,587, respectively

To better understand the revenue and profit of the subcategory in each region, we will further review the following charts:

3.2.1 Sales and Profit in the northern region based on sub-categories and channels

Region Sales and Profit in the northern region based on sub-categories and channels

Sub-Category / Channel code

It can be seen that the chair and washing machine category has the highest sales of 48,231 and 59,116 respectively and it is sold through the Agent channel In addition, we can see that the most profitable is in the copiers category and it 1s sold through the Online channel In contrast, the lowest sales belonged to the bed and TV channel category and the lowest profit was to the Washing Machine category sold through the Agent channel with a profit of -5.916

3.2.2 Sales and Profit in the Southeast region based on sub-categories and channels

Sub-Category / Channel code

15

3.2.3 Sales and Profit in the Southwest region based on sub-categories and channels

ee

The chart above shows that, in the Southwest region, the revenue of the categories sold through the Agent channel has increased, but especially the Washing machine category has the highest sales and profits, respectively 56,715 and 15,938 sold through Agent channel Meanwhile, the lowest sales were Beds sold via TV channel, and the Machines category had a profit drop to -1.435

3.2.4 Sales and Profit in the Central region based on sub-categories and channels

Miể: Miểr

Finally, in the Central region, sales and profits increased sharply In terms of sales and profit, 1t can be seen that the Washing Machine category has the highest increase of 61,010 and 15,186, respectively In contrast, the sales of the Phones category has the lowest sales of all regions and this category is sold via TV channels, in terms of profit the Desk category has the lowest profit of -4.243 sold through the Agent channel

In summary, through the above charts, it can be seen which categories bring the highest revenue and profit for the company, for the categories with bad revenue and profit, namely Accessories, Tables, Bookshelves and Refrigerator need to promote development and have a method to promote these items through sales channels in regions, especially the North In addition, for the categories that have brought high sales and profits, you can focus on developing or maintaining to increase revenue and profit for the company

3.3 Sales and Profit based on Group of Categories and Customer Segments

Sales and Profit based on Group of Categories and Customer Segments

17

4 Orders and Returns base on Region by Year

Orders/ Returns based on Region

Region / Order Date

Se

Region

I Niền Bắc

IÑ Miền Đôn

IÑ Niền Tây

lÑ Miền Tru Status order

18